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FirstHive Review

FirstHive
Our score: 8.0 User satisfaction: 100%

What is FirstHive?

FirstHive is a robust cross-channel B2C marketing solution that enables users to create Unique Customer Identities by gathering and aggregating data from across every marketing and sales channel. The software incorporates with all the customer touchpoints set by the brand to retrieve data and place them all in a single interface and create rich customer profiles which can be segmented into significant, smart cohorts.

FirstHive enables users to create and implement customer engagement campaigns across email, SMS, Voice, browser, website, mobile applications, and social channels like Facebook, LinkedIn, Twitter, and Instagram. Its advanced customer journey orchestration functionalities allow a marketer to leverage triggers activated by specific behaviors from a particular channel to start an action on another channel. All this while delivering total transparency through rich dashboards and analytics, and ability to drive the campaigns in real-time.

Overview of FirstHive Benefits

There are four key areas where FirstHive brings tons of value to its customers. The first of which is . Data aggregation across channels and tools. The software allows brands to collect and group information from across numerous customer touch points, whether digital and offline based. It can identify and include breadcrumbs of customer transaction and interaction data from across email, SMS, Voice, Social including Facebook, LinkedIn, Twitter, Instagram, Point of Sale systems, CRMs, ERPs, QR codes, missed call campaigns, and various custom data sources.

The second area is the Creation of Customer Identities. With its proprietary patent-pending algorithms, FirstHive builds customer identities that are greatly unique based on the different data harvested from multiple channels and tools. This allows the marketer to acquire and use a Single view of the customer interaction and transactions, across channels.

FirstHive makes it easy for you to facilitate Orchestrate customer cross-channel journeys. With the software, marketers are able to set specific customer behaviors to function as a trigger for a communication through another channel. This greatly improves communication, turning each interaction into a smarter and more relevant to both parties and that drives ROI for the brands.

FirstHive comes with a Recommendations and Prediction engine that helps in creating intelligent cohorts. By leveraging its Machine Learning algorithms, FirstHive makes campaign recommendations to drive ROI for brands.

Overview of FirstHive Features

  • Cross-channel Orchestration And Automation
  • Patent pending Uniquification logic
  • Customer Journey Builder
  • Real-time Behavioral segmentation
  • Real-time Analytics and Dashboard

What Problems Will FirstHive Solve?

1. Driving Operational Efficiency

FirstHive enables a brand to pull in data from various sources/ channels and tools. It enables a brand to use a single platform for running and optimizing their email, SMS, Voice, Web push, website and mobile app push campaigns, and even manage their social media presence across Facebook, LinkedIn, Twitter, and Instagram. Brands no longer need to pay for 6 – 8 tools to manage the entire gamut of their marketing.

2. Single View of Customer

FirstHive is among the only platforms globally capable of providing a 360-degree view of the customers’ transactions and interactions with a brand, across digital and offline channels, to the marketer. Once the brand has this first-party customer data aggregated in a single interface, they can use it for a variety of use cases including driving/ running a loyalty program, running a sampling program, or creating a communication calendar to send relevant content to customers, on the channel of their choice.

3. Cross Channel Marketing Automation

FirstHive enables the creation of powerful cross-channel marketing campaigns for a brand. This ensures a marketer is able to use the customer behavior on a particular channel as a trigger to initiate a communication across another channel. So a customer who does not convert to a series of email campaigns can be sent a text message or a voice call to drive action. Special landing pages can be created for social campaigns run to get actionable insights from a customer and to enable mapping of data across channels.

Awards & Quality Certificates

An award given to products that have recently entered the market but are already becoming very popular
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

FirstHive Position In Our Categories

Knowing that companies have specific business wants, it is logical that they avoid subscribing to a one-size-fits-all, “perfect” business application. Still, it would be almost impossible to stumble on such a software solution even among popular software solutions.
The right thing to do should be to narrow down the various key factors that merit scrutiny such as important features, price terms, skill ability of the users, business size, etc. Then, you must do the research fully. Browse through some FirstHive review articles and explore each of the software solutions in your shortlist more closely. Such all-encompassing product investigation guarantee you circumvent ill-fitting applications and choose the one that has all the function your company requires in growing the business.

Position of FirstHive in our main categories:

TOP 500

FirstHive is one of the top 500 Marketing Software products

FirstHive is also listed in the following subcategories:

It is important to realize that almost no software in the Marketing Automation Software category is going to be a perfect solution that can meet all the requirements of all business types, sizes and industries. It may be a good idea to read a few FirstHive Marketing Automation Software reviews first as some solutions might excel only in a really small group of applications or be created with a very specific industry in mind. Others may work with an intention of being simple and intuitive and therefore lack complicated features welcomed by more experienced users. There are also apps that cater to a large group of customers and give you a powerful feature set, however this frequently comes at a more expensive price of such a software. Ensure you're aware of your requirements so that you choose a software that offers exactly the features you look for.

How Much Does FirstHive Cost?

FirstHive Pricing Plans:

Free Trial

Standard

$59/month

Professional

$599/month

Expert

By quote

FirstHive offers three enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Standard – $59/month or $49/month (annual billing)

  • 5 users and up to 100,000 subscribers
  • Email Marketing
  • SMS Marketing
  • Social Media Management (10 channels)
  • Standard Dashboard
  • 3rd party integrations
  • Email & Chat Support

Professional – $599/month or $499/month (annual billing)

  • All Standard features
  • 10 users and unlimited subscribers
  • Marketing Automation
  • Flow Builder
  • Lead Funnel & Lead Scoring
  • Personal account manager

Expert – By quote

  • All Professional features
  • Unlimited Users and Subscribers
  • White Labeling
  • Loyalty module
  • PPC/SEO tracking
  • Phone Support

User Satisfaction

Positive Social Media Mentions 15
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and FirstHive reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with FirstHive. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are FirstHive pricing details?

FirstHive Pricing Plans:

Free Trial

Standard

$59/month

Professional

$599/month

Expert

By quote

FirstHive offers three enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Standard – $59/month or $49/month (annual billing)

  • 5 users and up to 100,000 subscribers
  • Email Marketing
  • SMS Marketing
  • Social Media Management (10 channels)
  • Standard Dashboard
  • 3rd party integrations
  • Email & Chat Support

Professional – $599/month or $499/month (annual billing)

  • All Standard features
  • 10 users and unlimited subscribers
  • Marketing Automation
  • Flow Builder
  • Lead Funnel & Lead Scoring
  • Personal account manager

Expert – By quote

  • All Professional features
  • Unlimited Users and Subscribers
  • White Labeling
  • Loyalty module
  • PPC/SEO tracking
  • Phone Support

What integrations are available for FirstHive?

FirstHive integrates with the following business systems and applications:

  • Facebook
  • LinkedIn
  • Google+
  • Instagram
  • Twitter
  • Klout
  • Zoho CRM
  • Salesforce
  • Hubspot
  • Shopify
  • Magento
  • Mandrill
  • Sendgrid
  • Gupshup
  • Twilio
  • Plivo
  • Guphup
  • RouteSMS
  • ValueFirst
  • Ozonetel
  • Knowlarity
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Reviewed By Jenny Chang
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