AppNexus Review
What is AppNexus?
AppNexus is the leading programmable DSP in the media buying industry. It puts the trader in control so that they can dedicate more of their time and effort towards creating tailored advertising campaigns. This allows them to reach their goals while with reduced time spent on the set-up process.
With AppNexus Programmable Platform, traders can automatically buy something based on the number of views. This way, they can arm themselves with emerging information instantly.
Moreover, AppNexus Programmable Platform offers real-time access to media buyers can acquire through live bidding and arrangements. This enhances a buyer’s capability to reach their goals on the delivery, performance, and audience reach aspects.
Show MoreOverview of AppNexus Benefits
Controlled Bidding Process
With AppNexus Programmable Platform, the buyer has full control over the bidding process. This lets them appropriate custom buying models that assist in identifying the right users at the most opportune time.
Increased Buying Intelligence
AppNexus Programmable Platform affords users the ability to make intelligent buying decisions. The solution does this by leveraging an open data return path that is open to buyers. Intelligence provided by the platform is even close to real-time, to apprise targeting and optimization strategies.
Efficient Media Buying
AppNexus Programmable Platform provides through its Console direct access to media that can be acquired via real-time bidding and deal-making. This enables companies to tap into a quality supply of media that can assist them in achieving their set goals.
Custom Integrations
With AppNexus Programmable Platform, media companies are able to create custom connections with their existing and future third-party applications. This lets them integrate the solution into the workflow, further enhancing their work processes and boosting their productivity.
Low Overhead
AppNexus Programmable Platform is a cost-efficient media buying solution. This helps media companies in increasing their value and gaining an adequate return on investment from a minimal shell-out. This is because AppNexus offers low fees for buyers through its scalable and global real-time decision-making platform.
Show MoreOverview of AppNexus Features
- Programmable Bidding
- Bid Stream
- Impression Logs
- Segment Activation Services
- Viewable Performance Tools
- API Integration
AppNexus Position In Our Categories
Since companies have their own business-related wants, it is prudent they abstain from selecting a one-size-fits-all, ideal business program. However, it is difficult to pinpoint such a software product even among popular software products. The practicable step to do can be to make a list of the several essential factors which require careful thought like essential features, pricing, skill aptitude of staff members, business size, etc. After which, you should do your product research to a full extent. Have a look at some AppNexus analyses and look over each of the solutions in your shortlist in detail. Such all-encompassing research ensure you avoid unsuitable software products and subscribe to the one which includes all the aspects your business requires.
Position of AppNexus in our main categories:
TOP
500
AppNexus is one of the top 500 Marketing Software products
If you are interested in AppNexus it may also be a good idea to examine other subcategories of Marketing Software gathered in our database of B2B software reviews.
Since each organization has particular business needs, it is sensible for them to refrain from seeking a one-size-fits-all faultless software solution. Needless to say, it would be useless to try to find such a platform even among popular software platforms. The smart thing to do would be to jot down the various important aspects that require consideration such as key features, budget, skill levels of employees, company size etc. Then, you should do your research thoroughly. Read some AppNexus Marketing Software reviews and look into each of the other solutions in your shortlist in detail. Such comprehensive groundwork can ensure you weed out ill-fitting platforms and select the system that provides all the features you require for business success.
How Much Does AppNexus Cost?
AppNexus Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are AppNexus pricing details?
AppNexus Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.
User Satisfaction
Positive Social Media Mentions
101
Negative Social Media Mentions
1
We realize that when you make a decision to purchase a Marketing Software it’s crucial not only to see how professionals rank it in their reviews, but also to find out if the real users and companies that purchased it are actually satisfied with the product. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AppNexus reviews across a broad array of social media sites. The data is then presented in an easy to digest way showing how many people had positive and negative experience with AppNexus. With that information at hand you should be equipped to make an informed purchasing decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for AppNexus?
AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.
AppNexus
is waiting for
your first review.
Write your own review of this product
ADD A REVIEWMore reviews from 0 actual users:
Join a community of 7,369 SaaS experts
Thank you for the time you take to leave a quick review of this software. Our community and review base is constantly developing because of experts like you, who are willing to share their experience and knowledge with others to help them make more informed buying decisions.
Sign in with LinkedIn
Why we require LinkedIn?
- Show the community that you're an actual user.
- We will only show your name and profile image in your review.
- You can still post your review anonymously.
OR
Sign in with company emailSign in with company email
Popular AppNexus Alternatives
Top Competitors To AppNexus By Price
Product name:
Price:
Trending Marketing Software Reviews
AppNexus Comparisons
Product name:
Page last modified
Did you find this review useful?
Yes
No
Thank you for your feedback
How can we make this page better?
Unsure about this software?
FIND ALTERNATIVES
Why is FinancesOnline free?