Cooladata is a data warehouse and behavioral analytics platform designed for gaming, eLearning, eCommerce, SaaS, and media companies and their data and business intelligence teams. The platform aims to help these companies who are managing digital products to understand their customers, improve customer engagement, make better products, and increase revenue.
Open, flexible, and quick to deploy, Cooladata organizes any type of data in one place, whether it is structured, unstructured, or semi-structured. It collects data from different channels and platforms, and combines it with any existing data that users have in their CRM system or external database.
As it unifies data, the platform provides users with the opportunity to see the entire picture of their customers’ journey. Cooladata also permits the distribution of data across teams through custom dashboards, reports, and other data sharing functionalities.
Show MoreTrack Customer Behavior/Activity And Unify Data
Cooladata has the capability to track all the activities that customers are doing across all channels and platforms, and to unify these activities with the available data users have for such customers found in their CRM or external database.
By adding Cooladata’s code snippet to a website or an app and selecting what they want to track using the Cooladata Tagger, users will be able to track what their customers are doing. This includes the links that customers are clicking, videos they are watching, pages they are scrolling, and forms they are filling out.
Data unification in Cooladata is also facilitated by its ability to integrate with most CRM, email marketing, analytics, and ad platforms. Likewise, it has a REST API which makes it possible for users to bring data into and out of the platform.
Understand Customer Journey
Cooladata doesn’t only allow users to obtain a unified view of all data related to customer behavior and activity, but it also permits the analysis of such data in one place. Thus, the platform assists them in understanding every stage of the customer journey so they can obtain valuable and meaningful insights to improve their business. They will be able to see how their customers interact with their brand, whether online or offline.
Funnel Analysis
To be able to understand customers and their journey, Cooladata offers ways to visualize, manipulate, and analyze data. It uses standard visualizations and analyses like funnel, cohort, and path. Funnel visualization and analysis permits users to segment customers based on their behavior and analyze how they go through each step of the funnel.
A funnel is comprised of the steps and events that customers need to go through before conversion. Thus, users will be able to identify the steps or events where customers get stuck and the reason why they don’t convert. This way, they can improve their conversion rates.
Cohort Analysis
Meanwhile, conducting cohort analysis lets users understand the behavior of groups of customers over time. This type of analysis enables them to identify the period of time when customers are churning (cancellation of subscription or discontinuation of service) and the reason why they are making such decision. Through cohort analysis, users can increase customer retention and engagement.
Path Analysis
When it comes to path analysis, this involves the isolation of customers who are able to make a purchase, send a quote request, or reach any business goal. Path analysis enables users to identify what these customers have in common, what persuades them to make purchases, and what are the paths that lead them to reach the goal.
Ask Questions And Get Answers Instantly
Cooladata also has a visual query builder which can be used for asking any questions about customers and obtaining answers for these questions instantly. Asking questions using this query builder is so simple, and it doesn’t require writing any code.
Share Data Across Teams
In Cooladata, sharing data with colleagues and teams is a breeze. Users can build a custom dashboard for every team within their company or organization: sales, marketing, product, and executive team. They can also share dashboards with external teams using Cooladata’s Partner Portal. Reports, which are updated automatically and in real time, can be embedded on websites or emails as well.
Export Data To Third-Party Tools
Because Cooladata is an open platform, it allows exporting of data to third-party tools. As an example, users can export their data to Tableau and Locker if they want to conduct data analysis and visualization using those tools. In case they want to personalize their data, they will be able to export it to marketing platforms like MailChimp, Marketo, and HubSpot.
Show MoreKeeping in mind businesses have distinct business wants, it is practical they abstain from choosing a one-size-fits-all, “perfect” solution. Having said that, it is troublesome to chance on such an app even among popular software solutions. The reasonable step to undertake can be to jot down the numerous critical aspects that necessitate examination such as key features, budget, skill competence of staff members, business size, etc. Thereafter, you must follow through your product research fully. Read these Cooladata review articles and scrutinize each of the applications in your list in detail. Such all-encompassing research ascertain you drop unsuitable software products and pay for the system which delivers all the benefits your company requires to realize efficiency.
Position of Cooladata in our main categories:
Cooladata is one of the top 500 Business Intelligence Software products
If you are interested in Cooladata it might also be beneficial to check out other subcategories of Business Intelligence Software listed in our database of SaaS software reviews.
Since each organization has unique business wants, it is advisable for them to abstain from searching for a one-size-fits-all ideal software solution. Needless to say, it would be futile to try to find such an app even among widely used software solutions. The clever thing to do would be to jot down the various important aspects that require consideration such as key features, finances, skill levels of staff members, company size etc. Then, you should do your research thoroughly. Read some Cooladata Business Intelligence Software reviews and check out each of the other apps in your shortlist in detail. Such exhaustive research can make sure you discard ill-fitting applications and choose the app that offers all the elements you need for business success.
Cooladata Pricing Plans:
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Cooladata Pricing Plans:
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Quote-based Plan
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Cooladata offers an SMB pricing plan which is calculated based on the number of events you stream, users you have, and the amount of data involved. For more details, please contact the vendor.
We are aware that when you decide to purchase a Business Intelligence Software it’s crucial not only to learn how professionals rank it in their reviews, but also to check if the real people and companies that use this software are indeed happy with the product. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Cooladata reviews across a wide array of social media sites. The data is then displayed in an easy to understand way revealing how many customers had positive and negative experience with Cooladata. With that information available you should be prepared to make an informed business decision that you won’t regret.
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Cooladata supports integration with most CRM, email marketing, social media, eCommerce, analytics and ad platforms which include the following:
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