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Pardot REVIEW

Marketing Automation & Lead Generation

18 user reviews
USER SATISFACTION 97%
OUR SCORE 9.0

What is Pardot?

Pardot is a business-to-business (B2B) marketing automation and lead management software by Salesforce that enables your marketing and sales teams to set up, deploy, and handle online marketing campaigns to boost your company’s revenue and improve efficiency.

Plans are priced affordably for small and medium-sized businesses. Pardot is AppExchange certified. The tool integrates with salesforce.com, Microsoft Dynamics CRM, NetSuite, SugarCRM, and more. Pardot boasts more than 1,500 clients in industries such as technology, business services, medical/research and others.

Marketing and sales teams can use Pardot’s marketing automation tools to get insights on the effectiveness of their campaigns, identify areas for improvement, and learn the sources of successful campaigns. They can benefit from advanced web analytics tools such as reporting on closed deals and sync prospects from their CRM with visitor stats provided by Google Analytics. In addition, data on paid search, sales lifecycle, and email reporting enables marketers to focus their effort and time on productive activities.

Sales professionals can utilize this application to collect promising leads from multiple sources and distribute them to the proper channels. The platform also supports lead generation, nurturing, and management. Marketing professionals can use the solution to get relevant customer info from social sites and manage their social media campaigns.

Overview of Pardot Benefits

Track Your Online Marketing Campaigns

Pardot is an online program used by marketers to set up and monitor online marketing campaigns. The product has modules that allow small and medium-sized businesses to build, manage, and ultimately activate lead generation components including landing pages, lead nurturing, and email marketing programs.

The tool automates the overall process of qualifying leads by assigning your prospects to the best sales representatives. It also allows you to populate the information in a compatible and efficient customer relationship management (CRM) system.

Monitor Web Traffic and Generate Promising Leads

With Pardot, your company’s web traffic is identified and comprehensively tracked with micro-web analytics. In addition, the product contains amazing reporting features to measure various metrics such as return on investment (ROI). Generate high-quality leads with the help of customized and targeted emails. The platform also boosts your sales pipeline, calculates marketing ROI, and tracks customer behaviors.

Create Landing Pages

Your online ad leads visitors to your website’s landing page. Create an appealing landing page from scratch using templates or utilize pre-designed HTML for the purpose. On the landing page, you can display content relevant to the ad that led the visitor to your site.

Utilize Email Marketing

Use the robust email marketing module to send personalized and targeted emails to prospects. Marketing scheduling and automation tools enable you to send relevant messages to promising leads at the correct time. Pardot also optimizes delivery rates by using multivariate testing, spam analysis, and custom email authentication.

Nurture Leads

Nurture your valuable leads by sending them to your best sales agents. Pardot utilizes a combined lead grading and scoring model to enhance lead quality. Create smart forms to capture relevant information from leads and prospects, and target them with personalized messages.

Overview of Pardot Features

  • Email marketing
  • Lead nurturing
  • Sales intelligence
  • CRM integration
  • Lead management
  • Social media marketing
  • ROI reporting

Pardot Position In Our Categories

Position of Pardot in our main categories:

3

Pardot is one of the top 3 Forms Automation Software products

5

Pardot is one of the 5 Landing Page Software products

20

Pardot is one of the top 20 Marketing Software products

20

Pardot is one of the 20 Sales Software products

3

Pardot is one of the 3
Forms Automation Software products

5

Pardot is one of the 5
Landing Page Software products

20

Pardot is one of the 20
Marketing Software products

20

Pardot is one of the 20
Sales Software products


Pardot is also listed in the following subcategories:

Category:Position:Category:Position:
Lead Management Software#8 Marketing Automation Software#10
Sales Automation Software#7
Category:Position:
Lead Management Software#8
Marketing Automation Software#10
Sales Automation Software#7

There are trendy and widely used systems in each software category. But are they essentially the best fit for your company’s specific needs? A market-leading software product may have thousands of users, but does it present what you need? For this reason, do not blindly invest in popular systems. Read at least a few Pardot reviews and mull over the factors that you wish to have in the software such as the cost, main features, available integrations etc. Then, choose a few systems that fit your needs. Try out the free trials of these platforms, read online reviews, get clarifications from the vendor, and do your homework systematically. This profound research is sure to help you choose the most excellent software solution for your organization’s special wants.

How Much Does Pardot Cost?

Pardot Pricing Plans:

Pardot offers 3 pricing plans that are billed annually:

Standard

  • $1,000/month/up to 10,000 contacts
  • In-depth Prospect Tracking
  • Lead Nurturing & Email Marketing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

  • $2,000/month/up to 10,000 contacts
  • All Standard features
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access – Up to 25K calls/day and 5 concurrent connections
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

  • $3,000/month/up to 10,000 contacts
  • All Pro Features
  • Custom User Roles
  • Custom Object Integration
  • API Access – Up to 100K calls/day and 5 concurrent connections
  • Dedicated IP Address

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Pardot reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Pardot. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

76

NEGATIVE SOCIAL MENTIONS

2

Video

Technical details

Devices Supported
  • Windows
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • English
Pricing Model
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • PHONE
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are Pardot pricing details?

Pardot Pricing Plans:

Pardot offers 3 pricing plans that are billed annually:

Standard

  • $1,000/month/up to 10,000 contacts
  • In-depth Prospect Tracking
  • Lead Nurturing & Email Marketing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

  • $2,000/month/up to 10,000 contacts
  • All Standard features
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access – Up to 25K calls/day and 5 concurrent connections
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

  • $3,000/month/up to 10,000 contacts
  • All Pro Features
  • Custom User Roles
  • Custom Object Integration
  • API Access – Up to 100K calls/day and 5 concurrent connections
  • Dedicated IP Address

What integrations are available for Pardot?

  • Salesforce.com
  • NetSuite
  • Microsoft Dynamics CRM
  • SugarCRM
  • Google AdWords
  • Eventbrite
  • PowerMTA

User reviews


User reviews in total: 18

16
1
1
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Average Rating:

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The most favorable review

Diane

4 months ago


Pros: It is extremely user-friendly, automated, and implementation with Salesforce is a breeze, allowing me to focus on other marketing activities.

Cons: There is nothing much to dislike at this point.

The least favorable review

Marguerite

6 months ago


Pros: I like its interface because it is clear, understandable and easy to use. I often use the WISIWYG feature to build emails and templates. With the latest updates the customization of the email is extremely easy and fast and it doesn’t require HTML coding at all. I like that I’m allowed to change colors of all links within the email. There you can find lot of templates you can use, they are beautiful, colorful and clean.

Cons: I would like to see better organization of the platform including folder organization. Also, the sync of CRM platform still requires manual work. Additionally, the process of building a landing pages can be complicated because it is about working a 2-inch screen and you need to scroll in order to view the page.

Published 4 months ago
Verified
user
It is extremely user-friendly, automated, and implementation with Salesforce is a breeze, allowing me to focus on other marketing activities.



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
I like Pardot's ability to customize emails and automate drip campaigns based on our prospects' interests and location. Pardot has a user-friendly interface to organize...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
The integration between Salesforce and Pardot has made it really easy to move leads to MQLs and Salesforce for conversion. Our team also likes the


What do you think about this review? Great Poor
Published 4 months ago
Verified
user
Pardot is intuitive, easy to use software, we successfully implement it to our sales processes. I personally like the tracking, lead scoring and automation features. I...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
Pardot is surprisingly easy to learn with the immense support database available and its incredibly easy to use dashboard. Reporting is also great as it is able to drill...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
Pardot's UI is very simple, with great filters and easy ways to manage and sort prospect data. Drip campaigns are great as well because they help do campaigns...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
Pardot's Salesforce integration gives you the power of salesforce within marketing automation. I also love that we are able to obtain on Adwords campaigns and any UTM...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
Pardot provides a new level of professionalism to our email marketing and provide a systematic approach to communicating with prospects and customers. Its full...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
First things first, Pardot’s customer support team is one of the best I have ever worked with. They helped us to create detailed launch plan and steps to successfully...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
I like both user experience and environment. I am amazed of the support and response time. We have migrated from another solution to this one and its introduction videos...



What do you think about this review? Great Poor

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