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Adobe Marketing Cloud Review

Adobe Marketing Cloud
Our score: 8.9 User satisfaction: 98%

What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a platform that simply imposed itself as one of the leaders in the digital marketing world, managing to integrate a heavy suite of creative capabilities with newly developed marketing functionality. As the result of this integration, we have Adobe Marketing Cloud (AMC), a popular Adobe Web Analytic product helping businesses from various scales and industries develop, but also optimize and measure their campaigns and the results of their marketing performance. Without any false modesty, Adobe Marketing Cloud is a fully integrated one-stop marketing suite, where from you can handle mobile, search, campaign, content, social, and email marketing.

Adobe Marketing Cloud appeared on the market in 2012, but has been gaining momentum considerably year by year. More and more prominent companies are entrusting their e-stores to Adobe as a service provider, taking into consideration its reasonable subscriptions, tailored to suit the size and needs of the business, and particularly convenient for loyal Adobe users.

Overview of Adobe Marketing Cloud Benefits

For many users, the name Adobe itself is enough to decide to purchase their Marketing suite, but it is still useful to take a look at some of the specific benefits this product has to offer. Adobe Marketing Cloud is a popular choice for its robust marketing asset management functionality, which is designed to offer efficient support to distributors of all sizes, across all devices, in any place. It can also facilitate productive team collaboration and creativity as it allows timely exchange of information and documents, including online advertising campaigns and other marketing drives.

Needless to say, Adobe Marketing Cloud revolutionized marketing data storage, since it doesn’t simply keep information in a single folder, but it makes it easily accessible to each agent at any time. As a result, the customer experience becomes much better, and there are no unnecessary delays.

What is certainly impressive about this program (and what wished farewell to many successful digital marketing platforms at the time) is AMC’s capacity to handle cross-channel marketing, combine and use data appropriately, program and draft strategies on different devices, and still keep focus on the final user while doing it. That’s true: Adobe Marketing Cloud has a variety of features to target and manage your audience, influence prime time, optimize your use of media, and combine mobile, search, campaign, and email marketing in a single platform. Odds are good that you won’t have to use any other marketing tool with AMC on board.

Finally, as Adobe products in general, Adobe Marketing Cloud has a flexible pricing scheme. The vendor calculates it on the basis of annual subscriptions, depending entirely on the size and needs of your company. Thereof, you will not be expected to pay for any feature you don’t really need.

Overview of Adobe Marketing Cloud Features

  • Personalized Customer Experience
  • Cross-Channel Marketing
  • Mobile Marketing
  • Data-Driven Marketing
  • Programmatic Marketing
  • Analytics
  • Audience Management
  • Campaign
  • Experience Management
  • Media Optimizer
  • Profile Management
  • Dynamic Tag Management
  • Retail Optimization
  • App-Centric Interface
  • Geolocation
  • Rules-Driven Execution
  • Integration

Adobe Marketing Cloud Position In Our Categories

Since businesses have distinctive business-related needs, it is practical they avoid going for a one-size-fits-all, “perfect” software product. Be that as it may, it is futile to find such a software product even among sought-after software solutions. The logical thing to do would be to write the varied essential functions which merit deliberation including key features, price plans, skill aptitude of staff, company size, etc. Thereafter, you must perform the product research exhaustively. Go over some Adobe Marketing Cloud analyses and look into each of the applications in your list in detail. Such detailed research ascertain you drop unfit apps and pay for the one that offers all the tools your company requires to achieve growth.

Position of Adobe Marketing Cloud in our main categories:

TOP 100

Adobe Marketing Cloud is one of the top 100 Marketing Software products

Adobe Marketing Cloud is also listed in the following subcategories:

Enterprises have different wants and requirements and no software application can be perfect in such a condition. It is futile to try to find an ideal off-the-shelf software system that meets all your business wants. The wise thing to do would be to adapt the solution for your specific needs, staff member skill levels, budget, and other elements. For these reasons, do not hasten and invest in well-publicized popular applications. Though these may be widely used, they may not be the best fit for your specific wants. Do your homework, check out each short-listed system in detail, read a few Adobe Marketing Cloud Marketing Software reviews, speak to the maker for clarifications, and finally settle for the application that offers what you require.

How Much Does Adobe Marketing Cloud Cost?

Adobe Marketing Cloud Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Adobe Marketing Cloud pricing information is available only on quote basis. Please contact the company for further information.

User Satisfaction

Positive Social Media Mentions 127
Negative Social Media Mentions 2

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Adobe Marketing Cloud reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Adobe Marketing Cloud. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Adobe Marketing Cloud pricing details?

Adobe Marketing Cloud Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Adobe Marketing Cloud pricing information is available only on quote basis. Please contact the company for further information.

What integrations are available for Adobe Marketing Cloud?

Adobe Marketing Cloud integrates with the following systems and applications:

  • Microsoft Dynamics CRM
  • Silverpop
  • Oracle CRM
  • Qualtrics
  • Adobe SiteCatalyst
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Reviewed By Jenny Chang
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