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Brand24 Review

Brand24
Our score: 8.5 User satisfaction: 95%

What is Brand24?

Brand24 serves as your social listening tool, so you get to be aware of what people are talking about regarding your product, brand, business, competitors, and industry. This is crucial, especially today when most people are on social media. You need to know if people are posting negative or positive comments about you, letting you know the pulse of your audience and letting you respond promptly. Brand24 gives you the tools to do these and more.

The cloud-hosted software provides an intelligent platform where you can track and identify people online who post comments about your business and products. Social media comments and mentions travel fast and can be shared easily. This is why Brand24 is built for speed with the capability to capture comments in real-time, right after you publish your posts on social media. It enables you to give immediate response and resolution to issues and negative comments while also interacting quickly with positive feedback.

Brand24 supports monitoring major platforms like Facebook, Twitter, Instagram, TikTok, YouTube, Google Play, App Store, and Telegram and integrates with Slack. It comes with built-in marketing analytics where you can extract helpful insights to guide you in making data-based decisions. It is applicable for businesses of all sizes and available in four pricing packages that cater to the needs of individuals and small companies as well as large enterprises.

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Overview of Brand24 Benefits

Uncover what the public is saying and take action

View in real-time what people are commenting online about your company and products, or even about the industry your business belongs. You get immediate access to comments and mentions, and even track keywords, to see how your business is perceived by the public so you can make timely replies and take the right actions both for complaints and compliments. Making the proper actions and decisions redounds to increased customer satisfaction, better customer experience, and positive bottom line.

Spot issues at the onset

On social media, posting of complaints and issues has a ripple effect and can quickly escalate. With Brand24’s mention feeds and alert tools, you can swiftly identify negative comments and deal with them immediately before they go out of control. This shows your customers and audience that you’re always on the lookout for their concerns. Your quick response reinforces your brand’s professional reputation and this, too, travels around fast on social media.

Identify top influencers for your brand

Nothing beats having your product or business positively mentioned by social media influencers who have huge fan base and following. Any comment by them of your brand is amplified a thousand times over and that’s essentially free marketing that you can leverage. Brand24’s influence scoring tool tracks and identifies influencers, giving you the opportunity to engage, partner and work with them to further promote your brand.

Get vital analysis and statistics

Brand24 gives you tools to analyze volume of discussions and mentions, gauge sentiment, determine your reach, and understand the quantity and quality of the entire buzz surrounding your brand. You get scores and numbers that matter so you are well aware how you are perceived and can make improvements based on audience feedback and requests.

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Overview of Brand24 Features

  • Marketing analytics
  • Mentions feed
  • Social insights
  • Influencer score
  • Sentiment analysis
  • Collaboration Tools
  • Topic Grouping
  • Social Search
  • Competitor Knowledge
  • Discussion volume chart
  • Data exporting
  • Alerts
  • Filters
 

Brand24 Position In Our Categories

Bearing in mind companies have specific business requirements, it is only sensible that they avoid getting an all-encompassing, ideal system. Having said that, it is difficult to try to come across such application even among popular software products. The better step to do can be to jot down the various main factors that demand scrutiny such as important features, plans, technical skill ability of staff, company size, etc. After which, you should follow through your product research fully. Have a look at these Brand24 evaluations and scrutinize the other software options in your list more closely. Such comprehensive research ascertains you take out mismatched software products and pay for the system which provides all the benefits your business requires.

Position of Brand24 in our main categories:

Enterprises have diverse needs and requirements and no software application can be perfect in such a situation. It is pointless to try to find a perfect out-of-the-box software system that fulfills all your business wants. The intelligent thing to do would be to adapt the application for your special requirements, employee skill levels, finances, and other aspects. For these reasons, do not rush and invest in well-publicized popular applications. Though these may be widely used, they may not be the ideal fit for your particular wants. Do your homework, look into each short-listed system in detail, read a few Brand24 Social Media Monitoring Software reviews, contact the vendor for clarifications, and finally select the product that provides what you need.

How Much Does Brand24 Cost?

Brand24 Pricing Plans:

Free Trial

Individual

$59/month

Team

$119/month

Pro

$179/month

Enterprise

$299/month

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What are Brand24 pricing details?

Brand24 Pricing Plans:

Free Trial

Individual

$59/month

Team

$119/month

Pro

$179/month

Enterprise

$299/month

Brand24 offers four plans for you to choose from:

Individual – $59/month or $49/month, billed yearly

  • 3 keywords
  • 2K Mentions per month
  • 1 user
  • Update every 12 hours

Team – $119/month or $99/month, billed yearly

  • 7 keywords
  • 5K Mentions per month
  • Unlimited users
  • Update every hour

Pro – $179/month or $149/month, billed yearly

  • 12 keywords
  • 25K Mentions per month
  • Unlimited users
  • Real-time update

Enterprise – $299/month or $249/month, billed yearly

  • 25 keywords
  • 100K Mentions per month
  • Unlimited users
  • Real-time update

User Satisfaction

Positive Social Media Mentions 121
Negative Social Media Mentions 4

We realize that when you make a decision to purchase a Social Media Monitoring Software it’s vital not only to learn how experts evaluate it in their reviews, but also to check if the actual clients and companies that use it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Brand24 reviews across a broad range of social media sites. The information is then displayed in a simple to digest way revealing how many clients had positive and negative experience with Brand24. With that information at your disposal you will be prepared to make an informed buying choice that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted

Language Support

  • English
  • German
  • Spanish
  • French
  • Russian
  • Italian
  • Dutch
  • Portugese
  • Polish
  • Turkish
  • Swedish
  • Arabic

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Brand24?

Brand24 integrates with Slack and is capable of monitoring:

  • Facebook
  • Instagram
  • Twitter
  • Telegram
  • Twitch
  • YouTube
  • TikTok
  • App Store
  • Google Play Store
  • Booking
  • Yelp
  • TripAdvisor
  • Google Reviews
  • Podcasts
  • Newsletters
  • Blogs
  • Online news sites
  • Forums (Reddit)

Brand24 User Reviews

Brand24 average rating:

Average score
4.6/5 (13 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Craig

PROS: We just acquired this platform several weeks ago, and I understand why many companies recommend this. It has the best CS team ever by listening to my issues and solving them within the same day of my call.

CONS: Currently very happy with Brand24. The features are just so awesome to use.

Reviewed 5 years ago

Read full review >

The least favorable review

Xzavier

PROS: It gives you a summary of meaningful content from clients that you can use to your advantage to make things better. The UI is impressive for my taste, plus it's easier for me to gather much-needed information and collect additional leads that I could convert into a customer. With the help of Brand24, I reached out to frustrated clients by merely reading their posts on social media. Most of them were surprised that I took the time to read them and find a way to fix the problem. Also, the support team of this product is always there to provide us with immediate assistance.

CONS: We are relatively new with this product, so we haven’t explored the product further. It does not require you to have the expertise to become comfortable in navigating the tool.

Reviewed 5 years ago

Read full review >

More reviews from 13 actual users:

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  • Most useful
  • Most positive
  • Most negative

A platform that allows you to read and listen to what others have to say about your brand on Facebook.

Read full review >
Herman
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 14.11.2021 Company Size: More than 100 Employees Industry: N/A

PROS: It is a non-complex and straightforward tool that allows you to listen to the voices that say something about your brand and service. These voices are often unheard and ignored, but they play a significant role in influencing others, especially if they are not given the attention that they deserve. Brand24 gives you access to view these online comments, tags, blogs and videos so you can directly reply to them talk about what went wrong.

CONS: One of the significant downsides of this product is that the software itself puts a limit on your keyword search. Meaning you need to choose your keywords wisely before entering it in the search bar. If you don’t, then you won’t be able to maximize your search, and you’d be a force to repeat the procedure, which can be very time-consuming.

What do you think about this review?

Great Poor

The best platform that helps you improve your online reputation.

Read full review >
Veronica
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.10.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Using Brand24 is relatively easy and uncomplicated to learn. It comes with a particular feature that helps you collate all information or special mentions from other people about your company. Some of them may positively react, which enhances a good image, but some comments could negatively affect the business. That is why Brand24 is there to help you find lasting solutions to your clients’ issues before it causes too much damage. Brand24 is also very helpful in providing you with suggestions on satisfying your clients and retaining them. The platform itself is very user friendly that you can easily share with your staff to work together to resolve multiple issues in a day. You’ll be surprised at how much your client’s opinion will change once you start to reach out to them and hear our problems.

CONS: I love everything about Brand 24. So many benefits to the business.

What do you think about this review?

Great Poor
Show More User Reviews (13)

Ideal tool for improving your company image.

Read full review >
Anjali
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2021 Company Size: 11-50 Employees Industry: N/A

PROS: I appreciate the full functionality and purpose of this platform. It comes with unique marketing features that don’t exist in other brands. It gives you immediate results about gathering feedback regarding what people say about your company and products. You’ll pretty much have an idea of how your product stands compared to other brands and competitors.

CONS: The product itself would cost you a lot of money to acquire. But despite the price, it can give you satisfactory results when it comes to changing your brand image.

What do you think about this review?

Great Poor

An easy way to keep track of comments on social media.

Read full review >
Genevieve
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 18.09.2021 Company Size: More than 100 Employees Industry: N/A

PROS: I like most about Brand 24 because it's effortless to learn how to use the platform and share it with our colleagues. You must know what's happening around social media and figures out what people say about your company. The mentions and the hashtags certainly play a significant role in improving how you deliver things and resolve issues with your clients. You don't need to be an expert in programming for you to enjoy using this product. Besides, there is always a team of people who can help you deal with challenges that you may encounter with the systems.

CONS: It does the job of collecting customer feedbacks all over social media effectively. It also comes with an accurate reporting feature that helps me plan my next steps. So I guess that I have nothing to complain about with Brand24.

What do you think about this review?

Great Poor

A dynamic platform that helps you gain insights across social media platforms.

Read full review >
Vivianne
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.02.2021 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: I can trust this software to help me obtain the data that I need from social media sources to find out the things that people say regarding our current business. From there, we take time to reply to their comments and offer assistance in the best way possible. Dealing with online influencers taught us to handle issues efficiently and to work harder to develop our brand continuously. Working with a reliable software like Brand24 made a difference.

CONS: I’ve noticed that the UI is designed differently to accommodate all the features on a single screen. This can cause a little bit of challenge to all newbies out there. I also went through some setbacks while learning the program, but I was able to get past it eventually.

What do you think about this review?

Great Poor

It makes it easy to take note of your brand’s special mentions, thus allowing you to deal with problems ASAP.

Read full review >
Krystel
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 25.01.2021 Company Size: 11-50 Employees Industry: N/A

PROS: If you want your business to be successful and fair in the market, it is essential to find a tool that can help you get honest feedback from clients. Most people nowadays prefer to express their opinion using their social media accounts, hoping that someone would respond to them. Brand24 allows you to solve a lot of problems/complaints and change the image of your company.

CONS: The platform for mobile users is not as efficient as the ones installed in computers. They should develop this feature so more people can utilize this while not working inside the office.

What do you think about this review?

Great Poor

Helps improve customer experience by a hundred percent.

Read full review >
Craig
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 03.01.2021 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: We just acquired this platform several weeks ago, and I understand why many companies recommend this. It has the best CS team ever by listening to my issues and solving them within the same day of my call.

CONS: Currently very happy with Brand24. The features are just so awesome to use.

What do you think about this review?

Great Poor

Helps you address client problems that you taught were impossible to solve.

Read full review >
Kristin
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.01.2021 Company Size: More than 100 Employees Industry: N/A

PROS: One of their best traits is excellent customer service. All of their staff are professional, courteous and highly trained. Working with these hardworking people boosts our confidence with this product.

CONS: None so far. I always look forward to working with the team behind Brand24.

What do you think about this review?

Great Poor

Helps you exceed your goals in providing topnotch service to all clients.

Read full review >
Alexa
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.07.2020 Company Size: 11-50 Employees Industry: N/A

PROS: I love its ease of use and versatility. I can pull up the essential information that I can use for my research projects. Also, it gives me meaningful insights from a customer standpoint which is vital so we can continue to develop our products to be better and more competitive.

CONS: It’s hard to pull up the records of past mentions/comments for different brands. That is why it's essential to track them regularly.

What do you think about this review?

Great Poor

An effective platform that helps you figure out what goes on in social media.

Read full review >
Angelita
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 19.07.2020 Company Size: More than 100 Employees Industry: N/A

PROS: We must increase our social media presence by keeping in touch with our customers as often as possible. Even short conversations do matter a lot to most people, which they remember the most. Brand24 has proven that it can help you collect information regarding what people think about your company without compromising their privacy.

CONS: I like to dig into people’s minds by reading their comments and opinions about our brand. I rely on Brand24 to gather that information, but it sometimes takes longer than expected, which leaves me frustrated about the situation. We look forward to developing their analytics and reporting for a better functioning app that we can truly maximize.

What do you think about this review?

Great Poor

A reliable platform that gives us a heads up on how to address relevant issues.

Read full review >
Myah
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 13.07.2020 Company Size: 11-50 Employees Industry: N/A

PROS: We have tried searching for a platform that can help us view online mentions about our brand. So far, Brand24 is the only one that stood out because of its extraordinary capabilities to filter reviews and comments in just a short period. I start my day by collating everything that I can capture online and reach out to those people via personal messaging or calling them to figure out how we can help them out. Also, I am thankful to some of the staff of Brand24 for always accommodating my questions and concerns. We won’t be able to achieve our goals without their help and extra patience.

CONS: I am very grateful that Brand24 is there to help us guide our business. So it's not my place to complain about anything.

What do you think about this review?

Great Poor

It’s very useful to use in boosting your company brand.

Read full review >
Xzavier
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 10.07.2020 Company Size: More than 100 Employees Industry: N/A

PROS: It gives you a summary of meaningful content from clients that you can use to your advantage to make things better. The UI is impressive for my taste, plus it's easier for me to gather much-needed information and collect additional leads that I could convert into a customer. With the help of Brand24, I reached out to frustrated clients by merely reading their posts on social media. Most of them were surprised that I took the time to read them and find a way to fix the problem. Also, the support team of this product is always there to provide us with immediate assistance.

CONS: We are relatively new with this product, so we haven’t explored the product further. It does not require you to have the expertise to become comfortable in navigating the tool.

What do you think about this review?

Great Poor

Brand24 – My Hidden Digital Weapon!

Read full review >
Milosz Krasinski
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.09.2019 Company Size: 1-10 Employees Industry: Management Consulting

PROS: Live alerts and automated sentiment analysis as well as filters working for me the best! Influencer score feature is truly superb!

CONS: I would like to have an option of CSV sheet so I could import all the websites as spam and ignore them in my future projects.

What do you think about this review?

Great Poor
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Brand24 user reviews

A platform that allows you to read and listen to what others have to say about your brand on Facebook.

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Herman
4/5

Overall impression

4/5

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4/5

Value for Money

4/5

Ease of Use

Published on: 14.11.2021 Company Size: More than 100 Employees Industry: N/A

The best platform that helps you improve your online reputation.

Read full review >
Veronica
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

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Published on: 21.10.2021 Company Size: 11-50 Employees Industry: N/A

Ideal tool for improving your company image.

Read full review >
Anjali
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2021 Company Size: 11-50 Employees Industry: N/A

An easy way to keep track of comments on social media.

Read full review >
Genevieve
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 18.09.2021 Company Size: More than 100 Employees Industry: N/A

A dynamic platform that helps you gain insights across social media platforms.

Read full review >
Vivianne
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.02.2021 Company Size: 11-50 Employees Industry: Marketing and Advertising
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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