Beacon Review
What is Beacon?
Beacon is a social media analytics software designed to help enterprises and organizations measure, assess, and improve the reach of their social media posts from a single, unified dashboard. The software enables them to identify their most popular posts, content their users are going after, as well as social media channels that generate the most noise and traffic among others.
With Beacon, users can derive insights that will help them create more compelling, appealing, and relatable posts that their social media audiences are drawn to and encourage them to convert and share content within their circles. This results in effective and efficient digital marketing campaigns across various social media channels and network, which in turn, leads to better ROI.
Show MoreOverview of Beacon Benefits
Beacon gives you social media analytics you need to boost your digital and social media marketing efforts, attract more traffic, and drive your business towards success. You are able to follow each social media posts and determine which ones are driving the most traffic and sales as well as know the formula to replicate the success of your posts. Beacon is so easy to use that within minutes, you can immediately use the software to measure your social media campaign and see how your posts are performing and how you can improve them.
With powerful engagement metrics, you can go deeper into your data and measure the true effectiveness of your posts. Beacon provides you with robust reporting and analytics tools to help you determine what message resonates well with your audience and how your visitors behave whenever they visit your social posts and how their actions impact the effectiveness of your social media content.
While most social media analytics gives you basic information about your social media posts, they don’t provide you deeper insights that you can use to further increase your social media campaign success. Beacon enables you to go deeper into your social media analytics, set targets versus KPIs as well as deliver in-depth post-by-post social analytics to effectively evaluate and improve your marketing efforts.
Show MoreOverview of Beacon Features
- Connect Social Media Accounts
- Comprehensive Dashboard
- Centralized Client Management
- Post Scheduler
- Campaign Management
- Add Team Members
- Auto Short Link Generation
- Social Post Tracking
- Traffic Reports
- Campaign Reports
- Customer Journey Reviews
- Engagement KPIs
- Previous vs Current Performance Comparison
What Problems Will Beacon Solve?
Managing and measuring my multiple social accounts
Sam works as a social media marketer for a marketing agency and she’s in charge of several social media accounts for her clients. Her functions include putting together creative online campaigns, driving traffic and engagement, and working with her team to promote the various brands that her agency supports. She has had difficulties managing and measuring all her accounts and she cannot easily measure the traffic coming from her social campaigns and has no idea how effective her social posts are.
Luckily, she started using Beacon. The software enables her to connect all her social accounts and view real-time traffic generated from her social posts. Using 1-click report generation she can easily update her boss Mike, which saves her time and keeps everybody happy.
Feature: Connect all your social accounts, review from one dashboard, create campaigns, schedule posts, add team members.
Knowing if my social posts are effective
Dave is the sole social media expert at a small business, and his tasks consist of managing the company’s online presence and is trying to create brand awareness and generate more traffic to the company website via his online activities. Beacon allows him to drill down and see exactly which of his social posts are generating website traffic, and learn what happens when visitors land on the company page, giving him good insights into which social posts are effective and how his potential customers engage with his website.
Feature: Live dashboard, post to multiple accounts, post scheduling,
Learning about my customers’ interactions with my site
Jake is a web designer whose function puts him together with the marketing team at an eCommerce company. Leanne, the social media manager, gives regular reports to show Jake the interactions and behavior of their visitors from their social media activity. These reports include bounce rate, average time on site, page visits, and all the valuable information that shows how effective the website is and how their customers really use it. These insights show any patterns and drop off points that help Jake make tweaks to the website to improve conversion rates.
Feature: Custom KPI reporting, website performance analysis, customer journeys
Awards & Quality Certificates
Beacon Position In Our Categories
Since businesses have specific business-related demands, it is only rational they avoid purchasing a one-size-fits-all, “perfect” software solution. Regardless, it is nearly futile to stumble on such application even among widely used software products. The best thing to undertake would be to shortlist the varied significant functions which necessitate deliberation like key features, budget, skill ability of staff members, business size, etc. The second step is, you should do your research comprehensively. Have a look at some of these Beacon reviews and explore the other software systems in your list in detail. Such all-encompassing product research guarantees you drop ill-fitting apps and choose the one that meets all the function your business requires.
Position of Beacon in our main categories:
TOP
100
Beacon is one of the top 100 Social Media Management Tools products
If you are considering Beacon it may also be beneficial to analyze other subcategories of Social Media Management Tools gathered in our database of B2B software reviews.
Every organization has different needs and requires a system that can be customized for their size, type of employees and buyers, and the specific industry they are in. For these reasons, no software can proffer perfect functionality off-the-shelf. When you look for a software app, first be sure what you want it for. Read some Beacon Social Media Management Tools reviews and ask yourself do you desire basic functionality or do you require complex tools? Are there any industry-specific functionalities that you are seeking? Find the answers to these queries to assist your search. There are multiple aspects that you need to reflect on and these include your budget, particular business needs, your company size, integration needs etc. Take your time, try out a few free trials, and finally choose the app that provides all that you want to improve your organization effectiveness and productivity.
How Much Does Beacon Cost?
Beacon Pricing Plans:
Free Trial
Agency
Contact vendor
Business
Contact vendor
Enterprise
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What are Beacon pricing details?
Beacon Pricing Plans:
Free Trial
Agency
Contact vendor
Business
Contact vendor
Enterprise
Contact vendor
Beacon offers three product packages to meet your varying needs and budget. Contact them today for more enterprise pricing information and other product details.
- Agency – Ideal for marketing Agencies working with multiple social media accounts
- Business – Enhances the effectiveness of in-house marketing teams
- Enterprise – Designed for larger organizations or those with specific and particular needs and requirements.
User Satisfaction
Positive Social Media Mentions
93
Negative Social Media Mentions
10
We realize that when you choose to purchase a Social Media Management Tools it’s crucial not only to learn how experts evaluate it in their reviews, but also to discover whether the actual people and businesses that bought this software are indeed satisfied with the product. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Beacon reviews across a vast array of social media sites. The information is then featured in an easy to digest format revealing how many people had positive and negative experience with Beacon. With that information available you will be equipped to make an informed buying decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
- Freelancers
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Beacon?
Beacon integrates with the following business systems and applications:
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