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MoEngage Review

MoEngage
Our score: 8.6 User satisfaction: 96%

What is MoEngage?

MoEngage is an intelligent customer engagement platform designed for the mobile-first world. It sports AI-powered automation, optimization capabilities, as well as in-built analytics that enables businesses and marketers to personalize their customer’s experience across multiple channels.

Key features include Push Notifications, A/B Testing, Analytics Dashboard, Campaign Segmentation, Contextual Targeting, Device Targeting, Geo-Targeting, Notification Scheduling, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Segmentation, Website visitor tracking, Gamification, Cohort Analysis, Funnel Analysis, and In-App Events Tracking.

The platform’s marketing capabilities can help your business drive onboarding, engagement, retention, and re-activation of your abandoned customers. This results in better customer lifetime value. The solution can also help you boost customer engagement by providing them with personalized campaigns across channels. Last but not the least, the software helps its users make informed decisions related to growth strategy and customer engagement.

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Overview of MoEngage Benefits

Powerful Segmentation

Segmentation is essential to ensure you meet your customer’s specific wants or needs. With MoEngage, you’ll get a powerful segmentation engine that will allow you to group users at exceptional levels of granularity.

Omnichannel Marketing

MoEngage comes with marketing automation flows that help its users create, visualize, and deploy omnichannel marketing campaigns with ease. The platform helps ensure that your customers are fed the same information about your services or products no matter what channel they use to engage with your brand. Aside from providing a consistent customer experience, omnichannel marketing can also make user segmentation easier.

AI-powered Optimization

MoEngage uses Sherpa, an artificial intelligence service, for content and time optimization. With the aid of Sherpa, your team doesn’t have to spend too much time and effort identifying the top-performing message variant. They also don’t need to guess the best time to send messages to the recipients. The AI engine will do those tasks on your behalf. 

Personalized Product Recommendations

MoEngage features a Dynamic Product Messaging that maps the behavior of every user with the content or products from the catalog. With this functionality, you can provide your customers with personalized product recommendations, personalized offers, and more.

Analytics Capabilities

MoEngage offers open analytics and integrated analytics to help you make informed decisions regarding customer engagement and growth strategy. You can analyze customer behavior through cohorts, funnels, and trends. The platform also allows you to map user journeys, determine drop-off points, and understand the causes of churns.

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Overview of MoEngage Features

  • Unified Customer Profile
  • Segmentation
  • Campaigns 
  • Flows
  • Behavioral Trends
  • Funnel Analysis
  • User Management
  • Custom Dashboard
  • Open Analytics
  • Personalized Product/Content Recommendations

Awards & Quality Certificates

An award given to products that have recently entered the market but are already becoming very popular
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

MoEngage Position In Our Categories

Keeping in mind businesses have specific business wants, it is logical that they abstain from purchasing an all-in-one, ideal software product. Be that as it may, it is troublesome to try to discover such application even among popular software systems. The best step to do is to narrow down the various essential factors which necessitate consideration including major features, plans, skill aptitude of the users, company size, etc. After which, you should perform your product research to a full extent. Read some of these MoEngage reviews and scrutinize each of the software products in your list in detail. Such comprehensive research ascertains you take out poorly fit applications and select the one that includes all the tools your business requires.

Position of MoEngage in our main categories:

Since each company has particular business wants, it is advisable for them to abstain from searching for a one-size-fits-all faultless software application. Needless to say, it would be futile to try to find such a system even among popular software platforms. The smart thing to do would be to list the various important elements that require consideration such as main features, finances, skill levels of employees, company size etc. Then, you should do your research thoroughly. Read some MoEngage Mobile Marketing Software reviews and check out each of the other apps in your shortlist in detail. Such comprehensive groundwork can make certain you reject ill-fitting systems and choose the solution that presents all the elements you require for business success.

How Much Does MoEngage Cost?

MoEngage Pricing Plans:

Free Trial

Free

Free

Growth

Contact Vendor

Enterprise

Contact Vendor

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What are MoEngage pricing details?

MoEngage Pricing Plans:

Free Trial

Free

Free

Growth

Contact Vendor

Enterprise

Contact Vendor

MoEngage offers a free plan and two quote-based plans. Kindly contact the vendor for more enterprise pricing details. Starter Plan –

Free

  • Up to 10,000 Monthly Tracked Users(MTUs) 
  • Behavioral Segmentation
  • Cross-Channel Engagement
  • Campaign Analytics
  • Connectors: Engage users outside your site or app
  • Frequency Capping, Throttling, and DND
  • Self-Serve Knowledge Base
  •  API Access
  •  Email Support

Growth

– By quote

  • Unlimited Monthly Tracked Users(MTUs) 
  • All features included in the Starter Plan
  •  Smart Triggers
  •  A/B and Multivariate Testing
  •  Geo-Fencing
  •  Dynamic Recommendation Platform
  •  Flows: Cross Channel Journey Builder
  •  Sherpa: AI-based Time and Content Optimization
  •  Push Amplification+
  •  User Imports
  •  Real-Time Device Triggers and Exit Intent Push Notifications
  •  Localization
  •  Named Account Manager
  •  Email and Push Delivery Advisory
  •  Consulting Services and Quarterly Business Reviews

Enterprise

– By quote

  • Unlimited Monthly Tracked Users(MTUs) 
  • All features included in Growth Plan
  •  Teams
  •  Campaign Approval Workflows
  •  Single Sign-on and Two Factor Authentication
  •  Dynamic Product Messaging

MoEngage also offers advanced analytics and open analytics functionalities as add-ons. 

User Satisfaction

Positive Social Media Mentions 168
Negative Social Media Mentions 7

We are aware that when you choose to get a Mobile Marketing Software it’s crucial not only to find out how professionals rank it in their reviews, but also to check whether the actual users and enterprises that use it are indeed happy with the product. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and MoEngage reviews across a vast range of social media sites. The data is then displayed in a simple to digest format indicating how many people had positive and negative experience with MoEngage. With that information available you will be ready to make an informed buying choice that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • On Premise

Language Support

  • English

Pricing Model

  • Free
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for MoEngage?

MoEngage integrates with the following platforms:

  • Segment
  • Appsflyer
  • Branch
  • Adjust

 

 

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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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