Hippo Video Review

Create Awesome Videos Effortlessly

Hippo Video makes the process of creating awesome videos effortlessly. The platform enables users to produce videos through webcam recording, screen capture, and audio recording. They can also create videos from the images they uploaded to the platform or selected from Hippo Video’s own image library. Here, they will be able to come up with a video that only contains images and add a sound or music which will be played in the background.

Produce Videos Directly Within Your Favorite Tools

The platform can be integrated with other tools such as Gmail, Salesforce, Freshdesk, Zendesk, Intercom, Slack, and Trello. Because of this, users can now create videos directly within the tools and applications they are using every day. This way, they can produce awesome videos without the need to leave their favorite tools.

Perform Simple Video Editing Tasks

To make their videos more stunning, exciting, and interesting, Hippo Video provides users with video editing tools and features. The video marketing platform is built with a video editor that allows them to perform simple video editing tasks like cropping video clips and blurring out specific areas or objects within the video that show sensitive information. The video editor, furthermore, lets them explain certain sections of a video so viewers can consume and understand video contents better. Thus, Hippo Video allows users to add texts, emojis, and callouts to their videos.

Supports Advanced And Professional Video Editing

Hippo Video supports advanced video editing tasks. These are tasks that are usually performed by professional video editors. For instance, it enables users to record narrations and add them to videos. They can also configure video clip settings to adjust values for width, opacity, fade in and fade out, volume, and more.

Promote Brand Awareness Through Video Player Customization

The video marketing platform applies different techniques for promoting brand awareness. One technique is by customizing a video player. Users can customize their video player by adding their own logo, choosing a theme, and adding thumbnails and call-to-actions.

Add Call-To-Actions To Your Videos

Hippo Video was created and developed to help marketing teams and professionals gain more customers, allowing them to convert viewers into active and loyal customers. In marketing, the use of call-to-actions is a great way to increase conversions. Call-to-actions use words or phrases that provoke and encourage audiences to immediately take actions, giving them a sense of urgency and guiding them so they’ll know what to do in case they accept an offer or choose to subscribe.

The platform allows users to leverage call-to-actions as they promote their products or services through video marketing. Different types of call-to-action can be added to videos such as annotations, images, and HTML links. They are also given the option to define the date when the call-to-action will start showing up and the date when they will disappear. These call-to-actions can redirect viewers to specific web pages or websites.

Collect Viewer Or Audience Information Using Web Forms

Adding web forms directly within videos is also made possible. With this feature, users will be able to easily collect all important information about their viewers. Later on, they can use this information to reach out to prospects and existing customers.

Seamless Video Collaboration

The video marketing platform permits users to store all their videos in a secure cloud environment. This makes it easy for them to collaborate on videos. Team members can access the video contents they need according to the roles and permissions assigned to them.

Organize Videos Into Different Video Categories

Marketing teams and professionals will be able to collaborate better if the videos they are working on are organized systematically. Because of this,  Hippo Video offers video hosting features such as the ability to organize videos into different video categories.

Automatic Transcoding Capability

Another video hosting feature available in Hippo Video is its capability to automatically transcode videos. Transcoding is the process of converting videos into multiple versions and formats to match the attributes of specific devices and give users a seamless video playback experience. The video marketing platform applies transcoding to produce video resolutions optimized for various users depending on their Internet speed.

Share And Distribute Video Contents Online

Sharing and distributing videos using Hippo Video is, likewise, effortless. Users can share videos in different ways. One way is by generating a video link which they can post on social networking sites or send via email. They can also upload videos to video platforms like YouTube, Vimeo, and Google Suite. If they want to embed a video onto a website, webpage, or application, that is possible as well.

Spark Video Engagements

Video engagement is a powerful feature included in the video marketing platform. This feature assists users in making sure that viewers and audiences are able to interact with video contents and given ways to share what they think and feel about the videos they are watching. Because videos can be shared on social networking sites like Facebook, viewers can add comments on videos. Users, then, can respond back to spark interactions.

Notifications are also automatically sent out so users are alerted whenever their videos are being watched or when viewers are commenting on videos. This way, marketers can discover how people are engaging with their videos, understand their reactions, feedback, feelings, and thoughts; and come up with decisions faster.

Video Marketing Analytics

Hippo Video delivers all the essential data marketing teams and professionals need in order for them to measure and analyze the performance of their video marketing campaigns as well as gain insights into video engagements. The platform generates metrics and stats that help them determine how many of the audiences they tried to reach out actually watched the videos, how long they played and watched the videos, how many of them left a positive comment or feedback and shared the videos online, and how many of the audiences who watched the videos converted as subscribers or buyers.

They can also check which specific geographic locations are driving higher video engagements. Moreover, video marketing campaign performance and video engagement can be evaluated at the viewer level. Here, users will be able to find out the number of call-to-actions a particular viewer has clicked and the video contents that he or she is most interested in.