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Salesforce Data Studio REVIEW

Business Intelligence Software

No user reviews
USER SATISFACTION 97%
OUR SCORE 8.8

What is Salesforce Data Studio?

Salesforce Data Studio is a self-service data sharing solution for publishers and B2C marketers. On this platform, consumer data owners and purchasers can connect directly and create new marketing avenues for audience activation, discovery, and sharing.

Salesforce Data Studio does not have the drawbacks of legacy data marketplaces and exchanges. With this product, data owners fully control the data and not resellers or brokers. Therefore, sellers and buyers can transact confidently in a secure and transparent atmosphere. Data governance tools provide a granular method to control data access. You can easily determine what attributes are shared, with whom, for what purpose, and the duration of sharing.

Apart from sellers, Salesforce Data Studio benefits marketers too as it allows them to search for specific customer profiles and audiences that may not be present in their existing data pool. You just need to plug in the types of user info you wish to buy and the software generates insights on the available data groups.

Overview of Salesforce Data Studio Benefits

Deeper Customer Insights

The New Audience Discovery and Search module enables marketers, publishers, and agencies to better understand current audiences and find new ones to boost revenue. This module combines indexing and overlap tools and insightful reach to provide a consolidated experience that delivers insights into existing data and its relation with a company’s owned data.

Greater Reach for Marketers

Marketers typically have access only to commoditized third-party data and limited first-party data. Therefore, they need to leverage quality second-party data to reach new consumers, enrich buyer profiles, and discover new audiences. For instance, Conagara utilizes this platform to find health-focused home cooks on leading recipe websites.

Today, marketers are often saddled with data that is not optimized for precision and scale, and has inscrutable sources. Salesforce Data Studio helps to overcome these drawbacks as it empowers marketers to leverage data that is aligned with their unique requirements by directly pairing them with data owners and publishers.

Higher Revenue for Publishers

Publishers can now strictly control data access and set rules for control pricing and usage. For instance, Tronc has discovered new revenue streams by providing its high-quality data to a number of big advertisers. Publishers can, thus, leverage Salesforce Sales Data to securely share data with advertisers and trusted partners.

Salesforce Data Studio improves Salesforce Marketing Cloud’s capabilities in data management and provides a transparent solution for premium data that publishers can utilize to find new sources of revenue, while marketers can get greater return on ad spend. This application thus facilitates data monetization for publishers. They can transact directly with the demand side and exercise granular control over their data and how they share it with their partners.

Overview of Salesforce Data Studio Features

Create Richer Audiences for Marketers
  • Find unique new audiences
  • Create new partnerships
  • Streamline your toolset
  • Activate your data without limits
Boost Revenue for Data Owners
  • Increase demand for your data
  • Maximize your revenue
  • Manage your data like a pro
  • Share data appropriately
Take Control of Your Data
  • Take control with provisioning tools
  • Get transparent reporting
  • Open up walled gardens
  • Transact with full flexibility

Salesforce Data Studio Position In Our Categories

Position of Salesforce Data Studio in our main categories:

100

Salesforce Data Studio is one of the top 100 Business Intelligence Software products

100

Salesforce Data Studio is one of the 100
Business Intelligence Software products


If you are interested in Salesforce Data Studio it may also be a good idea to investigate other subcategories of Best Business Intelligence Software collected in our base of B2B software reviews.

Each enterprise has different requirements and needs a software that can be customized for their size, kind of staff members and customers, and the specific industry they are in. For these reasons, no system can proffer perfect features off-the-shelf. When you try to find a software product, first be sure what you need it for. Read some Salesforce Data Studio reviews and ask yourself do you need basic tools or do you need advanced functionality? Are there any industry-specific tools that you are looking for? Find the answers to these queries to assist your search. There are plenty of elements that you need to reflect on and these include your budget, particular business needs, your company size, integration needs etc. Take your time, use a few free trials, and finally zero in on the platform that offers all that you require to improve your organization effectiveness and productivity.

How Much Does Salesforce Data Studio Cost?

Salesforce Data Studio is sold in the following editions:

Marketer Edition

  • For existing Salesforce DMP customers

Publisher Edition

  • For existing Salesforce DMP customers

Stand-Alone Edition

  • For existing Salesforce customers who do not license Salesforce DMP

Seller Edition

  • For data owners that want to participate in the Salesforce Data Studio exchange.

New Audience Discovery and Search Module

  • Enables marketers, agencies, and publishers to find new audiences for revenue generation.

Pricing for all the editions is quote based. Please contact Salesforce to get more details and a custom price plan for your needs.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Data Studio reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce Data Studio. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

48

NEGATIVE SOCIAL MENTIONS

1

Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • LIVE SUPPORT
  • TRAINING

What are Salesforce Data Studio pricing details?

Salesforce Data Studio is sold in the following editions:

Marketer Edition

  • For existing Salesforce DMP customers

Publisher Edition

  • For existing Salesforce DMP customers

Stand-Alone Edition

  • For existing Salesforce customers who do not license Salesforce DMP

Seller Edition

  • For data owners that want to participate in the Salesforce Data Studio exchange.

New Audience Discovery and Search Module

  • Enables marketers, agencies, and publishers to find new audiences for revenue generation.

Pricing for all the editions is quote based. Please contact Salesforce to get more details and a custom price plan for your needs.

What integrations are available for Salesforce Data Studio?

You can add Salesforce Data Studio to Marketing Cloud for integration with Salesforce applications catering to social content creation, digital advertising, mobile marketing, email marketing, and other use cases.

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