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Pushwoosh Review

Pushwoosh
Our score: 9.0 User satisfaction: 88%

What is Pushwoosh?

Pushwoosh is a marketing solution trusted by startups and large enterprises. It helps users launch effective marketing campaigns and strategies that boost business growth. Combining push notifications and multi-channel communications, Pushwoosh makes it easy for users to improve customer engagement and retention, increase conversions and sales, and achieve other business goals they’re focusing on. 

Pushwoosh allows users to configure and run automated push marketing campaigns wherein relevant and personalized push notifications, messages, and contents are delivered to their target audience segments based on a variety of factors. These factors include time zone, geographic location, and in-app behavior.

The solution also comes with comprehensive marketing analytics capabilities. Users can access and evaluate statistical data about the push marketing campaigns they launched and fine-tune their existing marketing strategies. Moreover, Pushwoosh lets them conduct A/B testing to find out which push notification configurations are generating higher profits.

Overview of Pushwoosh Benefits

Automated Push Marketing Campaigns

Pushwoosh permits businesses to run push marketing campaigns in which the right push notifications, messages, and contents are sent out to the right people at the right time and in the right place. This is made possible by setting rules and configurations, which they can save and re-use any time. 

For example, specific activities and actions of end-users within a web or mobile application can trigger the delivery of push notification contents that are tailored to end-users’ behavior. Push notification messages are also sent out based on geographical location, allowing users to offer promotions to customers who are currently located near their physical store. 

Users, moreover, are given the ability to schedule push campaigns. With this, they can set how often specific audience segments should receive push notification messages and contents, taking into account their time zones. 

Multi-Channel Communication

The marketing solution doesn’t only enable users to run automated and personalized push marketing campaigns. It also allows them to complement these campaigns with multi-channel communication. They can engage their prospects and customers on different marketing channels like website,  email, and social media.

Pushwoosh lets users divide their audience into different groups or segments based on common interests and other criteria and attributes so they can communicate with them appropriately, regardless of the marketing channel used. In addition, audience segmentation is made simple as Pushwoosh supports the application of tags. 

Marketing Analytics

One of the noteworthy capabilities offered by Pushwoosh it that allows businesses to measure and assess the performance and effectiveness of their marketing campaigns. Thus, they can determine the number of people who opened the push notifications they sent out and if these people chose to convert thereafter. Pushwoosh provides them with all the statistical data they need and helps them figure out ways of optimizing their push marketing campaign strategies and multi-channel engagements.

Overview of Pushwoosh Features

  • Behavior-Based Push Marketing
  • Push Notification Presets
  • Personalization
  • Location-Based Push Notification
  • Time Zone Sensitive
  • In-App Messaging
  • Customizable Media Content
  • Multi-Channel Communication
  • Audience Segmentation
  • Marketing Analytics
  • A/B Testing

What Problems Will Pushwoosh Solve?

Problem #1: Behavior-Based Message Delivery

Pushwoosh automatically sends targeted, relevant, and personalized messages according to the behavior of customers. With this, businesses can enhance the way they engage with their customers across multiple marketing channels and deliver high-converting in-app experiences.  

Problem #2: Personalized Communication 

To generate more revenue and increase user lifetime value (LTV), businesses should interact with their prospects and customers in a personalized manner. With Pushwoosh’s audience segmentation feature, they can organize their prospects and customers into different groups. This enables them to send the right push messages and contents to the right audience segments at the right time and in the right place. 

Problem #3: Automated Marketing Campaigns

Pushwoosh helps companies save time and resources by automating their marketing campaigns. They can set rules and configurations for push marketing campaigns once and let these campaigns run with minimal human intervention. 

Awards & Quality Certificates

An award given to products that have recently entered the market but are already becoming very popular
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Pushwoosh Position In Our Categories

Knowing that companies have specific business wants, it is prudent they abstain from purchasing an all-encompassing, ideal software product. Nevertheless, it would be futile to try to stumble on such a software solution even among sought-after software solutions. The best step to do should be to set down the several essential aspects that demand examination such as major features, plans, technical skill aptitude of staff, business size, etc. The second step is, you must do your product research exhaustively. Go over some Pushwoosh reviews and explore the other solutions in your shortlist more closely. Such all-encompassing research guarantee you drop ill-fitting applications and pay for the one which provides all the function you require business requires.

Position of Pushwoosh in our main categories:

TOP 100

Pushwoosh is one of the top 100 Marketing Software products

Pushwoosh is also listed in the following subcategories:

Organizations have diverse wants and requirements and no software application can be ideal in such a situation. It is futile to try to find an ideal off-the-shelf software app that fulfills all your business needs. The wise thing to do would be to adapt the solution for your specific wants, worker skill levels, finances, and other factors. For these reasons, do not hurry and invest in well-publicized popular systems. Though these may be widely used, they may not be the best fit for your unique needs. Do your research, check out each short-listed platform in detail, read a few Pushwoosh Marketing Software reviews, speak to the maker for explanations, and finally settle for the application that presents what you want.

How Much Does Pushwoosh Cost?

Pushwoosh Pricing Plans:

Free Trial

Start Up

Free

Developer

$41.95/month

Marketing

$125.95/month

Private Offering

Contact vendor

Pushwoosh is available for free. In addition, it offers pricing tiers that cater to different user needs. Custom enterprise pricing is available as well. Here’s an overview of Pushwoosh’s plans:

Start Up – $0

  • Create Your Own Push Campaigns
  • Up to 1,000 Devices
  • All Key Features

Developer –  starts at $41.95/month

  • Targeting Tools & Analytics
  • Up to 1,000 Devices
  • Unlimited Push Notifications
  • In-App Messages
  • Push Presets
  • Push Scheduling
  • Deep Linking
  • Audience Segmentation
  • Mobile Landing Page

Marketing –  starts at $125.95/month

  • Expert-Level Automation
  • Up to 300,000 Devices
  • Developer Plan Features, Plus:
  • Marketing Campaign Automation
  • Personalized Push Notification
  • A/B Testing
  • Advanced Audience Segmentation

Private Offering – by quote

  • Tailored Solution
  • Marketing Plan Features, Plus:
  • Unlimited In-App Messaging
  • Ultra High Speed Delivery
  • Private Enterprise Cloud
  • Guaranteed SLA
  • Personal Customer Success Manager
  • Team Access Rights Management
  • App and Integration Review
  • Marketing Strategies Review

User Satisfaction

Positive Social Media Mentions 208
Negative Social Media Mentions 28

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Pushwoosh reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Pushwoosh. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • Chinese
  • German
  • Hindi
  • Japanese
  • Spanish
  • French
  • Russian
  • Dutch
  • Portugese
  • Polish
  • Turkish
  • Swedish

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Pushwoosh pricing details?

Pushwoosh Pricing Plans:

Free Trial

Start Up

Free

Developer

$41.95/month

Marketing

$125.95/month

Private Offering

Contact vendor

Pushwoosh is available for free. In addition, it offers pricing tiers that cater to different user needs. Custom enterprise pricing is available as well. Here’s an overview of Pushwoosh’s plans:

Start Up – $0

  • Create Your Own Push Campaigns
  • Up to 1,000 Devices
  • All Key Features

Developer –  starts at $41.95/month

  • Targeting Tools & Analytics
  • Up to 1,000 Devices
  • Unlimited Push Notifications
  • In-App Messages
  • Push Presets
  • Push Scheduling
  • Deep Linking
  • Audience Segmentation
  • Mobile Landing Page

Marketing –  starts at $125.95/month

  • Expert-Level Automation
  • Up to 300,000 Devices
  • Developer Plan Features, Plus:
  • Marketing Campaign Automation
  • Personalized Push Notification
  • A/B Testing
  • Advanced Audience Segmentation

Private Offering – by quote

  • Tailored Solution
  • Marketing Plan Features, Plus:
  • Unlimited In-App Messaging
  • Ultra High Speed Delivery
  • Private Enterprise Cloud
  • Guaranteed SLA
  • Personal Customer Success Manager
  • Team Access Rights Management
  • App and Integration Review
  • Marketing Strategies Review

What integrations are available for Pushwoosh?

Pushwoosh integrates with other marketing automation solutions, which include the following:

  • Salesforce Marketing Cloud
  • Adobe Experience Manager
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Reviewed By Nestor Gilbert
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