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Salesforce Data Studio Review

Salesforce Data Studio
Our score: 8.8 User satisfaction: N/A

What is Salesforce Data Studio?

Salesforce Data Studio is a self-service data sharing solution for publishers and B2C marketers. On this platform, consumer data owners and purchasers can connect directly and create new marketing avenues for audience activation, discovery, and sharing.

Salesforce Data Studio does not have the drawbacks of legacy data marketplaces and exchanges. With this product, data owners fully control the data and not resellers or brokers. Therefore, sellers and buyers can transact confidently in a secure and transparent atmosphere. Data governance tools provide a granular method to control data access. You can easily determine what attributes are shared, with whom, for what purpose, and the duration of sharing.

Apart from sellers, Salesforce Data Studio benefits marketers too as it allows them to search for specific customer profiles and audiences that may not be present in their existing data pool. You just need to plug in the types of user info you wish to buy and the software generates insights on the available data groups.

Overview of Salesforce Data Studio Benefits

Deeper Customer Insights

The New Audience Discovery and Search module enables marketers, publishers, and agencies to better understand current audiences and find new ones to boost revenue. This module combines indexing and overlap tools and insightful reach to provide a consolidated experience that delivers insights into existing data and its relation with a company’s owned data.

Greater Reach for Marketers

Marketers typically have access only to commoditized third-party data and limited first-party data. Therefore, they need to leverage quality second-party data to reach new consumers, enrich buyer profiles, and discover new audiences. For instance, Conagara utilizes this platform to find health-focused home cooks on leading recipe websites.

Today, marketers are often saddled with data that is not optimized for precision and scale, and has inscrutable sources. Salesforce Data Studio helps to overcome these drawbacks as it empowers marketers to leverage data that is aligned with their unique requirements by directly pairing them with data owners and publishers.

Higher Revenue for Publishers

Publishers can now strictly control data access and set rules for control pricing and usage. For instance, Tronc has discovered new revenue streams by providing its high-quality data to a number of big advertisers. Publishers can, thus, leverage Salesforce Sales Data to securely share data with advertisers and trusted partners.

Salesforce Data Studio improves Salesforce Marketing Cloud’s capabilities in data management and provides a transparent solution for premium data that publishers can utilize to find new sources of revenue, while marketers can get greater return on ad spend. This application thus facilitates data monetization for publishers. They can transact directly with the demand side and exercise granular control over their data and how they share it with their partners.

Overview of Salesforce Data Studio Features

Create Richer Audiences for Marketers
  • Find unique new audiences
  • Create new partnerships
  • Streamline your toolset
  • Activate your data without limits
Boost Revenue for Data Owners
  • Increase demand for your data
  • Maximize your revenue
  • Manage your data like a pro
  • Share data appropriately
Take Control of Your Data
  • Take control with provisioning tools
  • Get transparent reporting
  • Open up walled gardens
  • Transact with full flexibility

Salesforce Data Studio Position In Our Categories

Keeping in mind businesses have unique business needs, it is sensible that they steer clear of seeking an all-in-one, ideal software system. Needless to say, it is futile to try to find such application even among popular software solutions.
The practical step to undertake should be to jot down the several essential aspects that need consideration including major features, plans, skill levels of staff, business size, etc. Thereafter, you should perform the research comprehensively. Read some Salesforce Data Studio review articles and explore each of the software programs in your list more closely. Such well-rounded product investigation makes sure you drop ill-fitting applications and choose the system which has all the benefits you require company requires in growing the business.

Position of Salesforce Data Studio in our main categories:

TOP 100

Salesforce Data Studio is one of the top 100 Business Intelligence Software products

If you are interested in Salesforce Data Studio it might also be a good idea to check out other subcategories of Business Intelligence Software gathered in our base of SaaS software reviews.

Every company has its own characteristics, and can call for a specific Business Intelligence Software solution that will be adjusted to their business size, type of customers and staff and even individual industry they cater to. We advise you don't count on getting an ideal app that is going to be suitable for every business no matter what their history is. It may be a good idea to read a few Salesforce Data Studio Business Intelligence Software reviews first and even then you should pay attention to what the solution is supposed to do for your company and your staff. Do you require a simple and straightforward service with just basic functions? Will you really make use of the complex tools needed by pros and big enterprises? Are there any specific features that are especially useful for the industry you operate in? If you ask yourself these questions it will be much easier to locate a trustworthy app that will fit your budget.

How Much Does Salesforce Data Studio Cost?

Salesforce Data Studio Pricing Plans:

Free Trial

Marketer Edition

Contact vendor

Publisher Edition

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Stand-Alone Edition

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Seller Edition

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New Audience Discovery and Search Module

Contact vendor

Salesforce Data Studio is sold in the following editions:

Marketer Edition

  • For existing Salesforce DMP customers

Publisher Edition

  • For existing Salesforce DMP customers

Stand-Alone Edition

  • For existing Salesforce customers who do not license Salesforce DMP

Seller Edition

  • For data owners that want to participate in the Salesforce Data Studio exchange.

New Audience Discovery and Search Module

  • Enables marketers, agencies, and publishers to find new audiences for revenue generation.

Pricing for all the editions is quote based. Please contact Salesforce to get more details and a custom price plan for your needs.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Data Studio reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce Data Studio. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Salesforce Data Studio pricing details?

Salesforce Data Studio Pricing Plans:

Free Trial

Marketer Edition

Contact vendor

Publisher Edition

Contact vendor

Stand-Alone Edition

Contact vendor

Seller Edition

Contact vendor

New Audience Discovery and Search Module

Contact vendor

Salesforce Data Studio is sold in the following editions:

Marketer Edition

  • For existing Salesforce DMP customers

Publisher Edition

  • For existing Salesforce DMP customers

Stand-Alone Edition

  • For existing Salesforce customers who do not license Salesforce DMP

Seller Edition

  • For data owners that want to participate in the Salesforce Data Studio exchange.

New Audience Discovery and Search Module

  • Enables marketers, agencies, and publishers to find new audiences for revenue generation.

Pricing for all the editions is quote based. Please contact Salesforce to get more details and a custom price plan for your needs.

What integrations are available for Salesforce Data Studio?

You can add Salesforce Data Studio to Marketing Cloud for integration with Salesforce applications catering to social content creation, digital advertising, mobile marketing, email marketing, and other use cases.

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Reviewed By Jenny Chang
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