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Emma Review

Emma
Our score: 8.4 User satisfaction: 98%

What is Emma?

Digital marketing solution Emma is designed to help marketing teams in coming up with excellent email marketing campaigns. It is capable of identifying target markets while automating marketing efforts and working with systems to boost communications.

Emma promotes collaboration among marketing team members, helping them in better reaching out to their customers. The software comes with an editor and pre-built templates that can be used in designing calls-to-action and mobile emails. For target marketing, Emma allows for the sending of messages that are personalized, using customer information as basis while triggering automation tools that help in campaign execution.

The platform likewise helps users determine their marketing campaigns’ performance, allowing them to make improvements with the use of analytics and insights. Finally, Emma has integrations with popular customer relations management, analytics and eCommerce solutions, enabling businesses to use data from such platforms.

Overview of Emma Benefits

Emma is a highly flexible and simple email marketing platform. The interface and templates are not only practical and effective, they are quite stylish too. On top of the visually appealing aesthetics, Emma boasts of relevant tools, including real time response tracking and analysis statistics.

Unlike many email marketing software, Emma has than 50 email templates. That said, they are so flexible that crafting effective campaigns with them is not huge issue at all. Email creation, campaign analysis tools and many more make Emma a viable email marketing solution for businesses of any size and volume.

Overview of Emma Features

  • Email automation
  • Dynamic content
  • Easy interface
  • List segmentation
  • Analytics
  • Templates & flexible content editor
  • Shopify & Salesforce integration
  • Lightbox forms
  • Click map
  • Mailing score
  • Response dashboard
  • Free mobile app

Emma Position In Our Categories

Since companies have particular business requirements, it is prudent that they abstain from adopting a one-size-fits-all, “perfect” software product. Nonetheless, it would be difficult to try to stumble on such a software solution even among recognizable software systems.
The reasonable step to do is to jot down the different key aspects that merit deliberation including major features, packages, skill competence of the employees, business size, etc. Next, you must double down on your research systematically. Have a look at these Emma reviews and look into each of the software programs in your list in detail. Such comprehensive research ensure you stay away from ill-fitting software solutions and subscribe to the one that meets all the tools you require business requires.

Position of Emma in our main categories:

TOP 500

Emma is one of the top 500 Marketing Software products

Emma is also listed in the following subcategories:

Enterprises have different needs and requirements and no software application can be perfect in such a condition. It is futile to try to find an ideal off-the-shelf software system that meets all your business requirements. The wise thing to do would be to adapt the application for your unique needs, staff member skill levels, budget, and other elements. For these reasons, do not rush and invest in well-publicized popular systems. Though these may be widely used, they may not be the ideal fit for your particular requirements. Do your groundwork, look into each short-listed application in detail, read a few Emma Marketing Software reviews, contact the vendor for clarifications, and finally settle for the product that presents what you want.

How Much Does Emma Cost?

Emma Pricing Plans:

Free Trial

Pro

Starts at $89/month

Plus

Starts at $369/month

Enterprise

Starts at $729/month

Emma has three email marketing plans priced to help businesses meet the email marketing needs.

Pro – starts at $89/month 

  • Drag & Drop Email Editor
  • Full Template Gallery
  • Real-Time Analytics
  • Metric App
  • Guestbook App
  • List Import
  • Audience Connect
  • List segmentation
  • Lightbox Signup forms
  • Dynamic Content
  • A/B Content testing
  • Built-In Integrations
  • API Access
  • Code Your Own HTML
  • 1 Account User
  • 1 Automated Workflow
  • Phone & Email Customer Support
  • Onboarding & Training

Plus – starts at $369/month

  • All Pro Features
  • 10 Account Users
  • Unlimited Automated Workflows
  • Phone & Email Customer Support
  • Custom Onboarding & Training
  • Landing Pages
  • Salesforce Integration
  • Litmus Inbox Preview
  • Custom Event API Automation

Enterprise – starts at $729/month

  • All Plus Features
  • Unlimited Managers
  • Unlimited Automated Workflows
  • Phone & Email Customer Support
  • Custom Onboarding & Training
  • Landing Pages
  • Salesforce Integration
  • Litmus Inbox Preview
  • Custom Event API Automation
  • Private Branding
  • Multiple Accounts
  • Administrative Dashboard
  • Asset & Template Sharing
  • Account-Level Permissions

User Satisfaction

Positive Social Media Mentions 190
Negative Social Media Mentions 4

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Emma reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Emma. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular Emma Alternatives

Top Competitors To Emma By Price

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Emma Comparisons

Emma user reviews

Efficient tool in filtering leads from your website

Read full review >
Jerry
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.09.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

Helps to improve segmentation for our campaigns

Read full review >
Elsa
4/5

Overall Impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 31.08.2018 Company Size: More than 100 Employees Industry: Restaurants

Better communication with our prospects

Read full review >
Darlene
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.08.2018 Company Size: More than 100 Employees Industry: Museums and Institutions

It saves time and resources for our institution

Read full review >
Darrell
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.03.2018 Company Size: More than 100 Employees Industry: Higher Education

You can create multiple accounts for ease of segmentation

Read full review >
Allan
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.01.2018 Company Size: More than 100 Employees Industry: Higher Education

What are Emma pricing details?

Emma Pricing Plans:

Free Trial

Pro

Starts at $89/month

Plus

Starts at $369/month

Enterprise

Starts at $729/month

Emma has three email marketing plans priced to help businesses meet the email marketing needs.

Pro – starts at $89/month 

  • Drag & Drop Email Editor
  • Full Template Gallery
  • Real-Time Analytics
  • Metric App
  • Guestbook App
  • List Import
  • Audience Connect
  • List segmentation
  • Lightbox Signup forms
  • Dynamic Content
  • A/B Content testing
  • Built-In Integrations
  • API Access
  • Code Your Own HTML
  • 1 Account User
  • 1 Automated Workflow
  • Phone & Email Customer Support
  • Onboarding & Training

Plus – starts at $369/month

  • All Pro Features
  • 10 Account Users
  • Unlimited Automated Workflows
  • Phone & Email Customer Support
  • Custom Onboarding & Training
  • Landing Pages
  • Salesforce Integration
  • Litmus Inbox Preview
  • Custom Event API Automation

Enterprise – starts at $729/month

  • All Plus Features
  • Unlimited Managers
  • Unlimited Automated Workflows
  • Phone & Email Customer Support
  • Custom Onboarding & Training
  • Landing Pages
  • Salesforce Integration
  • Litmus Inbox Preview
  • Custom Event API Automation
  • Private Branding
  • Multiple Accounts
  • Administrative Dashboard
  • Asset & Template Sharing
  • Account-Level Permissions

What integrations are available for Emma?

Emma offers integrations with the following business systems and applications:

  • Salesforce
  • Shopify
  • Eventbrite
  • Admailr
  • Ah So Designs
  • Alignable
  • Bloom 1.1
  • Booker
  • Bookly
  • BriteVerify
  • Cloud Giants
  • Contactually
  • Dasheroo
  • DataValidation
  • Email on Acid
  • Formstack
  • FrontDesk
  • Gleam
  • Granulis
  • Gravity Forms
  • Infusionsoft
  • Justuno
  • Kindful
  • LeadPages
  • Ninja Forms
  • Moon Clerk
  • Privy
  • Order Desk
  • ProWorkFlow
  • Raven
  • SurveyMonkey
  • UltraCart
  • Windosr Circle
  • Wishpond

and many more.

Emma average rating:

Average score
4.5/5 (7 user reviews)
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Darrell

PROS: It is user friendly and customer centered which means inexperienced admins can get started right away in running and managing their marketing projects. The agency feature allows you to manage all units from a single platform and provide them with the right tools to reach their target audiences. You can help each unit to customize their strategies for better targeting of customers. It helps produce real-time reports based data collected from the marketing campaigns for ease of analysis. The automation feature eliminates the need for guesswork when you are ending customized messages to your customers.

CONS: The tools in the agency feature are not up to date with the current era and thus we are left to sort out those solutions by ourselves. Although they may include those solutions in future upgrades of the tool, it is still an issue in our end, especially in data integration.

Reviewed 2 years ago

Read full review >

The least favorable review

PROS: Has above average templates, which have the ability to be customized easier than other products. But for the money, it would be expected.

CONS: The $399 Training was an absolute scam and waste of money. Had a 20 minute "overview" of the features I mostly already new. They claimed the training was an hour, but even if that were true (and its not) that would still be a ridiculous waste. So dont waste money on that.

Reviewed 2 years ago

Read full review >

More reviews from 7 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Efficient tool in filtering leads from your website

Read full review >
Jerry
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.09.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: From automation to how easy it is to use you can take your campaign on the road very fast. Since it is user-friendly, you will not spend a lot of time finding your way around it. This means that, you waste less time when it comes to getting your campaigns out to your target audience.

CONS: It does not offer a split feature for our email list. For those who manage a huge list of emails, it can be difficult to carry out A/B testing. An add-on on such a feature will be a good thing for users of the product as it will make the work easier.

What do you think about this review? Great Poor

Helps to improve segmentation for our campaigns

Read full review >
Elsa
4/5

Overall Impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 31.08.2018 Company Size: More than 100 Employees Industry: Restaurants

PROS: It accommodates both small and enterprise businesses. It is highly scalable and you can scale it with ease as your business grows. Its API deployment has countless configurations irrespective of the number of services you have. The customer support is top notch and ever available.

CONS: It would be better if they had sub-categories for the email lists. This would reduce the search time when you are looking for a customer in a long list. At times, the tool can be slow, which is a minor drawback.

What do you think about this review? Great Poor

Better communication with our prospects

Read full review >
Darlene
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.08.2018 Company Size: More than 100 Employees Industry: Museums and Institutions

PROS: It is a great customization tool. If you have templates for your campaign and you want to make them look attractive and unique, Emma makes it easy for you. You can manage a list of your customers or emails in a convenient way. You can also set a date or time when the emails should be sent automatically to your target audience.

CONS: It can be frustrating at times especially when you want to edit the HTML in certain sections of the tool. This may be due to the fact that it has heavy design features. When entering text, the spacing between the lines is unmanageable; this makes it difficult to type.

What do you think about this review? Great Poor

It saves time and resources for our institution

Read full review >
Darrell
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.03.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: It is user friendly and customer centered which means inexperienced admins can get started right away in running and managing their marketing projects. The agency feature allows you to manage all units from a single platform and provide them with the right tools to reach their target audiences. You can help each unit to customize their strategies for better targeting of customers. It helps produce real-time reports based data collected from the marketing campaigns for ease of analysis. The automation feature eliminates the need for guesswork when you are ending customized messages to your customers.

CONS: The tools in the agency feature are not up to date with the current era and thus we are left to sort out those solutions by ourselves. Although they may include those solutions in future upgrades of the tool, it is still an issue in our end, especially in data integration.

What do you think about this review? Great Poor

You can create multiple accounts for ease of segmentation

Read full review >
Allan
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.01.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: The customization solution is awesome. It is easy to customize your campaign the way you want it to look like. With Emma, you can drag and drop anything to your design and create presentable campaign designs. It has a response feature that provides a platform on which you can respond to inquiries from your customers. The click map is also convenient in monitoring the activities and behavior your target audience to know their preferences. When you compare with Constant Contact, Emma allows you to track who clicked on a particular item. You can also check the responsiveness of an email to mobile viewing before sending it.

CONS: It is slow when typing content. You have to wait for the system and thus inconvenient. When you try to make changes to you text while using the tool, they may not be saved and thus you have to always preview the text before sending it. Since the formatting can change when you send content to multiple emails, an attempt to change it can result to additional issues.

What do you think about this review? Great Poor

It is an easy to use email marketing tool

Read full review >
Shirley
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.12.2017 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: Emma has come out as an easy to use tool when you want to build professional and unique emails. You only have to drag and drop after creating a template for your emails, which bring better customization for your campaigns. It is easy from the setup to running your campaigns and analytics.

CONS: It does not support the use of Google fonts, which brings about a limitation on your part. They can improve on this by upgrading the tool to support Google for convenience in use. However, the problem might not be entirely on their end. It may be on the device or email itself.

What do you think about this review? Great Poor

Company Greed Overrides Customer Experience. $399 Training is a waste of money

Read full review >
Cory Smith
1/5

Overall Impression

1/5

Customer Support

1/5

Value for Money

3/5

Ease of Use

Published on: 12.10.2017 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Has above average templates, which have the ability to be customized easier than other products. But for the money, it would be expected.

CONS: The $399 Training was an absolute scam and waste of money. Had a 20 minute "overview" of the features I mostly already new. They claimed the training was an hour, but even if that were true (and its not) that would still be a ridiculous waste. So dont waste money on that.

What do you think about this review? Great Poor
Reviewed By Louie Andre
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