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$1000

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Pardot REVIEW

Marketing Automation & Lead Generation

18 user reviews
USER SATISFACTION 97%
OUR SCORE 9.0

What is Pardot?

Pardot is a business-to-business (B2B) marketing automation and lead management software by Salesforce that enables your marketing and sales teams to set up, deploy, and handle online marketing campaigns that can boost your company’s revenue and improve efficiency.

Plans are priced affordably for those with small and medium-sized businesses.

Pardot is AppExchange certified. The tool also integrates with salesforce.com, Microsoft Dynamics CRM, NetSuite, and SugarCRM.

Pardot, has at least 1,500 clients. Its clients come from these and other B2B industries:

  • Medical/research
  • Business services
  • Technology clients

Overview of Pardot Benefits

Pardot is an online program used by marketers to set up and monitor online marketing campaigns. The product has modules that allow small and medium businesses to build, manage, and ultimately activate lead generation components including landing pages, lead nurturing as well as email marketing programs, and programs.

The tool automates the overall process of qualifying leads by assigning your prospects to the best sales representatives. The tool also allows you to populate the information in a compatible and efficient customer relationship management (CRM) system.

With this tool, your company’s web traffic is identified and comprehensively tracked with micro-web analytics. In addition, the product contains amazing reporting features to measure various metrics such as return on investment (ROI).

Generate high-quality leads with the help of customized and targeted emails thank to the platform. Pardot also boosts your sales pipeline, calculates marketing ROI, and tracks customer behaviors.

Overview of Pardot Features

  • Email marketing
  • Lead nurturing
  • Sales intelligence
  • CRM integration
  • Lead management
  • Social media marketing
  • ROI reporting

Pardot Position In Our Categories

Position of Pardot in our main categories:

1

Pardot is one of the top 1 Forms Automation Software product

20

Pardot is one of the top 20 Marketing Software product

20

Pardot is one of the top 20 Sales Software products

1

Pardot is one of the top 1
Forms Automation Software product

20

Pardot is one of the top 20
Marketing Software product

20

Pardot is one of the top 20
Sales Software products


Pardot is also listed in the following subcategories:

Category:Position:Category:Position:
Lead Management Software#7 Marketing Automation Software#8
Sales Automation Software#5

Since each company has unique business wants, it is sensible for them to desist from searching for a one-size-fits-all perfect software application. Needless to say, it would be futile to try to find such a platform even among market-leading software applications. The clever thing to do would be to jot down the various essential factors that require consideration such as key features, finances, skill levels of employees, company size etc. Then, you should do your groundwork thoroughly. Read some Pardot reviews and check out each of the other systems in your shortlist in detail. Such exhaustive research can make certain you discard ill-fitting platforms and zero in on the app that offers all the elements you need for business success.

How Much Does Pardot Cost?

Pardot Pricing Plans For Enterprises & Small Business:

Standard

  • $1,000/month/up to 10,000 contacts
  • In-depth Prospect Tracking
  • Lead Nurturing & Email Marketing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

  • $2,100/month/up to 10,000 contacts
  • All Standard features
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access – Up to 25K calls/day
  • Integrated Marketing Calendar
  • Social Profiles
  • Chat Support

Ultimate

  • $3,000/month/up to 10,000 contacts
  • All Pro Features
  • Custom User Roles
  • Custom Object Integration
  • API Access – Up to 100K calls/day
  • Dedicated IP Address
  • Phone Support

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Pardot reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Pardot. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

27

NEGATIVE SOCIAL MENTIONS

2

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • USA
  • UK
  • Canada
Pricing Model
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • PHONE NO.
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are Pardot pricing details?

Pardot Pricing Plans:

Standard

  • $1,000/month/up to 10,000 contacts
  • In-depth Prospect Tracking
  • Lead Nurturing & Email Marketing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

  • $2,100/month/up to 10,000 contacts
  • All Standard features
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access – Up to 25K calls/day
  • Integrated Marketing Calendar
  • Social Profiles
  • Chat Support

Ultimate

  • $3,000/month/up to 10,000 contacts
  • All Pro Features
  • Custom User Roles
  • Custom Object Integration
  • API Access – Up to 100K calls/day
  • Dedicated IP Address
  • Phone Support

What integrations are available for Pardot?

  • Salesforce.com
  • NetSuite
  • Microsoft Dynamics CRM
  • SugarCRM
  • Google AdWords
  • Eventbrite
  • PowerMTA

User reviews


18 Reviews

16
1
1
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Average Rating

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The most favorable review

Walter


Pros:
Pardot allows us to do the work of more than 20 people even though we are only 5 in our marketing department. Thanks to the automation, drip programs, page action alerts Sales we receive immediate notification when someone is interested and we are able to be more focused on creating the emails and new drips. I have to say that the Pardot’ support team is great they are always willing to help.

Cons:
If you don’t use Salesforce then the integration with Pardot is not smooth, we had to solve the problem with some sync but it doesn’t works 100% perfect. But, this company always listens to their customers and I believe they could solve the problem and add more features.

The least favorable review

Marguerite


Pros:
I like its interface because it is clear, understandable and easy to use. I often use the WISIWYG feature to build emails and templates. With the latest updates the customization of the email is extremely easy and fast and it doesn’t require HTML coding at all. I like that I’m allowed to change colors of all links within the email. There you can find lot of templates you can use, they are beautiful, colorful and clean.

Cons:
I would like to see better organization of the platform including folder organization. Also, the sync of CRM platform still requires manual work. Additionally, the process of building a landing pages can be complicated because it is about working a 2-inch screen and you need to scroll in order to view the page.


Olga

Verified
user
First of all, this tool is easy to use but whenever we run into some issue all we have to do is to click on the “Talk to Pardot Solutions” button and the team shows...

Walter

Verified
user
Pardot allows us to do the work of more than 20 people even though we are only 5 in our marketing department. Thanks to the automation, drip programs, page action alerts...

Essie

Verified
user
Pardot provides great report features. The tool itself is easy to use and it allows us to review the effectiveness of the efforts we make and what works best.

Jill

Verified
user
I like both user experience and environment. I am amazed of the support and response time. We have migrated from another solution to this one and its introduction videos...

Rufus

Verified
user
Pardot is clear, intuitive and easy to use system. The support team is amazing and you can reach them through chat or phone. They really care about all your needs. I like...

Dolores

Verified
user
First things first, Pardot’s customer support team is one of the best I have ever worked with. They helped us to create detailed launch plan and steps to successfully...

Pat

Verified
user
Pardot is intuitive, easy to use software, we successfully implement it to our sales processes. I personally like the tracking, lead scoring and automation features. I...

Marguerite

Verified
user
I like its interface because it is clear, understandable and easy to use. I often use the WISIWYG feature to build emails and templates. With the latest updates the...

Lorenzo

Verified
user
Pardot's easy to use and their customer support reps are quick to respond, helping me learn the system better and be able to leverage the systems' capabilities further....

Levi

Verified
user
Setting up forms for events and downloads and builiding lists (whether static or dynamic) is easy through Pardot, and its email authoring environment does not get in the...

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