Improvado Review
What is Improvado?
Improvado is a full-cycle marketing solution that helps companies achieve a holistic view of their marketing performance, optimize campaigns, and automate routine processes. With 200+ marketing connectors, Improvado can extract any data that may be necessary for marketing analysts. An advanced MCDM algorithm harmonizes data across different channels based on age, gender, devices, targeted audiences, and other custom metrics. With all data in a dedicated warehouse, your marketing analysts can precisely calculate ROI, ROMI, ROAS, track CPL, CPA, and more.
Marketers from ASUS, AdRoll, IllyCafe and other global brands entrust their data operations to Improvado to get analysis-ready insights and concentrate on growth.
Show MoreOverview of Improvado Benefits
Automated Marketing Dashboard
The AMD is a reporting platform that allows marketers to check campaign performance of all ad platforms using a single interface. It provides a handle on all campaigns and channels and helps marketers easily measure and benchmark metrics. Detailed stats help them make decisions based on real numbers so they don’t have to rely on guesswork.
Users can decide how they want to calculate conversions from ad platforms and the software does the rest and calculates performance automatically. Attribution models help track conversion paths and shows marketers the contribution of each campaign towards established KPIs and budget. Businesses can also white-label the client portal for a more consistent experience.
Marketing ETL
The marketing ETL platform allows marketers to automate their marketing data by connecting marketing APIs to a variety of visualization tools. This can be done within minutes without any help from developers. The platform can be integrated with over 100 platforms, including Google Analytics and Ads, Facebook Ads, Bing Ads, YouTube, and LinkedIn. Marketers can visualize data using the tools they prefer and use, including Tableau, Google Data Studio, Looker and Google Docs.
Custom API Connections
Custom APIs are targeted at businesses with special needs. It allows them to access all their marketing data using a single API. This saves them from having to integrate data using different API connectors and maintaining them to avoid any unwanted issues.
Show MoreOverview of Improvado Features
- Automated Marketing Dashboard
- Ad channels reporting
- Metrics comparison
- Detailed stats
- Data visualization
- Automatic performance metrics calculation
- Attribution models
- Conversion path tracking
- Cross channel attribution
- White label client portal
- Marketing ETL platform
- Marketing data automation
- Data visualization in other BI systems
- Data transformation and mapping
- Cross channel metrics comparison
- Custom rules
- Google Analytics data mapping with Ads data
- Custom API connectors
Awards & Quality Certificates
Improvado Position In Our Categories
Bearing in mind businesses have particular business wants, it is wise that they abstain from selecting an all-encompassing, “perfect” software. At any rate, it is almost impossible to try to pinpoint such a software solution even among widely used software systems. The correct thing to undertake would be to list the several vital aspects which need research including crucial features, pricing, technical skill ability of the employees, company size, etc. Then, you should do the product research comprehensively. Go over some of these Improvado reviews and look over the other software products in your shortlist in detail. Such well-rounded research ensure you take out unsuitable apps and select the one that meets all the features your business requires to be successful.
Position of Improvado in our main categories:
Every company has different needs and requires a software that can be customized for their size, kind of employees and clients, and the specific industry they are in. For these reasons, no system can provide perfect functionality off-the-shelf. When you look for a software app, first be sure what you want it for. Read some Improvado Marketing Automation Software reviews and ask yourself do you need basic functionality or do you need advanced features? Are there any industry-specific functionalities that you are looking for? Find the answers to these queries to assist your search. There are lots of aspects that you need to consider and these include your finances, specific business requirements, your company size, integration requirements etc. Take your time, try out a few free trials, and finally select the app that provides all that you require to enhance your company effectiveness and productivity.
How Much Does Improvado Cost?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Improvado pricing details?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Improvado offers enterprise pricing plans by quote. Contact the vendor for custom pricing information.
User Satisfaction
Positive Social Media Mentions
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Negative Social Media Mentions
0
We know that when you decide to get a Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to check if the real users and companies that bought it are actually satisfied with the product. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Improvado reviews across a wide range of social media sites. The data is then featured in a simple to digest format indicating how many clients had positive and negative experience with Improvado. With that information at hand you will be prepared to make an informed buying choice that you won’t regret.
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Technical details
Devices Supported
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
- Russian
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Improvado?
Improvado integrates with over 200+ database, visualization, and advertising platforms including the following:
- Microsoft SQL Server
- MySQL
- PostgreSQL
- Amazon S3
- Tableau
- Looker
- Google Data Studio and Docs
- Excel Power Query
- Charito
- Power BI
- Qlink
- Facebooks Ads and Pages Manager
- Google Analytics and Ads
- Bing Ads
- Twitter Ads
- Snapchat
- YouTube
- Yahoo Gemini
- HubSpot
- Stripe
- MailChimp
- PipeDrive
- Shopify
- Marketo
- SalesForce
- Amazon Advertising
- Trip Advisor
- Zendesk
- Yandex
- Quora
- Magento
- eBay
- Oracle Eloqua
Please note that some integrations are available only by request.
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