Basis DSP Review

Basis DSP
Our score: 8.4 User satisfaction: 85%

What is Basis DSP?

Basis DSP by Centro is a unified demand side platform for programmatic advertising that enables enterprises to simplify and improve return on their digital media investments. The programmatic advertising platform provides an intuitive and easy-to-use interface and all the tools businesses need to execute cross-channel and cross-format campaigns. Enterprises can choose to run their campaigns either on a self-service or managed-service basis. The Omni-channel platform focuses on mobile and supports a variety of campaigns, including video, social, display, mobile and mobile web. Instead of using cookies, the platform targets mobile devices through unique device IDs, which result in better precision and more flexibility. Designed for mobile platforms including web and smartphones, the DSP supports video exchange integration and can be seamlessly integrated with many popular programmatic video exchanges, including BrightRoll, SpotXchange, AOL One and Teads.

Overview of Basis DSP Benefits

Basis DSP provides real-time insights into performance metrics without any delays. This allows enterprises to make critical decisions in real-time and enables them to adjust budgets on-the-fly. Team members also benefit from real-time performance and optimization as they can improve programmatic advertising skills during the work hours without having to learn everything from scratch.

The programmatic advertising platform provides access to private marketplaces that cover more than 1,000 curated deals from more than 150 publishers. The pre-negotiated deals have already been tested, while the platform also enables advertisers to access hot deals that are otherwise not available in open RTB, including digital video and deals specialized for viewability.

The brand safety and fraud protection features are baked right in without any additional cost and include human monitoring, detection partners and Centro’s own proprietary tech. The fraud prevention features automatically prevent bidding on spoofed domains, known bot traffic and fraudulent apps, and block sources with too much non-human traffic. This minimizes wastage of ad dollars and ensures that ads are shown in brand-safe environments.

Basis DSP supports strategic integrations with over 40 popular data providers, while it can also be integrated with more than 30 ad exchanges, supply sources and SSPs. The platform offers both managed services for fully supported campaigns, insights and reporting, and self-service model for complete control and the UI access.

Overview of Basis DSP Features

  • Cross-format, cross-channel campaigns
  • Omni-channel
  • Social and mobile channels
  • Video campaigns
  • Mobile web campaigns
  • Video exchange integration
  • Device ID based targeting
  • Real-time performance
  • Instant optimization
  • On-job learning
  • Real-time optimization
  • Private Marketplaces
  • 1000+ curated, pre-negotiated deals
  • Search interface for PMPs
  • Brand safety
  • Automatic fraud protection
  • Hyperlocal targeting
  • GPS based precise targeting

Basis DSP Position In Our Categories

Keeping in mind businesses have particular business needs, it is only logical that they abstain from preferring a one-size-fits-all, ”best” system. However, it is almost impossible to try to stumble on such application even among recognizable software systems. The sensible step to do can be to shortlist the various key functions that need consideration such as major features, price terms, skill ability of the users, business size, etc. Next, you should follow through your product research exhaustively. Go over these Basis DSP reviews and check out each of the software systems in your list in detail. Such comprehensive product investigation ensure you stay away from ill-fitting apps and pay for the system which has all the function you require company requires.

Position of Basis DSP in our main categories:

TOP 500

Basis DSP is one of the top 500 Marketing Software products

If you are interested in Basis DSP it may also be a good idea to investigate other subcategories of Marketing Software collected in our database of SaaS software reviews.

Since each organization has particular business requirements, it is prudent for them to refrain from searching for a one-size-fits-all perfect software application. Needless to say, it would be useless to try to find such a platform even among popular software platforms. The smart thing to do would be to catalog the various vital factors that need consideration such as required features, budget, skill levels of employees, company size etc. Then, you should do your groundwork thoroughly. Read some Basis DSP Marketing Software reviews and check out each of the other apps in your shortlist in detail. Such in-depth research can ensure you discard ill-fitting applications and zero in on the app that offers all the aspects you require for business success.

How Much Does Basis DSP Cost?

Basis DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Enterprise and SMB pricing is available by quote.

User Satisfaction

Positive Social Media Mentions 23
Negative Social Media Mentions 3

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Basis DSP reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Basis DSP. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Basis DSP pricing details?

Basis DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Enterprise and SMB pricing is available by quote.

What integrations are available for Basis DSP?

Basis DSP integrates with a variety of video exchanges, including the following and more:

  • SpotXchange
  • One by AOL: Video
  • Tremor
  • Teads
  • BrightRoll
  • 40+ major data providers
  • 30+ ad exchange

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Reviewed By Nestor Gilbert
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