AppNexus Review
What is AppNexus?
AppNexus is the leading programmable DSP in the media buying industry. It puts the trader in control so that they can dedicate more of their time and effort towards creating tailored advertising campaigns. This allows them to reach their goals while with reduced time spent on the set-up process.
With AppNexus Programmable Platform, traders can automatically buy something based on the number of views. This way, they can arm themselves with emerging information instantly.
Moreover, AppNexus Programmable Platform offers real-time access to media buyers can acquire through live bidding and arrangements. This enhances a buyer’s capability to reach their goals on the delivery, performance, and audience reach aspects.
Show MoreOverview of AppNexus Benefits
Controlled Bidding Process
With AppNexus Programmable Platform, the buyer has full control over the bidding process. This lets them appropriate custom buying models that assist in identifying the right users at the most opportune time.
Increased Buying Intelligence
AppNexus Programmable Platform affords users the ability to make intelligent buying decisions. The solution does this by leveraging an open data return path that is open to buyers. Intelligence provided by the platform is even close to real-time, to apprise targeting and optimization strategies.
Efficient Media Buying
AppNexus Programmable Platform provides through its Console direct access to media that can be acquired via real-time bidding and deal-making. This enables companies to tap into a quality supply of media that can assist them in achieving their set goals.
Custom Integrations
With AppNexus Programmable Platform, media companies are able to create custom connections with their existing and future third-party applications. This lets them integrate the solution into the workflow, further enhancing their work processes and boosting their productivity.
Low Overhead
AppNexus Programmable Platform is a cost-efficient media buying solution. This helps media companies in increasing their value and gaining an adequate return on investment from a minimal shell-out. This is because AppNexus offers low fees for buyers through its scalable and global real-time decision-making platform.
Show MoreOverview of AppNexus Features
- Programmable Bidding
- Bid Stream
- Impression Logs
- Segment Activation Services
- Viewable Performance Tools
- API Integration
AppNexus Position In Our Categories
Because businesses have particular business-related needs, it is reasonable that they avoid purchasing an all-in-one, ”best” software. Just the same, it is futile to try to stumble on such an app even among branded software systems. The right thing to do can be to make a list of the different major aspects which entail investigation such as crucial features, price terms, technical skill capability of the users, business size, etc. Next, you must perform your research thoroughly. Have a look at these AppNexus reviews and check out each of the software systems in your list more closely. Such all-encompassing research makes sure you avoid mismatched software products and choose the one that delivers all the features your business requires for success.
Position of AppNexus in our main categories:
TOP
500
AppNexus is one of the top 500 Marketing Software products
If you are considering AppNexus it may also be beneficial to check out other subcategories of Marketing Software collected in our database of SaaS software reviews.
Enterprises have unique needs and requirements and no software application can be just right in such a condition. It is pointless to try to find an ideal out-of-the-box software app that meets all your business requirements. The intelligent thing to do would be to modify the solution for your unique requirements, employee skill levels, finances, and other aspects. For these reasons, do not hasten and invest in well-publicized popular solutions. Though these may be widely used, they may not be the best fit for your specific needs. Do your homework, check out each short-listed platform in detail, read a few AppNexus Marketing Software reviews, contact the seller for explanations, and finally select the product that presents what you need.
How Much Does AppNexus Cost?
AppNexus Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are AppNexus pricing details?
AppNexus Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.
User Satisfaction
Positive Social Media Mentions
101
Negative Social Media Mentions
1
We realize that when you choose to purchase a Marketing Software it’s crucial not only to find out how professionals evaluate it in their reviews, but also to discover if the actual people and companies that purchased this software are genuinely satisfied with the product. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and AppNexus reviews across a vast range of social media sites. The information is then featured in a simple to digest form showing how many users had positive and negative experience with AppNexus. With that information at hand you will be prepared to make an informed purchasing decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for AppNexus?
AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.
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