Owler Review

PROS: Daily notification. Analysis of competitors. Latest news updates. Competitor suggestions.

CONS: To be honest. Nothing. There may be more information needed with the latest social media pieces from competitors. All in all, it's been a great ride.

PROS: I like its simplicity. Enrolling into the app is free. It only takes a minute to do so. It lets you get updated information swiftly and with ease.

CONS: I had issues including link to its social sites. I'll need to reach out to support. Then see why it's becoming like this.

PROS: It's easy to use. I like how it's convenient in sniffing out relevant information on people I want to reach out to. I find it fun finding information on my company as well as its competition. The platform isn't complicated and won't take too long to be familiar with.

CONS: At times, information isn't as precise. Or some companies lack or are missing information.

PROS: I like how it offers research marketing reports. Keeping tabs on CEO contacts. Private financial updates on companies. Researching businesses has never been this stress-free.

CONS: If you're setting up an account which keep tracks of a certain competitor set, then make a switch. Go for the ones I've seen ]which involves preserving details on what you've originally set up. This translates to your dataset to be blocked by competitors that you're no longer in need of. One workaround I've found is by creating another account and starting right back from scratch with a fresh criteria.

PROS: For each company that I'm selling to Owler, useful information is constantly available. It's a big help when time comes to making sales calls. I like how I get to peek into competitors. It lists information according to user data.

CONS: It can be challenging at times. Sometimes, the data isn't as accurate. Further data is needed to increase the chances of accuracy.

PROS: Owler is simply great to use. I'm using it as a prospecting tool. I can finally know what's happening to my accounts. I can clue in to the latest updates of my accounts. It would even keep me peeled on the organizations I'm highly interested in.

CONS: I dislike having daily e-mails. I tend to get the latest news in one highly congested feed. Worse, the feed itself isn't as user-friendly. Sometimes, it's a bit difficult to seek top accounts through Owler. Other times, the information I get isn't as accurate.

PROS: Owler can find a lot of small-scale companies. It finds organizations posting their leadership and financial details. No other app can do this really well. It's a big help in seeking competitors and certain organization info.

CONS: Anyone can manipulate the given data. This could lead to acquisition of false info without checks and balances for those who aim to accurately skew data.

PROS: When you compare with Google Alerts, Owler offers reliable and effective functionalities to help manage your business growth and development better. It has filtering feature that allows you to filter out any content that is not related to your business. Also, it has competitor tools that allow you to compare companies that are competitors in the market to help you make the best decision moving forward. It provides a single view for all the press releases, blogs, videos and news to help you track and monitor the movement of competitors, customers and potential clients. With such a view, you can analyze your competitors and customers through market and ales research to help attract more customers on your end.

CONS: It does not offer many slots for the executives of a company. For example, in this tool, you will only find content or details about the CEO and not for other executives that run a company. It would be better if they provided more slots or information for other executives. As for the listing of companies you are supposed to compare, they are very few. This limits you in term of the extent of analysis or comparison of those companies. The fact that it is to include LinkedIn, Facebook and Twitter in their viewer, it makes it difficult to view all those platforms, in a single page, as you have to switch now and then. The mobile app version is not available as they removed it which has affected my score negatively.

PROS: I am able to take advantage of what the competitors are doing and who their customers are. Having this information at my disposal, it is easy to come up with a strategy that will beat that of my client’s competitors. With Owler, I can achieve this while still on the same program. I can view the trends, funding and competitors on the platform which offers me with the right information on where I stand with them. From this raw data, I can compare and improve where necessary to help gain a better competitive advantage for my client’s business.

CONS: Although the tool provides data that you can use to improve your business, it is difficult if not impossible to know the level of accuracy the data comes with. It would be better if there was a measure for this so that you can know the confidence level on which you should rely on this data to develop your business. Alternatively, if there was more data provided, for the purpose of comparison and tracking of competitor’s activities and strategies, it would be more accurate once you analyze it. All in all, it has come out as a great tool to help you in the analysis and monitoring what competitors are doing to stay on top.