Lefty Review

Dynamics Of Influencer Marketing

Lefty is a platform exclusively built for creating and launching influencer marketing campaigns. But what is influencer marketing campaign, anyway? Influencer marketing is a type of marketing in which a company or organization reach out to their customers and prospects through the aid of influential people. The reason for this is that these people have the ability to influence potential buyers  of a product or service in various ways.

As an example, influencers have certain traits or attributes which make consumers or audiences trust them. They can be activists who have deep involvement with their communities, people who have large social networks, professionals who can share authoritative content, individuals who have diverse interests, social media enthusiasts who are trendsetters, or those who can inspire other people.

Search For The Best Influencers

As an influencer marketing platform, Lefty enables users to easily search for influential people so they can work with them in promoting their company, brand, products, and services. The platform lets them identify those influencers who are best suited to their marketing campaigns, targeted markets, and goals. It is equipped with a database of  5 million influencers profiles. Users will be able to browse through these profiles to look for influencers who match their criteria or specifications.

Given the large database of influencers profiles, finding the most relevant influencers can be a tough job for users. Because of this, Lefty permits users to narrow down their search to ensure that they will be able to reach out only to the influencers who are perfectly fit for their brand.

Filter Influencers Profiles

Lefty provides filters which include demographics, interests, and influences. For instance, they can filter their search based on country, city, language, age, or gender. They can look for influencers according to the keywords they use or visual content they post. If they are more interested in the number of customers that influencers can reach or the size of audience these influencers have, the profiles can be filtered on that basis.

Collaborate With Influential People

Once users are able to find the influencers that match their targeted markets and goals, Lefty helps them reach out to them to initiate a partnership and establish a smooth collaboration. At this point, they can inform their influencers about the products or services of their company. This way, influencers will become more aware of their products or services, and at the same time, more acquainted with the company.

Track Posts And Stories

As influencers actively promote one’s brand and campaign to their respective audience, Lefty allows users to track all the posts and stories their influencers create and share online which are related to their product. With this feature, they can check if their influencers are performing their role in accordance with the terms and conditions they have agreed upon. Thus, the platform lets them retrieve those posts and stories.