BroadSign is a cloud-based digital signage solution designed for media operators and publishers, agencies, and brands who are selling, buying, and delivering digital out-of-home campaigns and content across the globe. Described as a reliable and efficient DOOH solution, BroadSign offers an automated digital signage platform used by the world’s largest digital out-of-home media owners and operators. The platform is considered an industry standard for venues like airports, shopping malls, health clinics, and cinemas.
Moreover, BroadSign is comprised of a suite of integrated DOOH solutions that allow users to create localized digital signage content, streamline and automate their workflows for managing digital signage networks, sell more ad inventory, and reach out to more buyers of DOOH media. In addition, BroadSign enables users to manage their digital signage displays and campaigns from their mobile phones. Its mobile technology also allows them to view ad performance metrics and statistics.
Show MoreOne of the digital out-of-home solutions offered by BroadSign is its BroadSign Serv SSP. This solution is built so users can reach out to new programmatic buyers. Programmatic buyers are those media agencies, marketers, and advertisers who are purchasing ad inventory using any system that automates ad buying and optimizes media content as well. Basically, these buyers aim to target the right audience for their ads and provide relevant experiences to their customers.
BroadSign Serv SSP allows users to connect to networks of programmatic buyers who want to gain the benefits of using digital out-of-home media for their advertisements and campaigns. Thus, BroadSign offers a supply-side platform which is exclusively customized for DOOH media and wherein buyers can purchase premium DOOH ad inventory.
In addition, the DOOH solution helps users manage the content of their DOOH displays and campaigns. They will be able to remove undesirable DOOH content through its content approval functionality. Because of this, the brand of their campaigns will be safe. Also, BroadSign Serv SSP allows them to manage unlimited private and public DOOH campaigns.
Another DOOH solution offered by BroadSign is its BroadSign Serv Direct. This solution helps users sell more ad inventory by automating their sales and proposal management processes. It eliminates the use of spreadsheets and enables them to obtain the data and details they need in real time. Users can instantly access their available ad inventory, target the right audience for an ad inventory, and create dynamic ad packages.
In terms of creating proposals for their clients, users will be able to instantly access data that matches the requirements of their clients. As a result, they can prepare proposals and respond to customer requests quickly, enabling them to close more sales.
BroadSign also has a DOOH solution that allows users to manage and grow their digital out-of home signage networks. Referred to as BroadSign Core, this solution has the capability to automatically manage DOOH content playback. BroadSign Core eliminates the burden of making, running, and scheduling digital signage playlists. Furthermore, users can assign rules to every DOOH content across their digital signage networks and implement a micromanagement of their individual playlists.
Show MoreKeeping in mind businesses have special business-related demands, it is only logical that they steer clear of purchasing an all-in-one, “perfect” business application. Nevertheless, it is futile to try to discover such application even among popular software solutions. The right thing to undertake should be to make a list of the several essential aspects that need investigation including important features, budget, skill competence of staff, organizational size, etc. The second step is, you should double down on the research comprehensively. Go over some of these BroadSign review articles and check out the other software programs in your shortlist in detail. Such all-encompassing product investigation guarantees you weed out ill-fitting applications and select the one which offers all the aspects your company requires to be successful.
Position of BroadSign in our main categories:
BroadSign is one of the top 200 Content Management Systems products
BroadSign is one of the 100 Digital Asset Management Software products
If you are interested in BroadSign it might also be a good idea to investigate other subcategories of Content Management Systems gathered in our database of B2B software reviews.
It's important to note that virtually no service in the Content Management Systems category is going to be a perfect solution that can match all the requirements of various company types, sizes and industries. It may be a good idea to read a few BroadSign Content Management Systems reviews first as specific services may excel exclusively in a very narrow set of applications or be prepared with a very specific type of industry in mind. Others may function with a goal of being simple and intuitive and consequently lack complicated functions needed by more experienced users. You can also find services that cater to a large group of users and provide a complex feature toolbox, but this usually comes at a more significant cost of such a solution. Make sure you're aware of your needs so that you get a software that has specifically the features you search for.
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BroadSign Pricing Plans:
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BroadSign’s enterprise pricing information is available only upon request. Please contact the company for details, and get your quote.
We know that when you decide to buy a Content Management Systems it’s crucial not only to learn how professionals evaluate it in their reviews, but also to discover if the actual users and companies that purchased it are indeed content with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and BroadSign reviews across a broad range of social media sites. The information is then presented in a simple to digest form indicating how many users had positive and negative experience with BroadSign. With that information available you will be equipped to make an informed purchasing decision that you won’t regret.
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BroadSign supports integration with Blue Bite, a mobile marketing solutions provider.
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