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Marketing Optimizer Review

Marketing Optimizer
Our score: 6.5 User satisfaction: 98%

What is Marketing Optimizer?

Marketing Optimizer is a complete toolset for generating, nurturing and managing leads and is designed specifically for online lead generation professionals. It allows driving more traffic, generating more leads, increasing conversion rates and selling leads automatically and offers an easy WordPress integration.

It integrates into a wide range of existing marketing software and improves organization’s marketing efforts to maximize the effect of desired business outcomes. It collects and analyzes marketing data, redefines marketing processes, and helps in identifying automation opportunities, giving competitive advantage without unnecessary expenses. Its digital marketing lifecycle starts by attracting visitors to the company website, converting them into leads and closing new sales. Every phase of the cycle is optimized to increase productivity and reduce costs, resulting in enhanced revenues and profitability for the organization.

Overview of Marketing Optimizer Benefits

Marketing Optimizer’s 3-step optimization process begins with gathering data, which is essential in making the right marketing decisions. Data is gathered by tracking advertising campaigns, website traffic, and response rates. Key tracking information includes visitor’s device and browser, their behavior and browser path, referring URLs and cost per visit.

Once enough of the right data is generated, it is analyzed to help figure out which campaigns are costing too much or generating fewer leads. The software helps marketers to see smaller details, which usually go unnoticed. This allows them to handle marketing deficiencies more efficiently and connects advertising budget to website traffic and revenue. It pinpoints areas which need improvement to decrease costs and enhance revenue and associates each marketing activity with revenue.

The software helps refining marketing process after gathering and analyzing data, which ultimately results in streamlined goals, responsibilities, and communications. Marketers can make changes in a variety of areas including advertising channels, lead nurturing emails and calls to action.

The third step involves identifying automation opportunities to see which processes can be automated.  It allows automating lead nurturing and sales force, using a well-planned marketing process. It helps identify when prospects should receive a marketing communication and what content it should contain. It targets factors including site behavior, conversion type, campaign response and lead scores to enable marketers to better plan their communications. The productivity of the sales force is also increased by automating tasks. A sales force automation process increases team morale, customer satisfaction, and ultimately revenues.

Overview of Marketing Optimizer Features

  • Marketing automation
  • Leads selling
  • Lead management
  • A/B and split testing
  • Call tracking
  • Customized forms
  • Email integration
  • Agency management
  • Lead scoring
  • Web and sales analytics
  • Custom reports
  • Activities and events
  • Lead nurturing
  • Click to call

Marketing Optimizer Position In Our Categories

Since businesses have special business requirements, it is wise that they avoid getting an all-encompassing, ”best” software system. However, it is almost impossible to try to pinpoint such an app even among widely used software products. The efficient step to undertake should be to narrow down the several essential functions that entail careful thought like key features, packages, technical skill aptitude of staff members, company size, etc. The second step is, you should double down on your research through and through. Have a look at some of these Marketing Optimizer evaluations and scrutinize the other software programs in your list in detail. Such well-rounded product investigation ensure you drop ill-fitting applications and pay for the one which delivers all the aspects your company requires to achieve growth.

Position of Marketing Optimizer in our main categories:

TOP 100

Marketing Optimizer is one of the top 100 Conversion Rate Optimization Software products

TOP 500

Marketing Optimizer is one of the 500 Marketing Software products

Marketing Optimizer is also listed in the following subcategories:

There are trendy and widely used solutions in each software category. But are they necessarily the best fit for your enterprise’s special requirements? A trendy software product may have thousands of users, but does it present what you need? For this reason, do not blindly shell out for popular systems. Read at least a few Marketing Optimizer Marketing Software reviews and think about the aspects that you desire in the software such as the price, main functionality, available integrations etc. Then, shortlist a few solutions that fit your wants. Try out the free trials of these products, read online reviews, get information from the seller, and do your investigation thoroughly. This profound groundwork is sure to assist you select the finest software solution for your firm’s unique wants.

How Much Does Marketing Optimizer Cost?

Marketing Optimizer Pricing Plans:

Free Trial

Small Business

$149/month

Advanced

$349/month

Professional

$899/month

Enterprise

$1999/month

Optimized your business marketing strategies and campaigns with these four plans from Marketing Optimizer. Each is developed to give all businesses of any size the leverage it needs to perform effective marketing efforts without going beyond their cost limits. Each plan comes with a free trial period with con obligation and no contracts.

Small Business – $149/month

  • Store up to 1,000 leads
  • Sell up to 300 leads/mo
  • Unlimited Users
  • Unlimited Reports
  • Unlimited Website Visitors
  • Unlimited Emails
  • Call Tracking

Advanced – $349/month

  • Store up to 3,000 leads
  • Sell up to 850 leads/mo
  • Plus all the other features.

Professional – $899/month

  • Store up to 10,000 leads
  • Sell up to 2,500 leads/mo
  • Plus all the other features

Enterprise – $1999/month

  • Store up to 40,000 leads
  • Sell up to 8,000 leads/mo
  • Plus all the other features

User Satisfaction

Positive Social Media Mentions 126
Negative Social Media Mentions 2

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Marketing Optimizer reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Marketing Optimizer. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Marketing Optimizer Comparisons

What are Marketing Optimizer pricing details?

Marketing Optimizer Pricing Plans:

Free Trial

Small Business

$149/month

Advanced

$349/month

Professional

$899/month

Enterprise

$1999/month

Optimized your business marketing strategies and campaigns with these four plans from Marketing Optimizer. Each is developed to give all businesses of any size the leverage it needs to perform effective marketing efforts without going beyond their cost limits. Each plan comes with a free trial period with con obligation and no contracts.

Small Business – $149/month

  • Store up to 1,000 leads
  • Sell up to 300 leads/mo
  • Unlimited Users
  • Unlimited Reports
  • Unlimited Website Visitors
  • Unlimited Emails
  • Call Tracking

Advanced – $349/month

  • Store up to 3,000 leads
  • Sell up to 850 leads/mo
  • Plus all the other features.

Professional – $899/month

  • Store up to 10,000 leads
  • Sell up to 2,500 leads/mo
  • Plus all the other features

Enterprise – $1999/month

  • Store up to 40,000 leads
  • Sell up to 8,000 leads/mo
  • Plus all the other features

What integrations are available for Marketing Optimizer?

Business systems and applications:

  • Adobe Test and Target
  • Experiment.ly
  • LiveBall
  • unBounce
  • Webtrends
  • Adobe SiteCatalyst
  • Google Analytics
  • Coremetrics
  • AdKnowledge
  • Google Adwords
  • BingAds
  • Business.com
  • Convert.com
  • Optimizely
  • Visual Website Optimizer
  • WordPress
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Reviewed By Nestor Gilbert
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