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Klaviyo Review

Klaviyo
Our score: 8.8 User satisfaction: 90%

What is Klaviyo?

Klaviyo is an easy-to-use, all-in-one platform that helps B2C businesses grow by natively integrating marketing, analytics, and customer service into one solution. Powered by the Klaviyo Data Platform, every interaction is driven by real-time insights and activated across key touchpoints—websites, email, SMS, mobile, social channels, and WhatsApp. Klaviyo allows you to scale personalization effortlessly by automating workflows, simplifying segmentation, and delivering consistent, relevant experiences without the need for complex setups or additional tools.

The powerful, yet simple-to-use marketing system includes segmentation, site tracking, autoresponders, 360 degree customer profiles, custom activity fields, drag-and-drop email designs, ROI-based reporting and 1-click integrations. The powerful segmentation features ensure that the right message is delivered to the right customers at the right time. This eliminates guesswork from the equation and helps organizations target based on actual data, including recent purchases, website browsing tracking, email history and even pointers to what the customers actually want to receive.

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Overview of Klaviyo Benefits

Data-Driven Personalization

Klaviyo’s powerful data integration capabilities pull information from 350+ integrations for simple setup, minimizing technical resources to quickly drive value. This gives marketing and customer service teams a shared, real-time customer view with lifetime retention. The benefit? Hyper-personalized messaging that resonates with each customer segment, leading to higher conversion rates.

Email and SMS Marketing Automation

Automate your entire customer journey with Klaviyo’s visual flow builder. Create automated email and SMS sequences for welcome series, abandoned carts, post-purchase follow-ups, and more. This saves you valuable time and ensures consistent communication with your customers, nurturing them toward becoming loyal advocates.

Pre-built templates and a Drag-and-Drop Editor

Jumpstart your email and SMS campaigns with Klaviyo’s library of pre-designed templates. Even with no coding experience, you can easily customize these templates with the drag-and-drop editor, ensuring your branding stays consistent and your messages look professional.

Real-Time Analytics and Reporting

Answer key questions at a glance with pre-built dashboards. Send the right message every time with deep personalization, purchase insights, and predictive analytics. Uncover opportunities with personalized benchmarks that show how your metrics stack up against peer brands. Get personalized recommendations on best practices for marketing, deliverability, and targeting.

List Growth Tools

Expand your reach and capture new leads with Klaviyo’s built-in list growth tools including signup forms, pop-ups, and interactive quizzes and more. These tools help you continuously grow your audience and ensure you’re reaching the right people with the right message.

350+ Partner Integrations and an Active Ecosystem of Customers and Partners

Klaviyo seamlessly integrates with a wide range of eCommerce platforms, CRMs, and other marketing tools. This eliminates data silos and ensures all your customer information is centralized and accessible, streamlining your workflows and providing a holistic view of your customer.

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Overview of Klaviyo Features

  • Email Marketing
  • SMS Marketing
  • Mobile Push
  • Reviews
  • Marketing Analytics
  • Customer Hub
  • Klaviyo Data Platform
  • Segmentation
  • Forms
  • Templates

Klaviyo Position In Our Categories

Knowing that businesses have their own business-related wants, it is sensible that they avoid selecting a one-size-fits-all, ”best” software. Nevertheless, it is futile to discover such an app even among recognizable software solutions. The practical step to undertake would be to narrow down the several key aspects that necessitate scrutiny such as critical features, price plans, skill levels of staff, business size, etc. Then, you must do your product research comprehensively. Go over some Klaviyo analyses and explore the other software systems in your list in detail. Such detailed product investigation guarantee you keep away from ill-fitting applications and subscribe to the one which includes all the tools your business requires to be successful.

Position of Klaviyo in our main categories:

TOP 200

Klaviyo is one of the top 200 Marketing Software products

There are trendy and widely used applications in each software category. But are they necessarily the best fit for your company’s unique needs? A market-leading software solution may have thousands of customers, but does it offer what you need? For this reason, do not blindly spend on popular systems. Read at least a few Klaviyo Marketing Software reviews and think about the aspects that you wish to have in the software such as the price, main functionality, available integrations etc. Then, choose a few systems that fit your requirements. Try out the free trials of these platforms, read online opinions, get explanations from the maker, and do your research thoroughly. This profound homework is certain to help you find the most excellent software platform for your firm’s specific wants.

How Much Does Klaviyo Cost?

Klaviyo Pricing Plans:

Free Trial

Free

Free

Email

starts at $20/month

Email + SMS

starts at $20/month

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What are Klaviyo pricing details?

Klaviyo Pricing Plans:

Free Trial

Free

Free

Email

starts at $20/month

Email + SMS

starts at $20/month

Klaviyo has one free and two paid pricing plans. Here are the details for each:

Free

  • 500 emails per month
  • 150 SMS/MMS credits per month
  • Built-in reporting dashboards
  • Mobile push marketing channel
  • Email support for the first 60 days
  • Access to Klaviyo Help Center
  • Access to Academy courses

Email – starts at $20/month

  • Customer profiles with all-time data
  • Customer product recommendations
  • 350+ built-in integrations
  • Built-in reporting dashboards
  • Predictive analytics
  • Generative AI
  • Email deliverability score
  • Mobile push marketing channel
  • Access to Klaviyo Help Center
  • Email support
  • Access to Academy courses

Email + SMS – starts at $20/month

  • Everything in Email
  • Multi-channel segmentation
  • Multi-channel A/B testing
  • Multi-channel attribution
  • SMS smart opt-in

Add-ons like Reviews, Marketing Analytics, and Advanced Klaviyo Data Platform are available for additional fees.

User Satisfaction

Positive Social Media Mentions 61
Negative Social Media Mentions 5

We know that when you choose to get a Marketing Software it’s crucial not only to see how experts rank it in their reviews, but also to discover whether the real people and enterprises that use it are actually happy with the service. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Klaviyo reviews across a wide range of social media sites. The data is then displayed in a simple to digest form showing how many customers had positive and negative experience with Klaviyo. With that information at hand you will be ready to make an informed purchasing choice that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • German
  • Spanish
  • French
  • Italian
  • Portugese

Pricing Model

  • Free
  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Klaviyo?

Klaviyo’s 350+ built-in integrations let you integrate with shipping, advertising, POS, loyalty, subscription, and other applications. A few examples of software solutions you can connect Klaviyo with are:

  • Shopify
  • Salesforce
  • Wix
  • WooCommerce
  • BigCommerce
  • Magento
  • Canva
  • Pinterest
  • AfterShip
  • Google Ads
  • Zero Bounce
  • Blend AI
  • TikTok
  • Zendesk

You can find a complete list of integrations on Klaviyo’s Integrations page.

Klaviyo User Reviews

Klaviyo average rating:

Average score
4.5/5 (14 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Scotty

PROS: An all-in-one price includes all updates so I don't need to pay for additional fees. The support page and video instructions are very helpful especially when transitioning to the app. Shopify integration was incredibly quick and simple. It also helps me to easily add items from my list.

CONS: System logic is more straightforward but the workflow designs are more difficult to implement. Transactional client addresses aren't also readily recognizable.

Reviewed 4 years ago

Read full review >

The least favorable review

Thelma

PROS: It's an email marketing program that helps me build my subscription list and send bulk emails to everyone. It's the best app that I'm actually using. It helps me to remain connected to my clients and deliver all of my company's ads. The sales also have improved a lot when we started using this program. It enables us to recover buyers that haven't finished their orders, give them a coupon by email to get a discount. It's a very essential app for our business.

CONS: It works well but it's costly. It's hard to find something I don't like about this app, it's very helpful and fulfills all functions properly. The only part I don't like it its cost. This program offers pricey services so, with many customers, I have to spend a lot of money.

Reviewed 4 years ago

Read full review >

More reviews from 14 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

I’ve made the move from Bronto

Read full review >
Scotty
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 24.11.2021 Company Size: More than 100 Employees Industry: N/A

PROS: An all-in-one price includes all updates so I don't need to pay for additional fees. The support page and video instructions are very helpful especially when transitioning to the app. Shopify integration was incredibly quick and simple. It also helps me to easily add items from my list.

CONS: System logic is more straightforward but the workflow designs are more difficult to implement. Transactional client addresses aren't also readily recognizable.

What do you think about this review?

Great Poor

Easy email marketing

Read full review >
Leland
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.11.2021 Company Size: 1-10 Employees Industry: Retail

PROS: Build stunning email campaigns and synchronized the mailing list to bring a successful marketing plan to clients everywhere. It's extremely flexible with multiple evaluation methods under different conditions. It can also build flows for automatic email sequencing.

CONS: In order to remove the watermark at the bottom of every email you send, you need to purchase the pro version of Klaviyo.

What do you think about this review?

Great Poor
Show More User Reviews (14)

The best email marketing automation for your business

Read full review >
Lexus
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 17.10.2021 Company Size: Industry: Electrical/Electronic Manufacturing

PROS: Integration is one of Klaviyo's highlights. It really integrates well with a diverse range of support for e-commerce networks, especially with Shopify. Klaviyo is the perfect option is you're a Shopify user.

CONS: For businesses with restricted financial capital, Klaviyo might be costly particularly if you'd like to go for the pro version.

What do you think about this review?

Great Poor

Among the strongest marketing software for e-commerce

Read full review >
Dalton
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 08.08.2021 Company Size: More than 100 Employees Industry: N/A

PROS: I have already used many email marketing tools, but Klaviyo for me is one of the best. Created for eCommerce and knows company expectations with email marketing and customer behavior. It has an email automation template you can easily use and efficiently set-up the flows. Then there is the amazing consumer data that allows fast, targeted market segmentation to really reach the right market for the right content, creating higher click rates and conversions. It's easy to integrate with other applications, customer support is also good, and having to use it for several online stores, you can also link accounts that allow you to switch to and fro, and most significantly, copy email models from different accounts so it saves time to create new templates. Additionally, creating a beautiful email is so easy and one of the easiest to use along with reliable performance and boot info!

CONS: There's a problem when sending a test email. When we test out our emails, the links work perfectly but when it goes live, the links are now broken. It has happened a couple of times and it's kind of awkward and unprofessional. We could not figure out the reason. The lack of 24hr customer service. You need to wait for long hours for you to be able to talk to someone. It's really difficult especially that we are on a different timezone as their customer support. They respond quickly via email but if you need anything urgent, you can't hold anyone.

What do you think about this review?

Great Poor

I’ve migrated to Klaviyo when ESP can’t show my revenues

Read full review >
Leopoldo
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 07.07.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Our clients couldn't see ad revenue and other platforms can't let you see the automation too. Klaviyo does all that. We can now track what's effective, what isn't, and what to concentrate on next.

CONS: I don't have anything to dislike. They have excellent post-sale service, and any problems with the technical we had were resolved.

What do you think about this review?

Great Poor

Best e-commerce email marketing tool

Read full review >
Hertha
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 03.05.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Been using it for quite some time now and I must say that I really liked it. I don't have any idea when I started using it but I appreciate all the simple emails explained for me as it made it easier. It was very user-friendly, easy to operate and offers incredible features every e-commerce platform may require. The work flows all function smoothly and I even created a complex flows with minimum stress and effort. The website engagement is also so simple you are able to segment your customers based on their participation. With these segments, I can send them tailored emails that could convert them later on. I also really loved their customer support.

CONS: There's nothing. It's astounding from the user experience to the customer support.

What do you think about this review?

Great Poor

It’s a great marketing tool for the email I have ever used.

Read full review >
Thelma
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 26.04.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: It's an email marketing program that helps me build my subscription list and send bulk emails to everyone. It's the best app that I'm actually using. It helps me to remain connected to my clients and deliver all of my company's ads. The sales also have improved a lot when we started using this program. It enables us to recover buyers that haven't finished their orders, give them a coupon by email to get a discount. It's a very essential app for our business.

CONS: It works well but it's costly. It's hard to find something I don't like about this app, it's very helpful and fulfills all functions properly. The only part I don't like it its cost. This program offers pricey services so, with many customers, I have to spend a lot of money.

What do you think about this review?

Great Poor

Best E-commerce application for digital marketers

Read full review >
Alene
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.03.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Simple but with having many functions. Strong flows. It's user-friendly and emails only require minimal coding. Predictive and churn data analysis help generate accurate marketing campaigns. It can also build omnichannel campaigns by embedding email and SMS.

CONS: Reporting and smart blocks are a bit challenging. Flows are designed differently from most campaign automation tools.

What do you think about this review?

Great Poor

The best E-Commerce email tool

Read full review >
Deangelo
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 30.01.2021 Company Size: 1-10 Employees Industry: Apparel & Fashion

PROS: The segmentation functionality is perfect. The flows are quick to execute. It has increased my business' profits.

CONS: It's a little more expensive compared to others. Also, it’ll be great if there are more flow features and more flexibility to the segments. It doesn't show all customers or segments' LTV, which is very beneficial on other tools as it provides awareness of how well each subscriber represents the company.

What do you think about this review?

Great Poor

It’s a fantastic marketing resource for email

Read full review >
Baron
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 19.01.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Klaviyo's a fantastic marketing email tool. Creating automatic email flows is an excellent functionality. Good data analysis service and email layouts. I'm really happy with Klaviyo.

CONS: I really like Klaviyo. Yet it still needs continuous development to compete with other marketing tools.

What do you think about this review?

Great Poor

Klaviyo thinks about the growth of your company!

Read full review >
Porter
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.02.2020 Company Size: 1-10 Employees Industry: N/A

PROS: This tool does care about the growth of your company. You can see the passion the team has when you meet them for strategies, discover new product functions, etc.. The customer support is also great and always have a prompt response and always have the ideas about how to improve our company.

CONS: We've really enjoyed using Klaviyo and there's nothing to dislike about it.

What do you think about this review?

Great Poor

A very strong software that will one day become the top email marketing tool

Read full review >
Sofia
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 01.02.2020 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: It's such an excellently-designed, efficient email marketing platform.

CONS: I was able to insert TypeForm surveys into emails via Klaviyo. But Klaviyo however, could not add the survey data to a defined email address. This seems to be a no-brainer, but perhaps not many users need that particular feature with TypeForm integration.

What do you think about this review?

Great Poor

Easy email marketing

Read full review >
Courtney
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 31.01.2020 Company Size: 1-10 Employees Industry: Consumer Goods

PROS: Klaviyo helps in the improvement of our email marketing. Creating digital marketing campaigns and automatic email flows make it a valuable tool. Their sophisticated segmentation and analytics capabilities were proven beneficial too.

CONS: HTML email builder doesn't automatically save your work and that's actually what I don't like about Klaviyo. You need to scroll back to the top for you to save it. It would have been nice if there's a "floating" button to save or an auto-save function so that you don't accidentally lose all your work just because you forgot to save it.

What do you think about this review?

Great Poor

I really liked Klaviyo

Read full review >
Loraine
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.01.2020 Company Size: 1-10 Employees Industry: Consumer Goods

PROS: I liked Klaviyo's overview of the analytics. The flows also make active email campaigns quick and easy.

CONS: It's getting more expensive as my email list gets expanding.

What do you think about this review?

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Klaviyo user reviews

I’ve made the move from Bronto

Read full review >
Scotty
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 24.11.2021 Company Size: More than 100 Employees Industry: N/A

Easy email marketing

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Leland
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.11.2021 Company Size: 1-10 Employees Industry: Retail

The best email marketing automation for your business

Read full review >
Lexus
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 17.10.2021 Company Size: Industry: Electrical/Electronic Manufacturing

Among the strongest marketing software for e-commerce

Read full review >
Dalton
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 08.08.2021 Company Size: More than 100 Employees Industry: N/A

I’ve migrated to Klaviyo when ESP can’t show my revenues

Read full review >
Leopoldo
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 07.07.2021 Company Size: 1-10 Employees Industry: N/A
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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