Google AdWords is an online advertising program that broadcasts different kinds of ads across the Google platform. Every time a customer is searching something related to the business’ products or services, their ad will show up on top of the results.
Google AdWords also help businesses in attracting new customers. The program further enables them to reach their target audience and not just anytime—at the right time so they can increase their chances of converting onlookers to paying clients.
Moreover, Google AdWords is a cost-efficient advertising platform.
Businesses only pay a fee when interested people click on the link to their website or give the company premises a call. Plus, users can start with any budget, enabling them to invest only the amount they are able to.
Show MoreFlexible Pricing Plan
One of the attractive things about Google AdWords is its pricing plan. There is no set monthly fee for the program—advertisers set their own budget and they only pay Google when their ads work. This lets them have a tighter control over their advertising budgets and also lowers their overhead costs.
Custom Ads
Advertisers get to choose which kind of ads they wish to display with Google AdWords. The platform supports text-based search ads, graphics display ads, video ads, and in-app ads. When businesses know where to find their audiences and how to attract their attention, then they can optimize their ads to increase their chances of winning new customers.
Geotargeted Ads
Google AdWords affords advertisers the ability to broadcast their ads to a set location. This means that they can advertise locally in their respective cities, regions, districts, or countries. If they wish to go global, then they also have the means to do so through the platform. This enables businesses to better get in touch with their intended audiences.
Performance Measurement
Google AdWords lets businesses know how well their ads are faring. The platform provides them with tools they can utilize to ascertain how many people see their ads, visit their website, and call their business premises. This way, businesses can further optimize their ads.
Show MoreBecause companies have distinctive business needs, it is only reasonable they steer clear of buying an all-in-one, “perfect” software solution. Be that as it may, it would be futile to try to come across such an app even among sought-after software products. The right thing to undertake would be to take note of the numerous essential functions which call for a inspection including important features, pricing, skill capability of the users, company size, etc. Then, you should conduct the research exhaustively. Have a look at some Google AdWords analyses and check out the other applications in your list in detail. Such comprehensive research can make sure you steer clear of poorly fit apps and subscribe to the system which provides all the tools your company requires in growing the business.
Position of Google AdWords in our main categories:
Google AdWords is one of the top 50 Marketing Software products
If you are considering Google AdWords it could also be a good idea to analyze other subcategories of Marketing Software gathered in our base of SaaS software reviews.
Every company has different wants and needs an application that can be personalized for their size, kind of workers and customers, and the specific industry they are in. For these reasons, no platform can offer perfect functionality out-of-the-box. When you look for a software app, first be sure what you require it for. Read some Google AdWords Marketing Software reviews and ask yourself do you need basic features or do you need sophisticated functionality? Are there any industry-specific features that you are looking for? Find the answers to these queries to assist your search. There are multiple factors that you need to mull over and these include your budget, specific business requirements, your organization size, integration needs etc. Take your time, check out a few free trials, and finally zero in on the platform that presents all that you want to improve your firm competence and productivity.
Google AdWords Pricing Plans:
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Google AdWords Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.
We are aware that when you decide to buy a Marketing Software it’s important not only to learn how experts evaluate it in their reviews, but also to check if the actual clients and enterprises that purchased these solutions are genuinely satisfied with the service. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Google AdWords reviews across a vast array of social media sites. The information is then presented in an easy to understand form revealing how many users had positive and negative experience with Google AdWords. With that information at your disposal you will be prepared to make an informed purchasing decision that you won’t regret.
Devices Supported
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Google provides access to the AdWords API, which allows applications to directly connect to the AdWords platform. To learn more, visit the dedicated webpage or contact support.
Google AdWords average rating:
Overall impression
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ADD A REVIEWThe most favorable review
PROS: Google Ad is a big help in finding the right keywords to highlight in my ads. I can deploy our ads to a targeted populace, depending on age, size, gender, country, class, etc. The performance report is also very insightful.
CONS: There is no doubt that Google Ad's price points are competitive, but I disapprove of how they market an offer for free but eventually ask you to pay a little during the subscription process.
The least favorable review
PROS: none that I can see after a year and a half...2 referrals
CONS: Customer service is in India and the absolute WORST.... Have a billing issue where a 3rd party app on shopify has billed us over $1700 in fraudulent charges for a campaign that is PAUSED... that would be clever google ad words ala Cleverppc who also does not reply to emails and the only phone number for them is in Spain but they have offices in San Francisco
More reviews from 15 actual users:
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A must-have for advertisers
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
PROS: Google AdWords boasts features that allow you to optimize your ads. It is a cost-effective conversion tool that ensures you attract leads at the right time to make as many conversions come to fruition.
CONS: I don't find sense in why Google Ad does not allow revisiting of targets who did not convert the first time.
My amazing Google Ads experience
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
PROS: Google Ad helped me pull in all the most viable prospects and make them convert, thanks to its geotagging and flexible customization capabilities.
CONS: It takes a while to learn the complexities of the platform. As to the commands and features, there are some that do not operate smoothly.
Topnotch digital marketing solution
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
PROS: This platform is extremely user-friendly you wouldn't need technical support to learn it. Crafting marketing campaigns are also very easy that you can complete one in less than a day. The features are robust, with a variety that can fit different kinds of businesses. It is also offered relatively low compared to its rivals.
CONS: Some of the features of Google AdWords need to be unlocked by going through a tedious process. Also, Google Ad usually requests so much information that is not proportional to the data and insights they give in exchange.
Pay per view is the best
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PROS: Google gives all the commands you need to expand your customer base. One is the keyword planner which gives you a list of the most searched keywords. The interface is also very intuitive, allowing you to create campaigns in a few hours. The target segmentation of Google Ad also makes your campaign more organized in terms of deployment.
CONS: I don't think it's fair that we need to allow them to use a portion of our budget.
Creates traffic to your website in the easiest way for you
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Customer Support
Value for Money
Ease of Use
PROS: The keyword planner is an extremely useful tool that enables me to increase the impact of my campaigns as it lets me know what people are looking for, who are my targets, and how do I get to them.
CONS: Google Ads is relatively costly and is too focused on the bid.
Very straightforward
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PROS: What got us hooked with Google ADs is its extremely user-friendly interface. Eventually, when our profits started to move upward, we realized we got something better than we thought. We are very happy with how we can create several ads through this platform and have gained insights that help us target our audience more effectively.
CONS: I wish it could lower its price to somehow match that of Facebook or LinkedIn.
Excellent advertising platform
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PROS: Being on-board Google Ad is definitely a must for any online business as Google can deploy your ads to all the platforms it covers -- Youtube, Gmail, etc. -- which likewise happen to be the top sites today. What I appreciate about Google Ad is that despite being a top player, it remains to constantly work on improving its system environment, hence, the regular updates.
CONS: No deal-breaker really. Google has been a big factor in driving our performance upward.
Guarantees your ads far and wide
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Customer Support
Value for Money
Ease of Use
PROS: It is extremely user-friendly. It covers all Google platforms, you can easily target the widely used platforms namely Youtube, Gmail, and Google search.
CONS: I don't have any negative feedback for this software.
Excellent ad platform
Read full review >Overall impression
Customer Support
Value for Money
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PROS: Google AdWords has an extensive offering of features that allow flexible customization, geotargeting, and integration even with mobile applications.
CONS: It collects excessive personal and location data of users.
Dishonest pricing. Zero customer relations.
Read full review >Overall impression
Customer Support
Value for Money
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PROS: It would probably be useful if they really supported it.
CONS: Pricing was misleading to the point of fraud. They gave the impression it would cost at most $50, but they charged $350 before I knew the first $50 had been spent. At no time did they offer any suggestions, and only sent one report based on (as I recall) 16 impressions. A month later, after I cancelled, they billed another $31, threatened me with collection, and falsely said their website would accept payment in installments.
Provides you the perfect timing to attract clients
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PROS: Google Ad equips you with all that you will need to efficiently run a marketing campaign, from accurate geotagging and a comprehensive keyword planner. It also allows us to use its service on a pay per click basis.
CONS: I have nothing to dislike about Google AdWords
Perfect for any advertiser
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
PROS: Google Ad is a big help in finding the right keywords to highlight in my ads. I can deploy our ads to a targeted populace, depending on age, size, gender, country, class, etc. The performance report is also very insightful.
CONS: There is no doubt that Google Ad's price points are competitive, but I disapprove of how they market an offer for free but eventually ask you to pay a little during the subscription process.
Guarantees a rise in profit
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
PROS: Google Ad's biggest strengths for me are its keyword planner and their auction insights feature which gives a picture of my place in the market, who are ahead of me, and who are behind me but I should be watching out for.
CONS: Google Ad's recommended strategies don't seem to be a good idea. We always follow these recommendations but recently, we're not performing as much as we used to.
Thieves!!!
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PROS: None that I can think of at this time..............
CONS: I cancelled a campaign, it kept running and racked up a bill as you don’t get an email confirmation once you cancel a campaign
Worst experience ever
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Customer Support
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PROS: none that I can see after a year and a half...2 referrals
CONS: Customer service is in India and the absolute WORST.... Have a billing issue where a 3rd party app on shopify has billed us over $1700 in fraudulent charges for a campaign that is PAUSED... that would be clever google ad words ala Cleverppc who also does not reply to emails and the only phone number for them is in Spain but they have offices in San Francisco
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A must-have for advertisers
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
My amazing Google Ads experience
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Topnotch digital marketing solution
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Pay per view is the best
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Creates traffic to your website in the easiest way for you
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
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