FirstHive Review
What is FirstHive?
FirstHive is a robust cross-channel B2C marketing solution that enables users to create Unique Customer Identities by gathering and aggregating data from across every marketing and sales channel. The software incorporates with all the customer touchpoints set by the brand to retrieve data and place them all in a single interface and create rich customer profiles which can be segmented into significant, smart cohorts.
FirstHive enables users to create and implement customer engagement campaigns across email, SMS, Voice, browser, website, mobile applications, and social channels like Facebook, LinkedIn, Twitter, and Instagram. Its advanced customer journey orchestration functionalities allow a marketer to leverage triggers activated by specific behaviors from a particular channel to start an action on another channel. All this while delivering total transparency through rich dashboards and analytics, and ability to drive the campaigns in real-time.
Show MoreOverview of FirstHive Benefits
There are four key areas where FirstHive brings tons of value to its customers. The first of which is . Data aggregation across channels and tools. The software allows brands to collect and group information from across numerous customer touch points, whether digital and offline based. It can identify and include breadcrumbs of customer transaction and interaction data from across email, SMS, Voice, Social including Facebook, LinkedIn, Twitter, Instagram, Point of Sale systems, CRMs, ERPs, QR codes, missed call campaigns, and various custom data sources.
The second area is the Creation of Customer Identities. With its proprietary patent-pending algorithms, FirstHive builds customer identities that are greatly unique based on the different data harvested from multiple channels and tools. This allows the marketer to acquire and use a Single view of the customer interaction and transactions, across channels.
FirstHive makes it easy for you to facilitate Orchestrate customer cross-channel journeys. With the software, marketers are able to set specific customer behaviors to function as a trigger for a communication through another channel. This greatly improves communication, turning each interaction into a smarter and more relevant to both parties and that drives ROI for the brands.
FirstHive comes with a Recommendations and Prediction engine that helps in creating intelligent cohorts. By leveraging its Machine Learning algorithms, FirstHive makes campaign recommendations to drive ROI for brands.
Show MoreOverview of FirstHive Features
- Cross-channel Orchestration And Automation
- Patent pending Uniquification logic
- Customer Journey Builder
- Real-time Behavioral segmentation
- Real-time Analytics and Dashboard
What Problems Will FirstHive Solve?
1. Driving Operational Efficiency
FirstHive enables a brand to pull in data from various sources/ channels and tools. It enables a brand to use a single platform for running and optimizing their email, SMS, Voice, Web push, website and mobile app push campaigns, and even manage their social media presence across Facebook, LinkedIn, Twitter, and Instagram. Brands no longer need to pay for 6 – 8 tools to manage the entire gamut of their marketing.
2. Single View of Customer
FirstHive is among the only platforms globally capable of providing a 360-degree view of the customers’ transactions and interactions with a brand, across digital and offline channels, to the marketer. Once the brand has this first-party customer data aggregated in a single interface, they can use it for a variety of use cases including driving/ running a loyalty program, running a sampling program, or creating a communication calendar to send relevant content to customers, on the channel of their choice.
3. Cross Channel Marketing Automation
FirstHive enables the creation of powerful cross-channel marketing campaigns for a brand. This ensures a marketer is able to use the customer behavior on a particular channel as a trigger to initiate a communication across another channel. So a customer who does not convert to a series of email campaigns can be sent a text message or a voice call to drive action. Special landing pages can be created for social campaigns run to get actionable insights from a customer and to enable mapping of data across channels.
FirstHive Position In Our Categories
Knowing that businesses have unique business needs, it is prudent that they steer clear of seeking a one-size-fits-all, ideal software. Just the same, it would be almost impossible to discover such application even among widely used software solutions. The better step to do can be to make a list of the different vital factors that require investigation like major features, price terms, technical skill aptitude of the employees, business size, etc. The second step is, you should double down on your product research exhaustively. Have a look at some FirstHive evaluations and explore each of the software solutions in your list more closely. Such well-rounded product investigation makes sure you take out ill-fitting apps and select the one which offers all the features your company requires to be successful.
Position of FirstHive in our main categories:
TOP
500
FirstHive is one of the top 500 Marketing Software products
Each enterprise has different needs and needs a software that can be customized for their size, kind of workers and customers, and the specific industry they are in. For these reasons, no system can offer perfect functionality off-the-shelf. When you look for a software product, first be sure what you require it for. Read some FirstHive Marketing Automation Software reviews and ask yourself do you desire basic functionality or do you need advanced functionality? Are there any industry-specific features that you are looking for? Get the answers to these questions to aid your search. There are lots of aspects that you need to reflect on and these include your finances, specific business needs, your company size, integration requirements etc. Take your time, check out a few free trials, and finally choose the system that presents all that you want to improve your company effectiveness and productivity.
How Much Does FirstHive Cost?
FirstHive Pricing Plans:
Free Trial
Standard
$59/month
Professional
$599/month
Expert
By quote
What are FirstHive pricing details?
FirstHive Pricing Plans:
Free Trial
Standard
$59/month
Professional
$599/month
Expert
By quote
FirstHive offers three enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:
Standard – $59/month or $49/month (annual billing)
- 5 users and up to 100,000 subscribers
- Email Marketing
- SMS Marketing
- Social Media Management (10 channels)
- Standard Dashboard
- 3rd party integrations
- Email & Chat Support
Professional – $599/month or $499/month (annual billing)
- All Standard features
- 10 users and unlimited subscribers
- Marketing Automation
- Flow Builder
- Lead Funnel & Lead Scoring
- Personal account manager
Expert – By quote
- All Professional features
- Unlimited Users and Subscribers
- White Labeling
- Loyalty module
- PPC/SEO tracking
- Phone Support
User Satisfaction
Positive Social Media Mentions
15
Negative Social Media Mentions
0
We know that when you decide to purchase a Marketing Automation Software it’s important not only to find out how professionals rank it in their reviews, but also to find out if the actual users and enterprises that purchased it are actually content with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and FirstHive reviews across a wide array of social media sites. The information is then displayed in an easy to digest form revealing how many users had positive and negative experience with FirstHive. With that information at hand you should be prepared to make an informed purchasing decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Monthly payment
- Annual Subscription
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for FirstHive?
FirstHive integrates with the following business systems and applications:
- Google+
- Klout
- Zoho CRM
- Salesforce
- Hubspot
- Shopify
- Magento
- Mandrill
- Sendgrid
- Gupshup
- Twilio
- Plivo
- Guphup
- RouteSMS
- ValueFirst
- Ozonetel
- Knowlarity
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