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Nielsen Marketing Cloud Review
What is Nielsen Marketing Cloud?
Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.
By combining all these critical marketing components, Nielsen Marketing Cloud enables users to create a clearer picture of their consumers and target audiences, allowing companies to understand them better so they can perform superior analysis of their ROI, create effective and relevant one to one messaging, devise and implement fully optimized marketing campaigns and promotions.
With Nielsen Marketing Cloud, users enjoy a throng of powerful marketing applications that can function individually or in concert with others. Moving data between apps becomes easier, allowing users to know what makes their customers tick, what empowers their target audience, and how to fully utilize such data and insights to grow their business.
Show MoreOverview of Nielsen Marketing Cloud Benefits
Nielsen Marketing Cloud is a unified cloud-based marketing platform that allows you to manage all phases and aspects of your marketing process. It comes with powerful functionalities that help you cover all stages of your marketing process, from planning, acting, and all the way to the analysis phase.
The software is built a data management platform wherein you can manage, organize, and activate data gathered from internal sources such as your websites and applications as well as from second- and third-party consumer data.
From this centralized data hub, you can do all things data-related without having to exit the system, from generating reports to creating data visualizations to analyzing indicators and metrics. You can track data in real-time and get the insight you need to make smart business decisions and actions, such as optimizing your campaigns, allocating your resources, and realigning your efforts to your goals.
Brands, agencies, and professional marketers love Nielsen Marketing Cloud as it provides them with a clear picture of their customers, of what empowers them to make purchase decisions, what content and messages they find relevant, and how they can reach their target audiences in ways that would encourage them to respond positively.
With reliable, real-time view over your customers, a clear grasp of the trends and understanding of consumer behavior, Nielsen Marketing Cloud gives you a unique advantage over the competition.
Show MoreOverview of Nielsen Marketing Cloud Features
- Media Planning
- Consumer Insights
- Audience Segmentation
- Cross-Platform Targeting
- Programmatic Buying
- Sequential Messaging
- Marketing ROI Analysis
- Real-Time Intent Analysis
- Creative and Channel Effectiveness Analysis
- Data Management
- In-Flight Analytics
- Multi-Touch Attribution
Nielsen Marketing Cloud Position In Our Categories
Since businesses have particular business needs, it is only wise that they avoid adopting an all-in-one, ”best” software product. Still, it would be difficult to try to find such a software product even among branded software systems. The practicable thing to undertake would be to jot down the varied critical aspects that entail analysis such as major features, plans, skill ability of staff members, organizational size, etc. After which, you should double down on the product research through and through. Have a look at these Nielsen Marketing Cloud review articles and scrutinize each of the applications in your shortlist more closely. Such comprehensive product investigation ensures you drop unfit apps and pay for the system which includes all the aspects your business requires.
Position of Nielsen Marketing Cloud in our main categories:
TOP
100
Nielsen Marketing Cloud is one of the top 100 Business Intelligence Software products
If you are interested in Nielsen Marketing Cloud it could also be beneficial to check out other subcategories of Business Intelligence Software listed in our database of SaaS software reviews.
Each enterprise has its own characteristics, and can need a specific Business Intelligence Software solution that will be fit for their business size, type of clients and staff and even particular niche they support. You should not count on finding a perfect solution that is going to work for each company regardless of their background is. It may be a good idea to read a few Nielsen Marketing Cloud Business Intelligence Software reviews first and even then you should keep in mind what the software is intended to do for your company and your staff. Do you need an easy and intuitive app with just essential features? Will you actually use the complex tools needed by experts and big enterprises? Are there any particular tools that are especially beneficial for the industry you work in? If you ask yourself these questions it is going to be much easier to find a solid service that will match your budget.
How Much Does Nielsen Marketing Cloud Cost?
Nielsen Marketing Cloud Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Nielsen Marketing Cloud pricing details?
Nielsen Marketing Cloud Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Contact Nielsen Marketing Cloud for more information on their basic and enterprise pricing packages as well as other product details.
User Satisfaction
Positive Social Media Mentions
30
Negative Social Media Mentions
2
We know that when you choose to buy a Business Intelligence Software it’s crucial not only to find out how professionals evaluate it in their reviews, but also to find out whether the real people and businesses that use this software are actually satisfied with the service. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Nielsen Marketing Cloud reviews across a broad array of social media sites. The information is then featured in an easy to understand form showing how many people had positive and negative experience with Nielsen Marketing Cloud. With that information at your disposal you will be equipped to make an informed business decision that you won’t regret.
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Technical details
Devices Supported
- Windows
- Linux
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Nielsen Marketing Cloud?
No information available.
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