by quote

Logo of IBM Campaign
Ask Vendor A QuestionFind A Better App
Logo of IBM Campaign


Marketing Software

No user reviews

What is IBM Campaign?

IBM Campaign is a multiple-channel campaign management platform that enables them to effectively deliver their message to large numbers of existing customers and prospective clients in a timely and strategic manner. Hosting a vast set of features and tools, IBM Campaign allows users to send personalized messages across various channels, initiate and maintain dialogue with prospects and clients, gauge and assess marketing activities accurately, and just be in total control of every step in their campaign.

IBM Campaign is not a user-friendly platform. While this product enables businesses to handle complicated list building and is a perfect solution for those looking for good management of contact points and automation using scripts, IBM Campaign is clearly a complex product specifically developed and aimed towards enterprises with large data sets and users will have to undergo significant training to fully utilize this application.

Overview of IBM Campaign Benefits

How does IBM Campaign take your business to the next level? For starters, the platform lets you create and maintain a dialogue focused on clients and prospects via online history. It also provides tools that accurately measure marketing processes by implementing best match, multiple, fractional, segmentation, and custom methods. As you attain improved target customer acquisition and enhance the accuracy of your marketing metrics, your marketing efforts will enjoy improved response rates and better business results.

Generally the tool is a great fit for companies that have analytics team who have a deep comprehension of data and professional marketers who are leveraging pre-built pre-defined campaign segments. While IBM Campaign is a complicated solution that presents a steep learning curve for users, those who have mastered this tool have found this an efficient way to perform their tasks.

With IBM Campaign, it becomes easier to work on building a targeted, ongoing dialogue involving customers and prospects based on information derived from their online history. The system is an accurate tool when it comes measuring marketing activities through attributing responses of several kinds to particular campaigns based on best match, fractional, multiple and custom methods.

IBM Campaign simplifies the management of every aspect of your campaign, such as audience segmentation, exclusions and assignment of offers and channels to mention a few. Users can also ree-use building blocks of previous campaign such as including audiences, segments, offers, treatments and exclusion rules.

Overview of IBM Campaign Features

  • Campaign Management
  • Flowchart Management
  • Process Configuration
  • Using Queries to Select Data
  • Target Cell Management
  • Contact History
  • Campaign Response Tracking
  • Session Flowcharts
  • Stored Objects

IBM Campaign Position In Our Categories

Position of IBM Campaign in our main categories:


IBM Campaign is one of the top 500 Marketing Softwareproducts


IBM Campaign is one of the 500
Marketing Software products

IBM Campaign is also listed in the following subcategories:

Campaign Management Software#40 Marketing Automation Software#77
Campaign Management Software#40
Marketing Automation Software#77

Every enterprise has different needs and needs a software that can be customized for their size, type of workers and customers, and the particular industry they are in. For these reasons, no platform can proffer perfect tools out-of-the-box. When you look for a software product, first be sure what you want it for. Read some IBM Campaign reviews and ask yourself do you desire basic features or do you need complex tools? Are there any industry-specific tools that you are seeking? Obtain the answers to these questions to aid your search. There are lots of aspects that you need to consider and these include your finances, specific business needs, your organization size, integration requirements etc. Take your time, try out a few free trials, and finally zero in on the platform that provides all that you want to boost your organization efficiency and productivity.

How Much Does IBM Campaign Cost?

IBM Campaign Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

IBM Campaign pricing is available on a by quote basis only. Contact IBM Campaign directly for more detailed pricing information.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and IBM Campaign reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with IBM Campaign. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
  • On Premise

What Support Does This Vendor Offer?


What are IBM Campaign pricing details?

IBM Campaign Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

IBM Campaign pricing is available on a by quote basis only. Contact IBM Campaign directly for more detailed pricing information.

What integrations are available for IBM Campaign?

IBM Campaign seamlessly integrates with other IBM products:

  • IBM Digital Analytics
  • IBM eMessage
  • IBM Marketing Operations
  • IBM Opportunity Detect
  • IBM Silveropo Engage
  • IBM SPSS Modeler Advantage Marketing Edition

User reviews

No reviews yet


Average Rating:

Write your own review of this product

Add a review

Thank you for submitting your review!

In order to ensure high-quality of our reviews we'll have to verify your email address. Please insert your email address below.

Thank you!

A verification email has been sent to the address you provided. Please click on the link in that email to finalize your review submission.

Page last modified