Iterable Review

PROS: I can't get enough of the amazing things that Iterable has done. It's a robust tool capable of delivering results. It revolutionized our e-mail marketing efforts. It enables the creation of sophisticated e-mail list segmentation as well as trigger e-mails and development of e-mail campaign development. Their customer support has been astounding a big help.

CONS: There are some things that the company needs to work on so they can enhance further their functionality. There are certain things to look forward to that needs to be carried out: cloning workflow and capturing results of e-mail campaigns. I can understand how they're just starting with things as a startup. But the company is including new capabilities with each passing day. So expect things to get better in the future.

PROS: It's very simple to use from the get-go. Creating blast campaigns/templates are easy to do. It's easy to see the performance of your e-mails. The team from Iterable is constantly finding ways in enhancing products. Customer support take their time to resolve any of your issues.

CONS: It requires further API support. It'd be nice to have comprehensive data for revenue reporting. Segmentation of lists can be complex and messy.It'd be preferable to have get notifications to happen more often whenever changes are deployed.This would keep people informed ahead of time.

PROS: The biggest selling point of all is the product itself. Its e-mail integration and push gave us a single medium to message users. Its players offer e-mail and push. Iterable has a well-rounded and developed e-mail service. It offers an ideal blueprint for advancements in the future.

CONS: It main data key is the e-mail address of the user instead of a user ID or anything else that a customer can determine. It pushed our developers to come up with some hackable solutions.

PROS: Iterable did a really good job in bringing our automation and e-mail marketing campaigns to the next level. Making use of Workflows enabled us to have an actual relationship with people in our lists. We were able to do that without tiring them out from endless inquiries or questions that doesn't capture their interest.

CONS: The biggest problem we faced was the process of import. Our company resorted to making a plug-in import as well as a profile editor to make sure data wasn't handled improperly during the import and editing process. It'd be a big help to have an easier approach in updating profiles.

PROS: Their system and team are really flexible in so many ways. Support is unlike anything we've ever seen. That's a game changer to get people on call at any time of the day. What's more, those same people are experts and does an incredible job accomplishing things. It does an excellet job in prioritizing automation in e-mail marketing.

CONS: Change can be a good thing from time to time. But it can also be a bad thing. I feel, for the most part, that changes occuring with Iterable are a good thing. But there have been instances where their UI would abruptly change without any notifcations ahead of time. This tends to throw people off.

PROS: Its workflow tool lets us manipulate complex rules that would've been difficult to do. If it wasn't for Iterable, it would taken months to accomplish the required engineering work involved with another ESP. It's data export is simple to use in creating customize dashboards that updates us on the progress of our campaigns. Handlebars has little learning curve and can easily be done.

CONS: Certain basic features weren't found as the product is still in the middle of development. Some tasks weren't intuitive. This led to small bugs within our system. For instance, we had to make template edits in the campaign instead of directly editing from the template itself.

PROS: I love their customer support. Response times were really quickly. I favor their platform. It has enough simple APIs for me to create whenever I feel like it.

CONS: Building new e-mail within workflows. It makes a lot more sense to choose a current template/e-mail within the triggered tab. At the last page prior to hitting the "send" button on a blast, our estimated size of the audience was way off the mark. No geographic code segmenting tools were available. Creating an int data column requires going through an API CSV upload causes numbers to string.