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Loomly Review

Loomly
Our score: 8.7 User satisfaction: 100%

What is Loomly?

Loomly is a straightforward social media calendar tool that helps social media managers compose posts and schedule them. The application is for freelancers, agencies, and brands that want to have a smoother internal workflow for crafting and posting social media updates.

With Loomly, users have access to tools that let them optimize their posts. These give them the means to reach a wider spectrum of audience and allow them to analyze how their statuses, tweets, and posts are performing.

Moreover, Loomly makes certain that team leaders are always aware of their members’ activities. The solution takes note of modifications and other updates and alerts the manager through email and push notifications. This way, they can immediately respond in case an issue arises.

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Overview of Loomly Benefits

Organized Social Media

Social media teams and professionals mostly rely on spreadsheet applications to organize their social media calendar. This can result in lost information or confusing notes that lead to a shambolic post scheduling. With Loomly, users can get rid of spreadsheets and seamlessly organize their posting schedules on a single dashboard. The application makes the necessary tools easy to reach for a smoother social media workflow.

Live Post Optimization

Is the post a social media manager crafting appropriate for the target audiences? This question and similar others can be answered by Loomly in real-time. The social media solution has a live post analysis feature that determines the effectivity of a post or status being created and makes comments and suggestions that enable users to optimize what they are writing for maximum impact.

Multi-Platform Preview

What displays beautifully on one window may show haphazardly on another. That is why Loomly affords users the ability to preview their posts and see how they look like on different social media platforms. This allows them to make sure that their updates are readable to audiences on every channel.

Smooth Workflow

Loomly lets users submit their post proposal to their superiors and clients and keep track of the approvals. This makes certain that workflow is maintained smoothly and provides evidence of approvals in case disputes regarding updates arise.

Seamless Scheduling

Most social media platforms do not support post scheduling. For many social media managers, this means manually crafting updates and publishing them at the most optimum times. But this is inefficient. Loomly realizes that and so the application includes a post scheduling feature that lets users craft their posts ahead of publishing time. The solution also supports connection with Buffer for post scheduling management. In the near future, users will also be able to push their scheduled updates to Hootsuite and Oktopost.

Success Measurement

Loomly’s functionality does not end with crafting and scheduling social media updates. The application also lets users know how well those posts are doing. The solution is equipped with an analytics system that displays topics and content types that piqued the interest of the audience. This information can then be used to optimize future posts.

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Overview of Loomly Features

  • Social Media Calendar Management
  • Live Post Analysis
  • Post Preview
  • Approval Workflow & History
  • Post Scheduling
  • Post Analytics
  • Email & Push Notifications

Loomly Position In Our Categories

Knowing that companies have distinct business-related needs, it is only wise that they steer clear of seeking a one-size-fits-all, “perfect” software. However, it is futile to try to come across such application even among well-known software solutions. The reasonable thing to undertake can be to list the numerous vital aspects that necessitate careful thought including essential features, price plans, skill levels of staff, company size, etc. After which, you must follow through your product research systematically. Read these Loomly analyses and explore each of the software products in your shortlist more closely. Such well-rounded product investigation guarantees you weed out ill-fitting software products and subscribe to the system that meets all the features your company requires to be successful.

Position of Loomly in our main categories:

TOP 50

Loomly is one of the top 50 Social Media Management Tools products

If you are considering Loomly it could also be beneficial to check out other subcategories of Social Media Management Tools collected in our database of SaaS software reviews.

It's crucial to realize that hardly any service in the Social Media Management Tools category will be an ideal solution that can meet all the needs of various business types, sizes and industries. It may be a good idea to read a few Loomly Social Media Management Tools reviews first as some solutions might excel exclusively in a very narrow set of applications or be prepared with a very specific industry in mind. Others might work with an intention of being easy and intuitive and consequently lack advanced elements needed by more experienced users. There are also services that support a wide group of users and offer a powerful feature toolbox, however this in most cases comes at a higher cost of such a solution. Ensure you're aware of your requirements so that you buy a software that offers all the elements you look for.

How Much Does Loomly Cost?

Loomly Pricing Plans:

Free Trial

Base

$34/month

Standard

$76/month

Advanced

$159/month

Premium

$332/month

Enterprise

Contact vendor

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What are Loomly pricing details?

Loomly Pricing Plans:

Free Trial

Base

$34/month

Standard

$76/month

Advanced

$159/month

Premium

$332/month

Enterprise

Contact vendor

Loomly offers 4 plan tiers and enterprise pricing:

Base – $34/month ($25/month when billed annually)

  • 2 users
  • 10 social accounts
  • $500 ad budget cap
  • Unlimited content
  • Core features
  • FAQ, chat, and email support
  • Credit card payment method

Standard – $76/month ($57/month when billed annually)

  • 6 users
  • 20 social accounts
  • $1,000 ad budget cap
  • All features of Base plan
  • Advanced analytics
  • Content export

Advanced – $159/month ($119/month when billed annually)

  • 16 users
  • 35 social accounts
  • $2,000 ad budget cap
  • All features of Standard plan
  • IM integration
  • Custom roles

Premium – $332/month ($249/month when billed annually)

  • 26 users
  • 50 social accounts
  • $5,000 ad budget cap
  • All features of Advanced plan
  • Custom branding

Enterprise – by quote

  • Over 27 users
  • Over 51 social accounts
  • $10,000 ad budget cap
  • All features of Premium plan
  • Dedicated account manager
  • Wire transfer payment method

User Satisfaction

Positive Social Media Mentions 19
Negative Social Media Mentions 0

We know that when you decide to get a Social Media Management Tools it’s important not only to see how professionals score it in their reviews, but also to find out whether the actual people and companies that bought it are genuinely content with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Loomly reviews across a broad range of social media sites. The data is then featured in an easy to understand form indicating how many users had positive and negative experience with Loomly. With that information at your disposal you will be prepared to make an informed purchasing choice that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Loomly?

At the moment, Loomly only supports integration with Buffer. Integrations with Hootsuite and Oktopost are being worked on.

Loomly User Reviews

Loomly average rating:

Average score
4.6/5 (18 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

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The most favorable review

Branson

PROS: Loomly has the best features for managing schedules and approval workflow. With it, we are able to produce high-quality marketing content.

CONS: Compared with similar software, Loomly has fewer features and integrations. However, I believe this can also be advantageous somehow.

Reviewed 4 years ago

Read full review >

The least favorable review

Wilma

PROS: Loomly is very helpful for making quality posts with minimal time and effort. I use it for managing several social accounts. It serves my scheduling needs well and has an Insight integration.

CONS: The software doesn't offer options for importing several contents at once. It also requires another software for posting on Instagram.

Reviewed 5 years ago

Read full review >

More reviews from 18 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Ideal for social media management

Read full review >
Celestine
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 02.12.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Loomly works well for us because it is user-friendly and equipped with great features for managing schedules. We use it to automate posts for our accounts and monitor the progress of our digital marketing efforts. We are satisfied with the software and are glad we decided to start using it.

CONS: Nothing. We really appreciate how Loomly provides a way for us to work around certain API limitations.

What do you think about this review?

Great Poor

Awesome features

Read full review >
Branson
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.10.2021 Company Size: More than 100 Employees Industry: Education

PROS: Loomly has the best features for managing schedules and approval workflow. With it, we are able to produce high-quality marketing content.

CONS: Compared with similar software, Loomly has fewer features and integrations. However, I believe this can also be advantageous somehow.

What do you think about this review?

Great Poor
Show More User Reviews (18)

Excellent software

Read full review >
Neva
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 07.10.2021 Company Size: More than 100 Employees Industry: N/A

PROS: Loomly is an effective solution for marketing schedule management. It has a friendly interface and a great mobile version. Best of all, it is available for a much lower price range than similar software.

CONS: We appreciate Loomly as it is but would like it even better if it would have a multi-calendar feature.

What do you think about this review?

Great Poor

Good platform for managing post schedules

Read full review >
Carol
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 19.09.2021 Company Size: 11-50 Employees Industry: Higher Education

PROS: We love Loomly's calendar feature. It gives us a good visibility on what posts will come out on the what dates and also makes it easier for us to change schedules when necessary.

CONS: It would be easier for us to use this for IG if we could post directly from it. It would also be nice if we could release multiple posts at once. We look forward to having these updates on Loomly.

What do you think about this review?

Great Poor

Perfect for nonprofits

Read full review >
Clarissa
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2021 Company Size: 11-50 Employees Industry: N/A

PROS: We handle multiple social media accounts and this platform makes it easier to attend to each them. Existing content can be easily copied, edited, and used in another platform.

CONS: Everything about Loomly is working well for us so far. They offer discounts to organizations in the non-profit sector and we are thankful that we are benefiting from this.

What do you think about this review?

Great Poor

We benefit highly from using Loomly

Read full review >
Idella
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.08.2021 Company Size: 11-50 Employees Industry: N/A

PROS: This platform makes our planning and approval processes easier. It enables us to easily submit our work and gives us options to limit accessibility to a particular audience. We love its hashtag collection and tagging features.

CONS: The chat feature is not useful and the platform would be better without it. Our visuals don't appear as well as we'd like on the calendar feature. We hope this would be fixed so we don't need to view the actual post every time we need it. We also hope there would be additional features to make mass scheduling easier.

What do you think about this review?

Great Poor

We are extremely satisfied with Loomly

Read full review >
Bethany
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 21.05.2021 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: Loomly has a friendly interface which allows for easy access to all the features we need for managing different accounts. With this software, it is easy to customize content, copy and edit previous posts, create a marketing calendar, use analytics features, and export social media metrics. Overall, it has made our tasks more manageable.

CONS: We have found nothing to dislike and are extremely satisfied with Loomly so far. Its performance is top-notch.

What do you think about this review?

Great Poor

The best marketing software on the market

Read full review >
Nyah
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.05.2021 Company Size: 11-50 Employees Industry: N/A

PROS: We have had experiences with using several other similar software and this one is the best so far. We love its mobile version.

CONS: I wish the Calendar feature could be used without it automatically prompting users to create a post. I also wish I could easily switch between the multiple Loomly accounts I handle.

What do you think about this review?

Great Poor

Simple and powerful tool

Read full review >
Antonette
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.05.2021 Company Size: More than 100 Employees Industry: N/A

PROS: We were using a different software before and can say that Loomly is so much better. It is cost-friendly and very easy to use. It enables us to post on several social media accounts and gives us guides on editing posts to match platform specifications better. It is equipped with awesome features for scheduling, tagging, and analytics. It also has a Zapier integration which works very well for posting on IG.

CONS: We'd appreciate if Twitter impressions would be accessible through this software. It also would be better if we could get data on how they come up with analytics reports. However, we understand that only the social media platforms that we use can provide us with this data and not Loomly.

What do you think about this review?

Great Poor

Top-notch software choice for brand consistency

Read full review >
Arlo
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.04.2021 Company Size: More than 100 Employees Industry: Electrical/Electronic Manufacturing

PROS: Loomly helps us achieve the brand consistency we desire for our business. Its calendar feature is also very useful for us. We especially like that it allows us to simply copy and paste content.

CONS: We have some ideas on how the software can be improved and we are glad that their support team are always ready to listen.

What do you think about this review?

Great Poor

Loomly makes my job a lot easier

Read full review >
Wilma
3/5

Overall impression

2/5

Customer Support

2/5

Value for Money

3/5

Ease of Use

Published on: 19.01.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Loomly is very helpful for making quality posts with minimal time and effort. I use it for managing several social accounts. It serves my scheduling needs well and has an Insight integration.

CONS: The software doesn't offer options for importing several contents at once. It also requires another software for posting on Instagram.

What do you think about this review?

Great Poor

Comprehensive tool for content management

Read full review >
Santiago
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 03.01.2021 Company Size: 11-50 Employees Industry: N/A

PROS: I love how we can provide feedback on each other's work in the team using Loomly. It helps us come up with better materials for our customers. I also love that it gives us easy access to the content we created and allows us to view it in different ways.

CONS: It would be great if we could publish directly to Instagram in the future versions. Another thing that would be very helpful for us is an exporting feature for its calendar. This would help us present our plans to our customers without needing to connect with them on Loomly.

What do you think about this review?

Great Poor

Very satisfied with Loomly

Read full review >
Cornell
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 26.09.2020 Company Size: 11-50 Employees Industry: Media Production

PROS: This user-friendly software helps us manage schedules for our social media posts. It is very useful for us since we handle multiple accounts and need to post several times a day. It boosts our efficiency and makes our job a lot easier.

CONS: We are satisfied with Loomly and have found nothing to dislike about it so far. We love that it has many great features and it works seamlessly with most social media platforms.

What do you think about this review?

Great Poor

The only marketing software we trust

Read full review >
Dorcas
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 18.09.2020 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Loomly is an efficient and reliable solution for creating content and social media calendars. We use it for tracking our progress, especially during the approval process.

CONS: It would make more sense for us if the various accounts that we handle counted as one.

What do you think about this review?

Great Poor

Efficient and user-friendly software

Read full review >
Lucio
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 18.09.2020 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Loomly easily navigable, even for people who are new to using it. It also comes with a great support team who are quick to respond to our queries.

CONS: We hope future versions would allow to post directly to IG.

What do you think about this review?

Great Poor

Great experience with Loomly so far

Read full review >
Kevon
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 12.09.2020 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: We love that Loomly provides us with information about certain topics and makes it easier for us to create content. We also love its calendar and hashtag collection features.

CONS: This platform would be able to match our needs better if it would have an Instagram integration. We have found a way for Loomly to work for us while we wait for the release of this feature.

What do you think about this review?

Great Poor

We love Loomly

Read full review >
Logan
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 30.08.2020 Company Size: More than 100 Employees Industry: Photography

PROS: Loomly is a great software for creating and publishing content online. It enables you to post into different accounts without having to access them separately. It also has features which are useful for collaborative work.

CONS: Loomly doesn't allow for posting on IG directly. Moreover, its base plan comes at a price that is higher than ideal for us and it doesn't include access to the software's analytics features.

What do you think about this review?

Great Poor

All-in-one marketing solution

Read full review >
Forrest
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.08.2020 Company Size: More than 100 Employees Industry: Information Services

PROS: This is a great solution for creating effective marketing content. It gives users suggestions for improvement and data for strategic scheduling of posts. It also allows users to preview their page posts.

CONS: We hope they would make the software's advanced analytics feature available for all their subscription plans.

What do you think about this review?

Great Poor
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Ideal for social media management

Read full review >
Celestine
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 02.12.2021 Company Size: 11-50 Employees Industry: N/A

Awesome features

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Branson
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.10.2021 Company Size: More than 100 Employees Industry: Education

Excellent software

Read full review >
Neva
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 07.10.2021 Company Size: More than 100 Employees Industry: N/A

Good platform for managing post schedules

Read full review >
Carol
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 19.09.2021 Company Size: 11-50 Employees Industry: Higher Education

Perfect for nonprofits

Read full review >
Clarissa
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2021 Company Size: 11-50 Employees Industry: N/A
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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