- Home
- Marketing Software
- IBM Campaign
IBM Campaign Review
What is IBM Campaign?
IBM Campaign is a multiple-channel campaign management platform that enables them to effectively deliver their message to large numbers of existing customers and prospective clients in a timely and strategic manner. Hosting a vast set of features and tools, IBM Campaign allows users to send personalized messages across various channels, initiate and maintain dialogue with prospects and clients, gauge and assess marketing activities accurately, and just be in total control of every step in their campaign.
IBM Campaign is not a user-friendly platform. While this product enables businesses to handle complicated list building and is a perfect solution for those looking for good management of contact points and automation using scripts, IBM Campaign is clearly a complex product specifically developed and aimed towards enterprises with large data sets and users will have to undergo significant training to fully utilize this application.
Show MoreOverview of IBM Campaign Benefits
How does IBM Campaign take your business to the next level? For starters, the platform lets you create and maintain a dialogue focused on clients and prospects via online history. It also provides tools that accurately measure marketing processes by implementing best match, multiple, fractional, segmentation, and custom methods. As you attain improved target customer acquisition and enhance the accuracy of your marketing metrics, your marketing efforts will enjoy improved response rates and better business results.
Generally the tool is a great fit for companies that have analytics team who have a deep comprehension of data and professional marketers who are leveraging pre-built pre-defined campaign segments. While IBM Campaign is a complicated solution that presents a steep learning curve for users, those who have mastered this tool have found this an efficient way to perform their tasks.
With IBM Campaign, it becomes easier to work on building a targeted, ongoing dialogue involving customers and prospects based on information derived from their online history. The system is an accurate tool when it comes measuring marketing activities through attributing responses of several kinds to particular campaigns based on best match, fractional, multiple and custom methods.
IBM Campaign simplifies the management of every aspect of your campaign, such as audience segmentation, exclusions and assignment of offers and channels to mention a few. Users can also ree-use building blocks of previous campaign such as including audiences, segments, offers, treatments and exclusion rules.
Show MoreOverview of IBM Campaign Features
- Campaign Management
- Flowchart Management
- Process Configuration
- Using Queries to Select Data
- Target Cell Management
- Contact History
- Campaign Response Tracking
- Session Flowcharts
- Stored Objects
IBM Campaign Position In Our Categories
Knowing that companies have unique business-related demands, it is only rational they avoid getting an all-in-one, “perfect” system. Having said that, it is troublesome to come across such application even among popular software systems. The practicable thing to undertake would be to make a list of the varied critical aspects that require deliberation such as critical features, plans, technical skill competence of staff members, company size, etc. After which, you should follow through your product research to a full extent. Browse through some IBM Campaign evaluations and look into the other solutions in your list in detail. Such comprehensive product investigation ascertain you avoid unfit applications and pay for the one which includes all the tools your company requires.
Position of IBM Campaign in our main categories:
TOP
500
IBM Campaign is one of the top 500 Marketing Software products
Companies have unique wants and requirements and no software solution can be ideal in such a scenario. It is useless to try to find a perfect out-of-the-box software app that meets all your business requirements. The wise thing to do would be to adapt the application for your specific wants, staff member skill levels, finances, and other aspects. For these reasons, do not rush and pay for well-publicized trendy solutions. Though these may be widely used, they may not be the ideal fit for your unique requirements. Do your groundwork, investigate each short-listed platform in detail, read a few IBM Campaign Marketing Software reviews, speak to the vendor for explanations, and finally choose the application that offers what you want.
How Much Does IBM Campaign Cost?
IBM Campaign Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are IBM Campaign pricing details?
IBM Campaign Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
IBM Campaign pricing is available on a by quote basis only. Contact IBM Campaign directly for more detailed pricing information.
User Satisfaction
Positive Social Media Mentions
19
Negative Social Media Mentions
0
We realize that when you decide to get a Marketing Software it’s important not only to see how professionals rank it in their reviews, but also to check if the real users and companies that use this software are indeed content with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and IBM Campaign reviews across a broad range of social media sites. The information is then displayed in a simple to digest form revealing how many customers had positive and negative experience with IBM Campaign. With that information available you will be ready to make an informed purchasing decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- On Premise
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for IBM Campaign?
IBM Campaign seamlessly integrates with other IBM products:
- IBM Digital Analytics
- IBM eMessage
- IBM Marketing Operations
- IBM Opportunity Detect
- IBM Silveropo Engage
- IBM SPSS Modeler Advantage Marketing Edition
IBM Campaign
is waiting for
your first review.
Write your own review of this product
ADD A REVIEWMore reviews from 0 actual users:
Join a community of 7,369 SaaS experts
Thank you for the time you take to leave a quick review of this software. Our community and review base is constantly developing because of experts like you, who are willing to share their experience and knowledge with others to help them make more informed buying decisions.
Sign in with LinkedIn
Why we require LinkedIn?
- Show the community that you're an actual user.
- We will only show your name and profile image in your review.
- You can still post your review anonymously.
OR
Sign in with company emailSign in with company email
Popular IBM Campaign Alternatives
Top Competitors To IBM Campaign By Price
Product name:
Price:
By quote
by quote
Trending Marketing Software Reviews
IBM Campaign Comparisons
Product name:
Page last modified
Why is FinancesOnline free?