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Our score: 8.1 User satisfaction: N/A

What is is an AI-driven revenue intelligence platform which empowers sales, marketing, and customer success teams and leaders. It transforms pieces of information about contacts, the activities they are performing, and their communications and engagements with prospects and customers into actionable, meaningful, and powerful insights. The tool also discovers opportunities for generating, maximizing revenues, and reaching their desired goals.

There are three main capabilities built within, and they define how the platform operates to help go-to-market teams obtain the business intelligence and insights they need. These capabilities are data ingestion, data analysis and enrichment, and data delivery. captures data on contacts, activities, and engagements from a wide range of sources, services, and systems and ingests the data into its system.

Leveraging Artificial Intelligence, the platform then analyzes the ingested data, enabling users to match data to the appropriate accounts  and opportunities, filter and classify contents, dig deeper into sentiments, and unlock insights that drive them to improve the performance of their marketing campaigns, engage with prospects and customers better, close more deals, and attain business growth and success. also enables users to enrich their existing data. For example, as it gathers more information, they will be able to equip their CRM with reliable and accurate data. They can identify discrepancies and gaps in the data found in their CRM system and ensure that they have the right data they need for reaching out to contacts. Last but not least, can be integrated with one’s existing business intelligence tools, data warehouse systems, and other applications and solutions. As a result, the data and insights users have generated within can be delivered to the tools they are familiar with and using every day.

Overview of Benefits

Ingests Contact, Activity, And Engagement Data From Multiple Sources

One of the key capabilities of is capturing and ingesting information coming from various sources, services, and systems. This information includes any valuable data that is related to contacts, prospects, and customers; the activities users are performing, and the communications and engagements they are involved with. can capture such information from emails, calendaring systems, audio and video conferencing services, and phone systems. This means the platform allows users to get a  lot of pieces of information, and because ingests all those information into a single tool, data collection and access is enhanced. They no longer need to switch from one tool to another just to obtain the data they need.

Analyzes Captured Data And Helps You Generate Actionable Insights

Another main capability of is data analysis, and this capability can be considered as the heart of the platform. This is because data analysis gives rise to the generation of powerful business and revenue intelligence. Many features are included in this capability of the software. For instance, uses algorithms that can identify matches between accounts and opportunities. Users can also gain insights into sentiments as well as perform competitor analysis.

Through data analysis, they will be able to form custom tiebreakers. Tiebreakers are comprised of strategies and techniques businesses and teams employ so they can stand out from their competitors, encouraging people to choose their propositions, products, and services over those ones being offered by other businesses or teams. Content filtering and categorization are made possible as well.

Enrich Your CRM Data

The data analysis capability of, moreover, provides users with the opportunity to enrich their data. They can make their existing CRM system more powerful by making sure that it contains reliable, accurate, and neatly-organized data. The platform enables them to enrich their CRM data with new information from marketing and sales activities.

Delivers Data And Insights To Other Tools

The data and insights users can generate using the platform can be leveraged by different teams such as sales, marketing, and customer success teams. Obviously, these teams are not using the same set of tools all the time. With, that’s not a problem, as the platform can be integrated with other tools such as CRM systems, business intelligence solutions, collaboration programs, and many other types of tools. Therefore, users can access the data and insights produced by directly within the tools they are currently using.

Evaluate Marketing Campaign Performance

Marketing teams can benefit a lot from the revenue intelligence platform. For example, they can discover how prospects and contacts are responding and engaging with the marketing campaigns they are launching. Since the platform can capture information from marketing activities, marketing teams, therefore, can keep track of how prospects and contacts move from one touchpoint to another and interact with their campaigns, allowing users to verify if their campaigns are effective, impactful, and successful.

Perform Accurate Attribution And Close The Gap Between Marketing And Sales also helps users conduct marketing attribution accurately, permitting them to attribute opportunities to specific events and campaigns. This is made possible through the aid of the platform’s matching capability by which it automatically detects matches between activities and opportunities. In addition, the platform breaks the wall that separates marketing teams from sales teams. For instance, marketing teams can gain insights into the activities being performed by sales teams and use specific events or activities as triggers for their marketing campaigns.

A Great Solution For Sales Leaders And Salespersons

Sales leaders and salespersons can utilize to produce accurate sales reports and forecasts, increase visibility into their entire sales process and deals, and enhance their productivity and performance. Sales leaders can evaluate conversations with people who decided to buy products or services, identify the salespersons who engaged in the conversations and assign these salespersons to specific sales activities. This way, they will be able to increase the likelihood of rapidly moving opportunities throughout their sales pipeline and closing more deals.

Sales leaders can also leverage the data delivered by the platform to conduct coaching sessions and train their subordinates so they can improve their performance. lets them check if a salesperson is dedicating a sufficient amount of time for managing and reaching out to accounts and interacting with opportunities, promptly responding to prospects, and more.

Additionally, because integrates with CRM systems, users can automatically deliver data such as contact details and customer activities to their existing CRM system. Therefore, salespersons no longer need to manually update their CRM with new information and perform data entries. This way, they will become more productive and concentrate more on closing deals.

Overview of Features

  • Various Data Sources
  • AI-Powered Data Analysis
  • Account and Opportunity Matching
  • Content Filtering and Classification
  • Sentiment and Competitor Analysis
  • Data Enrichment
  • “Evergreen” CRM
  • Data and Insights Access
  • Marketing Campaign Influence and Performance
  • Targeted Account-Based Marketing
  • Accurate Attribution
  • Automatic Activity and Opportunity Matching
  • Deals Visibility
  • Sales Reporting and Forecasting Position In Our Categories

Bearing in mind companies have special business needs, it is only wise they steer clear of settling on an all-in-one, ideal system. Regardless, it would be futile to discover such an app even among popular software systems. The reasonable thing to do can be to write down the numerous major functions that demand careful thought including key features, packages, skill competence of staff, business size, etc. The second step is, you must double down on your product research fully. Go over some evaluations and explore each of the software solutions in your list more closely. Such comprehensive product research guarantees you take out mismatched applications and pay for the one which meets all the tools you require business requires to realize efficiency.

Position of in our main categories:

TOP 200 is one of the top 200 Business Intelligence Software products

If you are interested in it could also be sensible to analyze other subcategories of Business Intelligence Software listed in our base of SaaS software reviews.

Every business is different, and may need a special Business Intelligence Software solution that will be adjusted to their company size, type of customers and employees and even specific niche they deal with. It's not wise to count on locating a perfect software that is going to work for each business regardless of their history is. It may be a good idea to read a few Business Intelligence Software reviews first and even then you should remember what the service is supposed to do for your business and your employees. Do you require a simple and intuitive app with just elementary features? Will you actually make use of the advanced tools needed by experts and big enterprises? Are there any particular tools that are especially useful for the industry you operate in? If you ask yourself these questions it will be much easier to get a solid software that will fit your budget.

How Much Does Cost? Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor’s SMB and enterprise pricing plan information is available only upon request. Contact the vendor for a quote.

User Satisfaction

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We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based


  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are pricing details? Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor’s SMB and enterprise pricing plan information is available only upon request. Contact the vendor for a quote.

What integrations are available for supports integration with the following tools:

  • Salesforce
  • G Suite
  • Slack
  • RingCentral
  • Okta
  • Exchange
  • NewVoiceMedia
  • Dialpad
  • Tableau
  • Skuid
  • Salesloft
  • Outreach
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Reviewed By Jenny Chang
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