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Meltwater REVIEW

Business Intelligence Software

8 user reviews
USER SATISFACTION 97%
OUR SCORE 8.9

What is Meltwater?

Meltwater is a media intelligence and social monitoring software that aims to help businesses foster a more data-driven approach to customer engagement. Founded in 2001 in Oslo, Norway, this platform is a pioneer in Outside Insight Technology, media intelligence AI, and digital monitoring. Since its inception, it has become trusted by more than 30,000 businesses around the globe.

Known for its intuitive interface that doesn’t compromise usability, Meltwater provides a wide range of solutions for PR professionals, marketers, executives, and enterprise owners. From social listening and engagement rate tracking to real-time reporting and data visualization, this software can provide you with what you need to get a better understanding of your online footprint.

With this platform, you can stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception for your company that generates results and growth. This also comes in handy for tracking your competitors online.

Furthermore, Meltwater comes a complete social media management suite where you can plan your campaigns, schedule posts, and engage with clients across networks. This way, you can easily consolidate your online content and make it more consistent than ever.

Overview of Meltwater Benefits

Real-Time Access to Online Footprint

Meltwater comes with a powerful research engine that scans all major social channels as well as over 300,000 global online news sites. This allows businesses to get real-time information about their brand’s online impact as well as their customers’ sentiments. The platform even has no cap on data access and query volumes so you can freely search the internet for any conversations, articles, or other online content that may be relevant to your brand.

To make your social media monitoring efforts more proactive, Meltwater also comes with smart alerts so you get notified whenever topics of interest pop up on its radar.

Execute More Targeted Engagement Strategies

Meltwater not only helps you understand your customers better; it also helps you create more targeted content and engagement strategies. The platform is equipped with a comprehensive social media management suite where you can map out your campaigns based on social media analytics. With this, you can design and schedule posts across channels and create draft approval workflows that can help you streamline your processes.

What’s more is that Meltwater also monitors mentions of your brands and prioritizes them according to your set filters. It also allows you to prepare canned responses for faster engagement.  By doing so, you can create a more agile and effective response management system.

Keep Tabs on Competitors Easily

To stay ahead of the competition, you first have to understand what your competitors are doing. Using Meltwater’s competitive intelligence tool, you can also research the social media whereabouts of other brands in your industry. Whether you want to get a closer look at your competitor’s marketing trends, media coverage, or social media reach, this platform will definitely come in handy. By having these data within your reach, it is easier to understand where you stand on the market and how you can boost your reputation.  

Better Social Media Management

Tracking customer interactions on one social networking site can be a handful; engaging consumers on multiple social networks is just nearly impossible. To help you make sure that no conversation falls through the cracks, Meltwater allows you to manage all of your social media accounts in a single dashboard.

This way, you can automate the filtering and routing of messages and increase your team’s overall productivity. You can even create pre-canned responses to common comments so you responding to customers is just one click away. Furthermore, by having a unified approach to social media management, it is easier for multiple people to respond to high volume conversations without the risk of duplicate responses.

Finding Partner Influencers Made Easy

Sometimes, it is not enough to have eye-catching advertisements. You need reputable people who can vouch for your brand. Luckily, Meltwater has a database of more than 500,000,000 influencer profiles that you can choose from. These contain details on the social footprint and follower demographics of influencers so that it is easier for you to make sure that their values and content are aligned with your brand’s.  

After which, you can use the platform to connect with your chosen influencers as well as create dedicated workflows for them. As your partnership moves forward, the software also provides you with ways to track the ROI of influencer mentions.

Simplified Report Generation

Meltwater integrates content and data from Salesforce, Zendesk, and other web analytics sources. This way, you get a 360-degree view of your metrics and KPIs in one dashboard. This is especially helpful for viewing your data on the fly or for pulling references during meetings. Not only does this simplify the creation of reports, it also helps you pull the information you need on demand as well as give you the ability to share the data quickly yet securely.

Overview of Meltwater Features

  • Social Listening
  • Social Media Account Management
  • Content Management
  • Advanced Analytics
  • Social Influencer Search Engine
  • Social Reporting
  • Competitive Intelligence
  • Media Intelligence
  • Boolean Search
  • Smart Alerts
  • API
  • Mobile Application

Meltwater Position In Our Categories

Position of Meltwater in our main categories:

50

Meltwater is one of the top 50 Business Intelligence Softwareproducts

50

Meltwater is one of the 50
Business Intelligence Software products


Meltwater is also listed in the following subcategories:

Category:Position:Category:Position:
Social Media Monitoring Software#14
Category:Position:
Social Media Monitoring Software#14

There are well-liked and widely used applications in each software category. But are they essentially the best fit for your company’s unique requirements? A popular software solution may have thousands of customers, but does it provide what you require? For this reason, do not blindly invest in popular systems. Read at least a few Meltwater reviews and mull over the elements that you wish to have in the software such as the price, main functionality, available integrations etc. Then, choose a few apps that fit your needs. Try out the free trials of these apps, read online reviews, get explanations from the seller, and do your homework meticulously. This profound groundwork is certain to aid you select the best software solution for your firm’s specific requirements.

How Much Does Meltwater Cost?

Meltwater Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Meltwater offers various subscription packages according to the unique needs of their clients. However, they don’t provide this information publicly. To get a quote, be sure to get in touch with the vendor’s representatives.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Meltwater reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Meltwater. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

169

NEGATIVE SOCIAL MENTIONS

5

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Technical details

Devices Supported
  • Android
  • iPhone/iPad
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • TRAINING
  • TICKETS

What are Meltwater pricing details?

Meltwater Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Meltwater offers various subscription packages according to the unique needs of their clients. However, they don’t provide this information publicly. To get a quote, be sure to get in touch with the vendor’s representatives.

What integrations are available for Meltwater?

Meltwater has API capabilities that let it integrate with out-of-the-box connections. Among the business systems it can support are:

  • Slack
  • Zapier
  • Domo
  • Tickr
  • Tableau

User reviews


User reviews in total: 8

5
2
0
1
0

Average Rating:

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The most favorable review

Guy

10 months ago


Pros: I love how we're able to get high quality attention and concentration from our account executive. Even if we're running a small-scale business compared to the other accounts she has. It's awesome to know I can reach someone at any point in time. That way she can work quickly in resolving our issues.

Cons: This really isn't something that Meltwater has made wrongly. But the needs of our company have move moved. It would've been nice if one of our legacy contracts is paired with the listening platform. And then only thing we're paying would be what we're utilizing at present (Sprout Social Engage tool). The SSET is precisely what's needed since we don't have much media placements.

The least favorable review

Anonymous Reviewer

2 years ago


Pros: Better than Google Alerts, but not by much. Honestly it's overpriced and not worth it.

Cons: Meltwater is a deceptive company: 1. They don't tell you this, but there is a 60 day cancellation policy, buried in their terms of use, which - by the way - is not included in the contract you sign. The terms of use are linked to, within the contract, but not attached to the contract.2. The terms of use require you to email / write them 60 days prior to the end of your subscription term if you wish to cancel. After 60 days they lock you in for another entire year of overpriced 'service'.3. They send an automated email a week after the 60 day renewal period has begun, "reminding" you that you will be using their service for another year, whether you like it or not. If they were an above-board company, they would send you an auto reminder email a week before they lock you in, letting you know that you are nearing your 60 day window.The fact that this 60 day policy is buried within the terms of use, not present in the contract, and not communicated by the sales people is evidence that Meltwater is an extremely shady company.Stay away from them.

Published 10 months ago
Verified
user
I love how we're able to get high quality attention and concentration from our account executive. Even if we're running a small-scale business compared to the other...



What do you think about this review? Great Poor
Published 10 months ago
Verified
user
Client service has been excellent. They're capbable of troubleshooting just about any issue coming their way. Responsiveness has never been short of outstanding. They're...



What do you think about this review? Great Poor
Published 11 months ago
Verified
user
Each Meltwater aspect has been tremendous. And it came with some worthy standouts. Initially, I like how simple it can be to explore via both search functionality and...



What do you think about this review? Great Poor
Published 1 year ago
Verified
user
I can't get enough of its customer support! The Meltwater team that my rep worked with are experts. They've been a big help to us. They usehred in awesome ideas that are...



What do you think about this review? Great Poor
Published 1 year ago
Verified
user
Their products are nothing but easy! They're constantly adding functionality to their offering. That's a good thing as that would lead to enhanced results. I like their...



What do you think about this review? Great Poor
Published 1 year ago
Verified
user
Even when utilizing numerous media tracking and database software, Meltware, so far, provides the most pleasant experience. One thing that stood out is it user interface....



What do you think about this review? Great Poor
Published 2 years ago
Verified
user
The tracking software is awesome once it's completely setup. I love acquiring daily and extensive reporting on my very own keywords. We've recently included the...



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Anonymous Reviewer
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Published 2 years ago
Verified
user
Better than Google Alerts, but not by much. Honestly it's overpriced and not worth it.



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