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Optimail Review

Optimail
Our score: 8.0 User satisfaction: 100%

What is Optimail?

Optimail is an email marketing tool that supercharges your campaigns using artificial intelligence to automatically deliver personalized emails that are aligned to your customers’ behavior and preferences. The software analyzes your customers based on their recent actions, interactions with your website and other materials, the content they visit, the products they look at, and more.

With its proprietary algorithm, Optimail takes all the information and optimizes your campaigns with adaptive personalization, tailoring each campaign to fit the unique profiles of your customers to entice them to perform your desired actions such as purchasing, social sharing, and engagement. It deeply understands your customers and automatically changes your campaigns so that they respond based on your preferences. Optimail drives your customers to do what you want so that your business grows exponentially.

Overview of Optimail Benefits

Optimail provides you with the most comprehensive email marketing platform that is loaded with features plus artificial intelligence to fully optimize your email marketing campaigns the way no other solutions can. The software dissects your customers’ preferences and behavior and identifies patterns, needs, and wants that are unique per individual.

From tons of information, Optimail’s powerful artificial intelligence finds factors that drive customer engagement and automatically applies the modifications to your campaigns to encourage customers to perform specific actions that are beneficial to your business growth, such as making a purchase, sharing content, and more.

Optimail eliminates the need to set up arbitrary audience splits or thinking how long to run an A/B test. Optimail automatically and incessantly contrast your variations in the context of your entire campaign to fully learn and understad which variation works best for your customers. The software instantly identifies which message to deliver and when to deliver to further enhance campaign engagement, align customers with your goals, and keep your messages out of the spam folder.

Optimail integrates with your existing infrastructure in minutes. We provide a simple JavaScript snippet that drops into your existing website to enable customer profile importing, event tracking, and subscriptions.

Integration is a breeze as Optimail can be integrated into your infrastructure without making huge modifications to your codes. All you have to do is simply install simple JavaScript snippet into your website and once it’s active, it will enable customer profile importing, event tracking, and subscriptions.

Overview of Optimail Features

  • Customer Profiles
  • Insights and Analytics
  • Personalization
  • Complete Automation
  • Powerful API
  • Intuitive Campaign Builder

What Problems Will Optimail Solve?

1. Testing and optimizing an email marketing campaign:

Making sure that your email marketing campaigns are as effective as possible is a challenge for businesses of all sizes. The standard approach is to create a few variations of an email in your campaign and run an A/B test to see which gets more clicks and reads. There are several problems with this approach, however, that guarantee you’re not getting the best results that you could with a more advanced AI driven approach to optimization:

  • Context matters: A/B tests compare a single message, ignoring the larger context of the customer experience. Optimail learns what works for each customer, in the context of their individual interactions with your business.
  • Your business and customers are dynamic: A/B tests are static and ignore the fact that your business and customer base are continually changing. Optimail is always learning and improving it’s strategy.
  • Managing the complexity of running experiments is time consuming and expensive: Running the number of experiments that you’d need to do to optimize an email campaign would take a team of dedicated marketers and data scientists. Optimail manages this complexity automatically.
  • You care about more than open and click rates: When you measure success internally, you probably don’t just look at open and click rates. Optimail learns what drives your customers towards the KPIs that really matter.

Optimail makes it incredibly easy to build email marketing campaigns that continuously and automatically adapt and improve.

2. Building personalized, data-driven email marketing campaigns

Building an effective, data-driven email campaign typically requires you to set up a complex decision tree to specify which message to send to which customer at which time. It can get quite complex, and there’s really no way to know that what you’ve set up is most effective. Optimail automatically learns what works best, all you have to do is write some emails and variations!

3. Monitoring how your campaigns are performing

Optimail provides detailed analytics and reporting to see how your email campaigns are performing in relation to your business goals and key KPIs

Awards & Quality Certificates

An award given to products that have recently entered the market but are already becoming very popular
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Optimail Position In Our Categories

Since companies have distinct business requirements, it is only reasonable that they avoid getting an all-encompassing, ideal software. Just the same, it is troublesome to stumble on such a software solution even among recognizable software solutions.
The practicable step to undertake would be to spell out the various significant factors which call for a research such as major features, packages, technical skill levels of the users, organizational size, etc. The second step is, you should perform your research systematically. Go over some Optimail analyses and look over each of the applications in your shortlist in detail. Such all-encompassing product investigation guarantee you weed out unsuitable software solutions and pay for the system that provides all the function your company requires.

Position of Optimail in our main categories:

TOP 500

Optimail is one of the top 500 Marketing Software products

Optimail is also listed in the following subcategories:

Every business is different, and can require a special Email Marketing Software solution that will be designed for their business size, type of clients and employees and even individual niche they deal with. You should not count on getting an ideal services that will work for each company no matter what their background is. It may be a good idea to read a few Optimail Email Marketing Software reviews first and even then you should keep in mind what the service is supposed to do for your business and your employees. Do you require a simple and straightforward app with just essential features? Will you actually make use of the complex functionalities required by pros and large enterprises? Are there any specific tools that are especially beneficial for the industry you work in? If you ask yourself these questions it is going to be much easier to locate a solid solution that will fit your budget.

How Much Does Optimail Cost?

Optimail Pricing Plans:

Free Trial

Seed

$25/month

Growth

$125/month

Unicorn

$625/month

Optimail offers three SMB and enterprise pricing packages for users to choose from. Give the details a look, and select the best plan for your company:

Seed – $25/month

  • 1000 active customers/month
  • Unlimited campaigns
  • Unlimited messages sent
  • Unlimited events tracked
  • Team (multi-user) access
  • Custom domains

Growth – $125/month

  • 10,000 active customers/month
  • Unlimited campaigns
  • Unlimited messages sent
  • Unlimited events tracked
  • Team (multi-user) access
  • Custom domains

Unicorn – $625/month

  • 100,000 active customers/month
  • Unlimited campaigns
  • Unlimited messages sent
  • Unlimited events tracked
  • Team (multi-user) access
  • Custom domains

User Satisfaction

Positive Social Media Mentions 5
Negative Social Media Mentions 0

We realize that when you make a decision to buy Email Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Optimail reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Optimail. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Optimail pricing details?

Optimail Pricing Plans:

Free Trial

Seed

$25/month

Growth

$125/month

Unicorn

$625/month

Optimail offers three SMB and enterprise pricing packages for users to choose from. Give the details a look, and select the best plan for your company:

Seed – $25/month

  • 1000 active customers/month
  • Unlimited campaigns
  • Unlimited messages sent
  • Unlimited events tracked
  • Team (multi-user) access
  • Custom domains

Growth – $125/month

  • 10,000 active customers/month
  • Unlimited campaigns
  • Unlimited messages sent
  • Unlimited events tracked
  • Team (multi-user) access
  • Custom domains

Unicorn – $625/month

  • 100,000 active customers/month
  • Unlimited campaigns
  • Unlimited messages sent
  • Unlimited events tracked
  • Team (multi-user) access
  • Custom domains

What integrations are available for Optimail?

Optimail can integrate with your website or application with its easy-to-use Java script API. A curl API is available to integrate with your language of choice.

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Reviewed By Nestor Gilbert
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