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VWO Review

VWO
Our score: 8.8 User satisfaction: 100%

What is VWO?

VWO is a comprehensive A/B testing and conversion optimization solution that provides you with a unified view of individual visitors to your site. With this suite, you can continually improve your site visitors’ experience to increase their visits and to propel them towards conversion. It lets you understand your customers and know they why’s of their actions.

Additionally, VWO lets you run A/B tests at scale without affecting your performance. This is possible because the platform can support billions of events per hour. This is also the reason why high-growth brands in different industries trust the solution for their optimization procedures.

Overview of VWO Benefits

Scalable Optimization

VWO is backed by an asynchronous SmartCode that allows you to perform heavy-duty optimizations and testing processes without impacting your website’s performance. It has a timer for page loads and halts the execution if it does not load fully within the set time. If that happens, it displays the control version of the page instead to stimulate continuous visitor engagement. As such, you can make sure that your visitors find have something to interact with on your site for you to act on their intent adroitly.

Out-of-the-Box Integrations

VWO affords you the means to integrate with a wide array of third-party solutions. By utilizing the platform’s API, you can connect with your existing enterprise apps to further power your testing and optimization efforts. Among the applications that VWO can connect with are Google Tag Manager, Shopify, and Tealium.

Well-Connected Teams & Workflows

VWO facilitates smooth project management with its collaboration-friendly interface and tools. It even enables you to add more users and sub-accounts to the platform so that every team member can get onboard. This way, everyone can contribute to enhancing your personalized ad campaigns on a single window.

IdeaFactory

VWO has a unique feature called the IdeaFactory. By utilizing this, you can learn from VWO’s experts as to what to test and optimize on your website and when. As a result, you can get more out of your VWO investment.

Overview of VWO Features

  • Metrics & Funnels Tracking
  • Visitor Actions Analyses
  • Plans & Tests
  • Custom Targeted Content
  • A/B Testing
  • Visual Editor
  • Reporting
  • Heatmaps
  • Integrations
  • Website Personalization
  • IdeaFactory

VWO Position In Our Categories

Knowing that businesses have their own business-related needs, it is practical that they steer clear of paying for an all-in-one, ”best” system. Just the same, it would be futile to try to chance on such a software solution even among well-known software products. The right step to undertake can be to shortlist the varied key factors which entail careful thought such as major features, costing, technical skill capability of staff members, company size, etc. Then, you must follow through your product research exhaustively. Have a look at some VWO review articles and look into the other software programs in your shortlist in detail. Such all-encompassing product investigation ascertains you take out poorly fit software products and buy the system that includes all the aspects you require business requires.

Position of VWO in our main categories:

TOP 20

VWO is one of the top 20 Conversion Rate Optimization Software products

If you are interested in VWO it might also be a good idea to analyze other subcategories of Conversion Rate Optimization Software gathered in our base of B2B software reviews.

There are popular and widely used solutions in each software group. But are they necessarily the best fit for your company’s special requirements? A market-leading software product may have thousands of users, but does it provide what you require? For this reason, do not blindly shell out for popular systems. Read at least a few VWO Conversion Rate Optimization Software reviews and think about the elements that you want in the software such as the price, main features, available integrations etc. Then, choose a few systems that fit your requirements. Try out the free trials of these apps, read online opinions, get clarifications from the maker, and do your research thoroughly. This profound homework is sure to aid you find the most excellent software solution for your organization’s unique needs.

How Much Does VWO Cost?

VWO Pricing Plans:

Free Trial

Growth (COP)

Contact vendor

Pro (COP)

Contact vendor

Enterprise (COP)

Contact vendor

Standard (Testing)

Contact vendor

Enterprise (Testing)

Contact vendor

VWO has two products: Conversion Optimization Platform and Testing. The former has to enterprise pricing options while the latter has two. You can look below at these plans’ inclusions to decide which one suits your needs best.

Conversion Optimization Platform

Growth – request pricing information

  • A/B, MVT, Split Tests
  • Goals & Funnels Tracking
  • Visitor Clicks Visualization
  • Session Playback Analysis
  • On-page Surveys with Basic Layouts
  • Drop-off Analysis
  • Observations & Hypotheses
  • Personalized Experiences for Segments
  • Website Reviews

Pro – request pricing information

  • All Growth Features
  • Funnel Leaks Analysis
  • Heatmaps Comparison
  • Dynamic & Hidden Elements Clicks Visualization
  • In-page Funnel
  • Session Recordings Tagging
  • A/B Test Session Recordings
  • Observations with Snapshots
  • Survey Triggers

Enterprise – request pricing information

  • All Pro Features
  • Custom Integrations
  • Custom Data Sending
  • APIs
  • Advanced Security
  • Higher Sampling & Data Retention
  • Geotarget Experiences
  • Whitelabeled Surveys
  • Unlimited Accounts & Users
  • Onboarding & Training
  • Dedicated Account Manager
  • 24/7 Email & Phone Support

 

Testing

Standard – request pricing information

  • Up to 5 Users
  • Up to 2 Sub-accounts
  • A/B, MVT, Split Tests
  • Visitor Clicks Visualization
  • Basic Targeting
  • IdeaFactory
  • Revenue Analysis
  • Visual Editor
  • Annual Visitor Quota
  • Website Reviews
  • 24/5 Email Support

Enterprise – request pricing information

  • All Standard Features
  • Unlimited Accounts & Users
  • Custom Integrations
  • Custom Data Sending
  • APIs
  • Advanced Targeting Options
  • Advanced Security
  • Reports Segmentation
  • Behavior Targeting Custom Triggers
  • On-site Hosting Option
  • Onboarding & Training
  • Dedicated Account Manager
  • 24/7 Email & Phone Support

User Satisfaction

Positive Social Media Mentions 159
Negative Social Media Mentions 0

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and VWO reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with VWO. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • On Premise

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular VWO Alternatives

Top Competitors To VWO By Price

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Trending Conversion Rate Optimization Software Reviews

Product name:
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Satisfaction:
8.2
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VWO Comparisons

What are VWO pricing details?

VWO Pricing Plans:

Free Trial

Growth (COP)

Contact vendor

Pro (COP)

Contact vendor

Enterprise (COP)

Contact vendor

Standard (Testing)

Contact vendor

Enterprise (Testing)

Contact vendor

VWO has two products: Conversion Optimization Platform and Testing. The former has to enterprise pricing options while the latter has two. You can look below at these plans’ inclusions to decide which one suits your needs best.

Conversion Optimization Platform

Growth – request pricing information

  • A/B, MVT, Split Tests
  • Goals & Funnels Tracking
  • Visitor Clicks Visualization
  • Session Playback Analysis
  • On-page Surveys with Basic Layouts
  • Drop-off Analysis
  • Observations & Hypotheses
  • Personalized Experiences for Segments
  • Website Reviews

Pro – request pricing information

  • All Growth Features
  • Funnel Leaks Analysis
  • Heatmaps Comparison
  • Dynamic & Hidden Elements Clicks Visualization
  • In-page Funnel
  • Session Recordings Tagging
  • A/B Test Session Recordings
  • Observations with Snapshots
  • Survey Triggers

Enterprise – request pricing information

  • All Pro Features
  • Custom Integrations
  • Custom Data Sending
  • APIs
  • Advanced Security
  • Higher Sampling & Data Retention
  • Geotarget Experiences
  • Whitelabeled Surveys
  • Unlimited Accounts & Users
  • Onboarding & Training
  • Dedicated Account Manager
  • 24/7 Email & Phone Support

 

Testing

Standard – request pricing information

  • Up to 5 Users
  • Up to 2 Sub-accounts
  • A/B, MVT, Split Tests
  • Visitor Clicks Visualization
  • Basic Targeting
  • IdeaFactory
  • Revenue Analysis
  • Visual Editor
  • Annual Visitor Quota
  • Website Reviews
  • 24/5 Email Support

Enterprise – request pricing information

  • All Standard Features
  • Unlimited Accounts & Users
  • Custom Integrations
  • Custom Data Sending
  • APIs
  • Advanced Targeting Options
  • Advanced Security
  • Reports Segmentation
  • Behavior Targeting Custom Triggers
  • On-site Hosting Option
  • Onboarding & Training
  • Dedicated Account Manager
  • 24/7 Email & Phone Support

What integrations are available for VWO?

VWO supports connections with a number of third-party platforms like the following:

  • WordPress
  • Drupal
  • Joomla
  • Demandware
  • Bigcommerce
  • Magento
  • Shopify
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Reviewed By Nestor Gilbert
Page last modified
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