AppNexus Review
What is AppNexus?
AppNexus is the leading programmable DSP in the media buying industry. It puts the trader in control so that they can dedicate more of their time and effort towards creating tailored advertising campaigns. This allows them to reach their goals while with reduced time spent on the set-up process.
With AppNexus Programmable Platform, traders can automatically buy something based on the number of views. This way, they can arm themselves with emerging information instantly.
Moreover, AppNexus Programmable Platform offers real-time access to media buyers can acquire through live bidding and arrangements. This enhances a buyer’s capability to reach their goals on the delivery, performance, and audience reach aspects.
Show MoreOverview of AppNexus Benefits
Controlled Bidding Process
With AppNexus Programmable Platform, the buyer has full control over the bidding process. This lets them appropriate custom buying models that assist in identifying the right users at the most opportune time.
Increased Buying Intelligence
AppNexus Programmable Platform affords users the ability to make intelligent buying decisions. The solution does this by leveraging an open data return path that is open to buyers. Intelligence provided by the platform is even close to real-time, to apprise targeting and optimization strategies.
Efficient Media Buying
AppNexus Programmable Platform provides through its Console direct access to media that can be acquired via real-time bidding and deal-making. This enables companies to tap into a quality supply of media that can assist them in achieving their set goals.
Custom Integrations
With AppNexus Programmable Platform, media companies are able to create custom connections with their existing and future third-party applications. This lets them integrate the solution into the workflow, further enhancing their work processes and boosting their productivity.
Low Overhead
AppNexus Programmable Platform is a cost-efficient media buying solution. This helps media companies in increasing their value and gaining an adequate return on investment from a minimal shell-out. This is because AppNexus offers low fees for buyers through its scalable and global real-time decision-making platform.
Show MoreOverview of AppNexus Features
- Programmable Bidding
- Bid Stream
- Impression Logs
- Segment Activation Services
- Viewable Performance Tools
- API Integration
AppNexus Position In Our Categories
Since companies have specific business-related needs, it is only logical they steer clear of adopting an all-in-one, “perfect” business application. Needless to say, it is futile to try to pinpoint such application even among popular software products. The logical step to undertake can be to jot down the different essential aspects which entail careful thought such as essential features, price plans, technical skill competence of staff members, business size, etc. Then, you should conduct the research fully. Have a look at these AppNexus evaluations and scrutinize each of the applications in your shortlist more closely. Such well-rounded research ascertain you take out ill-fitting apps and select the system which includes all the benefits your company requires in sustaining growth.
Position of AppNexus in our main categories:
TOP
500
AppNexus is one of the top 500 Marketing Software products
If you are interested in AppNexus it might also be beneficial to investigate other subcategories of Marketing Software listed in our database of B2B software reviews.
There are well-liked and widely used solutions in each software category. But are they automatically the best fit for your organization’s special wants? A market-leading software solution may have thousands of customers, but does it offer what you need? For this reason, do not blindly shell out for popular systems. Read at least a few AppNexus Marketing Software reviews and think about the factors that you wish to have in the software such as the cost, main features, available integrations etc. Then, select a few systems that fit your requirements. Check out the free trials of these platforms, read online reviews, get clarifications from the maker, and do your investigation meticulously. This in-depth homework is certain to assist you find the finest software platform for your organization’s specific wants.
How Much Does AppNexus Cost?
AppNexus Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are AppNexus pricing details?
AppNexus Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.
User Satisfaction
Positive Social Media Mentions
101
Negative Social Media Mentions
1
We are aware that when you decide to purchase a Marketing Software it’s vital not only to see how experts evaluate it in their reviews, but also to discover if the real people and enterprises that purchased it are genuinely happy with the service. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and AppNexus reviews across a broad array of social media sites. The information is then displayed in a simple to digest way revealing how many users had positive and negative experience with AppNexus. With that information at your disposal you should be equipped to make an informed business choice that you won’t regret.
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Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for AppNexus?
AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.
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