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Lotame Data Management Review

Lotame Data Management
Our score: 8.6 User satisfaction: 100%

What is Lotame Data Management?

Lotame Data Management Platform is a data collection application that adds more value to agencies, marketers, and publishers. This standalone software from the Lotame Suite enables users to gather first party information from any source, ranging from emails, mobile apps, social websites, blogs, CRMs, campaign data, and more.

With such tons of data readily available, you can create a holistic picture of your consumers and prospective clients. This allows you to better understand them, create segments, concentrate on certain demographics, and more so you can deliver the most relevant and significant products, services, and content at the most opportune time.

Overview of Lotame Data Management Benefits

Lotame Data Management Platform is an ideal solution to not only gather and unify audience data from a plethora of sources, which can range to blogs, websites, applications, even offline sources, it also organizes them in ways that will help you get a good gist of what drives your customers’ behaviors, what fuels their tendencies, and how you can utilize such insights to help drive your business. The software also shares your data to other platforms, including DSPs, SSPs, and ad exchanges for better and more effective targeted advertising, content customization, and beyond.

With Lotame Data Management Platform, you can segment your audience and identify consumers who are most likely to engage, convert, and improve your ROI. That means you don’t have to waste time and resources channeling your campaigns on demographics that do not add value to your business. Your campaigns become more targeted and specific thus improving the success of your efforts and more realized opportunities to grow your business.

Aside from driving engagement and understanding your customers better, Lotame Data Management Platform lets you apply frequency capping across screens to help you save ad costs, ensuring that you don’t waste your ad spend on unengaged consumers while increasing the efficiency of your marketing budget.

Overview of Lotame Data Management Features

  • First-Party Data Collection and Organization
  • Second and Third-Party Data
  • Reach Consumers Across Devices
  • Audience insights and analytics
  • Audience Profile Reports
  • Audience Optimizer

What Problems Will Lotame Data Management Solve?

  1. I want to send digital ads to a specific group of people interested in my product or service. How can I reach the people who have already been looking at my products online?

Lotame’s DMP allows you to target your messaging to specific groups, so you reduce ad waste and increase the efficiency of your marketing budget. You can build an audience in the DMP of users who have visited a particular section of your website, or who have previously interacted with specific advertising or content, and then target a new set of messages to those individuals.

  1. I want to increase engagement with my digital advertising.

Lotame offers two methods to optimize the performance of your digital campaigns. The first, Lotame Insights, offers advanced analytics into the behaviors that affect performance of your campaigns. For example, if you are targeting your ads to a group of Moms who like Soccer in the US, and Insights shows you that the people actually clicking on the ads are not really interested in soccer but baseball, you can use that information to remove the “soccer” part of your targeting parameters and sub in “baseball” instead. Or, if Insights tells you that this target group also indexes high for “shops at Walmart”, you can add in that targeting parameter to your campaign to more efficiently reach the consumers interested in your product offering. By adjusting your targeting metrics, you can positively influence engagement with your ads. Audience Optimizer is an advanced version of this optimization tool, and is based on machine learning. You identify the audience and the KPI, and Audience Optimizer automatically adjusts the audience to meet your KPI.

  1. I want to make more money. How can I do that with a DMP?

Media companies or web publishers looking to increase their revenue use Lotame’s DMP to increase the value of their content to attract more advertisers. By deploying Lotame’s DMP across their properties, they can learn more about their site visitors, and increase the price of their advertising space. They can also use audience insights to personalize their web content, making it too relevant to ignore, which decreases bounce rates and increases time on site, again increased advertising opportunities. For a more direct monetization strategy, publishers can join Lotame’s Data Exchange, a global network of premium web publishers who contribute their data sets for sale.

Awards & Quality Certificates

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This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Lotame Data Management Position In Our Categories

Since businesses have their own business-related needs, it is sensible they avoid purchasing a one-size-fits-all, “perfect” software system. At any rate, it would be hard to try to discover such application even among sought-after software solutions.
The right thing to do can be to jot down the various important aspects which require scrutiny like important features, price terms, technical skill aptitude of staff members, organizational size, etc. The second step is, you must do the product research exhaustively. Read some of these Lotame Data Management evaluations and explore the other software solutions in your list in detail. Such well-rounded product research makes sure you stay away from mismatched applications and buy the one which meets all the function you require business requires.

Position of Lotame Data Management in our main categories:

TOP 100

Lotame Data Management is one of the top 100 Business Intelligence Software products

If you are interested in Lotame Data Management it could also be sensible to examine other subcategories of Business Intelligence Software collected in our base of B2B software reviews.

It is essential to realize that almost no app in the Business Intelligence Software category will be a perfect solution that can fulfill all the requirements of all company types, sizes and industries. It may be a good idea to read a few Lotame Data Management Business Intelligence Software reviews first as certain solutions may perform well exclusively in a very narrow set of applications or be prepared with a very specific type of industry in mind. Others may work with an idea of being simple and intuitive and therefore lack advanced functions desired by more experienced users. There are also solutions that cater to a large group of customers and offer a powerful feature set, however this usually comes at a higher cost of such a software. Ensure you're aware of your requirements so that you choose a service that provides all the elements you search for.

How Much Does Lotame Data Management Cost?

Lotame Data Management Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Lotame for enterprise pricing information and other product details. You can also submit a request for a demo to see if the software is a perfect fit for your system.

User Satisfaction

Positive Social Media Mentions 7
Negative Social Media Mentions 0

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Lotame Data Management reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Lotame Data Management. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Lotame Data Management pricing details?

Lotame Data Management Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Lotame for enterprise pricing information and other product details. You can also submit a request for a demo to see if the software is a perfect fit for your system.

What integrations are available for Lotame Data Management?

Lotame Data Management Platform is media and platform-agnostic so it can integrate with all major MarTech platforms, and are flexible with integrating with new technologies on behalf of their clients.

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Reviewed By Jenny Chang
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