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Salesforce Advertising Studio Review
What is Salesforce Advertising Studio?
Salesforce Advertising Studio is a campaign management and CRM targeting solution for your digital marketing campaigns. It is one of the tools in the Salesforce Marketing Cloud suite designed for creating customer-centric marketing strategies. Advertising Studio is an integrated marketing solution built to target one-to-one advertising for personalized customer experiences through maximizing your marketing and CRM data. It uses customer data collected from mobile push interactions, site conversions, and email to sync with the contact’s Facebook and Twitter accounts securely.
This tool has three main features: Advertising Audiences, Journey Builder Advertising, and Lead Capture. Advertising Audiences allows you to activate your CRM data to enhance targeting by using lookalikes to find new prospects. Journey Builder maximizes your social channel by connecting Marketing Cloud with your Facebook advertising leads in real-time. Lastly, Journey Builder Advertising empowers you to create Facebook campaigns in Journey Builder, another Salesforce Marketing Cloud product.
Salesforce Advertising Studio is a robust digital advertising software for marketers to use in connecting customers across multiple digital advertising channels. It effectively harnesses your customer data, integrates with your advertising strategies, and enhances lead generation. It also increases the effectiveness of digital advertising by using your CRM data to deliver more relevant ads in the right channels.
Show MoreOverview of Salesforce Advertising Studio Benefits
Salesforce Advertising Studio is an end-to-end advertising solution with myriad benefits. Here are some of the benefits you’ll get in using the tool:
Maximize Customer Data
The software empowers you to securely drive your Facebook, Google and display advertising at a scale. Whether you’re managing hundreds or up to millions of campaigns, Advertising Studio can instantly sync customer records from any digital channel and make sure they are up-to-date. It enables you to activate the data available in Salesforce’s Sales Cloud, Service Cloud, and Marketing Cloud to guide and forge your advertising. It also streamlines targeting based on your audience’s preferred channel whether it’s Facebook, Instagram, Twitter, Youtube or Google. Since Salesforce is already an established and trusted name in the CRM category, you’ll be assured there’s no downtime and your customer data stays in a secure environment.
Integrate Advertising Channels
Salesforce Advertising Studio utilizes lookalikes in finding new customers as they are more likely to be converted. It helps you gain new prospects from those that behave similarly to your existing high-value customers via Google, Facebook, and Salesforce. For your inactive subscribers, you can easily reconnect and re-engage with them on their preferred channel to interact with your brand again. This maximizes your leads and since you already have information about them, it is easier to target your strategies. Meanwhile, the tool stops Google and Facebook ads to your existing customers and unwanted segments to optimize your ad spending. It also helps you align your ad campaigns and emails to your customers to increase purchase intent.
Drive Lead Generation
As a unified approach, Salesforce Advertising Studio gives you a seamless integration of your tools. By connecting with Pardot and Salesforce Sales Cloud, you can leverage your advertising, acquisition and nurture strategy using lead scoring and email nurture campaigns. Leads from Facebook are automatically transported to Salesforce so your sales and marketing teams can immediately respond. Segmenting prospects and existing customer campaigns can help you in maximizing the ROI for your Google AdWords strategy.
Show MoreOverview of Salesforce Advertising Studio Features
- 1-to-1 Advertising
- Sync Customer Records
- Audience Ad Targeting
- Lookalikes
- Advertising and Email Campaign Alignment
- Inactive Subscriber Re-Engagement
- Lead Generation
- Customer Acquisition Campaign
- Facebook to Salesforce Automated Lead Transfer
- Cross-Channel Journey
- Integrated Data
- Marketing, Sales and Service Cloud Integration
Salesforce Advertising Studio Position In Our Categories
Since businesses have distinctive business-related demands, it is only rational that they steer clear of paying for a one-size-fits-all, “perfect” software solution. Nonetheless, it would be futile to chance on such application even among recognizable software products. The best thing to undertake would be to jot down the several major aspects that entail scrutiny such as important features, budget, technical skill ability of staff members, business size, etc. The second step is, you must conduct the research fully. Read some Salesforce Advertising Studio evaluations and check out the other software options in your shortlist in detail. Such comprehensive research can make sure you take out poorly fit software products and select the system which offers all the function your company requires.
Position of Salesforce Advertising Studio in our main categories:
TOP
200
Salesforce Advertising Studio is one of the top 200 Marketing Software products
Organizations have unique wants and requirements and no software solution can be ideal in such a scenario. It is futile to try to find an ideal out-of-the-box software app that meets all your business requirements. The intelligent thing to do would be to customize the system for your unique wants, staff member skill levels, finances, and other aspects. For these reasons, do not rush and invest in well-publicized leading systems. Though these may be widely used, they may not be the ideal fit for your unique needs. Do your research, look into each short-listed application in detail, read a few Salesforce Advertising Studio Marketing Software reviews, contact the maker for clarifications, and finally choose the product that offers what you need.
How Much Does Salesforce Advertising Studio Cost?
Salesforce Advertising Studio Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Salesforce Advertising Studio pricing details?
Salesforce Advertising Studio Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Salesforce Advertising Studio is a module of the Salesforce Marketing Cloud suite. In order to know the pricing information, you have to contact the vendor to request a quote as they tailor the solution to meet with your business requirements, company size, and budget.
User Satisfaction
Positive Social Media Mentions
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Negative Social Media Mentions
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We realize that when you choose to purchase a Marketing Software it’s crucial not only to see how professionals evaluate it in their reviews, but also to discover if the real clients and enterprises that use it are indeed satisfied with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Salesforce Advertising Studio reviews across a vast array of social media sites. The data is then featured in an easy to understand format indicating how many people had positive and negative experience with Salesforce Advertising Studio. With that information at your disposal you should be equipped to make an informed business decision that you won’t regret.
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Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
- Chinese
- Spanish
- French
- Italian
- Dutch
- Portugese
- Swedish
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Salesforce Advertising Studio?
Salesforce Advertising Studio integrates with the following systems:
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Pardot
- Youtube
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