OpenBack Review

Our score: 8.0 User satisfaction: 99%

What is OpenBack?

OpenBack is an intelligent notifications delivery application designed to significantly enhance app engagement and usage by sending the perfect one-to-one notifications to users at the very right moment. With OpenBack, companies are able to configure their mobile apps to send personalized notifications that empower users to perform the desired actions, thereby improving engagement and retention.

The software utilizes a user-centric approach with their notifications, an element that is not offered by push notifications. OpenBack gives users total full notification management along with a plethora of features including over 30 user-centric triggers, machine learning triggers, intuitive dashboards, and analytics to name a few.

Overview of OpenBack Benefits

OpenBack is simply better than push notifications, delivering 1o to 15 times more interaction rate compared to the latter. With its intelligent delivery and management, OpenBack enables any mobile app to send notifications in the best possible way to their users, ranging from SMS to emails among others. The system does so that results to users becoming more empowered to perform desired actions.

Most users ignore automated notifications because they are boring, not quite engaging, and often delivered in the worst possible time. With OpenBack, notifications are personalized and are built with the user in mind. Not only do OpenBack notifications encourage users to do certain actions, but also enhances user retention, improves win back and re-engagement rate exponentially.

Personalization is one OpenBack’s critical components as to why many users opt to engage with their apps’ notifications. Each notification delivered is customized to provide users with the best experience, laced with specific content and triggers and delivered at the best possible moment.

Compared to expert marketers who send notifications based on an educated guess, OpenBack times the delivery of its notifications based on contextual triggers. These smart notifications have proven to be quite effective in its purpose, with customers enjoying more than 70% user interaction.

Overview of OpenBack Features

  • Multiple Message Types
  • Multi-App Management
  • Intelligent Routing
  • Notification Personalization
  • Recurring Delivery Settings
  • Access 30+ groups of Device Triggers
  • Custom Triggers
  • Advanced Triggers
  • User Preference Triggers
  • Machine Learning Triggers
  • Full Notification Funnel Tracking
  • Campaign Manager Reporting
  • Interactive Rate Tracking
  • Reporting API
  • CRM integration
  • Guaranteed Delivery
  • Smart User Permission Management
  • Offline mode
  • Encryption
  • Pre-Permission User Dialog
  • Fixed Region Platform
  • Campaign API
  • Email Service Provider

What Problems Will OpenBack Solve?

Scenario #1: OpenBack sends each notification on a one-to-one basis and can be triggered at unique moments for each app user. Once a message is created, the user can choose which contextual triggers are essential to the notification campaign.

Scenario #2: OpenBack sends the notifications directly to each user’s device, so they can appear instantly or be scheduled to trigger when ready. 

Scenario #3: OpenBack supports delivery of multiple message types including notifications, Interactive Display Messages (IDM’s), SMS and email. Clients can choose which message is most relevant to the content and can deliver a full page image, video, URL or custom HTML to help get a message across in the right way.

OpenBack Position In Our Categories

Because businesses have distinct business-related needs, it is only logical they abstain from selecting a one-size-fits-all, ”best” business application. Be that as it may, it is almost impossible to try to come across such a software solution even among recognizable software products. The reasonable thing to undertake can be to list the different important aspects that need examination like major features, costing, skill competence of the employees, organizational size, etc. After which, you should perform the research to a full extent. Browse through some of these OpenBack evaluations and look into the other software options in your list more closely. Such well-rounded research ensures you keep away from mismatched applications and select the system which provides all the tools your business requires for success.

Position of OpenBack in our main categories:

TOP 500

OpenBack is one of the top 500 IT Management Software products

OpenBack is also listed in the following subcategories:

It's important to realize that virtually no service in the IT Management Software category will be an ideal solution that can meet all the goals of different business types, sizes and industries. It may be a good idea to read a few OpenBack IT Management Software reviews first as some services may dominate just in a very narrow group of applications or be created with a very specific type of industry in mind. Others can work with a goal of being easy and intuitive and as a result lack advanced functions welcomed by more experienced users. You can also come across solutions that support a wide group of customers and provide a complex feature base, but this in most cases comes at a more significant cost of such a service. Make sure you're aware of your requirements so that you get a software that has exactly the functionalities you search for.

How Much Does OpenBack Cost?

OpenBack Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact OpenBack for enterprise pricing information and other product details. You can also submit a request for a demo to see if the software is a perfect fit for your business.

User Satisfaction

Positive Social Media Mentions 141
Negative Social Media Mentions 1

We realize that when you make a decision to buy IT Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and OpenBack reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with OpenBack. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Android
  • iPhone/iPad
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are OpenBack pricing details?

OpenBack Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact OpenBack for enterprise pricing information and other product details. You can also submit a request for a demo to see if the software is a perfect fit for your business.

What integrations are available for OpenBack?

OpenBack integrates with the following business systems and applications:

  • MailChimp
  • SendGrid
  • Twilio

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Reviewed By Nestor Gilbert
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