Pushwoosh Review
What is Pushwoosh?
Pushwoosh is a marketing solution trusted by startups and large enterprises. It helps users launch effective omnichannel messaging campaigns and engagement strategies that boost mobile growth. Combining push notifications, emails, in-app messages, SMS, and WhatsApp channels, Pushwoosh makes it easy for users to improve customer engagement and retention, therefore, increase conversions and sales.
Pushwoosh allows users to configure and run automated engagement campaigns wherein highly personalized push notifications, messages, and contents are delivered to their target audience segments based on user behavior, interests or preferences, purchase history, time zone or geographic location.
The solution also comes with comprehensive marketing analytics capabilities. Users can access and evaluate real-time data about the messaging campaigns they launched and fine-tune their existing marketing strategies. Moreover, Pushwoosh lets them conduct A/B/n testing to find out which messages, content and targeting are generating higher profits.
Show MoreOverview of Pushwoosh Benefits
Personalized Messaging Campaigns
Pushwoosh permits businesses to run omnichannel communication campaigns delivering relevant messages with high potential to engage, re-activate, and convert users.
For example, specific user activities and actions within mobile applications or web can trigger the delivery of contents that are tailored to end-users’ behavior. Messages can also be targeted to a specific geographical location, allowing users to offer promotions to customers who are currently located near their physical store.
Users, moreover, are given the ability to schedule messaging campaigns for a specific date and time or send messages at the Optimal time to maximize CTRs and conversions. You can time your messaging to users’ personal schedules and events with the dynamic Time Delay feature or send repeating offers on a schedule.
Omnichannel Communication
The marketing solution doesn’t only enable users to automatically run personalized messaging campaigns. It also allows them to improve efficiency of these communications with the omnichannel strategy, engaging their prospects and customers through email, in-app messages, WhatsApp, and SMS.
Pushwoosh allows creating segments based on user preferences, any other attributes or real-time behavior so they can communicate with them appropriately, regardless of the marketing channel used. In addition, audience segmentation is made simple as Pushwoosh supports the application of tags.
Customer Data Centralization & Marketing Analytics
With Pushwoosh, you can track, import and centralize your customer data in one place. Activate all types of data, including device data, zero-, third-party and behavioral data, and make data-driven decisions. Get a 360-degree customer view integrating your favourite martech tools to Pushwoosh CDP seamlessly.
Another noteworthy capability offered by Pushwoosh is that it provides real-time data to measure and assess the performance and effectiveness of their marketing campaigns.
Show MoreOverview of Pushwoosh Features
- Omnichannel communications:
- Push notifications, in-app messages, email, SMS, WhatsApp
- Behavior-based messaging
- Push notification, in-app and email presets
- Advanced messaging personalization
- Time zone sensitive messaging
- Customizable media content
- Attribute-, behavior- and location-based user segmentation, RFM analysis
- A/B/n testing
- Marketing analytics
- Integration with third-party services:
- Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, Apphud, mParticle, Make, Piano, Tealium
What Problems Will Pushwoosh Solve?
Problem #1: Behavior-Based Message Delivery
Pushwoosh automatically sends targeted, relevant, and personalized messages according to the behavior of customers. With this, businesses can enhance the way they engage with their customers across multiple marketing channels and deliver high-converting in-app experiences.
Problem #2: Personalized Communication
To generate more revenue and increase user lifetime value (LTV), businesses should interact with their prospects and customers in a personalized manner. With Pushwoosh’s audience segmentation feature, they can organize their prospects and customers into different groups. This enables them to send the right push messages and contents to the right audience segments at the right time and in the right place.
Problem #3: Automated Marketing Campaigns
Pushwoosh helps companies save time and resources by automating their marketing campaigns. They can set rules and configurations for push marketing campaigns once and let these campaigns run with minimal human intervention.
Awards & Quality Certificates
Pushwoosh Position In Our Categories
Since businesses have unique business-related requirements, it is only reasonable that they abstain from going for a one-size-fits-all, “perfect” software system. Nevertheless, it would be futile to try to come across such an app even among popular software products. The efficient step to do is to set down the varied main factors that merit deliberation like essential features, price terms, skill ability of staff, business size, etc. Thereafter, you should follow through your product research through and through. Go over these Pushwoosh analyses and check out each of the software programs in your list more closely. Such well-rounded research ensure you circumvent poorly fit applications and pay for the system which delivers all the benefits your business requires for success.
Position of Pushwoosh in our main categories:
TOP
100
Pushwoosh is one of the top 100 Marketing Software products
It is crucial to note that almost no service in the Mobile Marketing Software category is going to be a perfect solution able to match all the requirements of various business types, sizes and industries. It may be a good idea to read a few Pushwoosh Mobile Marketing Software reviews first as certain solutions can dominate just in a really small set of applications or be designed with a very specific industry in mind. Others may function with an intention of being easy and intuitive and therefore lack complex features needed by more experienced users. You can also find apps that support a large group of customers and offer a powerful feature set, but that in most cases comes at a higher cost of such a software. Ensure you're aware of your requirements so that you purchase a solution that offers specifically the features you search for.
How Much Does Pushwoosh Cost?
Pushwoosh Pricing Plans:
Free Trial
Base Plan
$0/month
Custom Plan
Contact vendor
What are Pushwoosh pricing details?
Pushwoosh Pricing Plans:
Free Trial
Base Plan
$0/month
Custom Plan
Contact vendor
Pushwoosh’s modular pricing fits different business needs: clients can choose one or multiple channels and send broadcast and segmented messages.
Base Plan – $0/month
- All platform features: customer journey builder, multi-language content, dynamic content personalization, global frequency capping, API access, custom data, etc.
- Unlimited push sends
- Unlimited in-app impressions
- 1,000 push subscribers
- 1,000 emails
- 20 user seats
- 10 projects
Custom plan – By Quote
- Volume-based discounts
- Personal onboarding program & Scope of work document
- 24/7 priority support with a dedicated manager
- Legal documents:
- MSA (Master Service Agreement)
- Commercial agreement
- Optional DPA (Data Processing Agreement)
- Custom billing terms and cycle
- Service Level Agreement and guaranteed uptime
- Dedicated private cloud
- Single sign-on (SSO)
- Ultra high-speed push delivery option
User Satisfaction
Positive Social Media Mentions
208
Negative Social Media Mentions
28
We are aware that when you choose to get a Mobile Marketing Software it’s vital not only to learn how experts evaluate it in their reviews, but also to find out whether the actual people and enterprises that purchased it are indeed happy with the product. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Pushwoosh reviews across a wide array of social media sites. The data is then presented in an easy to understand format indicating how many users had positive and negative experience with Pushwoosh. With that information at your disposal you should be ready to make an informed business choice that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
- Chinese
- German
- Hindi
- Japanese
- Spanish
- French
- Russian
- Dutch
- Portugese
- Polish
- Turkish
- Swedish
Pricing Model
- Free
- Monthly payment
- Annual Subscription
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Pushwoosh?
Pushwoosh integrates with other technology solutions, which include the following:
- CDP & data streaming: Segment, mParticle, Piano, Solitics
- Analytics: Google Analytics, Mixpanel, Amplitude
- Automation: Make, Hubspot, Marketo
- Acquisition: Appsflyer, Adjust
- In-app purchases: Adapty, Apphud, Qonversion, RevenueCat
- E-com platforms: Shopify
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