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Marin Review

Marin
Our score: 9.0 User satisfaction: 99%

What is Marin?

Marin is a cloud-based application that provides businesses with a unique online ad management solution, allowing them to manage search, content display, and social management through a smartly integrated platform. It comes with an advanced audience targeting suite, thanks to which you can understand and segment audience in a logical way, and develop a separate strategy for each group using the most appropriate display features. 

The platform connects the three vital modules that let small businesses achieve big results: The search feature can be considered as the leading edge technology of this product, as it combines advanced optimization, intuitive design, and massive scale processing. The social feature, on the other hand, is fueled by cross-channel information so that it will respond to the requirements of different social advertisers. Finally, Marin’s display feature is a transparent re-targeting and prospecting solution developed with cross-channel marketing in mind.

Overview of Marin Benefits

If you are running a small business in need of an optimized marketing strategy, Marin can do a lot for you:

To start with, the social feature helps SMB marketers reach targeted users across Twitter, Facebook, and Instagram. It uses an advanced cluster technique to build audience personas depending on all relevant targeting attributes, after which it activates those personas for the marketer to make smarter decisions. In fact, what Marin does is to promote enhanced engagement via organic social content based on custom rules. In such way, you will have all necessary web-based reports, where all updates are done in real-time, and all marketplace shifts are followed closely.

The search function allows small businesses to expand their keyword base, detect new audience, and drive online traffic to maximize the success of their campaigns. Opportunities are spotted instantly thanks to the analytic-to-action feature, meaning that the marketer can take immediate action. The best part is the possibility to sync copies from your Google accounts, distinguish ads into groups, and associate campaigns with the ones of other publishers. Most of the heavy-lifting is done by the patented bidding algorithm that drives users towards dramatically higher ROI rates.

Finally, most of the product’s cross-channel capacity is collated in the display feature, which makes it critical to advertisers in terms of re-targeting and mobile exchange. Thanks to it, you can build, launch, and manage all sorts of display campaigns for different devices, and share them with users in only few minutes. There are also numerous ad exchange integrations that help you spread your influence via programmatic prospecting, conversion, and look-like modeling. Observed closely, every operation performed with Marin will be easy because of the neat and friendly interface it offers.

Overview of Marin Features

  • Automatically optimized bids
  • Cross-channel audience analytics
  • Customer-defined business objectives
  • Bidding auctions
  • Automated daily campaigns
  • Repetitive tasks
  • Cross-channel data analytics
  • Flexible integrations
  • Automated optimization
  • Bidding algorithms
  • Predictive, look-like modeling
  • Search, Social, and Display campaigns
  • ‘What if’ analysis
  • Budget reallocation
  • Implementation recommendations
  • Keywords adjustment
  • Ad visibility and revenue control
  • Audience-centric reporting
  • Targeting audiences
  • Re-targeting in Google RLSA
  • Easy identification of profitable audiences
  • Partner Connect
  • Opportunity identification

Marin Position In Our Categories

Knowing that companies have special business wants, it is practical that they steer clear of preferring a one-size-fits-all, ”best” business application. At any rate, it would be almost impossible to chance on such a software solution even among popular software systems.
The right thing to undertake should be to jot down the various vital aspects that demand examination including major features, price terms, technical skill levels of the employees, company size, etc. The second step is, you must perform your research comprehensively. Browse over some Marin review articles and explore the other software systems in your list more closely. Such well-rounded research makes sure you take out mismatched software products and choose the one that meets all the aspects your business requires.

Position of Marin in our main categories:

TOP 100

Marin is one of the top 100 Marketing Software products

Marin is also listed in the following subcategories:

It is important to realize that almost no software in the Marketing Software category is going to be a perfect solution that can fulfill all the goals of different business types, sizes and industries. It may be a good idea to read a few Marin Marketing Software reviews first as specific services can dominate only in a very small set of applications or be created with a really specific industry in mind. Others may function with an idea of being easy and intuitive and as a result lack complicated features welcomed by more experienced users. There are also services that cater to a wide group of users and provide a complex feature base, however that in most cases comes at a higher price of such a service. Be certain that you're aware of your needs so that you buy a solution that offers all the elements you search for.

How Much Does Marin Cost?

Marin Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Marin is priced on quote-basis, meaning that each user receives an individually tailored price based on his needs and expectations. Contact the company for enterprise pricing, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 147
Negative Social Media Mentions 1

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Marin reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Marin. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Marin pricing details?

Marin Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Marin is priced on quote-basis, meaning that each user receives an individually tailored price based on his needs and expectations. Contact the company for enterprise pricing, and ask for your quote.

What integrations are available for Marin?

Marin integrates with the following business systems and applications:

  • AdClear
  • Adjust
  • Adobe Analytics
  • Adometry
  • Adform
  • Atlas
  • Bluekai
  • Boost Media
  • Integral
  • Bright Tag
  • Camp
  • Channel Factory
  • Conversant
  • Convertro
  • Datalicious
  • Racuten DC Storm
  • Delacon
  • DialogTech
  • eTracker
  • Eulerian
  • Flashtalking”
  • Freespee
  • FusePump
  • Google Analytics
  • Google Tag Manager
  • IBM
  • Infinity
  • Invoca
  • Jet Interactive
  • Kochava
  • LiveRamp
  • Marchex
  • MaTelSo
  • Mongoosemetrics
  • Productsup
  • Qubit
  • Responsetap
  • Revtrax
  • Salesforce
  • Sizmek
  • Signal
  • Tealium
  • VisualIQ
  • Weborama
  • Webtrends
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Reviewed By Jenny Chang
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