Improvado Review
What is Improvado?
Improvado is a full-cycle marketing solution that helps companies achieve a holistic view of their marketing performance, optimize campaigns, and automate routine processes. With 200+ marketing connectors, Improvado can extract any data that may be necessary for marketing analysts. An advanced MCDM algorithm harmonizes data across different channels based on age, gender, devices, targeted audiences, and other custom metrics. With all data in a dedicated warehouse, your marketing analysts can precisely calculate ROI, ROMI, ROAS, track CPL, CPA, and more.
Marketers from ASUS, AdRoll, IllyCafe and other global brands entrust their data operations to Improvado to get analysis-ready insights and concentrate on growth.
Show MoreOverview of Improvado Benefits
Automated Marketing Dashboard
The AMD is a reporting platform that allows marketers to check campaign performance of all ad platforms using a single interface. It provides a handle on all campaigns and channels and helps marketers easily measure and benchmark metrics. Detailed stats help them make decisions based on real numbers so they don’t have to rely on guesswork.
Users can decide how they want to calculate conversions from ad platforms and the software does the rest and calculates performance automatically. Attribution models help track conversion paths and shows marketers the contribution of each campaign towards established KPIs and budget. Businesses can also white-label the client portal for a more consistent experience.
Marketing ETL
The marketing ETL platform allows marketers to automate their marketing data by connecting marketing APIs to a variety of visualization tools. This can be done within minutes without any help from developers. The platform can be integrated with over 100 platforms, including Google Analytics and Ads, Facebook Ads, Bing Ads, YouTube, and LinkedIn. Marketers can visualize data using the tools they prefer and use, including Tableau, Google Data Studio, Looker and Google Docs.
Custom API Connections
Custom APIs are targeted at businesses with special needs. It allows them to access all their marketing data using a single API. This saves them from having to integrate data using different API connectors and maintaining them to avoid any unwanted issues.
Show MoreOverview of Improvado Features
- Automated Marketing Dashboard
- Ad channels reporting
- Metrics comparison
- Detailed stats
- Data visualization
- Automatic performance metrics calculation
- Attribution models
- Conversion path tracking
- Cross channel attribution
- White label client portal
- Marketing ETL platform
- Marketing data automation
- Data visualization in other BI systems
- Data transformation and mapping
- Cross channel metrics comparison
- Custom rules
- Google Analytics data mapping with Ads data
- Custom API connectors
Awards & Quality Certificates
Improvado Position In Our Categories
Knowing that companies have their own business-related wants, it is only reasonable they abstain from subscribing to an all-encompassing, ”best” business application. However, it is futile to come across such application even among widely used software solutions. The reasonable step to undertake is to spell out the different critical aspects that necessitate deliberation such as key features, price plans, technical skill levels of staff, organizational size, etc. After which, you should double down on your research exhaustively. Go over these Improvado reviews and look into each of the software programs in your shortlist more closely. Such well-rounded research makes sure you drop unsuitable applications and choose the system that delivers all the function your business requires to be successful.
Position of Improvado in our main categories:
Organizations have unique wants and requirements and no software solution can be perfect in such a situation. It is useless to try to find a perfect off-the-shelf software system that meets all your business wants. The wise thing to do would be to adapt the application for your unique needs, employee skill levels, budget, and other elements. For these reasons, do not hasten and subscribe to well-publicized popular systems. Though these may be widely used, they may not be the best fit for your particular wants. Do your groundwork, look into each short-listed application in detail, read a few Improvado Marketing Automation Software reviews, speak to the maker for clarifications, and finally select the app that presents what you want.
How Much Does Improvado Cost?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Improvado pricing details?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Improvado offers enterprise pricing plans by quote. Contact the vendor for custom pricing information.
User Satisfaction
Positive Social Media Mentions
0
Negative Social Media Mentions
0
We are aware that when you decide to buy a Marketing Automation Software it’s crucial not only to learn how experts evaluate it in their reviews, but also to discover if the real people and businesses that purchased these solutions are genuinely content with the product. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Improvado reviews across a vast range of social media sites. The data is then displayed in a simple to understand form indicating how many users had positive and negative experience with Improvado. With that information at your disposal you will be ready to make an informed buying choice that you won’t regret.
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Technical details
Devices Supported
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
- Russian
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Improvado?
Improvado integrates with over 200+ database, visualization, and advertising platforms including the following:
- Microsoft SQL Server
- MySQL
- PostgreSQL
- Amazon S3
- Tableau
- Looker
- Google Data Studio and Docs
- Excel Power Query
- Charito
- Power BI
- Qlink
- Facebooks Ads and Pages Manager
- Google Analytics and Ads
- Bing Ads
- Twitter Ads
- Snapchat
- YouTube
- Yahoo Gemini
- HubSpot
- Stripe
- MailChimp
- PipeDrive
- Shopify
- Marketo
- SalesForce
- Amazon Advertising
- Trip Advisor
- Zendesk
- Yandex
- Quora
- Magento
- eBay
- Oracle Eloqua
Please note that some integrations are available only by request.
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