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iContact Review

iContact
Our score: 9.2 User satisfaction: 100%

What is iContact?

iContact is a piece of software that is aimed at assisting organizations in managing and optimizing their email marketing strategy. A user-friendly platform that includes drag-and-drop email builders, templates that can be customized, and powerful automation tools and features is provided. It is possible for customers of iContact to segment their email lists, send targeted messages, and measure the performance of their campaigns with extensive analytics and reporting services.

Additionally, the program offers A/B testing capabilities to enhance the efficiency of email communication and interfaces with widely used CRM systems. iContact offers scalable options to accommodate a wide range of company requirements, making it suited for companies of any size.

Because of its robust customer service and compliance capabilities, iContact guarantees that its users are able to design email marketing campaigns that are both effective and legally acceptable. This, in turn, helps to drive engagement and foster relationships with customers.

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Overview of iContact Benefits

User-Friendly Interface

Without knowing any code, users can easily generate professional-looking emails with iContact’s user-friendly drag-and-drop email builder. This guarantees that even novices can effectively and swiftly plan and launch campaigns.

Automation Tools

You may build triggered messages depending on customer activities, automate email campaigns, and set up a welcome series with iContact. This guarantees timely and pertinent communication with subscribers while also saving time.

Advanced Reporting and Analytics

The program provides comprehensive information about the performance of email campaigns, including open, click-through, and bounce rates. Over time, this data aids companies in improving engagement and honing their plans.

A/B Testing

Because iContact has A/B testing capabilities, companies may test various email versions to see which one works best. This helps improve the design and content of emails to increase conversion rates.

List Segmentation

Users can divide up their email lists according to several factors, such as involvement level, behavior, or location. This makes it possible for companies to communicate with various audience segments more successfully by sending tailored, targeted messaging.

Customizable Templates

A range of pre-made, responsive email templates are available from iContact that may be altered to meet the requirements of the business. This enables companies to produce eye-catching emails without requiring design knowledge.

Compliance Features

The program guarantees adherence to laws such as CAN-SPAM and GDPR, offering resources to assist companies in staying inside the law when using email marketing.

CRM Integration

Businesses may synchronize client data and customize email campaigns to target particular consumer demands or behaviors thanks to iContact’s easy integration with well-known CRM platforms.

Customer Support

Live chat, phone, and email are just a few of the ways that iContact provides excellent customer service. This guarantees that consumers can get help when they need it, whether it be for technical problems or strategic guidance.

Scalability

Companies of all sizes, from start-ups to multinational corporations, can use iContact due to its scalable pricing options. As your company expands, it provides increasingly sophisticated features as required.

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Overview of iContact Features

  • Bulk email campaigns
  • Scheduled emails
  • Email automation
  • Re-engagement emails
  • Email autoresponders
  • Triggered emails

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies

iContact Position In Our Categories

Because companies have distinct business-related needs, it is only rational they avoid seeking an all-encompassing, ”best” software product. Still, it would be difficult to discover such application even among branded software solutions. The rational step to do is to take note of the several significant factors that demand careful thought such as crucial features, plans, skill levels of staff members, business size, etc. Then, you should perform your research systematically. Have a look at some iContact reviews and check out the other solutions in your list more closely. Such well-rounded product research ensures you steer clear of mismatched apps and select the system which offers all the aspects your company requires to realize efficiency.

Position of iContact in our main categories:

TOP 20

iContact is one of the top 20 Marketing Software products

It is important to note that virtually no software in the Email Marketing Software category is going to be a perfect solution able to fulfill all the needs of various company types, sizes and industries. It may be a good idea to read a few iContact Email Marketing Software reviews first as some solutions may dominate exclusively in a very narrow group of applications or be created with a really specific type of industry in mind. Others might operate with a goal of being simple and intuitive and as a result lack complex functions welcomed by more experienced users. You can also come across apps that support a broad group of users and offer a complex feature base, but that in most cases comes at a more expensive cost of such a solution. Ensure you're aware of your requirements so that you get a service that has all the functionalities you look for.

How Much Does iContact Cost?

iContact Pricing Plans:

Free Trial

Standard

$9/month

Premium

$16/month

Custom

Contact vendor

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What are iContact pricing details?

iContact Pricing Plans:

Free Trial

Standard

$9/month

Premium

$16/month

Custom

Contact vendor

iContact offers three pricing plans with the option for a monthly billing or annual prepay. Prices vary depending on the plans and the number of subscribers for that particular plan. Users can visit the website to see the full comparison of the pricing plans.

Standard – $9/month

  • Pre-Designed Email Templates
  • Drag and Drop Editor
  • Landing Page Templates
  • Automations

Premium – $16/month

  • Unlimited Users
  • Drag and Drop Editor
  • Social Media Posting
  • AI Content Assistant

Custom – By quote

  • Large Contact Lists
  • Premium Support
  • Large Sending Volume
  • Creative Assistance

User Satisfaction

Positive Social Media Mentions 238
Negative Social Media Mentions 24

We know that when you choose to purchase a Email Marketing Software it’s vital not only to see how experts score it in their reviews, but also to find out whether the actual people and companies that bought it are genuinely satisfied with the service. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and iContact reviews across a vast range of social media sites. The information is then displayed in a simple to digest way indicating how many clients had positive and negative experience with iContact. With that information at hand you should be prepared to make an informed business choice that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted
  • On Premise

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for iContact?

iContact offers integration with the following third-party applications:

  • HubSpot CRM
  • Eventbrite
  • WordPress
  • Playable
  • EmailHeatmaps
  • Zapier
  • Acuity Scheduling
  • Big Cartel
  • BigCommerce
  • Bloom Intelligence
  • Calendly
  • ClickFunnels
  • Copper
  • Digital Product Delivery
  • Facebook Lead Ads
  • Follow Up Boss
  • Formstack
  • Gmail
  • Google Contacts
  • Google Forms
  • Google Sheets
  • Gravity Forms
  • Jotform
  • Kajabi
  • Kickbox
  • Leadpages
  • LeadsBridge
  • LiveChat
  • Microsoft Outlook
  • Nimble
  • PayPal
  • Pipedrive
  • Salesforce Lightning
  • Shopify
  • Simpletix
  • Squarespace
  • Stripe
  • SurveyMonkey
  • Teachable
  • Typeform
  • Unbounce
  • Webflow
  • Wix Automations
  • WooCommerce
  • Wufoo
  • Zoho CRM
  • Zoom

iContact User Reviews

iContact average rating:

Average score
5/5 (17 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

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The most favorable review

Brendan

PROS: I've been in the remodeling industry for a number of years. I started out as an office manager for my family's company. Now, I'm a consultant for other re-modelers. I've been using iContact the entire time. I like how simple it is including its functionality and extensive support.

CONS: There have been instances where my ability to send things froze up. This is likely a result of high usage. Working as a writer on the side, I'd like to send a number of e-mail addresses. And they should start with "@editor." But none of these things would prevent me from sustaining my strong relationship with iContact.

Reviewed 4 years ago

Read full review >

The least favorable review

Jody

PROS: I've had a postive experience with Outmarket marketing software. Even if our startup doesn't have much change in using the press release functionality, we've been frequently using the e-mail templates. There are so many templates to pick. What's more, they can be customized.

CONS: Nothing to complain about Outmarket at the moment.

Reviewed 4 years ago

Read full review >

More reviews from 17 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

So many e-mail templates and support has been great.

Read full review >
Jody
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.12.2021 Company Size: 1-10 Employees Industry: Computer Software

PROS: I've had a postive experience with Outmarket marketing software. Even if our startup doesn't have much change in using the press release functionality, we've been frequently using the e-mail templates. There are so many templates to pick. What's more, they can be customized.

CONS: Nothing to complain about Outmarket at the moment.

What do you think about this review?

Great Poor

I really like their support.

Read full review >
Yvette
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.11.2021 Company Size: 1-10 Employees Industry: Health, Wellness and Fitness

PROS: Their customer service is off the charts. I have so many examples to prove. Their resolutions are quick to do yet simple. One of those scenarios involved support not only resolving one but a few more glitches that were responsible for my modal plug-in to go haywire for weeks. Unlike its competitors, you can actually reach out and talk a person in a matter of minutes.

CONS: Their templates can get glitchy from time to time. It even led to some funny things. Images are so difficult to properly pad. The template I'm using is pale grey. I find that ridiculous and unreadable.

What do you think about this review?

Great Poor
Show More User Reviews (17)

It’s been a pleasure working with iContact.

Read full review >
Elmer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.11.2021 Company Size: More than 100 Employees Industry: 1001-5000 employees

PROS: Vicki has done a tremendous job in walking us from start to finish. She helped us utilize our account in an efficient manner. What's more, she ensured that we get our account set up. She even guided us with the process.

CONS: Geolocation happens to be absent in iContact. I felt this is important since my subscribers are based in different parts of the globe. We wanted to keep track on their whereabouts for improved engagement.

What do you think about this review?

Great Poor

I’m loving it and I’m seeing how it has the potential to be great.

Read full review >
Mitchell
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.08.2021 Company Size: More than 100 Employees Industry: Hospital & Health Care

PROS: Their people. We've been using a number of platforms before our business started to grow. After using them and looking into a bunch of others, the pricing and functionality were great. It was the folks and support that kept us content with iContact.

CONS: It'd be nice to have more automated functionality. More dynamic content should be displayed to prevent us from re-making varying campaigns in targetting a number of groups. We've sat down and had a good talk with our our rep regarding such needs. They've released newer products since going on board.

What do you think about this review?

Great Poor

Perfect for those running a non-profit.

Read full review >
Dorothy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.07.2021 Company Size: More than 100 Employees Industry: N/A

PROS: We're sending out newsletters once a week for our tango community. We're using iContact for managing subscriptions and keeping newletter and image archives. It's simple to recycle the same template. It's even more easy to keep track of those who get the e-mail. We now know the people receiving e-mail and the ones who actually opened them.

CONS: It takes several steps to include a hyper link for the newletter's web version. I'd have to send a dummy newsletter directly to my e-mail. Then have it archived. And then utilizing that link on the version that goes to just about everyone.

What do you think about this review?

Great Poor

Brilliant tool

Read full review >
Brendan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.07.2021 Company Size: More than 100 Employees Industry: User

PROS: I've been in the remodeling industry for a number of years. I started out as an office manager for my family's company. Now, I'm a consultant for other re-modelers. I've been using iContact the entire time. I like how simple it is including its functionality and extensive support.

CONS: There have been instances where my ability to send things froze up. This is likely a result of high usage. Working as a writer on the side, I'd like to send a number of e-mail addresses. And they should start with "@editor." But none of these things would prevent me from sustaining my strong relationship with iContact.

What do you think about this review?

Great Poor

Highly intuitive and e-mail marketing is a cinch.

Read full review >
Kathy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.05.2021 Company Size: More than 100 Employees Industry: Unavailable

PROS: What I like most with iContact is its builder. It allows me to craft my very own e-mail templates. While iContact itself comes with pre-made newsletter themes, we wanted to lay everything out and organizing things on our own. The builder is flexible and highly intuitive.

CONS: We wish there's more room for storing images. And not having to make additional payments. It's more preferable if there's unlimited storage ---- free of charge.

What do you think about this review?

Great Poor

Easy to use software

Read full review >
Stu
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.05.2021 Company Size: 11-50 Employees Industry: Hospital & Health Care

PROS: iContact super easy to use. It's very affordable. When it comes to our needs in marketing, we wanted an efficient tool that's both effective and not a burden to our pockets. We found that with iContact. It may not have everything, but it gets things done.

CONS: While the e-mail templates are of big help. I realized the amount of customized that can be allowed are very limited. For instance, blocks won't snap out on a column. They can't even be split in a horizontal manner. I frequently force myself to dive into the source code just to get the things I need.

What do you think about this review?

Great Poor

A suite for professional growth and marketing.

Read full review >
Elijah
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.05.2021 Company Size: More than 100 Employees Industry: Mental Health Care

PROS: I'm a clinical psychologist. I've been making use of VMS for quite some time now. It's been very helpful in giving me the right tools in promoting and growing my business through social platforms. When I first started with VMS, my account executive guided me thorughout the entire process of marketing my population target via social channels.

CONS: There's so much to love with VMS. Its marketing suite gives you just about anything you want in luring in new people. This helped me grow my business. Thing is, I've yet to spend time learning the aspects of e-mail marketing and landing pages.

What do you think about this review?

Great Poor

Great customer service and templates!

Read full review >
Cathy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.03.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I've been making use of iContact for several years. The sames goes for its competitors. Hands down, there's no comparison when it comes down to quality HTML templates. What's more those templates come at zero fee. Customer service is the best that I've ever seen.

CONS: At the moment, iContact has no approach in deleting a campaign. For a non-profit running a number of programs, staff, and board members, we have difficulty managing them. And it's hard keeping our account free from clutter. It'd be a plus to delete campagisn when they're no longer being utilized.

What do you think about this review?

Great Poor

Valuable for interacting with prospective and existing clients.

Read full review >
Raymond
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.02.2021 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Functioning in a marketing agency with a direct-response approach, it's essential in keeping prospects and clients update on the latest marketing opportunities. What I love about OutMarket is more than just a platform for building up on client interactions. It gives the chance to track how my recipients are engaged with the content I'm giving them. This allows for optimized future communications.

CONS: I wouldn't see this as something I hate. However, its social "buying signals" have yet to be proven worthy. A majority of the buying signals that OutMarket is picking up on are people mentioning our industry. That's with regard to job hunting instead of businesses looking for the services we're providing.

What do you think about this review?

Great Poor

A perfect solution for e-mail and social marketing.

Read full review >
Gladys
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.02.2021 Company Size: More than 100 Employees Industry: Religious Institutions

PROS: The templates are super easy to configure. I can now make professional marketing that can lure our subscribers. With the social media functionality, I can now post on any social media platform. We also get to track their stats. And that's very important.

CONS: What I find annoying at this point is that iContact is its mobile app. It functionality there is very limited. I want to have the ability to do things on-the-go. Like sending messages, for instance.

What do you think about this review?

Great Poor

Great support and intuitive.

Read full review >
Charles
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 13.03.2018 Company Size: 1-10 Employees Industry: Sports

PROS: I like how simple it is in setting up a template. The visual editor is relatively easy. It makes room for a lot of personalization. Team support is swift in terms of response time when it comes to dealing with issues.

CONS: One big problem with iContact and iContact Pro is their lack of special reporting. I love having the ability in pulling a report of more than one e-mail sends. This is way better than separately pulling them. Aside from some downtime problems that happen once in a while, there's nothing else to complain about.

What do you think about this review?

Great Poor

Fanastic support!

Read full review >
Randal
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.03.2018 Company Size: More than 100 Employees Industry: Health, Wellness and Fitness

PROS: For the past several years, we've stuck by OutMarket. We love the things it does for our marketing as well as our interaction efforts. We appreciate the help support has given us. The OutMarket account exec took her time to look into our site, read blogs, and looking into our product and educational videos.

CONS: I can't come up with anything I hate with OutMarket. So far, no issues.

What do you think about this review?

Great Poor

Affordable, intuitive, and great at measuring results.

Read full review >
Bridget
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.02.2018 Company Size: 1-10 Employees Industry: Health, Wellness and Fitness

PROS: It contains a number of functionality which lets a user make an e-mail campaign. It also keeps track of results. It has an excellent customer survey program. The program essentially gets a user to acquire essential customer feedback.

CONS: More template options should be available. The templates requires updates and frequent changes.

What do you think about this review?

Great Poor

Reaching out consistently with customers.

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June
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.02.2018 Company Size: More than 100 Employees Industry: Retail

PROS: iContact assisted in increasing my business sales significantly. I can organize into groups my current customers. I can direct advertising to anyone or to certain individuals. Just recently, I did a Black Friday advertisement. Then I followed that with a Cyber Monday sale --- leading to a double in my sales!

CONS: There's really nothing to hate with the program. Althought there's one particular area that it needs to improve on. Whenever I'm making an ad to send to my mailing list, an option is available to create an ad and display it on my FB page. I'd be happy if we could preview the ad on a test before marking it as "published." Once a publish is made, changing shouldn't be allowed.

What do you think about this review?

Great Poor

An excellent option for those who are new to e-mail marketing.

Read full review >
Rachel
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.01.2018 Company Size: 1-10 Employees Industry: Medical Devices

PROS: iContact does a fantastic job in collaborating and educating users. This ensures all technical requirements are met for simplified distribution of content through e-mail to subscribers. List management and setup is super easy. The library contains pre-formed templates. These are diverse and provides a number of options to suit a certain situation.

CONS: Some advanced functionality are a bit hard to carry out. Some have values that are a result of poor communication. They take a hit after some thought. The HTML editor is rather clunky. There's no option available for testing compliance with e-mail providers within the system.

What do you think about this review?

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iContact user reviews

So many e-mail templates and support has been great.

Read full review >
Jody
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.12.2021 Company Size: 1-10 Employees Industry: Computer Software

I really like their support.

Read full review >
Yvette
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.11.2021 Company Size: 1-10 Employees Industry: Health, Wellness and Fitness

It’s been a pleasure working with iContact.

Read full review >
Elmer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.11.2021 Company Size: More than 100 Employees Industry: 1001-5000 employees

I’m loving it and I’m seeing how it has the potential to be great.

Read full review >
Mitchell
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.08.2021 Company Size: More than 100 Employees Industry: Hospital & Health Care

Perfect for those running a non-profit.

Read full review >
Dorothy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.07.2021 Company Size: More than 100 Employees Industry: N/A
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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