Salesforce DMP Review

Salesforce DMP
Our score: 8.8 User satisfaction: 93%

What is Salesforce DMP?

Salesforce DMP is a data management platform that captures, unifies and activates your customer data to help you build customer relationships. It provides you with complete customer data profiles, data activation from any location or device, and multichannel engagement to streamline engaging your current customers and finding new prospects. This sophisticated tool is a marketing technology that simplifies making strategic and data-driven decisions and connecting with customers at a personal level in every touchpoint.

Regardless of your source of data, the application combines them together to deliver a more relevant and effective marketing experience. It ensures you don’t miss new insights and audiences by immediately responding to new data signals and sources. Additionally, building and scaling your audiences is optimized as you can access the leading second- and third-party data sources in the platform.

DMP is part of the robust Salesforce Marketing Cloud suite. This empowers you to achieve one-to-one personalization with each individual customer through a 360-degree view of each customer and making customer data actionable using journey management. Furthermore, it gives you highly crucial metrics of your business such as testing various factors for performance optimization or looking at marketing campaigns at its granular level.

Overview of Salesforce DMP Benefits

Salesforce DMP, or Data Management Platform, empowers you to process data to leverage the effectiveness and relevance of your marketing experiences. This tool offers various benefits for your business. Here are some examples:

Building Complete Data Profiles

Salesforce DMP collects, stores, and centralizes your data to maximize it for your marketing campaigns. It uses a device graph in understanding each customer’s unique footprint across all touchpoints to reach them regardless of their location and deliver personalized messages at the right moment in their local timezone. Artificial intelligence and machine learning help you in determining, reaching and segmenting your target audience effectively.

Extracting Insights for New Data Signals and Sources

Billions of data signals across customer actions and attributes are easily analyzed using AI. This can help you develop new target audiences empowered by data. Understanding customer journeys that propel campaign lift is accomplished through the tool’s comprehensive analysis of unlimited event-level data attributes. It also alerts you at the right time to engage with your customers at the right moment in their journey. Data science analysis, through data science as a service or DSaaS, and Einstein Analytics unravel previously unnoticed insights on massive datasets.

Accessing Premium Data Sources

Salesforce DMP streamlines finding new prospects from reliable and transparent data sources. It also applies algorithms to centralize data coming from multiple sources and then AI takes care of discovering unique segments. DMP makes sure you have trusted access to shared data so you can plan data according to your use case while creating lasting peer-to-peer data-sharing relationships with data providers. This is made possible with SEDG (software-enabled data governance) which provides data suppliers the terms for usage to make sure customer data is applied for its intended purpose.

Overview of Salesforce DMP Features

  • Target Audience Segments
  • 1-to-1 Personalization
  • Complete Customer Dat Profile
  • Consumer Data
  • Artificial Intelligence
  • Machine Learning
  • Device Graph
  • Unlimited Event-Level Attributes
  • DSaaS (Data Science as a Service)
  • Trusted Data Sources
  • Data Algorithms
  • Peer-to-Peer Data-Sharing
  • SEDG (Software-Enabled Data Governance)
  • Actionable Insights
  • Salesforce Einstein

What Problems Will Salesforce DMP Solve?

Problem #1: Incomplete information of customers

Solution: Salesforce DMP creates a single, universal identifier of each customer as it pulls out data from different sources. For instance, data signals created by using any device (desktop, laptop or mobile device), location, and the apps you use can help paint a complete picture of each unique customer. This helps in analyzing and understanding customers in a deeper, more unified level.

Problem #2: No control on the type and frequency of ads presented to customers

Solution: Salesforce DMP connects “data in” and “data out” to make sure the unique ID from your customer and their ID from advertising platforms identify them as the same customer. Referred to as “user matching,” this makes sure all systems are in sync in identifying a user so you only deliver relevant ads to the right audience. This is crucial as you would want to reach out and connect with your customers and prospects when and where they’re most active.

Problem #3: No personalization of customer interaction

Solution: Salesforce DMP collects data from all data sources—marketing, sales and service—and combines them into individual, unique records that are constantly evolving. It also gathers all interactions with customers: loyalty program registration, opening an email, new-lead capture, or in-store purchase, among others. This gives you a 360-degree view of each individual customer to give you a better understanding of every unique customer and deliver a personalized customer experience.

Salesforce DMP Position In Our Categories

Bearing in mind companies have distinct business demands, it is sensible that they avoid picking a one-size-fits-all, ”best” software product. Be that as it may, it would be hard to try to pinpoint such application even among widely used software products. The correct thing to do can be to take note of the different vital functions which call for a investigation like critical features, pricing, technical skill aptitude of staff members, business size, etc. The second step is, you should double down on the product research comprehensively. Have a look at these Salesforce DMP evaluations and look into the other software options in your list in detail. Such comprehensive research ascertains you keep away from unfit apps and pay for the system which offers all the features your company requires for optimal results.

Position of Salesforce DMP in our main categories:

TOP 100

Salesforce DMP is one of the top 100 Business Intelligence Software products

If you are interested in Salesforce DMP it could also be beneficial to analyze other subcategories of Business Intelligence Software collected in our base of B2B software reviews.

It's crucial to realize that almost no service in the Business Intelligence Software category is going to be an ideal solution able to match all the needs of different company types, sizes and industries. It may be a good idea to read a few Salesforce DMP Business Intelligence Software reviews first as specific solutions may excel exclusively in a very narrow set of applications or be designed with a very specific type of industry in mind. Others can operate with an idea of being easy and intuitive and therefore lack complex functions needed by more experienced users. You can also find software that support a broad group of users and give you a powerful feature base, however that usually comes at a more expensive cost of such a software. Be certain that you're aware of your needs so that you purchase a service that has exactly the elements you search for.

How Much Does Salesforce DMP Cost?

Salesforce DMP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Salesforce DMP, one of the modules in the Salesforce Marketing Cloud, is tailored to a package according to your business’ requirements. Contact the vendor to request a quote.

User Satisfaction

Positive Social Media Mentions 24
Negative Social Media Mentions 1

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce DMP reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce DMP. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based


  • Cloud Hosted
  • Open API

Language Support

  • English
  • Chinese
  • Spanish
  • French
  • Italian
  • Dutch
  • Portugese
  • Swedish

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Salesforce DMP pricing details?

Salesforce DMP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Salesforce DMP, one of the modules in the Salesforce Marketing Cloud, is tailored to a package according to your business’ requirements. Contact the vendor to request a quote.

What integrations are available for Salesforce DMP?

Salesforce DMP integrates with apps in Salesforce’s Sales Cloud, Service Cloud, and AppExchange marketplace.


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Reviewed By Nestor Gilbert
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