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Klout Review

Klout
Our score: 8.8 User satisfaction: 96%

What is Klout?

Klout is a website and mobile application that leverages analytics derived from social media channels to measure a user’s online social influence, otherwise known as the Klout Score. The score is a numerical value between 1 and 100, which is determined by gauging the size of a user’s social media network and then correlating the content created to see how other users engage and interact with it.

Klout aggregates, measures, and analyzes several social media activities to identify a user’s Klout Score. These activities include social media actions like re-tweets, likes, comments, shares, etc. Once a Klout Score is given, this will enable users to assess their influence and how to improve on it. The platform ultimately helps social media users, whether as individuals, organizations, or enterprises, to recognize the most influential topics, influencers and influencees as well as other significant information that surrounds a social account’s spatiality.

Overview of Klout Benefits

How does Klout influence your business? Aside from providing your with a simple measurement platform to see just how big and wide your online influence is, your Klout score helps you evaluate and analyze the performance of your online marketing campaigns. The bigger your score, the more likely your campaigns are reaching your target audience. A high Klout score is also a big asset to your portfolio, which can be a significant edge over your competitors. That is very much true is your business is operating in an industry where reach is critical to the realization of your business goals, such as marketing, social media, and public relations to name a few.

Klout helps you determine which social media channels are helping you succeed and which accounts require attention. As everything is collected and aggregated, you can actually see the numbers of likes, shares, tweets, and mentions your brand is getting. With Klout, you have all the information you need to devise viable online marketing campaigns, become relevant in social media, and drive your sales through the roof.

Klout also enables you to identify influencers who can help you market your brand and reach a wider range of people that are interested in your product and services. You can also see which topics are relevant to your business, enabling you to conceptualize and implement campaigns that are very significant and to which your target audience can easily relate to. Simply put, Klout allows you to establish yourself as a trusted brand by delivering you a platform that helps you comprehend big or small your online influence is and how you can stand out from the rest of crowd.

Overview of Klout Features

  • Klout Score
  • Create and Share Content
  • Schedule Content
  • Daily Following Suggestions
  • Measuring and Tracking Impact

Klout Position In Our Categories

Since companies have unique business requirements, it is prudent that they steer clear of settling on an all-encompassing, “perfect” business program. Just the same, it is almost impossible to try to pinpoint such a software system even among well-known software products. The reasonable thing to do can be to make a list of the various essential aspects that call for a analysis such as crucial features, price plans, skill competence of staff members, organizational size, etc. The second step is, you must follow through the research exhaustively. Read some of these Klout evaluations and scrutinize the other software products in your shortlist more closely. Such all-encompassing research guarantee you avoid mismatched apps and subscribe to the system which delivers all the benefits your business requires.

Position of Klout in our main categories:

TOP 200

Klout is one of the top 200 Marketing Software products

Klout is also listed in the following subcategories:

Enterprises have diverse wants and requirements and no software solution can be just right in such a situation. It is pointless to try to find an ideal out-of-the-box software app that fulfills all your business requirements. The wise thing to do would be to adapt the solution for your specific needs, worker skill levels, budget, and other elements. For these reasons, do not hasten and pay for well-publicized trendy applications. Though these may be widely used, they may not be the best fit for your unique requirements. Do your homework, check out each short-listed platform in detail, read a few Klout Social Media Monitoring Software reviews, speak to the vendor for explanations, and finally settle for the application that offers what you need.

How Much Does Klout Cost?

Klout Pricing Plans:

Free Trial

Klout personal and enterprise pricing information is available only upon request. For additional details, contact the company.

User Satisfaction

Positive Social Media Mentions 90
Negative Social Media Mentions 4

We realize that when you make a decision to buy Social Media Monitoring Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Klout reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Klout. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • SaaS
  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Klout Comparisons

Klout user reviews

Great tool for keeping track of influencers

Read full review >
Andre
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.09.2019 Company Size: More than 100 Employees Industry: N/A

It would’ve been twice as great with further involvement.

Read full review >
Edward
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.09.2019 Company Size: More than 100 Employees Industry: Insurance

Great solution for measuring social influence

Read full review >
Bobby
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.09.2019 Company Size: More than 100 Employees Industry: Information technology and Service

How much of an influence are you?

Read full review >
Maurice
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 12.10.2018 Company Size: More than 100 Employees Industry: Information Technology

A highly interesting product.

Read full review >
Viola
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.09.2018 Company Size: More than 100 Employees Industry: Higher Education

What are Klout pricing details?

Klout Pricing Plans:

Free Trial

Klout personal and enterprise pricing information is available only upon request. For additional details, contact the company.

What integrations are available for Klout?

Klout integrates with the following business systems and applications:

  • Bing
  • Facebook
  • Foursquare
  • Google+
  • Instagram
  • LinkedIN
  • Twitter
  • YouTube
  • Wikipedia

Klout average rating:

Average score
4.4/5 (18 user reviews)
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Write your own review of this product

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The most favorable review

Tommy

PROS: I feel its ideas make it a wortwhile concept. The principle behind all that is to see your influence strength in your social channels. The more you you communicate with Klout and further increase social channel influence, the more you get to benefit. This can be in the form of rewards and/or perks from brands currently associated with Klout. What's more, you're also increasing your chance of imparting influence to other people too!

CONS: Just recently, the site is lagging just a bit. It's likely due to it being in the middle of the beta stage. So that's understandable. The real benefits are recognized once the program is off its testing stage. In short, you it'll work almost perfect once it releases its approval/final version.

Reviewed 2 years ago

Read full review >

The least favorable review

Dixie

PROS: Klout is great solution for brands and even individuals who want to keep track with their sharing content on each social media. This tool provides you with useful info and shows you what areas of expertise you are an expert in, this is great because it allows you to build your own brand around the things that you are good at. You can even see what influencers you want to follow so you can create better relationships with them.

CONS: I think that Klout is buggy sometimes, and the Klout Score is more like a vanity metrics than anything else, I have found it useless. It would be great if they could make support with Likedln Company pages, because without this support we run into some frustrations when managing social for a brand (B2B).

Reviewed 2 years ago

Read full review >

More reviews from 18 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Great tool for keeping track of influencers

Read full review >
Andre
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.09.2019 Company Size: More than 100 Employees Industry: N/A

PROS: Klout allows me to see the influence I make on the internet. Great tool for encouragement and reminds me to keep trying to improve my brand and to keep track of updates and posts that the visitors are most interested in. it allows you to check the Klout score and to find many other ways to improve it.

CONS: I have found that the community that uses this tool is small, and this has great impact on its usefulness. I couldn’t give other users plus Klout scores in order to give my opinion for their skill or talent because not many are using it, so I can’t get many +Ks.

What do you think about this review? Great Poor

It would’ve been twice as great with further involvement.

Read full review >
Edward
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.09.2019 Company Size: More than 100 Employees Industry: Insurance

PROS: It came with a unique and awesome cocept. I love how it's able to integrate with other popular social media platforms. But what I love is its integraton with Facebook. It's very easy in setting up. Managing it is a breeze.

CONS: There's not enough people involved. Klout may have done a poor job advertising it in public. It's too bad my friends couldn't join since they have no idea what it is. Even worse, those who aren't as adventurous would badly miss out on an app like this that could actually work for them. They need to push further with advertising and draw more potential and curious people in.

What do you think about this review? Great Poor

Great solution for measuring social influence

Read full review >
Bobby
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.09.2019 Company Size: More than 100 Employees Industry: Information technology and Service

PROS: Social influence is very important today. The ability to identify customers that are influential and an ability to use them as marketing tool is great thing and it is something that every business needs. With Klout am able to track the most influential on some subjects. My clients use this tool to identify their influential customers and to found those that have more than 200k followers on their social accounts. With this tool you can re-rank your customers in order to keep track of those who have great social influence

CONS: It would be great if Klout can provide with more information. I have found that those who are influential about Sailing are in UK. It is possible to gather the information but you can do this in other ways.

What do you think about this review? Great Poor

How much of an influence are you?

Read full review >
Maurice
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 12.10.2018 Company Size: More than 100 Employees Industry: Information Technology

PROS: Klout is one way of determining your influence online and/or in the social space. At the same time, it's a popularity contest that largely relies on the number of your social network friends and/or followers. With the latest algorithm in play, it can include certain "real world" factors into its calculations. For instance, calculations will point out how President Obama has more influence than Justin Bieber.

CONS: Right now, Klout has several good things going on. But its website is currently on beta stage. So bugs and other annoying issues is expected. I just wish they could move on past this. Everyone wants a stable website to work with rather than settle for a buggy operation.

What do you think about this review? Great Poor

A highly interesting product.

Read full review >
Viola
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.09.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: You may not have a clue how influential you can are on the internet. You probably have no idea what topics you're widely influenced in. Registration is easy and quick to do. Getting it to integrate with your social media platforms is astonishing. You'd be shocked with how seamless everything is. Believe me.

CONS: Right its site is having some issues. It was a little disappointing since I expected a smooth operation all throughout. Its latest beta UI needs a bit work.

What do you think about this review? Great Poor

useful solution for engaging influencers

Read full review >
Mike
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Klout’s team has improved the algorithm, it allows you to better differentiate between users. You can use it to make a difference between those who have influence and those who haven’t within the social media.

CONS: The variation between scores seems weird from time to time. You have to engage visitors with the Klout score in order to improve your own and this may look like an unnatural interaction on social media, it means that people will try harder to get some responses from famous people so they can improve their score.

What do you think about this review? Great Poor

Nice tool for keeping track of influencers

Read full review >
Kent
3/5

Overall Impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 11.05.2018 Company Size: More than 100 Employees Industry: Insurance

PROS: What I like about Klout is the ability to see person’s influence across various platforms. I can see the person’s engagement, his content and even his impact. Klout is great tool for making comparison of user’s influence.

CONS: Klout still needs some improvements on their platform. It doesn’t take consideration of external sites. They need to take into account person’s web mentions and some other predictive analytics instead of person’s profile influence.

What do you think about this review? Great Poor

Great tool for starting your online business

Read full review >
Whitney
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.04.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Klout allows you to see both your influence and your brand influencers. It offers great plugins in order to see who is most influential on Twitter.

CONS: To be honest, Klout cannot tell about your influence in specific topics and areas you are talking about. You will get general score but it doesn’t provide you with the info on which topics you are most influential.

What do you think about this review? Great Poor

Great tool for measuring influence

Read full review >
Brad
3/5

Overall Impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 02.04.2018 Company Size: More than 100 Employees Industry: Public Relations and Communications

PROS: This tool has an exceptional ability to keep improving itself. I remember, it was only used for measuring social influence of a user, then it became more powerful platform. Now it is a great tool for social media management and post scheduling and even more than this. I advise you to use this tool in combination with other tool.

CONS: It can be buggy sometimes. The integration is not strong for some social networks. They need to improve the integration with many other social media platforms like Facbeook, Likedln, Twitter, G+ and others.

What do you think about this review? Great Poor

It helps you to keep track of social activities

Read full review >
Dixie
3/5

Overall Impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 15.03.2018 Company Size: 11-50 Employees Industry: Computer Software

PROS: Klout is great solution for brands and even individuals who want to keep track with their sharing content on each social media. This tool provides you with useful info and shows you what areas of expertise you are an expert in, this is great because it allows you to build your own brand around the things that you are good at. You can even see what influencers you want to follow so you can create better relationships with them.

CONS: I think that Klout is buggy sometimes, and the Klout Score is more like a vanity metrics than anything else, I have found it useless. It would be great if they could make support with Likedln Company pages, because without this support we run into some frustrations when managing social for a brand (B2B).

What do you think about this review? Great Poor

It’s great for iniital use but it’s not recommended for constant use.

Read full review >
Brittany
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.03.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Klout is ideal for starting things off if you want to take a look at your influence. It can also be utilized in viewing your brand influencers. Plug-ins can be used in taking a glance at your inflential on your social media feeds.

CONS: Influence is more than just a number. It's a good place to start. Thing is, Klout can't inform you how influential you can be in the topics you're discussing. You may wind up with a general score, but that doesn't entirely indicate you're a big influence on the topics you were talking about.

What do you think about this review? Great Poor

It’s free, has lots of potential, and worth investing in.

Read full review >
Tommy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.01.2018 Company Size: More than 100 Employees Industry: Computer Hardware

PROS: I feel its ideas make it a wortwhile concept. The principle behind all that is to see your influence strength in your social channels. The more you you communicate with Klout and further increase social channel influence, the more you get to benefit. This can be in the form of rewards and/or perks from brands currently associated with Klout. What's more, you're also increasing your chance of imparting influence to other people too!

CONS: Just recently, the site is lagging just a bit. It's likely due to it being in the middle of the beta stage. So that's understandable. The real benefits are recognized once the program is off its testing stage. In short, you it'll work almost perfect once it releases its approval/final version.

What do you think about this review? Great Poor

Useful in keeping track of influence in all social media channels.

Read full review >
Bonnie
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.01.2018 Company Size: More than 100 Employees Industry: Staffing and Recruiting

PROS: Not only is Klout really simple to use in keeping track of influence across social media channels, but it has some content generation ability. I love how I can let it host a wide range of topics of my interest. It's capable of making suggestions from varying online stories of my interest. This can done right from the same screen I choose to share information with a number of services. I can also choose which items to schedule for later.

CONS: It has limited integration. For instance, the largest network in terms of connectivity right now is LinkedIn. Right now, Klout is only capable of updating this data monthly. At the same time, it's challenging to pinpoint what's actually going in the Klout Score as it provides a representaion of your internet influence. It breaks your scoring percentage down to inform you which sites make the biggset contribution. But it gets a little fuzzy when going beyond that.

What do you think about this review? Great Poor

Rating your influence in social media with this free tool.

Read full review >
Glenn
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.01.2018 Company Size: More than 100 Employees Industry: Information Technology

PROS: I love how it's made available for free. You can easily check up on scores in social media and among other things. Perfect for businesses. But this may not be ideal for all consumers. It's only aimed for businesses who want to keep track of their business score.

CONS: The website seems to be unstable. It doesn't appear to be as good as I thought. And it seems to run into a number of issues.

What do you think about this review? Great Poor

Highly recommend this tool

Read full review >
Viola
3/5

Overall Impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 15.01.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: With Klout you can easily track influencers around interests and even brands. Great tool for attracting consumer who are talking and searching for your product or brand. I have found that this tool is great for PR and social media and for those who are looking to find and keep the influencers.

CONS: To speak the truth, Klout does really offers great set of features and helps you to build some loyalty programs and I think this is the only product on the market today with this type of ability, but it doesn’t really provide thorough insights and if you really need those types of insights you have to pay a lot.

What do you think about this review? Great Poor

A good way in boosting your ego.

Read full review >
Ron
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.01.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Klout is a new app capable of measuring your influence across social media. It functions similarly to that of Chatter Influence. By this, I mean having the ability to track the value of posts in LinkedIn, Google+, Twitter, and other social channels. The best thing about this? It's free.

CONS: It's basically a new concept. Right now, it's a bit difficult to determine the calculation of a score through this social software. But if you have previous knowledge of that, then manipulating your score is easier said than done.

What do you think about this review? Great Poor

It helps you to track influencers across the web

Read full review >
Wilfred
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.12.2017 Company Size: More than 100 Employees Industry: Staffing and Recruiting

PROS: Easy to use tool and it is more than tracking influence on social media sites, but it helps you to generate content as well. I can give a host of various subjects that I might be interested in and it creates some suggestions of stories from the web I may like. I am able to share info with other services, and schedule items so I can post them later.

CONS: I think that the integration is limited, especially with Likedln, because this tool updates the info once in a month. Also, it can be complicated to know about Klout Score because it provides you with some numerical representation of online influence. It really gives an insight of site contribution, but it can be weird sometimes.

What do you think about this review? Great Poor

Useful tool

Read full review >
Shaun
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.12.2017 Company Size: More than 100 Employees Industry: Higher Education

PROS: Klout is great solution for measuring social influence and applying a score to influencers based on the amount or even quality of their interactions. You can use the score to motivate people with swag, free events and with many other ideas. I use free version and I like the idea of being recognized for my level of influencing.

CONS: It would be great if they could create some distinctions for local influencers for e.g. influencer who are not leaders of the world and those who have some importance within their region or city, so it would be great if we could leverage them. I have found that no one knows how to calculate Klout score. It is complicated for me to learn the algorithm. I think it would much more important if I could raise my Klout score than getting some free pack of Cola once in a while.

What do you think about this review? Great Poor
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Reviewed By Louie Andre
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