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nexoya Review

nexoya
Our score: 8.0 User satisfaction: 100%

What is nexoya?

nexoya is an AI-driven marketing analytics platform that enables companies and marketing teams to gain insights into data from various marketing tools to optimize campaign performance across channels, reduce ad costs, and get a higher return on ad spending. nexoya gathers cross-channel KPIs and metrics about your marketing campaigns from your integrated marketing tools and consolidates them all in one place.

With Nexoya, marketers can leave the hard operational work to the algorithm and focus on more vital tasks like creativity, strategy and collaboration.

Nexoya connects all your marketing tools and channels in one place. You can use the aggregated data to optimize the performance.

By leveraging Nexoya’s state-of-the-art AI algorithms to determine the optimal allocation of ad budgets, you can increase the performance up to 30% or more every month.

The allocation shifts between channels are fully automated to reduce operational effort and free time for strategic and tactical tasks.

You’ll easily determine which marketing channels are performing well, how your marketing budget is being allocated and spent, and what’s the likelihood that you will achieve your specific goals. nexoya makes and displays predictions on marketing data and alerts you to irregularities and anomalies in your campaigns. 

You can get suggestions for improving campaign performance and make adjustments in your marketing campaigns, budget allocations, and ad spendings  The platform also allows you to create customizable reports without manually collecting and aggregating data from marketing tools. These reports can be exported as Excel or PDF files.

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Overview of nexoya Benefits

Competitive Advantage

nexoya provides predictive analytics capabilities, so you can improve your chances of running successful marketing campaigns across channels and stay ahead of the competition. It helps you predict the likelihood that you will reach the goals you set for your marketing campaigns or hit specific campaign KPIs or metrics.

nexoya continuously checks your KPIs and metrics for unusual events and behaviors, like a sudden increase in cost-per-click. You’re automatically notified whenever there are irregularities or anomalies in your campaigns and data that might positively or negatively affect the business. You can also analyze correlations in marketing data to easily identify gaps and new opportunities. 

Centralized Cross-Channel Campaign Optimization with AI

With nexoya, you’ll be able to monitor, manage, and optimize your marketing campaigns on different channels from a single centralized platform with the help of AI. By collecting and consolidating data and metrics from your existing marketing tools, the platform helps you effortlessly obtain insights into your marketing campaigns’ performance across various channels.

You can track and optimize all your ad spendings and marketing budget allocations in one place. Thanks to Nexoyas AI algorithms, you can adjust campaign budgets for better campaign efficiency. nexoya lets you find out which channels are performing well and bringing higher ROAS. This aids you in determining where you should spend your marketing budget. Furthermore, nexoya analyzes industry trends and external factors and provides recommendations for effective ad spending across campaigns and channels.

Better Collaboration

The marketing analytics platform is built with reporting features that enable you to share insights and collaborate with your team members easily. You can build your campaign, metric, and KPI reports out of the data stored on the platform. You and your team members can compare the performance of different campaigns, perform marketing funnel analysis, and evaluate all your marketing initiatives’ impacts and results.

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Overview of nexoya Features

  • Consolidated Marketing Intelligence
  • Marketing Tool Integration
  • Campaign Optimization with AI
  • Ad Spending
  • Predictive Analytics
  • Anomaly Detection
  • Correlation
  • Reporting

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
An award given to products that have recently entered the market but are already becoming very popular

nexoya Position In Our Categories

Since businesses have distinct business-related requirements, it is prudent that they avoid subscribing to a one-size-fits-all, ideal solution. Just the same, it would be hard to find such application even among widely used software systems. The logical step to undertake would be to shortlist the several critical functions which merit examination like critical features, packages, technical skill competence of the employees, company size, etc. The second step is, you must conduct your product research comprehensively. Browse over some of these nexoya evaluations and explore the other software solutions in your list more closely. Such well-rounded research guarantee you take out poorly fit apps and select the system that delivers all the tools your company requires.

Position of nexoya in our main categories:

TOP 500

nexoya is one of the top 500 Marketing Software products

If you are interested in nexoya it might also be a good idea to analyze other subcategories of Marketing Software collected in our database of SaaS software reviews.

Every business is different, and may need a special Marketing Software solution that will be adjusted to their company size, type of clients and staff and even particular industry they support. We advise you don't count on finding an ideal app that is going to work for every business no matter what their history is. It may be a good idea to read a few nexoya Marketing Software reviews first and even then you should pay attention to what the solution is intended to do for your business and your staff. Do you need a simple and intuitive app with only basic features? Will you actually use the advanced tools required by experts and large enterprises? Are there any specific features that are especially beneficial for the industry you work in? If you ask yourself these questions it is going to be much easier to locate a reliable solution that will fit your budget.

How Much Does nexoya Cost?

nexoya Pricing Plans:

Free Trial

Basic Optimization

€1600

Advanced Optimization

€3200

Unlimited Optimization

€6400

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What are nexoya pricing details?

nexoya Pricing Plans:

Free Trial

Basic Optimization

€1600

Advanced Optimization

€3200

Unlimited Optimization

€6400

nexoya offers three pricing plans for users to choose from, including an enterprise pricing plan that enables you to optimize marketing campaigns across channels. Here are the details:

Basic Optimization – 1,600€/team/month

  • Aggregation & Reporting
  • Predictive Analytics & Monitoring
  • 1 Campaign Optimization
  • Monthly Marketing Reviews & Training

Advanced Optimization – 3,200€/team/month

  • Aggregation & Reporting
  • Predictive Analytics & Monitoring
  • 4 Campaign Optimization
  • 2 Monthly Marketing Reviews & Training

Unlimited Optimization – 6,400€/team/month

  • Aggregation & Reporting
  • Predictive Analytics & Monitoring
  • Unlimited Campaign Optimization
  • Weekly Marketing Reviews & Training

User Satisfaction

Positive Social Media Mentions 21
Negative Social Media Mentions 0

We are aware that when you make a decision to get a Marketing Software it’s crucial not only to see how professionals score it in their reviews, but also to discover if the real people and enterprises that bought it are indeed happy with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and nexoya reviews across a broad array of social media sites. The data is then displayed in a simple to digest form revealing how many people had positive and negative experience with nexoya. With that information available you should be prepared to make an informed business decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • German

Pricing Model

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for nexoya?

nexoya integrates with:

  • Salesforce Sales Cloud
  • Salesforce Marketing Cloud
  • Shopify
  • Pipedrive
  • Mailchimp
  • Mailxpert
  • Mailgun
  • HubSpot
  • Mandrill
  • SAP Marketing Cloud
  • GoToWebinar
  • Blink
  • Google Play
  • App Store
  • MediaMath
  • Adition
  • Splicky
  • AppNexus
  • Adunit
  • Smart Ad Server
  • Google Ads
  • DoubleClick Bid Manager
  • Instagram
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Google Analytics
  • Adobe Analytics
  • SEMrush
  • Google Search Console
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Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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