IBM Campaign Review

IBM Campaign
Our score: 8.2 User satisfaction: 100%

What is IBM Campaign?

IBM Campaign is a multiple-channel campaign management platform that enables them to effectively deliver their message to large numbers of existing customers and prospective clients in a timely and strategic manner. Hosting a vast set of features and tools, IBM Campaign allows users to send personalized messages across various channels, initiate and maintain dialogue with prospects and clients, gauge and assess marketing activities accurately, and just be in total control of every step in their campaign.

IBM Campaign is not a user-friendly platform. While this product enables businesses to handle complicated list building and is a perfect solution for those looking for good management of contact points and automation using scripts, IBM Campaign is clearly a complex product specifically developed and aimed towards enterprises with large data sets and users will have to undergo significant training to fully utilize this application.

Overview of IBM Campaign Benefits

How does IBM Campaign take your business to the next level? For starters, the platform lets you create and maintain a dialogue focused on clients and prospects via online history. It also provides tools that accurately measure marketing processes by implementing best match, multiple, fractional, segmentation, and custom methods. As you attain improved target customer acquisition and enhance the accuracy of your marketing metrics, your marketing efforts will enjoy improved response rates and better business results.

Generally the tool is a great fit for companies that have analytics team who have a deep comprehension of data and professional marketers who are leveraging pre-built pre-defined campaign segments. While IBM Campaign is a complicated solution that presents a steep learning curve for users, those who have mastered this tool have found this an efficient way to perform their tasks.

With IBM Campaign, it becomes easier to work on building a targeted, ongoing dialogue involving customers and prospects based on information derived from their online history. The system is an accurate tool when it comes measuring marketing activities through attributing responses of several kinds to particular campaigns based on best match, fractional, multiple and custom methods.

IBM Campaign simplifies the management of every aspect of your campaign, such as audience segmentation, exclusions and assignment of offers and channels to mention a few. Users can also ree-use building blocks of previous campaign such as including audiences, segments, offers, treatments and exclusion rules.

Overview of IBM Campaign Features

  • Campaign Management
  • Flowchart Management
  • Process Configuration
  • Using Queries to Select Data
  • Target Cell Management
  • Contact History
  • Campaign Response Tracking
  • Session Flowcharts
  • Stored Objects

IBM Campaign Position In Our Categories

Because businesses have particular business requirements, it is only prudent that they avoid adopting a one-size-fits-all, ”best” software system. At any rate, it would be difficult to try to chance on such an app even among recognizable software products. The reasonable step to undertake should be to narrow down the varied essential factors which need examination like critical features, price terms, skill competence of staff members, business size, etc. Thereafter, you should double down on the research exhaustively. Have a look at some of these IBM Campaign review articles and look into the other solutions in your list more closely. Such well-rounded research ascertains you keep away from unfit software solutions and subscribe to the system that meets all the features you require business requires.

Position of IBM Campaign in our main categories:

TOP 500

IBM Campaign is one of the top 500 Marketing Software products

IBM Campaign is also listed in the following subcategories:

Since each enterprise has specific business wants, it is prudent for them to abstain from seeking a one-size-fits-all faultless software system. Needless to say, it would be useless to try to find such a system even among market-leading software applications. The smart thing to do would be to jot down the various important elements that need consideration such as main features, budget, skill levels of workers, company size etc. Then, you should do your research thoroughly. Read some IBM Campaign Marketing Software reviews and look into each of the other systems in your shortlist in detail. Such in-depth research can make certain you weed out ill-fitting applications and zero in on the app that offers all the elements you need for business success.

How Much Does IBM Campaign Cost?

IBM Campaign Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

IBM Campaign pricing is available on a by quote basis only. Contact IBM Campaign directly for more detailed pricing information.

User Satisfaction

Positive Social Media Mentions 19
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and IBM Campaign reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with IBM Campaign. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based


  • On Premise

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular IBM Campaign Alternatives

Top Competitors To IBM Campaign By Price

Trending Marketing Software Reviews

Product name:

IBM Campaign Comparisons

What are IBM Campaign pricing details?

IBM Campaign Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

IBM Campaign pricing is available on a by quote basis only. Contact IBM Campaign directly for more detailed pricing information.

What integrations are available for IBM Campaign?

IBM Campaign seamlessly integrates with other IBM products:

  • IBM Digital Analytics
  • IBM eMessage
  • IBM Marketing Operations
  • IBM Opportunity Detect
  • IBM Silveropo Engage
  • IBM SPSS Modeler Advantage Marketing Edition

IBM Campaign
is waiting for
your first review.


Write your own review of this product


More reviews from 0 actual users:

women man women man man women

Join a community of 7,369 SaaS experts

Thank you for the time you take to leave a quick review of this software. Our community and review base is constantly developing because of experts like you, who are willing to share their experience and knowledge with others to help them make more informed buying decisions.

Sign in with LinkedIn Why we require LinkedIn?
  • Show the community that you're an actual user.
  • We will only show your name and profile image in your review.
  • You can still post your review anonymously.


Sign in with company email

Sign in with company email

Reviewed By Nestor Gilbert
Page last modified
Did you find this review useful?
Yes No

Thank you for your feedback

How can we make this page better?


Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.