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Salesforce Advertising Studio Review

Salesforce Advertising Studio
Our score: 8.9 User satisfaction: N/A

What is Salesforce Advertising Studio?

Salesforce Advertising Studio is a campaign management and CRM targeting solution for your digital marketing campaigns. It is one of the tools in the Salesforce Marketing Cloud suite designed for creating customer-centric marketing strategies. Advertising Studio is an integrated marketing solution built to target one-to-one advertising for personalized customer experiences through maximizing your marketing and CRM data. It uses customer data collected from mobile push interactions, site conversions, and email to sync with the contact’s Facebook and Twitter accounts securely.

This tool has three main features: Advertising Audiences, Journey Builder Advertising, and Lead Capture. Advertising Audiences allows you to activate your CRM data to enhance targeting by using lookalikes to find new prospects. Journey Builder maximizes your social channel by connecting Marketing Cloud with your Facebook advertising leads in real-time. Lastly, Journey Builder Advertising empowers you to create Facebook campaigns in Journey Builder, another Salesforce Marketing Cloud product.

Salesforce Advertising Studio is a robust digital advertising software for marketers to use in connecting customers across multiple digital advertising channels. It effectively harnesses your customer data, integrates with your advertising strategies, and enhances lead generation. It also increases the effectiveness of digital advertising by using your CRM data to deliver more relevant ads in the right channels.

Overview of Salesforce Advertising Studio Benefits

Salesforce Advertising Studio is an end-to-end advertising solution with myriad benefits. Here are some of the benefits you’ll get in using the tool:

Maximize Customer Data

The software empowers you to securely drive your Facebook, Google and display advertising at a scale. Whether you’re managing hundreds or up to millions of campaigns, Advertising Studio can instantly sync customer records from any digital channel and make sure they are up-to-date. It enables you to activate the data available in Salesforce’s Sales Cloud, Service Cloud, and Marketing Cloud to guide and forge your advertising. It also streamlines targeting based on your audience’s preferred channel whether it’s Facebook, Instagram, Twitter, Youtube or Google. Since Salesforce is already an established and trusted name in the CRM category, you’ll be assured there’s no downtime and your customer data stays in a secure environment.

Integrate Advertising Channels

Salesforce Advertising Studio utilizes lookalikes in finding new customers as they are more likely to be converted. It helps you gain new prospects from those that behave similarly to your existing high-value customers via Google, Facebook, and Salesforce. For your inactive subscribers, you can easily reconnect and re-engage with them on their preferred channel to interact with your brand again. This maximizes your leads and since you already have information about them, it is easier to target your strategies. Meanwhile, the tool stops Google and Facebook ads to your existing customers and unwanted segments to optimize your ad spending. It also helps you align your ad campaigns and emails to your customers to increase purchase intent.

Drive Lead Generation

As a unified approach, Salesforce Advertising Studio gives you a seamless integration of your tools. By connecting with Pardot and Salesforce Sales Cloud, you can leverage your advertising, acquisition and nurture strategy using lead scoring and email nurture campaigns. Leads from Facebook are automatically transported to Salesforce so your sales and marketing teams can immediately respond. Segmenting prospects and existing customer campaigns can help you in maximizing the ROI for your Google AdWords strategy.

Overview of Salesforce Advertising Studio Features

  • 1-to-1 Advertising
  • Sync Customer Records
  • Audience Ad Targeting
  • Lookalikes
  • Advertising and Email Campaign Alignment
  • Inactive Subscriber Re-Engagement
  • Lead Generation
  • Customer Acquisition Campaign
  • Facebook to Salesforce Automated Lead Transfer
  • Cross-Channel Journey
  • Integrated Data
  • Marketing, Sales and Service Cloud Integration

Salesforce Advertising Studio Position In Our Categories

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Position of Salesforce Advertising Studio in our main categories:

TOP 100

Salesforce Advertising Studio is one of the top 100 Marketing Software products

Salesforce Advertising Studio is also listed in the following subcategories:

Since each organization has particular business needs, it is prudent for them to abstain from looking for a one-size-fits-all faultless software solution. Needless to say, it would be useless to try to find such an app even among popular software solutions. The intelligent thing to do would be to list the various essential factors that require consideration such as key features, finances, skill levels of workers, company size etc. Then, you should do your groundwork thoroughly. Read some Salesforce Advertising Studio Marketing Software reviews and look into each of the other solutions in your shortlist in detail. Such exhaustive research can ensure you discard ill-fitting systems and select the system that provides all the aspects you require for business success.

How Much Does Salesforce Advertising Studio Cost?

Salesforce Advertising Studio Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Salesforce Advertising Studio is a module of the Salesforce Marketing Cloud suite. In order to know the pricing information, you have to contact the vendor to request a quote as they tailor the solution to meet with your business requirements, company size, and budget.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Advertising Studio reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce Advertising Studio. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • Chinese
  • Spanish
  • French
  • Italian
  • Dutch
  • Portugese
  • Swedish

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Salesforce Advertising Studio pricing details?

Salesforce Advertising Studio Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Salesforce Advertising Studio is a module of the Salesforce Marketing Cloud suite. In order to know the pricing information, you have to contact the vendor to request a quote as they tailor the solution to meet with your business requirements, company size, and budget.

What integrations are available for Salesforce Advertising Studio?

Salesforce Advertising Studio integrates with the following systems:

  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Pardot
  • Facebook
  • Twitter
  • Google
  • Instagram
  • Youtube
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Reviewed By Louie Andre
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