Pardot REVIEW

Marketing Automation & Lead Generation

4 user reviews
USER SATISFACTION 97%
OUR SCORE 9.0

What is Pardot?

Pardot is a business-to-business (B2B) marketing automation and lead management software by Salesforce that enables your marketing and sales teams to set up, deploy, and handle online marketing campaigns that can boost your company’s revenue and improve efficiency.

Plans are priced affordably for those with small and medium-sized businesses.

Pardot is AppExchange certified. The tool also integrates with salesforce.com, Microsoft Dynamics CRM, NetSuite, and SugarCRM.

Pardot, has at least 1,500 clients. Its clients come from these and other B2B industries:

  • Medical/research
  • Business services
  • Technology clients

Overview of Pardot Benefits

Pardot is an online program used by marketers to set up and monitor online marketing campaigns. The product has modules that allow small and medium businesses to build, manage, and ultimately activate lead generation components including landing pages, lead nurturing as well as email marketing programs, and programs.

The tool automates the overall process of qualifying leads by assigning your prospects to the best sales representatives. The tool also allows you to populate the information in a compatible and efficient customer relationship management (CRM) system.

With this tool, your company’s web traffic is identified and comprehensively tracked with micro-web analytics. In addition, the product contains amazing reporting features to measure various metrics such as return on investment (ROI).

Generate high-quality leads with the help of customized and targeted emails thank to the platform. Pardot also boosts your sales pipeline, calculates marketing ROI, and tracks customer behaviors.

Overview of Pardot Features

  • Email marketing
  • Lead nurturing
  • Sales intelligence
  • CRM integration
  • Lead management
  • Social media marketing
  • ROI reporting

Pardot Position In Our Categories

Position of Pardot in our main categories:

20

Pardot is one of the top 20 Marketing Software products

20

Pardot is one of the top 20 Sales Software products

20

Pardot is one of the top 20
Marketing Software products

20

Pardot is one of the top 20
Sales Software products


Pardot is also listed in the following subcategories:

Category:Position:Category:Position:
Lead Management Software#7 Marketing Automation Software#8
Sales Automation Software#5

There are trendy and widely used systems in each software category. But are they automatically the best fit for your company’s specific wants? A popular software product may have thousands of customers, but does it provide what you require? For this reason, do not blindly shell out for popular systems. Think about the factors that you wish to have in the software such as the fees, main functionality, available integrations etc. Then, select a few solutions that fit your wants. Check out the free trials of these apps, read online comments, get explanations from the vendor, and do your investigation thoroughly. This in-depth research is certain to assist you select the finest software application for your firm’s specific requirements.

How Much Does Pardot Cost?

Pardot Pricing Plans For Enterpises & Small Business:

Standard

  • $1,000/month/up to 10,000 contacts
  • In-depth Prospect Tracking
  • Lead Nurturing & Email Marketing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

  • $2,100/month/up to 10,000 contacts
  • All Standard features
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access – Up to 25K calls/day
  • Integrated Marketing Calendar
  • Social Profiles
  • Chat Support

Ultimate

  • $3,000/month/up to 10,000 contacts
  • All Pro Features
  • Custom User Roles
  • Custom Object Integration
  • API Access – Up to 100K calls/day
  • Dedicated IP Address
  • Phone Support

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and opinions about Pardot across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Pardot. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
POSITIVE SOCIAL MENTIONS

76

NEGATIVE SOCIAL MENTIONS

2

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • USA
  • UK
  • Canada
Pricing Model
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • PHONE NO.
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are Pardot pricing details?

Pardot Pricing Plans:

Standard

  • $1,000/month/up to 10,000 contacts
  • In-depth Prospect Tracking
  • Lead Nurturing & Email Marketing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

  • $2,100/month/up to 10,000 contacts
  • All Standard features
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access – Up to 25K calls/day
  • Integrated Marketing Calendar
  • Social Profiles
  • Chat Support

Ultimate

  • $3,000/month/up to 10,000 contacts
  • All Pro Features
  • Custom User Roles
  • Custom Object Integration
  • API Access – Up to 100K calls/day
  • Dedicated IP Address
  • Phone Support

What integrations are available for Pardot?

  • Salesforce.com
  • NetSuite
  • Microsoft Dynamics CRM
  • SugarCRM
  • Google AdWords
  • Eventbrite
  • PowerMTA

User reviews


4 Reviews

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Average Rating

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The most favorable review

Sheila

4 days ago


Pros:
Pardot is surprisingly easy to learn with the immense support database available and its incredibly easy to use dashboard. Reporting is also great as it is able to drill down more and provide some crucial, insightful data.

Cons:
The connectors such as the ones for Facebook, LinkedIn, and WebEx can be a little confusing to implement, though this isn't directly related to how Pardot works.
I also wish there were more features when building an email template within Pardot, like having more access to HTML specific code snippets that is unique to email and easier tracking methods.

The least favorable review

Sheila

4 days ago


Pros:
Pardot is surprisingly easy to learn with the immense support database available and its incredibly easy to use dashboard. Reporting is also great as it is able to drill down more and provide some crucial, insightful data.

Cons:
The connectors such as the ones for Facebook, LinkedIn, and WebEx can be a little confusing to implement, though this isn't directly related to how Pardot works.
I also wish there were more features when building an email template within Pardot, like having more access to HTML specific code snippets that is unique to email and easier tracking methods.


Sheila - 4 days ago

Verified
user
Pardot is surprisingly easy to learn with the immense support database available and its incredibly easy to use dashboard. Reporting is also great as it is able to drill...

Drew - 1 week ago

Verified
user
I like the simple and intuitive layout of the application, its 4x automation power, 3rd party integration, as well as its email builder and form design features.

Erma - 2 weeks ago

Verified
user
I like Pardot's ability to customize emails and automate drip campaigns based on our prospects' interests and location. Pardot has a user-friendly interface to organize...

Dan - 2 weeks ago

Verified
user
Pardot's UI is very simple, with great filters and easy ways to manage and sort prospect data. Drip campaigns are great as well because they help do campaigns...

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