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MoEngage Review

MoEngage
Our score: 8.6 User satisfaction: 96%

What is MoEngage?

MoEngage is an intelligent customer engagement platform designed for the mobile-first world. It sports AI-powered automation, optimization capabilities, as well as in-built analytics that enables businesses and marketers to personalize their customer’s experience across multiple channels.

Key features include Push Notifications, A/B Testing, Analytics Dashboard, Campaign Segmentation, Contextual Targeting, Device Targeting, Geo-Targeting, Notification Scheduling, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Segmentation, Website visitor tracking, Gamification, Cohort Analysis, Funnel Analysis, and In-App Events Tracking.

The platform’s marketing capabilities can help your business drive onboarding, engagement, retention, and re-activation of your abandoned customers. This results in better customer lifetime value. The solution can also help you boost customer engagement by providing them with personalized campaigns across channels. Last but not the least, the software helps its users make informed decisions related to growth strategy and customer engagement.

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Overview of MoEngage Benefits

Powerful Segmentation

Segmentation is essential to ensure you meet your customer’s specific wants or needs. With MoEngage, you’ll get a powerful segmentation engine that will allow you to group users at exceptional levels of granularity.

Omnichannel Marketing

MoEngage comes with marketing automation flows that help its users create, visualize, and deploy omnichannel marketing campaigns with ease. The platform helps ensure that your customers are fed the same information about your services or products no matter what channel they use to engage with your brand. Aside from providing a consistent customer experience, omnichannel marketing can also make user segmentation easier.

AI-powered Optimization

MoEngage uses Sherpa, an artificial intelligence service, for content and time optimization. With the aid of Sherpa, your team doesn’t have to spend too much time and effort identifying the top-performing message variant. They also don’t need to guess the best time to send messages to the recipients. The AI engine will do those tasks on your behalf. 

Personalized Product Recommendations

MoEngage features a Dynamic Product Messaging that maps the behavior of every user with the content or products from the catalog. With this functionality, you can provide your customers with personalized product recommendations, personalized offers, and more.

Analytics Capabilities

MoEngage offers open analytics and integrated analytics to help you make informed decisions regarding customer engagement and growth strategy. You can analyze customer behavior through cohorts, funnels, and trends. The platform also allows you to map user journeys, determine drop-off points, and understand the causes of churns.

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Overview of MoEngage Features

  • Unified Customer Profile
  • Segmentation
  • Campaigns 
  • Flows
  • Behavioral Trends
  • Funnel Analysis
  • User Management
  • Custom Dashboard
  • Open Analytics
  • Personalized Product/Content Recommendations

Awards & Quality Certificates

An award given to products that have recently entered the market but are already becoming very popular
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

MoEngage Position In Our Categories

Since businesses have special business requirements, it is only reasonable they avoid selecting an all-in-one, ideal business application. Having said that, it is futile to try to find such application even among widely used software products. The clever step to undertake should be to list the several critical functions which necessitate careful thought like major features, budget, skill capability of staff members, organizational size, etc. Thereafter, you must conduct your product research exhaustively. Have a look at some of these MoEngage reviews and look over each of the solutions in your shortlist in detail. Such all-encompassing research ascertains you drop unsuitable apps and pay for the system which includes all the features your business requires.

Position of MoEngage in our main categories:

There are well-liked and widely used solutions in each software category. But are they necessarily the best fit for your enterprise’s special wants? A market-leading software application may have thousands of customers, but does it offer what you require? For this reason, do not blindly spend on popular systems. Read at least a few MoEngage Mobile Marketing Software reviews and mull over the aspects that you wish to have in the software such as the cost, main features, available integrations etc. Then, choose a few systems that fit your needs. Check out the free trials of these products, read online comments, get explanations from the maker, and do your homework systematically. This exhaustive homework is certain to aid you select the most excellent software platform for your organization’s special needs.

How Much Does MoEngage Cost?

MoEngage Pricing Plans:

Free Trial

Free

Free

Growth

Contact Vendor

Enterprise

Contact Vendor

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What are MoEngage pricing details?

MoEngage Pricing Plans:

Free Trial

Free

Free

Growth

Contact Vendor

Enterprise

Contact Vendor

MoEngage offers a free plan and two quote-based plans. Kindly contact the vendor for more enterprise pricing details. Starter Plan –

Free

  • Up to 10,000 Monthly Tracked Users(MTUs) 
  • Behavioral Segmentation
  • Cross-Channel Engagement
  • Campaign Analytics
  • Connectors: Engage users outside your site or app
  • Frequency Capping, Throttling, and DND
  • Self-Serve Knowledge Base
  •  API Access
  •  Email Support

Growth

– By quote

  • Unlimited Monthly Tracked Users(MTUs) 
  • All features included in the Starter Plan
  •  Smart Triggers
  •  A/B and Multivariate Testing
  •  Geo-Fencing
  •  Dynamic Recommendation Platform
  •  Flows: Cross Channel Journey Builder
  •  Sherpa: AI-based Time and Content Optimization
  •  Push Amplification+
  •  User Imports
  •  Real-Time Device Triggers and Exit Intent Push Notifications
  •  Localization
  •  Named Account Manager
  •  Email and Push Delivery Advisory
  •  Consulting Services and Quarterly Business Reviews

Enterprise

– By quote

  • Unlimited Monthly Tracked Users(MTUs) 
  • All features included in Growth Plan
  •  Teams
  •  Campaign Approval Workflows
  •  Single Sign-on and Two Factor Authentication
  •  Dynamic Product Messaging

MoEngage also offers advanced analytics and open analytics functionalities as add-ons. 

User Satisfaction

Positive Social Media Mentions 168
Negative Social Media Mentions 7

We know that when you decide to buy a Mobile Marketing Software it’s important not only to see how experts rank it in their reviews, but also to discover if the real users and companies that bought this software are actually happy with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and MoEngage reviews across a wide array of social media sites. The data is then displayed in a simple to digest way revealing how many customers had positive and negative experience with MoEngage. With that information at your disposal you will be equipped to make an informed buying decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • On Premise

Language Support

  • English

Pricing Model

  • Free
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for MoEngage?

MoEngage integrates with the following platforms:

  • Segment
  • Appsflyer
  • Branch
  • Adjust

 

 

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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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