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Pardot Review

Pardot
Our score: 9.0 User satisfaction: 97%

What is Pardot?

Pardot is a business-to-business (B2B) marketing automation and lead management software by Salesforce. Dubbed as the smarter marketing automation on the world’s number one CRM platform, Pardot enables your marketing and sales teams to set up, deploy, and handle online marketing campaigns to boost your company’s revenue and improve efficiency.

The cloud hosted solution Pardot provides a full suite of tools to help marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. It allows you to build more leads and move them quickly through the pipeline; engage buyers on their terms with dynamic, personalized campaigns; and understand each step from click to close for capturing true marketing ROI.

Among its marketing automation features and capabilities include streamlined lead management, intelligent led generation, effortless email marketing, seamless sales alignment, and insightful ROI reporting. Essentially, through the power of Pardot’s marketing automation you can build smart data-driven programs that generate new leads and accelerate your sales cycle, visualize and test every asset and touch point in your program for a full grasp of the customer experience, and improve campaign performance based on metrics and reports.

Complementing Pardot to give you an even more robust system are advanced B2B marketing analytics to give you insights into your marketing performance, an account-based marketing solution powered by AI, and Salesforce Engage which is the marketing automation for sales. Both your marketing and sales teams can use Pardot’s tools to determine the effectiveness of their campaigns, identify areas for improvement, and pinpoint sources and factors that drive successful campaigns.

As expected from a Salesforce product, Pardot offers sophisticated but easy to use tools, wide flexibility and customization, extensive integrations, native mobile apps, complete automation, and enterprise level data security, among others. The software is available in three packages with features to match your marketing automation requirements.

Overview of Pardot Benefits

Build smart data-driven campaigns

Studies have shown that marketers struggle to personalize customer interaction. One problem is the lack of data to build more engaging campaigns to rally customers to your brand. Pardot focuses on giving you relevant insights from the Salesforce CRM data from which you can build intelligent and targeted campaigns, making them more effective in generating new leads and speeding your sales cycle that allow customers to clear their own path to purchase.

The software enables you to create the exact customer experience you want through a powerful and flexible builder; build dynamic and multifaceted campaigns via simple decisions at each step; and transform sales data from CRM into a triggering mechanism for campaign activity.

Visualize and understand your campaign performance

See where you fall short and where you excel by visually mapping out and testing every asset and touch point in your program to better understand the customer experience. This lets you experience your marketing workflows the way your customers will with visual testing to find and fix gaps in your campaign logic before you lunch your campaigns, so you’ll know that your campaign will perform and deliver.

With analytics and reporting tools, you’ll be able to unravel insights to better understand campaign performance and adapt quickly. Pardot allows you to leverage KPIs and success metrics you need for a quick glimpse at campaign health. By being able to drill down to learn more about individual asset performance, you spend less time jumping around between reports and more time making improvements to fine tune your campaigns.

Simplify lead management & get smarter lead generation

Pardot brings you the power of automation and segmentation to streamline lead management and bring about intelligent lead generation. It helps you increase engagement and sell faster by reaching the right customers at the right time. You get smart lead nurturing that adapts to your audience, allowing you to automatically send emails based on triggers including time, interactions and other custom parameters. You can even make the most of your database by re-engaging dormant leads.

Lead qualification in Pardot is facilitated by segmentation that lets you identify hot leads, score prospect interactions to know who’s interested, and objectively grade customers to find the right ones. You’ll be able to use data to come up with dynamic content and relevant messages, display targeted offers on your websites and landing pages, and seamlessly shift nurturing and email paths as you uncover new information – all these to personalize the customer experience. Repetitive tasks are taken care of by automation. Even tasks like lead assignment can be put on autopilot. You can build complex, multi-part rules with an easy visual builder and automatically create one time or dynamic lists for better targeting.

Advanced marketing analytics

Pardot’s advanced marketing analytics helps you maximize marketing and sales efforts by letting you explore your data, get insights into your marketing performance, and quickly take data-driven actions. The great thing is that you can combine marketing and sales data in one place so you’ll know your marketing campaign ROI and impact on sales revenue. Insights can be quickly shared with your team wherever they are which allows everyone to be on the loop and be equipped with the same information. As has been proven, you can sell more effectively when marketing and sales are more in sync.

Dashboards in Pardot are fully customizable whether you need a full-funnel view of your business or custom granular views of your data. It also offers multi-touch attribution dashboard with first, even, and last touch attribution so marketers gain insights into which channels drive awareness, perform across all buying stages, and help drive deals to close. Of course, the dashboard can connect to third party data to give you a single view of all of your data and streamline reporting on a single platform.

Overview of Pardot Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

What Problems Will Pardot Solve?

Problem #1: A healthcare software company is having visibility problems over customer data coming from different sources resulting in out-of-sync sales and marketing teams and affecting their performance.

Solution: Pardot is designed to work with Salesforce CRM so you get both sales and marketing data in one platform. Its dashboard and reporting tools can bring together not only internal but also external data so that sales and marketing teams get one source of truth and can coordinate their activities with more effective campaigns to help increase pipeline and close more deals.

Problem #2: A business solutions firm is having issues jump starting the process of identifying and engaging with targeted accounts.

Solution: Pardot offers account-based marketing (ABM) that leverages strategy, tools and processes to connect sales and marketing across targeted accounts, streamline lead generation and lead management processes, and bring in new top customers.

Problem #3: A provider of high-performance wireless networks is having difficulty on various fronts – nurturing prospects during the sales cycle, launching effective campaigns, and accessing insight gathered during the buying conversation.

Solution: Pardot allows marketing teams to quickly create strong nurture programs, with each nurture linked to buying clues. Anytime a prospect hits one of these clues, they are automatically sent to the sales team. Likewise, monitoring nurture programs allows identification of any barriers in the buying process, qualification of sales-ready leads, and passing them with added insight to the sales team. The software also offers visualization and testing to give an idea on its effectiveness and performance even before launch and apply improvements if needed.

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
This award is given only to top B2B products and represents the highest possible level of service. It highlights the vendor’s extensive knowledge of the industry they’re selling to and the needs of their customers.

Pardot Position In Our Categories

Knowing that companies have distinctive business-related requirements, it is only rational that they avoid choosing an all-in-one, ideal system. Needless to say, it would be hard to chance on such application even among recognizable software products. The practicable thing to do should be to write the varied vital factors that demand investigation including critical features, packages, technical skill aptitude of the employees, company size, etc. Then, you must double down on the research through and through. Go over some of these Pardot reviews and look over each of the software systems in your shortlist more closely. Such all-encompassing product investigation ensure you drop unfit apps and buy the system which has all the aspects you require company requires to realize efficiency.

Position of Pardot in our main categories:

TOP 3

Pardot is one of the top 3 Forms Automation Software products

TOP 10

Pardot is one of the 10 Landing Page Software products

TOP 3

Pardot is one of the top 3 Marketing Software products

TOP 20

Pardot is one of the 20 Sales Software products

Pardot is also listed in the following subcategories:

Each company has different requirements and requires an application that can be customized for their size, kind of workers and buyers, and the specific industry they are in. For these reasons, no system can offer perfect features out-of-the-box. When you search a software system, first be sure what you require it for. Read some Pardot Marketing Software reviews and ask yourself do you desire basic features or do you need complex features? Are there any industry-specific functionalities that you are seeking? Get the answers to these queries to assist your search. There are lots of factors that you need to reflect on and these include your finances, specific business wants, your company size, integration requirements etc. Take your time, try out a few free trials, and finally choose the app that offers all that you want to improve your organization effectiveness and productivity.

How Much Does Pardot Cost?

Pardot Pricing Plans:

Free Trial

Growth

$1,250/month

Plus

$2,500/month

Advanced

$4,000/month

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

User Satisfaction

Positive Social Media Mentions 76
Negative Social Media Mentions 2

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Pardot reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Pardot. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Pardot Comparisons

Pardot user reviews

Pardot helps us to keep in touch with right people

Read full review >
Olga
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.10.2019 Company Size: More than 100 Employees Industry: Insurance

Tapping the power of Salesforce for greater automation

Read full review >
Veronica
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.09.2019 Company Size: More than 100 Employees Industry: Hospitality

Pardot is a very helpful product for our company

Read full review >
Essie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.09.2019 Company Size: More than 100 Employees Industry: Computer Software

Useful software

Read full review >
Diane
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

Customizable and integrates well with Salesforce

Read full review >
Erma
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.09.2018 Company Size: 11-50 Employees Industry: Fund-Raising

What are Pardot pricing details?

Pardot Pricing Plans:

Free Trial

Growth

$1,250/month

Plus

$2,500/month

Advanced

$4,000/month

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

What integrations are available for Pardot?

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Pardot average rating:

Average score
5/5 (18 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

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The most favorable review

Dan

PROS: Pardot's UI is very simple, with great filters and easy ways to manage and sort prospect data. Drip campaigns are great as well because they help do campaigns automatically. It has helped our business stay in front of our audience and has helped the business grow.

CONS: There needs to be more room for customization of data and reporting, especially for our needs. It would also be nice if Pardot has more options for filtering data.

Reviewed 2 years ago

Read full review >

The least favorable review

Marguerite

PROS: I like its interface because it is clear, understandable and easy to use. I often use the WISIWYG feature to build emails and templates. With the latest updates the customization of the email is extremely easy and fast and it doesn’t require HTML coding at all. I like that I’m allowed to change colors of all links within the email. There you can find lot of templates you can use, they are beautiful, colorful and clean.

CONS: I would like to see better organization of the platform including folder organization. Also, the sync of CRM platform still requires manual work. Additionally, the process of building a landing pages can be complicated because it is about working a 2-inch screen and you need to scroll in order to view the page.

Reviewed 2 years ago

Read full review >

More reviews from 18 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Pardot helps us to keep in touch with right people

Read full review >
Olga
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.10.2019 Company Size: More than 100 Employees Industry: Insurance

PROS: First of all, this tool is easy to use but whenever we run into some issue all we have to do is to click on the “Talk to Pardot Solutions” button and the team shows up. They are highly useful, knowledgeable, patient and responsive to our needs. They always help us with some problem or issue. Also, I like its dynamic list feature it is easy to set up and helps you to deploy the business logic onto the campaigns so you can be sure that the right people will get the message at the right time.

CONS: What I don’t like is the process to import the email addresses in a list format.

What do you think about this review? Great Poor

Tapping the power of Salesforce for greater automation

Read full review >
Veronica
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.09.2019 Company Size: More than 100 Employees Industry: Hospitality

PROS: Pardot's Salesforce integration gives you the power of salesforce within marketing automation. I also love that we are able to obtain on Adwords campaigns and any UTM campaign that we run, allowing us to tie these prospects directly to opportunities. Updates and training is also great and customer support has also been Incredible to assist if we need help or may be experiencing technical difficulties.

CONS: Not being able to see which webpages my opportunties/customers/prospects are visiting on an aggregate level is disappointing. I'm not also able to see how many of each segment visit each page, which would be useful for testing.

What do you think about this review? Great Poor

Pardot is a very helpful product for our company

Read full review >
Essie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.09.2019 Company Size: More than 100 Employees Industry: Computer Software

PROS: Pardot provides great report features. The tool itself is easy to use and it allows us to review the effectiveness of the efforts we make and what works best.

CONS: I don’t like that we cannot fully integrate Pardot. Also I need “export as PDF” options so we can easily provide print outs of the email templates. And an option with time tracking so we can see how much time we have spent on the email. The graphs are great but we would like to know about those who make the percentages. In addition, we would like to know who forwards the emails so we can know which contacts are interested.

What do you think about this review? Great Poor

Useful software

Read full review >
Diane
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: It is extremely user-friendly, automated, and implementation with Salesforce is a breeze, allowing me to focus on other marketing activities.

CONS: There is nothing much to dislike at this point.

What do you think about this review? Great Poor

Customizable and integrates well with Salesforce

Read full review >
Erma
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.09.2018 Company Size: 11-50 Employees Industry: Fund-Raising

PROS: I like Pardot's ability to customize emails and automate drip campaigns based on our prospects' interests and location. Pardot has a user-friendly interface to organize prospects and marketing communications.

CONS: I'd like a feature where I can write a brief message before sending out test emails so I can make important notes to my team about the emails going out to our prospects.

What do you think about this review? Great Poor

Seamless integration with Salesforce provides a lot of opportunities

Read full review >
Daniel
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2018 Company Size: More than 100 Employees Industry: Oil & Energy

PROS: The integration between Salesforce and Pardot has made it really easy to move leads to MQLs and Salesforce for conversion. Our team also likes the A/B testing features and rendering views for all platforms and devices Reporting, drip campaigns are also great.

CONS: It would be nice for Pardot to offer HTML that can coded by our designer within the platform. We had issues with customer support before when we first began working with Pardot; but they have been completely responsive now.

What do you think about this review? Great Poor

Intuitive and easy to use tool

Read full review >
Pat
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.05.2018 Company Size: 11-50 Employees Industry: Computer Software

PROS: Pardot is intuitive, easy to use software, we successfully implement it to our sales processes. I personally like the tracking, lead scoring and automation features. I like that the sales department has more lead information on their fingertips and the automation features saves lot of time. I also like the integration with SugarCRM and other 3rd party apps.

CONS: I need mobile app of this product and more reporting capabilities. But on the other side, they constantly improve the software and implement new features. I believe that they are working on mobile version. I like that its team is always open to new suggestions and ideas.

What do you think about this review? Great Poor

Surprisingly easy to learn and implement for email marketing

Read full review >
Sheila
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.05.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Pardot is surprisingly easy to learn with the immense support database available and its incredibly easy to use dashboard. Reporting is also great as it is able to drill down more and provide some crucial, insightful data.

CONS: The connectors such as the ones for Facebook, LinkedIn, and WebEx can be a little confusing to implement, though this isn't directly related to how Pardot works. I also wish there were more features when building an email template within Pardot, like having more access to HTML specific code snippets that is unique to email and easier tracking methods.

What do you think about this review? Great Poor

A simple UI for email lead generation

Read full review >
Dan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.05.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Pardot's UI is very simple, with great filters and easy ways to manage and sort prospect data. Drip campaigns are great as well because they help do campaigns automatically. It has helped our business stay in front of our audience and has helped the business grow.

CONS: There needs to be more room for customization of data and reporting, especially for our needs. It would also be nice if Pardot has more options for filtering data.

What do you think about this review? Great Poor

A new level of professionalism for email marketing and sales communication

Read full review >
Ken
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.04.2018 Company Size: More than 100 Employees Industry: Health, Wellness and Fitness

PROS: Pardot provides a new level of professionalism to our email marketing and provide a systematic approach to communicating with prospects and customers. Its full integration with Salesforce keeps all of our contact history in one place that's easily accessible. We've also been able to organize and streamline prospecting strategies, follow up tasks, and after-sale communication as well.

CONS: I wish there was a way to easily sort out emails from the account's activity history in Salesforce. Right now, activity history gets cluttered with duplicate entries for each contact in the account. It would be helpful to have a simple way to view activity history less the Pardot emails.

What do you think about this review? Great Poor

I am very satisfied from this product and its customer service

Read full review >
Dolores
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.04.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: First things first, Pardot’s customer support team is one of the best I have ever worked with. They helped us to create detailed launch plan and steps to successfully implement the product. They also helped us to migrate from another solution and to transfer everything we have built and reconfigured. We are allowed to measure the attributions in Pardot and Salesforce. I see that the system spends in engineering and product enhancements because they are very frequent.

CONS: I think they could add more thorough reporting for campaign influence and to improve the life-cycle and influence reporting. Also, it would be extremely helpful if they could add more options in drip programs.

What do you think about this review? Great Poor

Excellent software

Read full review >
Jill
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.03.2018 Company Size: More than 100 Employees Industry: N/A

PROS: I like both user experience and environment. I am amazed of the support and response time. We have migrated from another solution to this one and its introduction videos where clear and understandable. I also like the community of the Pardot. As a designer I have to say that I love its templates for landing pages and emails and I haven’t experienced any issue when setting up files for future campaigns. We are able to include the marketing department so they can handle and work with recipient lists and analytics.

CONS: It has a learning curve, but if you are familiar with design and development then you won’t have any problems. I advise you to take a look and pay attention to its instructional videos so you won’t miss a detail.

What do you think about this review? Great Poor

Increase business activities through an easy-to-use software

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Lorenzo
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.03.2018 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Pardot's easy to use and their customer support reps are quick to respond, helping me learn the system better and be able to leverage the systems' capabilities further. Its collaboration with Salesforce has made the system and its benefits even stronger.

CONS: Pardot's email feature does not offer all of the capabilities I would like to implement in email formatting and it's not always user friendly. I'd also love to see more reporting features available in the automated user reports system.

What do you think about this review? Great Poor

Takes care of almost every aspect of marketing

Read full review >
Drew
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.03.2018 Company Size: 1-10 Employees Industry: N/A

PROS: I like the simple and intuitive layout of the application, its 4x automation power, 3rd party integration, as well as its email builder and form design features.

CONS: I hope to see improvements on the drip campaign builder. Also, the pricing at the moment is too high for small businesses.

What do you think about this review? Great Poor

Easy to use tool

Read full review >
Marguerite
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 13.03.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: I like its interface because it is clear, understandable and easy to use. I often use the WISIWYG feature to build emails and templates. With the latest updates the customization of the email is extremely easy and fast and it doesn’t require HTML coding at all. I like that I’m allowed to change colors of all links within the email. There you can find lot of templates you can use, they are beautiful, colorful and clean.

CONS: I would like to see better organization of the platform including folder organization. Also, the sync of CRM platform still requires manual work. Additionally, the process of building a landing pages can be complicated because it is about working a 2-inch screen and you need to scroll in order to view the page.

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Pardot constantly releases new features

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Rufus
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.01.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Pardot is clear, intuitive and easy to use system. The support team is amazing and you can reach them through chat or phone. They really care about all your needs. I like that they constantly update the UI so it can be more and more simple and understandable. By leading the step-by-step processes you can create campaigns and launch them. You can rely on the WYSIWYG editor if you are non-tech user or you can use codes if you already have some experience with it.

CONS: It took me some time to figure out how to quickly update the landing pages and emails, but I believe this is because I have used the old UI because the new UI is easier to use and to navigate.

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Great support team and powerful software

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Walter
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.12.2017 Company Size: 11-50 Employees Industry: Education Management

PROS: Pardot allows us to do the work of more than 20 people even though we are only 5 in our marketing department. Thanks to the automation, drip programs, page action alerts Sales we receive immediate notification when someone is interested and we are able to be more focused on creating the emails and new drips. I have to say that the Pardot’ support team is great they are always willing to help.

CONS: If you don’t use Salesforce then the integration with Pardot is not smooth, we had to solve the problem with some sync but it doesn’t works 100% perfect. But, this company always listens to their customers and I believe they could solve the problem and add more features.

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Realizing the possibilities of drip campaigns through Pardot

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Levi
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.12.2017 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: Setting up forms for events and downloads and builiding lists (whether static or dynamic) is easy through Pardot, and its email authoring environment does not get in the way too much.

CONS: When our Pardot prospects become leads they get sent over to our Salesforce account. Unfortunately this has caused all kinds of validation issues on the Salesforce side. We're still trying to find a solution for this issue.

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Reviewed By Nestor Gilbert
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