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Microsoft Dynamics 365 Marketing Review
What is Microsoft Dynamics 365 Marketing?
Microsoft Dynamics 365 Marketing is a marketing software solution that allows marketers to unify customer information, automate marketing processes, and create more personalized customer journeys. If you’re looking for an all-encompassing marketing application that can help put an end to marketing’s perennial problems, Microsoft Dynamics 365 Marketing is an excellent choice.
Powered by intelligent features such as AI and machine learning, Dynamics 365 Marketing can point you to high-potential leads and other sales-ready signals so that your team can act quickly and turn them into successful business relationships. AI-driven analytics and dashboards also help you visualize the full customer journey, track customer behavior, and gain insights to make smarter decisions backed by data.
In addition, Microsoft Dynamics 365 Marketing has the essential features for conducting multichannel marketing activities. You can set up campaigns via social media, email, web, or create other custom channels for this purpose. The app has built-in templates, content blocks, and design tools you can use to easily create your campaigns.
Targeting your campaigns specifically to your customer’s needs and interests is also made simple with Microsoft Dynamics 365 Marketing’s customer segmentation. You can organize leads based on firmographic, demographics, behavior, previous interactions with your brand, etc. Additionally, a customer journey designer lets you map out tailored customer journeys with automated and targeted messages and activities for each customer segment.
Dynamics 365 Marketing is also an all-in-one platform for event management. You can design, organize, send event details, and track attendance from right inside the app. After the event, you can use attendance information for future marketing campaigns to generate leads. Examples of events include exhibitions, presentations, lectures, runway shows, and more.
With Microsoft Dynamics 365 Marketing, all your marketing efforts and campaign results are stored in a central hub. This provides your marketing team with on-demand access to the tools and information they need to work more coherently and effectively.
Dynamics 365 Marketing integrates seamlessly with other Dynamics 365 apps and any Microsoft tools. It also has API access so you can develop custom integrations and adapt it to your project.
Show MoreOverview of Microsoft Dynamics 365 Marketing Benefits
Unify sales and marketing
When your marketing team and salespeople use a variety of applications in disconnected systems, you can lose valuable insights due to scattered customer information. Microsoft Dynamics 365 Marketing, when combined with Dynamics 365 Sales, helps you integrate your sales and marketing departments. This not only helps understand each customer’s context better but also identify new possibilities for cross- and upselling and create more efficient marketing campaigns. You can share information and processes across sales and marketing teams to reduce the gap between marketing and sales and provide each rep with a better view of leads and customers.
Receive and analyze feedback
Whether you’re a start-up or an established enterprise, customer feedback is one of the most important things you should monitor. An inexpensive yet effective and fast way to get feedback is through surveys. Dynamics 365 Marketing comes with Forms Pro, a feature that makes it easy to launch online surveys and analyze their results. It helps you to understand the expectations and needs of each customer in order to develop and maintain lasting relationships with them and boost revenue.
Save time with ready-made templates
Marketers often handle several projects, events, or campaigns simultaneously. You can imagine the time you could save if your team doesn’t always have to start from scratch. Dynamics 365 Marketing comes with a wide range of templates for marketing activities. You can further customize templates to better reflect your brand or corporate style. There are templates for marketing forms, emails, landing pages, and phone calls just to name a few.
Target only right leads
The goal of any marketing campaign is to make sure your target audience receives the information. Your marketing team can use Dynamics 365 Marketing to build customer segments and target specific groups with announcements, offerings, and ideas relevant to them.
Automate lead scoring
Dynamics 365 Marketing allows you to create lead-scoring models and score leads automatically depending on their activities and interactions. This makes it easier for marketers to find out who’s really interested in a product and who’s just looking around. The entire process of generating and nurturing leads becomes more efficient.
Show MoreOverview of Microsoft Dynamics 365 Marketing Features
- Multi-channel campaigns
- Email management
- Custom templates
- Customer profile
- Data management
- Lead management
- Customer segmentation
- Customer journey management
- Event management
- Analytics
- Customer Voice
- Landing pages design
- Integrated intelligence
What Problems Will Microsoft Dynamics 365 Marketing Solve?
Problem #1: Multiple data sources
With a single source of company marketing data, marketers can have all the details of marketing activities at hand and enjoy the 360-degree view of clients. As a result, marketing teams work more coherently and effectively.
Problem #2: Poor customer engagement
With Dynamics 365 Marketing, you can automate and personalize customer journeys in order to improve engagement and retention. Use a customer journey designer to create automated multi-channel campaigns of multiple steps. You can launch Dynamics 365 workflows, send personalized messages via email, web, text messaging, custom channels, etc., generate follow-up activities, and more. Each contact goes through a mapped journey that considers previous interactions with your company and helps identify the best prospects.
Problem #3: Leads slipping through the cracks
It’s frustrating when you find out that good leads fail to convert due to poor coordination between marketing and sales processes. Microsoft Dynamics 365 Marketing addresses this problem by using AI-powered features that help marketers track KPIs of all marketing activities and provide insights into customer behavior. You can also use dashboards to keep track of and prioritize leads and know what works better for your customers.
Microsoft Dynamics 365 Marketing Position In Our Categories
Knowing that companies have their own business needs, it is logical that they avoid picking an all-encompassing, “perfect” business program. Having said that, it would be futile to come across such a software product even among sought-after software solutions. The better thing to do can be to write the different major functions that call for a consideration like important features, plans, skill ability of staff, company size, etc. After which, you should follow through your research systematically. Have a look at some Microsoft Dynamics 365 Marketing evaluations and check out the other software programs in your list in detail. Such detailed product research ensures you take out unfit apps and select the system which offers all the benefits your company requires in sustaining growth.
Position of Microsoft Dynamics 365 Marketing in our main categories:
TOP
20
Microsoft Dynamics 365 Marketing is one of the top 20 Marketing Software products
There are well-liked and widely used systems in each software group. But are they automatically the best fit for your company’s specific wants? A popular software product may have thousands of customers, but does it present what you require? For this reason, do not blindly shell out for popular systems. Read at least a few Microsoft Dynamics 365 Marketing Marketing Software reviews and consider the elements that you wish to have in the software such as the cost, main tools, available integrations etc. Then, select a few systems that fit your requirements. Check out the free trials of these apps, read online reviews, get explanations from the vendor, and do your research systematically. This in-depth research is certain to help you choose the finest software application for your organization’s specific requirements.
How Much Does Microsoft Dynamics 365 Marketing Cost?
Microsoft Dynamics 365 Marketing Pricing Plans:
Free Trial
Stand-alone app
$1,500/mo
Add-on to Dynamics 365 apps
$750/mo
What are Microsoft Dynamics 365 Marketing pricing details?
Microsoft Dynamics 365 Marketing Pricing Plans:
Free Trial
Stand-alone app
$1,500/mo
Add-on to Dynamics 365 apps
$750/mo
Since Microsoft Dynamics 365 Marketing can be purchased as a stand-alone app or combined with other Dynamics 365 modules, the subscription price will vary depending on how many apps a company uses. Take advantage of its 30-day free trial so you can test the app’s features.
As a standalone app – From $1,500/month (10,000 contacts)
As an add-on to your suite of Dynamics 365 apps – From $750*/month (10,000 contacts)
*Included with Sales Enterprise, Customer Service Enterprise, Field Service, Project Service Automation, Marketing, and Human Resources. Additional contact capacity can be purchased separately.
Included in the Marketing package:
- Core Marketing
- Event Management
- Forms Pro
Available as separate add-ons:
- Dynamics 365 portals
- Dynamics 365 Connector for LinkedIn Lead Gen Forms
User Satisfaction
Positive Social Media Mentions
105
Negative Social Media Mentions
5
We realize that when you choose to buy a Marketing Software it’s important not only to learn how professionals score it in their reviews, but also to find out if the real people and companies that bought this software are actually happy with the product. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Microsoft Dynamics 365 Marketing reviews across a vast range of social media sites. The information is then featured in a simple to digest format revealing how many customers had positive and negative experience with Microsoft Dynamics 365 Marketing. With that information at your disposal you should be prepared to make an informed purchasing choice that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Android
- iPhone/iPad
- Mac
- Web-based
- Windows Mobile
Deployment
- Open API
Language Support
- English
- Chinese
- German
- Hindi
- Japanese
- Spanish
- French
- Russian
- Italian
- Dutch
- Portugese
- Polish
- Turkish
- Swedish
Pricing Model
- Free
- Monthly payment
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Microsoft Dynamics 365 Marketing?
Dynamics 365 Marketing can be customized to better fit your business requirements. You can integrate it with third-party apps from the Microsoft AppSource marketplace and connect it with the rest of the Dynamics 365 apps and any other Microsoft tools. Using Microsoft Dynamics 365 Connector, you can also sync Dynamics 365 Marketing with leads from LinkedIn.
Dynamics 365 Marketing integrations include:
- Microsoft Excel
- Microsoft Outlook
- Other Microsoft Dynamics 365 apps
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