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Outbrain Review

Outbrain
Our score: 9.0 User satisfaction: N/A

What is Outbrain?

Outbrain is the world’s largest content discovery platform that aims to deliver and promote personalized, relevant online, mobile, and video content to audiences while helping publishers and businesses understand their audiences through data.

Outbrain thrives on the value of bringing audiences and content together, delighting its target audience while at the same time creating revenue, driving engagement and breeding consumer insight to publishers and businesses. As a platform, it helps bring publishers and marketers together into the world’s most vibrant content marketplace through its products Amplify (for marketers) and Engage. (for publishers) It serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.

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Overview of Outbrain Benefits

Through Amplify, Outbrain helps businesses reach an engaged audience through a flexible, pay-per-click model and grow traffic to articles, blog, and your mobile-optimized or video content. (ads are not allowed) Businesses can control the budget, and pay only for visits received, until a daily budget has been reached. Display video recommendations as well with leading video providers or use Outbrain’s API to increase video views.

Outbrain believes that engaging content is the foundation for the web’s leading monetization solution. As such, its unique placements find the right audience for the content being shared, thanks in part to Discovery Modules that only showcase the most valuable and engaging content available. It is also fully customizable and flexible to meet various business needs while native campaigns can be naturally scaled across the web.

Advanced testing and conversion tools are also available for users to set out and reach specific goals, providing optimization when needed. Outbrain drives success for businesses of all sizes, with measurable results against a broad range of marketing objectives. Content recommendations can be optimized according to editorial and business objectives. For editors, there is also Outbrain VR which combines editorial judgment and decision-making with predictive analytics and algorithmically-generated content recommendations to reduce the complexity of programming content, increases audience engagement, and maintains a distinctive editorial voice.

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Overview of Outbrain Features

  • Pay-per-click model
  • Optimization
  • Intelligent placements
  • Outbrain VR
  • Customized modules
  • Responsive design
  • Traffic shaping
  • Native campaign support
  • Complete video experience
  • Mobile support

Outbrain Position In Our Categories

Knowing that businesses have specific business-related requirements, it is practical they steer clear of selecting a one-size-fits-all, ideal software solution. Be that as it may, it is troublesome to try to pinpoint such a software solution even among recognizable software solutions. The practical thing to undertake can be to jot down the several main functions that need examination such as critical features, pricing, technical skill competence of staff, business size, etc. Then, you must do the product research exhaustively. Browse through these Outbrain evaluations and check out the other software solutions in your shortlist more closely. Such comprehensive product research ascertain you steer clear of unfit applications and choose the one which meets all the features your company requires for optimal results.

Position of Outbrain in our main categories:

TOP 100

Outbrain is one of the top 100 Marketing Software products

Every business has its own characteristics, and can require a particular type of Content Marketing Software solution that will be designed for their company size, type of customers and staff and even individual industry they support. We advise you don't count on getting an ideal software that will work for every company no matter what their history is. It may be a good idea to read a few Outbrain Content Marketing Software reviews first and even then you should pay attention to what the service is supposed to do for your business and your workers. Do you require a simple and intuitive service with only basic features? Will you really use the advanced functionalities required by experts and large enterprises? Are there any specific tools that are especially useful for the industry you operate in? If you ask yourself these questions it will be much easier to locate a solid service that will match your budget.

How Much Does Outbrain Cost?

Outbrain Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Outbrain pricing details?

Outbrain Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Outbrain runs on a Cost-Per-Click, or CPC, pricing model where you will be charged for the number of clicks each campaign receives based on the CPC you set.

Example:

If you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. You can change the CPC anytime in your campaign settings depending on how well the campaign performs.

Once the budget has capped, your content will no longer be distributed to Outbrain’s network of publisher sites. A reader can still click on content that was served prior to the budget being fulfilled but you may be charged up to 20% more than your budget for clicks delivered during this time.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We know that when you choose to buy a Content Marketing Software it’s crucial not only to find out how professionals score it in their reviews, but also to find out whether the actual clients and companies that bought these solutions are genuinely content with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Outbrain reviews across a wide array of social media sites. The data is then featured in an easy to understand format indicating how many customers had positive and negative experience with Outbrain. With that information at hand you should be prepared to make an informed purchasing choice that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Outbrain?

Outbrain integrates with the following business systems and applications:

  • Shopify
  • eBay
  • Amazon
  • Magento
  • WooCommerce
  • Etsy
  • Bigcommerce
  • QuickBooks
  • Xero
  • Inventory Planner

Outbrain User Reviews

Outbrain average rating:

Average score
1/5 (1 user reviews)
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

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More reviews from 1 actual users:

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Unclear Terms of Serivce, Account Disabled and they Dont Explain Why

Read full review >
Douglas Dedrick
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Published on: 14.05.2021 Company Size: N/A Industry: N/A

PROS: That no one uses it. and that Google puts it to shame,

CONS: Perhaps advertising guidelines that are clear, not blanket political talking points like no hate speech or no fake news, which is left to the reviewers own life view.

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Outbrain user reviews

Unclear Terms of Serivce, Account Disabled and they Dont Explain Why

Read full review >
Douglas Dedrick
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Published on: 14.05.2021 Company Size: N/A Industry: N/A
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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