Improvado Review
What is Improvado?
Improvado is a full-cycle marketing solution that helps companies achieve a holistic view of their marketing performance, optimize campaigns, and automate routine processes. With 200+ marketing connectors, Improvado can extract any data that may be necessary for marketing analysts. An advanced MCDM algorithm harmonizes data across different channels based on age, gender, devices, targeted audiences, and other custom metrics. With all data in a dedicated warehouse, your marketing analysts can precisely calculate ROI, ROMI, ROAS, track CPL, CPA, and more.
Marketers from ASUS, AdRoll, IllyCafe and other global brands entrust their data operations to Improvado to get analysis-ready insights and concentrate on growth.
Show MoreOverview of Improvado Benefits
Automated Marketing Dashboard
The AMD is a reporting platform that allows marketers to check campaign performance of all ad platforms using a single interface. It provides a handle on all campaigns and channels and helps marketers easily measure and benchmark metrics. Detailed stats help them make decisions based on real numbers so they don’t have to rely on guesswork.
Users can decide how they want to calculate conversions from ad platforms and the software does the rest and calculates performance automatically. Attribution models help track conversion paths and shows marketers the contribution of each campaign towards established KPIs and budget. Businesses can also white-label the client portal for a more consistent experience.
Marketing ETL
The marketing ETL platform allows marketers to automate their marketing data by connecting marketing APIs to a variety of visualization tools. This can be done within minutes without any help from developers. The platform can be integrated with over 100 platforms, including Google Analytics and Ads, Facebook Ads, Bing Ads, YouTube, and LinkedIn. Marketers can visualize data using the tools they prefer and use, including Tableau, Google Data Studio, Looker and Google Docs.
Custom API Connections
Custom APIs are targeted at businesses with special needs. It allows them to access all their marketing data using a single API. This saves them from having to integrate data using different API connectors and maintaining them to avoid any unwanted issues.
Show MoreOverview of Improvado Features
- Automated Marketing Dashboard
- Ad channels reporting
- Metrics comparison
- Detailed stats
- Data visualization
- Automatic performance metrics calculation
- Attribution models
- Conversion path tracking
- Cross channel attribution
- White label client portal
- Marketing ETL platform
- Marketing data automation
- Data visualization in other BI systems
- Data transformation and mapping
- Cross channel metrics comparison
- Custom rules
- Google Analytics data mapping with Ads data
- Custom API connectors
Awards & Quality Certificates
Improvado Position In Our Categories
Since businesses have distinct business-related requirements, it is rational they steer clear of purchasing a one-size-fits-all, ideal software system. Regardless, it would be difficult to discover such application even among well-known software products. The correct step to undertake should be to spell out the numerous key aspects that need examination such as key features, packages, skill ability of staff, company size, etc. After which, you should do the product research through and through. Have a look at some of these Improvado reviews and explore the other software systems in your list more closely. Such well-rounded research ensure you take out mismatched software products and pay for the one that provides all the benefits your business requires.
Position of Improvado in our main categories:
Each business is different, and can call for a particular type of Marketing Automation Software solution that will be adjusted to their company size, type of clients and staff and even individual industry they deal with. It's not wise to count on getting an ideal app that is going to be suitable for every company no matter what their history is. It may be a good idea to read a few Improvado Marketing Automation Software reviews first and even then you should pay attention to what the service is supposed to do for your company and your workers. Do you require a simple and intuitive app with only essential functions? Will you actually use the advanced tools required by pros and large enterprises? Are there any particular features that are especially practical for the industry you operate in? If you ask yourself these questions it is going to be much easier to locate a solid service that will fit your budget.
How Much Does Improvado Cost?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Improvado pricing details?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Improvado offers enterprise pricing plans by quote. Contact the vendor for custom pricing information.
User Satisfaction
Positive Social Media Mentions
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Negative Social Media Mentions
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We know that when you make a decision to buy a Marketing Automation Software it’s vital not only to see how experts score it in their reviews, but also to discover whether the actual people and enterprises that use this software are indeed content with the service. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Improvado reviews across a wide array of social media sites. The information is then presented in an easy to understand format showing how many customers had positive and negative experience with Improvado. With that information available you will be prepared to make an informed buying choice that you won’t regret.
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Technical details
Devices Supported
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
- Russian
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Improvado?
Improvado integrates with over 200+ database, visualization, and advertising platforms including the following:
- Microsoft SQL Server
- MySQL
- PostgreSQL
- Amazon S3
- Tableau
- Looker
- Google Data Studio and Docs
- Excel Power Query
- Charito
- Power BI
- Qlink
- Facebooks Ads and Pages Manager
- Google Analytics and Ads
- Bing Ads
- Twitter Ads
- Snapchat
- YouTube
- Yahoo Gemini
- HubSpot
- Stripe
- MailChimp
- PipeDrive
- Shopify
- Marketo
- SalesForce
- Amazon Advertising
- Trip Advisor
- Zendesk
- Yandex
- Quora
- Magento
- eBay
- Oracle Eloqua
Please note that some integrations are available only by request.
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