OpenBack Review

Our score: 8.0 User satisfaction: 99%

What is OpenBack?

OpenBack is an intelligent notifications delivery application designed to significantly enhance app engagement and usage by sending the perfect one-to-one notifications to users at the very right moment. With OpenBack, companies are able to configure their mobile apps to send personalized notifications that empower users to perform the desired actions, thereby improving engagement and retention.

The software utilizes a user-centric approach with their notifications, an element that is not offered by push notifications. OpenBack gives users total full notification management along with a plethora of features including over 30 user-centric triggers, machine learning triggers, intuitive dashboards, and analytics to name a few.

Overview of OpenBack Benefits

OpenBack is simply better than push notifications, delivering 1o to 15 times more interaction rate compared to the latter. With its intelligent delivery and management, OpenBack enables any mobile app to send notifications in the best possible way to their users, ranging from SMS to emails among others. The system does so that results to users becoming more empowered to perform desired actions.

Most users ignore automated notifications because they are boring, not quite engaging, and often delivered in the worst possible time. With OpenBack, notifications are personalized and are built with the user in mind. Not only do OpenBack notifications encourage users to do certain actions, but also enhances user retention, improves win back and re-engagement rate exponentially.

Personalization is one OpenBack’s critical components as to why many users opt to engage with their apps’ notifications. Each notification delivered is customized to provide users with the best experience, laced with specific content and triggers and delivered at the best possible moment.

Compared to expert marketers who send notifications based on an educated guess, OpenBack times the delivery of its notifications based on contextual triggers. These smart notifications have proven to be quite effective in its purpose, with customers enjoying more than 70% user interaction.

Overview of OpenBack Features

  • Multiple Message Types
  • Multi-App Management
  • Intelligent Routing
  • Notification Personalization
  • Recurring Delivery Settings
  • Access 30+ groups of Device Triggers
  • Custom Triggers
  • Advanced Triggers
  • User Preference Triggers
  • Machine Learning Triggers
  • Full Notification Funnel Tracking
  • Campaign Manager Reporting
  • Interactive Rate Tracking
  • Reporting API
  • CRM integration
  • Guaranteed Delivery
  • Smart User Permission Management
  • Offline mode
  • Encryption
  • Pre-Permission User Dialog
  • Fixed Region Platform
  • Campaign API
  • Email Service Provider

What Problems Will OpenBack Solve?

Scenario #1: OpenBack sends each notification on a one-to-one basis and can be triggered at unique moments for each app user. Once a message is created, the user can choose which contextual triggers are essential to the notification campaign.

Scenario #2: OpenBack sends the notifications directly to each user’s device, so they can appear instantly or be scheduled to trigger when ready. 

Scenario #3: OpenBack supports delivery of multiple message types including notifications, Interactive Display Messages (IDM’s), SMS and email. Clients can choose which message is most relevant to the content and can deliver a full page image, video, URL or custom HTML to help get a message across in the right way.

Awards & Quality Certificates

An award given to products that have recently entered the market but are already becoming very popular
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

OpenBack Position In Our Categories

Bearing in mind businesses have distinctive business demands, it is only prudent that they steer clear of picking a one-size-fits-all, “perfect” system. Regardless, it is hard to try to discover such application even among sought-after software systems.
The right thing to undertake is to tabulate the numerous critical functions that merit investigation like major features, budget, skill competence of staff members, business size, etc. The second step is, you should double down on the product research through and through. Go over some of these OpenBack evaluations and explore the other solutions in your list in detail. Such detailed product investigation ensure you keep away from unsuitable applications and pay for the system that includes all the benefits you require business requires for success.

Position of OpenBack in our main categories:

TOP 500

OpenBack is one of the top 500 IT Management Software products

OpenBack is also listed in the following subcategories:

Every enterprise has different requirements and needs a system that can be customized for their size, kind of workers and customers, and the specific industry they are in. For these reasons, no software can provide perfect tools off-the-shelf. When you search a software system, first be sure what you require it for. Read some OpenBack IT Management Software reviews and ask yourself do you need basic features or do you require sophisticated functionality? Are there any industry-specific functionalities that you are searching for? Find the answers to these queries to help your search. There are lots of aspects that you need to reflect on and these include your budget, specific business needs, your company size, integration requirements etc. Take your time, use a few free trials, and finally select the platform that presents all that you want to boost your company competence and productivity.

How Much Does OpenBack Cost?

OpenBack Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact OpenBack for enterprise pricing information and other product details. You can also submit a request for a demo to see if the software is a perfect fit for your business.

User Satisfaction

Positive Social Media Mentions 141
Negative Social Media Mentions 1

We realize that when you make a decision to buy IT Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and OpenBack reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with OpenBack. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Android
  • iPhone/iPad
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are OpenBack pricing details?

OpenBack Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact OpenBack for enterprise pricing information and other product details. You can also submit a request for a demo to see if the software is a perfect fit for your business.

What integrations are available for OpenBack?

OpenBack integrates with the following business systems and applications:

  • MailChimp
  • SendGrid
  • Twilio

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Reviewed By Nestor Gilbert
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