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Ongage Review

Ongage
Our score: 8.8 User satisfaction: 97%

What is Ongage?

Ongage is an all-in-one email marketing solution designed for running high-volume campaigns. Its best features include personalization, segmentation, email validation, and automation.

What’s unique about Ongage is that it allows you to use up to 150 data points to group your target audience and perform the four basic types of segmentation—behavioral, psychographic, geographic, and demographic. Powered by this kind of micro-segmentation capabilities, you can create more relevant, more personalized messages for your customers and prospects.

Moreover, you can leverage personalization tools such as send time optimization (STO) and update-on-clicks to drive further engagement and create more meaningful relationships with your audiences.

When it comes to interface, Ongage is also top-of-line as you can manage all your campaigns using a single, intuitive dashboard. You don’t have to be a developer to understand how A/B testing and segment routing work in this platform.

What’s more, you can easily optimize your campaigns by performing in-depth analyses and generating data-driven reports to guide your marketing decisions.

Another great thing about Ongage is that it powers data connectivity by integrating with on-premise MTAs, and SMS vendors. This includes Amazon Web Services, Oracle + Dyn, Twillio, and Sinch.

Ongage offers four paid plans, three of which range from $399 to $1,499, and the fourth is a custom plan.

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Overview of Ongage Benefits

It empowers you with email marketing capabilities

Ongage is equipped with all the tools an email marketer needs to succeed in the role. It boasts features for segmentation and personalization, which can increase deliverability, engagement, and revenue. It even has a preference center where your customers can tell you what content they would like to receive and when. Features like this help you ensure that you are bringing value to your audience and not simply bombarding them with sales messages.

It is a comprehensive solution for analytics and reporting

Ongage empowers you with rich data. It has an analytics suite that allows you to dissect and examine user behavior and campaign performance per list field, contacts, ISP, geolocation, browser, operating system, and more. By looking at granular details, you will be able to gain insights on how to further optimize your campaigns.

It allows you to create automated email campaigns and workflows

Ongage allows you to design and implement automated customer journeys. You can engage with your customers based on events and triggers. For instance, you can create drip campaigns based on the data points that you already have, such as birthdays, anniversaries, and conversions. You can also create transactional messages that are triggered by a customer’s action. One example of such is sending emails after an abandoned cart.

It connects with over 15 SMTP relays and MTAs

When migrating from an ESP, you can use the in-house OngageSMTP for the complete end-to-end solution. Alternatively, you can easily connect your current SMTP to the Ongage platform

It protects you from insider and outsider threats

Ongage partners with Hotmark, an endpoint detection and response solution, in order to protect your email list. What Hotmark does is detect if there is a data breach so you can report the incident to authorities, catch the responsible parties, and learn how and why the incident happened. By using Ongage, you can rest assured that your and your customer’s data are safe and secure. You can monitor all data breach points and respond to threats in real-time.

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Overview of Ongage Features

  • If-Else Blocks
  • Send Time Optimization
  • Automated IP Warming
  • Customer Preference Management
  • Email Template Editor
  • Segment Routing
  • Email Validation
  • In-House SMTP
  • SMTP Relay
  • Automation
  • Analytics
  • Mail Testing
  • A/B Testing
  • Automated Drip Campaigns
  • Dynamic Content Feed
  • API Support
  • Multiple List Management
  • Webhooks
  • Transactional Communications
  • SMS Marketing

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies

Ongage Position In Our Categories

Since businesses have their own business demands, it is sensible that they steer clear of purchasing an all-encompassing, ”best” software system. At any rate, it would be almost impossible to try to chance on such an app even among recognizable software solutions. The practical step to undertake would be to write down the different important aspects that require inspection like critical features, pricing, technical skill aptitude of staff, organizational size, etc. Thereafter, you must do your product research to a full extent. Read these Ongage review articles and explore the other software options in your shortlist more closely. Such detailed product research ascertain you avoid poorly fit software products and select the one which includes all the benefits your business requires in sustaining growth.

Position of Ongage in our main categories:

Since each organization has specific business requirements, it is sensible for them to abstain from looking for a one-size-fits-all ideal software solution. Needless to say, it would be useless to try to find such a platform even among market-leading software applications. The intelligent thing to do would be to list the various vital factors that require consideration such as required features, budget, skill levels of workers, company size etc. Then, you should do your homework thoroughly. Read some Ongage Email Marketing Software reviews and investigate each of the other solutions in your shortlist in detail. Such exhaustive homework can ensure you weed out ill-fitting platforms and zero in on the system that provides all the aspects you require for business success.

How Much Does Ongage Cost?

Ongage Pricing Plans:

Free Trial

Starter

$399

Basic

$949

Premium

$1499

Ultimate

Contact vendor

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What are Ongage pricing details?

Ongage Pricing Plans:

Free Trial

Starter

$399

Basic

$949

Premium

$1499

Ultimate

Contact vendor

The vendor offers four pricing plans depending on the capacity and feature set you require. It also provides a 14-day free trial should you wish to take the product on a test run before you commit to a plan.

Starter – $399/month

  • Two users
  • 10,000,000 contacts
  • One SMTP relay or SMS vendor
  • Up to 1 million emails/SMS per month

Basic – $949/month

  • Four users
  • 20,000,000 contacts
  • Three SMTP relays or SMS vendors
  • Up to 5 million emails/SMS per month

Premium – $1,499/month

  • Eight users
  • 40,000,000 contacts
  • Five SMTP relays or SMS vendors
  • Up to 7 million emails/SMS per month

Ultimate – By Quote

  • 12 users
  • 100,000,000 contacts
  • 5 SMTP relays or SMS vendors

User Satisfaction

Positive Social Media Mentions 47
Negative Social Media Mentions 2

We realize that when you decide to purchase a Email Marketing Software it’s crucial not only to learn how professionals score it in their reviews, but also to find out if the real users and enterprises that use this software are indeed happy with the service. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Ongage reviews across a broad range of social media sites. The information is then displayed in a simple to digest way revealing how many users had positive and negative experience with Ongage. With that information at your disposal you will be equipped to make an informed buying choice that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Ongage?

Ongage integrates with ESP and SMTP relays, on-premise MTAs, and SMS vendors.

ESP and SMTP relays

  • Amazon Web Services
  • Oracle + Dyn
  • Inboxroad
  • Pathwire
  • Mailjet
  • mySMTP
  • Twilio SendGrid
  • Spartpost by Message Systems
  • SocketLabs
  • Pepipost
  • Ongage SMTP

On-Premise MTAs

  • EmailSuccess
  • messagesystems
  • PowerMTA
  • MDaemon Technologies
  • MailerQ

SMS Vendors

  • cm
  • Message Media
  • Twilio
  • sinch

Ongage User Reviews

Ongage average rating:

Average score
4.8/5 (10 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

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The most favorable review

Benjamin Pix

PROS: We have been using Ongage for over 3 years now, it is an incredible piece of software and the customer success and support teams are second to none which is critical in our industry. We use it daily and have the confidence that it is running seamlessly in the background 24/7 when the office is unattended. Easy setup and integration with multiple vendors. The database management is fantastic and robust analytics allow us to dive deep into campaign metrics and optimize everything we can for our clients. Tech support is extremely efficient and helpful and are always willing to listen to ideas for any new features. Michal the head of customer success always goes out of her way to keep us happy and help our business keep growing.

CONS: Slight learning curve to get started but the support documentation and ticket system are incredible

Reviewed 3 years ago

Read full review >

The least favorable review

Anonymous Reviewer

PROS: Very versatile, with lots of providers integrated and many options available to use and implement the best campaigns.

CONS: It\'s a bit of a sensitive tool - if you don\'t know your way around it, you might break a campaign or two. But all reversible and after 1 or 2 times you break stuff, you\'re a pro so it doesn\'t happen anymore

Reviewed 3 years ago

Read full review >

More reviews from 10 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Ongage for gambling business

Read full review >
Anton Neznamov
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.11.2022 Company Size: 51-100 Employees Industry: Gambling & Casinos

PROS: Overall Ongage provides comprehensive high-tier tool to manage multiple smtp and sms providers. As time goes by we stopped using other platforms such as Silverpop and PowerMTA in favor of Ongage. Among other things I would notice high level of UI/UX for everyday use. Great support. Matrix report.

CONS: Sometimes they update things which on my opinion better to leave as it is.

What do you think about this review?

Great Poor

Email Marketing CRM

Read full review >
Mahesh Meena
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.11.2022 Company Size: 51-100 Employees Industry: Financial Services

PROS: List Management/Segmentation Dynamic Fields Creation. Litmus test Integration with multiple ESPs Trigger and Autoresponder

CONS: Reporting of Trigger emails Not able to add the same email again and again into the same list.

What do you think about this review?

Great Poor
Show More User Reviews (10)

Ongage is a great CRM tool!

Read full review >
Anonymous Reviewer
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 10.11.2022 Company Size: 51-100 Employees Industry: Internet

PROS: Very versatile, with lots of providers integrated and many options available to use and implement the best campaigns.

CONS: It\'s a bit of a sensitive tool - if you don\'t know your way around it, you might break a campaign or two. But all reversible and after 1 or 2 times you break stuff, you\'re a pro so it doesn\'t happen anymore

What do you think about this review?

Great Poor

A powerful masterpiece

Read full review >
Benjamin Pix
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 24.10.2022 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: We have been using Ongage for over 3 years now, it is an incredible piece of software and the customer success and support teams are second to none which is critical in our industry. We use it daily and have the confidence that it is running seamlessly in the background 24/7 when the office is unattended. Easy setup and integration with multiple vendors. The database management is fantastic and robust analytics allow us to dive deep into campaign metrics and optimize everything we can for our clients. Tech support is extremely efficient and helpful and are always willing to listen to ideas for any new features. Michal the head of customer success always goes out of her way to keep us happy and help our business keep growing.

CONS: Slight learning curve to get started but the support documentation and ticket system are incredible

What do you think about this review?

Great Poor

In 20 Years OnGage is over the Top the Most Incredible Email Platform vs 2 dozen others historically

Read full review >
Jason Hrissikopoulos
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 24.10.2022 Company Size: 11-50 Employees Industry: Education Management

PROS: ONGage is certainly in 19 years in email marketing and delivery, simply the most capable, robust, and well built reliable product I have ever had the privilege of utilizing.. It can make any segment with any logic you can imagine with logic that is near perfect, and the visibility and control it gives you to route your email and subscribers and how to handle them based on engagement metrics etc is nothing short of incredible and unbelievable infact.

CONS: The only few things that I think are not very fun, and a pain in a way is this whole, oh.., make a transactional campaign which is Nothing more than a shell of a container for stats and settings that mean nothing, just a name, and then you have to make an automation rule inside of that transactional campaign to use a trigger rule or custom field, and then 1 hour later you can only finally send an even trigger work flow, and so 6 things to be done for an immediate sent email from opt in and then automation rules cost extra per each additional, and there is not such thing as a list, no a list is a brand in this case, and segments and contact fields are what segregate within a brand / domain (list) .. , and lastly they do NOT have Tags!! That is not so cool, because contact fields have a default value, and then can be changed, but to do this you have to make a complex automation rule, vs .. person clicks this type of link and gets this tag, and done.. However, Email Tags , automation rules, groups, segments, contact fields an automations with transactional still they allow you do do ANY AND ALL THINGS you can Possibly Imagine!! Just that is a bit more and harder to configure once building. However to replicate, their platform allows you to do so in full on all brands in a single click!!

What do you think about this review?

Great Poor

Great product and awesome support

Read full review >
Amit Palshikar
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.10.2022 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Ongage solves a real world problem for email marketers and email marketing agencies like us. You cans easily connect multiple ESP accounts and manage your email program and optmize delivery through different ESP channels based on performance feedback. Ongage is very easy to use and is loaded with useful features.

CONS: Analytics part of Ongage could be improved. It's not bad, but could be improved to make it more useful.

What do you think about this review?

Great Poor
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.10.2022 Company Size: 1-10 Employees Industry: Financial Services

PROS: Excellent API and customer support are top notch and would recommend highly given access to dedicated person.

CONS: No suggestions at this time to improve the product, the API was critical for us and it's the best in class.

What do you think about this review?

Great Poor

It’s a definition of email marketing.

Read full review >
Anonymous Reviewer
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 20.09.2022 Company Size: 51-100 Employees Industry: Marketing and Advertising

PROS: 1. Ease of usage for both new and old users 2. List Management is wonderful

CONS: Customer Journey can be better.

What do you think about this review?

Great Poor

Good service

Read full review >
Anonymous Reviewer
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.09.2022 Company Size: More than 100 Employees Industry: N/A

PROS: I really appreciate the how approachable the support system of Ongage.

CONS: Hope we see improvement on contacts activity exportation of contacts process

What do you think about this review?

Great Poor

Ongage is the best email marketing platform

Read full review >
Kevin Ian Calimquim
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.09.2022 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Allows us to track and capture the IP addresses of our engaged leads Ongage also allows us to use third smtp service providers to better support our business needs Their Customer Service is the best, Very proactice and knowledgeable

CONS: probably campaign automation and workflow - better graphics.

What do you think about this review?

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Ongage for gambling business

Read full review >
Anton Neznamov
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.11.2022 Company Size: 51-100 Employees Industry: Gambling & Casinos

Email Marketing CRM

Read full review >
Mahesh Meena
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

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Published on: 21.11.2022 Company Size: 51-100 Employees Industry: Financial Services

Ongage is a great CRM tool!

Read full review >
Anonymous Reviewer
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 10.11.2022 Company Size: 51-100 Employees Industry: Internet

A powerful masterpiece

Read full review >
Benjamin Pix
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 24.10.2022 Company Size: 1-10 Employees Industry: Marketing and Advertising

In 20 Years OnGage is over the Top the Most Incredible Email Platform vs 2 dozen others historically

Read full review >
Jason Hrissikopoulos
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 24.10.2022 Company Size: 11-50 Employees Industry: Education Management
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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