MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES

Omnisend Review

Omnisend
Our score: 9.1 User satisfaction: 100%

What is Omnisend?

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike.

Omnisend empowers 150K+ online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly.

With Omnisend, you can set up automation workflows that engage customers at the right moments — whether they’ve just signed up for your newsletter, left an item in their cart, or made a purchase. Plus, Omnisend’s advanced segmentation features help you target the right customers with the right message, boosting your chances of turning visitors into loyal buyers.

It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.

Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts.

Show More

Overview of Omnisend Benefits

Omnichannel Marketing Campaigns for Maximum Reach

Omnisend enables businesses to create marketing campaigns that span multiple platforms, including email, SMS, and social media. By combining all these channels into a single workflow, businesses can send emails, SMS messages, and even Facebook messages for maximum engagement. With built-in workflows for welcome series, cart recovery, and shipping confirmation, users can automate their sales processes and reach customers on their preferred platforms.

Automated Personalization for Better Customer Experiences

Omnisend’s automation features allow businesses to deliver personalized messages at every stage of the customer journey. Smart triggers ensure customers receive relevant messages, whether they’re browsing or buying. Pre-built workflows, based on industry best practices, make it easy to engage customers effectively and boost sales without manual intervention.

Powerful Tools for Customer Engagement

The platform provides tools like welcome automation workflows to convert newsletter subscribers into buyers. Features like discount codes, shipping codes, and automated cart recovery emails maximize opportunities for engagement and sales. These tools ensure businesses can build strong customer relationships and drive conversions.

Smarter Email Campaigns with Built-in Optimization

Omnisend’s Smart Send Solution ensures emails are sent only to relevant recipients. For example, cart recovery emails are only sent to customers who haven’t completed their purchase. This eliminates the risk of sending irrelevant messages, improving the effectiveness of marketing campaigns.

Effortless Contact Segmentation for Personalization

Omnisend’s advanced segmentation tools allow businesses to categorize customers based on behavior, campaign activity, and channels used. Auto-renewed segments and tags make it easier to create tailored messages and promotions. Marketers can build lists based on total order value, specific product purchases, or discount code usage to send the right messages to the right audience.

Engaging and Effective Email Newsletters

The platform’s drag-and-drop Content Editor makes designing newsletters simple and engaging. Features like the Product Picker save time by allowing users to quickly insert products into newsletters. Additional elements such as gift boxes, scratch cards, and coupon codes boost open rates and click-through rates, driving customer engagement.

Versatile Lead Forms for Growing Subscriber Lists

Omnisend provides flexible tools for capturing leads, including signup boxes, popups, and gamified forms like the Wheel of Fortune. These forms make it easy to collect email addresses and SMS opt-ins, whether through exit-intent popups or more subtle signup boxes, tailored to any marketing strategy.

Advanced Email Marketing Made Simple

With Omnisend’s drag-and-drop editor and Product Picker, creating visually appealing email templates is easy. CTR-boosters like scratch cards and dynamic discount codes enhance engagement and reduce the time spent designing campaigns. These advanced capabilities make automation and email marketing more efficient.

Comprehensive Reporting for Campaign Analysis

Omnisend’s reporting tools provide in-depth insights into marketing performance. Businesses can analyze subscriber behavior, device usage, language, and location to optimize campaigns. Clickmap capabilities highlight which parts of emails drive the most engagement, helping marketers refine their strategies.

Streamlined Omnichannel Experience for Cost Savings

Omnisend integrates SMS, push notifications, and product reviews into a single platform, providing an omnichannel experience without the need for multiple tools. This simplifies campaign management, saves costs, and ensures a consistent brand experience across channels.

Award-Winning 24/7 Customer Support

With Omnisend, businesses enjoy round-the-clock support. The platform guarantees fast response times—averaging under four minutes—ensuring help is available anytime, 24/7/365. This commitment to customer care allows users to confidently resolve issues and maximize the platform’s potential.

Show More

Overview of Omnisend Features

  • Omnichannel marketing campaigns
  • Push notifications
  • Email and newsletter templates
  • Image editor
  • Product Picker
  • Coupon code creation
  • A/B testing
  • Campaign Booster
  • Welcome emails
  • Abandoned Cart emails
  • Birthday emails
  • Customer Reactivation emails
  • Order confirmation emails
  • Automated email follow-ups
  • Smart Send Solution
  • Smart contact segmentation
  • Landing page creation
  • Popup signup forms
  • Signup boxes
  • Gamification for lead capturing
  • Cross-Selling capabilities
  • Embedded customer feedback forms
  • Automation reports
  • Campaigns reports
  • Forms reports

What Problems Will Omnisend Solve?

Problem#1 Hassles from manual email communications

Omnisend is designed to automate all email communications, allowing sales teams to save time and sell more. This is accomplished by setting up email automation workflows, which are triggered by customer actions, such as cart abandonment, order and shipping confirmation, and welcome series. Marketers get to automate the entire email marketing process using the system’s marketing automation features and drag and drop email builder.

Problem #2 View customers across different marketing channels.

Gaining visibility into customer activities from different communication channels can be tedious. Omnisend combines multiple communication channels, including SMS, Facebook, email, Google, push notifications, and Messenger.  In this way, marketers get to save on time and costs. It also gathers customer engagement information from such channels, resulting in greater visibility over customer activity.

Problem#3 Difficult collection of shopping and marketing campaign data

Omnisend’s integrations with major ecommerce solutions make shopping and campaign activity data collection a breeze. Customer shopping and on-site browsing information are automatically collected and synced into the platform. These data are most useful in audience segmentation, which can be used alongside customer engagement to help marketers gain actionable insights that can boost performance and conversions.

Omnisend Position In Our Categories

Because companies have unique business-related demands, it is practical that they avoid getting a one-size-fits-all, ”best” software solution. Be that as it may, it would be hard to chance on such application even among well-known software solutions. The practicable thing to undertake would be to spell out the different important aspects which merit analysis like critical features, costing, technical skill capability of staff members, organizational size, etc. Then, you must double down on the product research comprehensively. Read these Omnisend reviews and explore each of the solutions in your shortlist in detail. Such detailed research guarantee you circumvent ill-fitting applications and pay for the one that offers all the tools your business requires to be successful.

Position of Omnisend in our main categories:

TOP 20

Omnisend is one of the top 20 eCommerce Platforms products

TOP 50

Omnisend is one of the 50 Marketing Software products

There are well-liked and widely used solutions in each software group. But are they automatically the best fit for your company’s unique requirements? A market-leading software application may have thousands of users, but does it offer what you require? For this reason, do not blindly invest in popular systems. Read at least a few Omnisend Email Marketing Software reviews and consider the elements that you desire in the software such as the fees, main functionality, available integrations etc. Then, choose a few systems that fit your wants. Try out the free trials of these products, read online reviews, get explanations from the maker, and do your research systematically. This exhaustive groundwork is certain to aid you select the finest software application for your firm’s specific requirements.

How Much Does Omnisend Cost?

Omnisend Pricing Plans:

Free Trial

Free Plan

$0

Standard

From $16/month

Pro

From $59/month

Show More

What are Omnisend pricing details?

Omnisend Pricing Plans:

Free Trial

Free Plan

$0

Standard

From $16/month

Pro

From $59/month

Omnisend offers three pricing plans:


Free

Best for starting businesses or for exploring Omnisend

  • 500 emails/month
  • Up to 60 international SMS
  • Up to 500 Web Push
  • Professional Looking Email Templates
  • Pre-built Automations & Workflows
  • Popups & Signup Forms
  • Segmentation & Customer Analytics
  • Sales & Performance Reports
  • A/B Testing
  • Customer Support Via Email


Standard

 – starts from $16/month

Best for growing and medium-sized businesses focused on email marketing

  • All Free plan features, plus:
  • Unlimited Web Push
  • Customer Success Manager (from 60K contacts)
  • 24/7 Chat and Live support


Pro – starts from $59/month
Best for high-volume senders aimed at adding extra power with SMS

  • Includes EVERYTHING in Standard, plus:
  • unlimited emails and Web Push
  • Advanced Reporting
  • Customer Success Manager (from 27K contacts)
  • 24/7 Priority Support
Start using Omnisend for free, upgrade anytime.

User Satisfaction

Positive Social Media Mentions 18
Negative Social Media Mentions 0

We realize that when you decide to get a Email Marketing Software it’s crucial not only to learn how experts rank it in their reviews, but also to find out if the real people and enterprises that purchased it are indeed happy with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Omnisend reviews across a wide range of social media sites. The information is then presented in a simple to digest form indicating how many clients had positive and negative experience with Omnisend. With that information at hand you should be ready to make an informed business choice that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Omnisend?

Omnisend offers integrations with a wide selection of third-party software, including:

  • Zapier
  • BigCommerce
  • Shopify
  • Shopify Plus
  • Magento
  • WooCommerce
  • OpenCart
  • Tidio Live Chat
  • Facebook Page (Auto-Post Campaigns)
  • Smile
  • LoyaltyLion
  • Yotpo
  • ReCharge
  • AfterShip
  • ShipStation
  • Stamped.io
  • Gorgias
  • CartHook
  • EasyShip
  • Nosto,
  • Justuno

Omnisend User Reviews

Omnisend average rating:

Average score
4.7/5 (14 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Ciara

PROS: It easily integrates with Shopify so we can also endorse our products within the email we send plus it has tons of amazing features.

CONS: Having an option for mobile use will be a great help as many people read their emails using their phones.

Reviewed 5 years ago

Read full review >

The least favorable review

Coty

PROS: The price is very reasonable for the features it offers. It is the cheapest of all the alternatives I've tried. It also makes automation easy. Even if I have no prior knowledge in creating one, I was able to create one without much hassle.

CONS: I wanted to make this the CRM for the whole team. Unfortunately, it doesn't have that option.

Reviewed 6 years ago

Read full review >

More reviews from 14 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Best used for email automation

Read full review >
Bradly
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 01.10.2021 Company Size: 11-50 Employees Industry: N/A

PROS: The automation feature is very useful as I don't have to manually send emails to every customer anymore. It also provides good reports for analytics, especially in terms of the number of clicks from known and anonymous customers. And the best part is it integrates well with Shopify.

CONS: I don't have many complaints except having a much more affordable plan that could allow us to send 500 or more emails.

What do you think about this review?

Great Poor

The best email service I’ve used so far

Read full review >
Margarette
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 13.09.2021 Company Size: 1-10 Employees Industry: N/A

PROS: I've tried using other email services such as Klaviyo and Mailchimp, but Omnisend worked best for us because of its easy set-up and awesome features.

CONS: The ability to send images via SMS would be a great addition to Omnisend.

What do you think about this review?

Great Poor
Show More User Reviews (14)

Very user-friendly and great customer support

Read full review >
Imogene
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 12.09.2021 Company Size: 1-10 Employees Industry: N/A

PROS: It is the best of the best. Omnisend has a great interface that you can easily navigate. Just from taking a look at it, I already know what to do and where to click. I can also easily set-up my campaigns and online content in a jiffy. It also works with Shopify, so that's a great plus! Top it off with a great support team that is very accomodating and knowledgeable. It has everything I need from email marketing to SMS marketing. I'm just in love with everything Omnisend has to offer.

CONS: Right now, I can say that I can't find anything disappointing about Omnisend. I've been using it for a couple of months now and I still haven't found anything. It is that amazing!

What do you think about this review?

Great Poor

My e-commerce is booming because of Omnisend

Read full review >
Leopold
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 16.08.2021 Company Size: 11-50 Employees Industry: N/A

PROS: It was able to generate more sales for our company because of its all-in-one features. We can create personalized emails and send it to targetted clients. Its segmentation tool made it easier for us to focus on what each individual segment need, giving us more revenue in return. It also works well with Shopify so that's a great plus as our e-commerce shop is in Shopify.

CONS: I hope I can edit the format on the mobile, as well. Currently, it doesn't have this option so it can cause some errors in mobiles. I also have complaints that some of the emails sent using Omnisend go to the junk mail of my clients. As a result, they were not able to see my emails readily.

What do you think about this review?

Great Poor

I highly recommend Omnisend for your business

Read full review >
Fern
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 16.07.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Omnisend's analytics is highly functional and helps us grow our business. It is also super easy to use so we don't have any trouble accomplishing what we have to do.

CONS: I love everything about Omnisend! I can't think of anything to dislike.

What do you think about this review?

Great Poor

Marketing emails and SMS became very easy because of Omnisend

Read full review >
Ernie
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 18.06.2021 Company Size: 1-10 Employees Industry: N/A

PROS: It is relatively easy to customize the templates. I have no problem getting the design I want for my emails. I also love the analytics it provides. I can easily track and see what my clients want. It shows the number of clicks and what works for them. I also am very pleased with its easy integration with Shopify as I set up my business there. I can truly say that this is the best email service provider I've found. I've tried using others and no one can defeat Omnisend from the benefits it provides to its affordability. I will continue using this for the duration of my business.

CONS: I really can't think of any downside in using Omnisend. It has been absolutely lovely. No complaints needed.

What do you think about this review?

Great Poor

I am very pleased with everything that Omnisend has to offer

Read full review >
Vallie
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 15.02.2021 Company Size: 1-10 Employees Industry: N/A

PROS: It follows a detailed workflow so managing abandoned carts do not cause us any problem. I also love how the reports are so detailed and easy to understand. And a great plus is their superb customer service

CONS: I have nothing much to dislike about this application except for the relatively high price for push notifications. If it was a bit lower, we would have loved to utilize it in our company. Other than that, I am finding every feature useful and great for our business.

What do you think about this review?

Great Poor

It made my job that much easier

Read full review >
Jordan
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.02.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Because of its great automation tool, we were able to track what our clients want and needs from us. It is useful to see what works and what doesn't as it increases our sales greatly.

CONS: I don't find anything unsatisfying with Omnisend. It has only been great so far.

What do you think about this review?

Great Poor

I love its email marketing tool

Read full review >
Ciara
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.01.2021 Company Size: More than 100 Employees Industry: N/A

PROS: It easily integrates with Shopify so we can also endorse our products within the email we send plus it has tons of amazing features.

CONS: Having an option for mobile use will be a great help as many people read their emails using their phones.

What do you think about this review?

Great Poor

The best CRM system

Read full review >
Ezra
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.01.2021 Company Size: 1-10 Employees Industry: N/A

PROS: I don't need any technical knowledge to set-up the email content. It is also easily customizable.

CONS: I hope they could offer a flat rate instead of a per-contact basis.

What do you think about this review?

Great Poor

Easy set-up and great templates

Read full review >
Daron
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.02.2020 Company Size: 1-10 Employees Industry: N/A

PROS: It is easily customizable and provides great templates. I can also track my emails and see what type of messaging works or not.

CONS: If they could offer more templates to use, it will be more useful for every type of business.

What do you think about this review?

Great Poor

The only email marketing software you’ll need

Read full review >
Kayden
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.02.2020 Company Size: Industry: N/A

PROS: I've tried using other software and so far, Omnisend is the best option. Its simplicity and ease of use make creating emails faster. It also has great templates to choose from.

CONS: Providing cheaper rates will make us love this application more.

What do you think about this review?

Great Poor

Very simple to use and good for automation

Read full review >
Coty
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.01.2020 Company Size: 1-10 Employees Industry: N/A

PROS: The price is very reasonable for the features it offers. It is the cheapest of all the alternatives I've tried. It also makes automation easy. Even if I have no prior knowledge in creating one, I was able to create one without much hassle.

CONS: I wanted to make this the CRM for the whole team. Unfortunately, it doesn't have that option.

What do you think about this review?

Great Poor

Great for small companies

Read full review >
Lafayette
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.01.2020 Company Size: 1-10 Employees Industry: N/A

PROS: The best thing about Omnisend is its affordability. It is great for small businesses as it doesn't cost much and has no hidden fees. It also has a very accomodating customer support.

CONS: There are only a few templates to choose from if you are not on premium. It is also quite difficult to customize the design.

What do you think about this review?

Great Poor
women man women man man women

Join a community of 7,369 SaaS experts

Thank you for the time you take to leave a quick review of this software. Our community and review base is constantly developing because of experts like you, who are willing to share their experience and knowledge with others to help them make more informed buying decisions.

Sign in with LinkedIn Why we require LinkedIn?
  • Show the community that you're an actual user.
  • We will only show your name and profile image in your review.
  • You can still post your review anonymously.

OR

Sign in with company email

Sign in with company email

Popular Omnisend Alternatives

Top Competitors To Omnisend By Price

Trending Email Marketing Software Reviews

Omnisend Comparisons

Omnisend user reviews

Best used for email automation

Read full review >
Bradly
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 01.10.2021 Company Size: 11-50 Employees Industry: N/A

The best email service I’ve used so far

Read full review >
Margarette
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 13.09.2021 Company Size: 1-10 Employees Industry: N/A

Very user-friendly and great customer support

Read full review >
Imogene
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 12.09.2021 Company Size: 1-10 Employees Industry: N/A

My e-commerce is booming because of Omnisend

Read full review >
Leopold
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 16.08.2021 Company Size: 11-50 Employees Industry: N/A

I highly recommend Omnisend for your business

Read full review >
Fern
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 16.07.2021 Company Size: 1-10 Employees Industry: N/A
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

Page last modified
Did you find this review useful?
Yes No

Thank you for your feedback

How can we make this page better?

Unsure about this software?
FIND ALTERNATIVES
TOP

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

Share
Tweet
Share