Improvado Review
What is Improvado?
Improvado is a full-cycle marketing solution that helps companies achieve a holistic view of their marketing performance, optimize campaigns, and automate routine processes. With 200+ marketing connectors, Improvado can extract any data that may be necessary for marketing analysts. An advanced MCDM algorithm harmonizes data across different channels based on age, gender, devices, targeted audiences, and other custom metrics. With all data in a dedicated warehouse, your marketing analysts can precisely calculate ROI, ROMI, ROAS, track CPL, CPA, and more.
Marketers from ASUS, AdRoll, IllyCafe and other global brands entrust their data operations to Improvado to get analysis-ready insights and concentrate on growth.
Show MoreOverview of Improvado Benefits
Automated Marketing Dashboard
The AMD is a reporting platform that allows marketers to check campaign performance of all ad platforms using a single interface. It provides a handle on all campaigns and channels and helps marketers easily measure and benchmark metrics. Detailed stats help them make decisions based on real numbers so they don’t have to rely on guesswork.
Users can decide how they want to calculate conversions from ad platforms and the software does the rest and calculates performance automatically. Attribution models help track conversion paths and shows marketers the contribution of each campaign towards established KPIs and budget. Businesses can also white-label the client portal for a more consistent experience.
Marketing ETL
The marketing ETL platform allows marketers to automate their marketing data by connecting marketing APIs to a variety of visualization tools. This can be done within minutes without any help from developers. The platform can be integrated with over 100 platforms, including Google Analytics and Ads, Facebook Ads, Bing Ads, YouTube, and LinkedIn. Marketers can visualize data using the tools they prefer and use, including Tableau, Google Data Studio, Looker and Google Docs.
Custom API Connections
Custom APIs are targeted at businesses with special needs. It allows them to access all their marketing data using a single API. This saves them from having to integrate data using different API connectors and maintaining them to avoid any unwanted issues.
Show MoreOverview of Improvado Features
- Automated Marketing Dashboard
- Ad channels reporting
- Metrics comparison
- Detailed stats
- Data visualization
- Automatic performance metrics calculation
- Attribution models
- Conversion path tracking
- Cross channel attribution
- White label client portal
- Marketing ETL platform
- Marketing data automation
- Data visualization in other BI systems
- Data transformation and mapping
- Cross channel metrics comparison
- Custom rules
- Google Analytics data mapping with Ads data
- Custom API connectors
Awards & Quality Certificates
Improvado Position In Our Categories
Since businesses have their own business-related demands, it is reasonable that they steer clear of choosing a one-size-fits-all, ideal business application. Having said that, it is difficult to try to chance on such application even among widely used software products. The practical step to undertake would be to make a list of the varied important functions that entail scrutiny like major features, costing, skill competence of staff, company size, etc. Next, you should follow through the product research systematically. Read some of these Improvado reviews and look over each of the software programs in your list in detail. Such comprehensive research can make sure you weed out poorly fit applications and select the system which delivers all the tools your company requires in sustaining growth.
Position of Improvado in our main categories:
Since each organization has particular business requirements, it is prudent for them to desist from seeking a one-size-fits-all faultless software application. Needless to say, it would be futile to try to find such an app even among widely used software solutions. The clever thing to do would be to list the various important elements that require consideration such as key features, budget, skill levels of staff members, company size etc. Then, you should do your research thoroughly. Read some Improvado Marketing Automation Software reviews and check out each of the other systems in your shortlist in detail. Such exhaustive research can make certain you reject ill-fitting systems and choose the app that offers all the aspects you require for business success.
How Much Does Improvado Cost?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Improvado pricing details?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Improvado offers enterprise pricing plans by quote. Contact the vendor for custom pricing information.
User Satisfaction
Positive Social Media Mentions
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Negative Social Media Mentions
0
We are aware that when you choose to get a Marketing Automation Software it’s crucial not only to learn how professionals rank it in their reviews, but also to find out if the actual clients and companies that bought these solutions are indeed content with the service. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Improvado reviews across a wide range of social media sites. The information is then presented in an easy to digest way revealing how many people had positive and negative experience with Improvado. With that information at hand you should be prepared to make an informed buying decision that you won’t regret.
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Technical details
Devices Supported
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
- Russian
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Improvado?
Improvado integrates with over 200+ database, visualization, and advertising platforms including the following:
- Microsoft SQL Server
- MySQL
- PostgreSQL
- Amazon S3
- Tableau
- Looker
- Google Data Studio and Docs
- Excel Power Query
- Charito
- Power BI
- Qlink
- Facebooks Ads and Pages Manager
- Google Analytics and Ads
- Bing Ads
- Twitter Ads
- Snapchat
- YouTube
- Yahoo Gemini
- HubSpot
- Stripe
- MailChimp
- PipeDrive
- Shopify
- Marketo
- SalesForce
- Amazon Advertising
- Trip Advisor
- Zendesk
- Yandex
- Quora
- Magento
- eBay
- Oracle Eloqua
Please note that some integrations are available only by request.
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