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Nielsen Marketing Cloud Review
What is Nielsen Marketing Cloud?
Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.
By combining all these critical marketing components, Nielsen Marketing Cloud enables users to create a clearer picture of their consumers and target audiences, allowing companies to understand them better so they can perform superior analysis of their ROI, create effective and relevant one to one messaging, devise and implement fully optimized marketing campaigns and promotions.
With Nielsen Marketing Cloud, users enjoy a throng of powerful marketing applications that can function individually or in concert with others. Moving data between apps becomes easier, allowing users to know what makes their customers tick, what empowers their target audience, and how to fully utilize such data and insights to grow their business.
Show MoreOverview of Nielsen Marketing Cloud Benefits
Nielsen Marketing Cloud is a unified cloud-based marketing platform that allows you to manage all phases and aspects of your marketing process. It comes with powerful functionalities that help you cover all stages of your marketing process, from planning, acting, and all the way to the analysis phase.
The software is built a data management platform wherein you can manage, organize, and activate data gathered from internal sources such as your websites and applications as well as from second- and third-party consumer data.
From this centralized data hub, you can do all things data-related without having to exit the system, from generating reports to creating data visualizations to analyzing indicators and metrics. You can track data in real-time and get the insight you need to make smart business decisions and actions, such as optimizing your campaigns, allocating your resources, and realigning your efforts to your goals.
Brands, agencies, and professional marketers love Nielsen Marketing Cloud as it provides them with a clear picture of their customers, of what empowers them to make purchase decisions, what content and messages they find relevant, and how they can reach their target audiences in ways that would encourage them to respond positively.
With reliable, real-time view over your customers, a clear grasp of the trends and understanding of consumer behavior, Nielsen Marketing Cloud gives you a unique advantage over the competition.
Show MoreOverview of Nielsen Marketing Cloud Features
- Media Planning
- Consumer Insights
- Audience Segmentation
- Cross-Platform Targeting
- Programmatic Buying
- Sequential Messaging
- Marketing ROI Analysis
- Real-Time Intent Analysis
- Creative and Channel Effectiveness Analysis
- Data Management
- In-Flight Analytics
- Multi-Touch Attribution
Nielsen Marketing Cloud Position In Our Categories
Since businesses have distinctive business-related needs, it is only practical they steer clear of paying for an all-encompassing, “perfect” software system. Having said that, it would be futile to try to stumble on such a software solution even among branded software solutions. The efficient thing to do can be to tabulate the varied chief functions which necessitate consideration including critical features, plans, skill levels of staff, organizational size, etc. Thereafter, you should conduct your research systematically. Go over some Nielsen Marketing Cloud review articles and look into the other software products in your list more closely. Such detailed research ensures you keep away from unfit applications and choose the one that provides all the aspects your business requires.
Position of Nielsen Marketing Cloud in our main categories:
TOP
100
Nielsen Marketing Cloud is one of the top 100 Business Intelligence Software products
If you are considering Nielsen Marketing Cloud it could also be sensible to analyze other subcategories of Business Intelligence Software gathered in our database of B2B software reviews.
Every company has its own characteristics, and may call for a particular type of Business Intelligence Software solution that will be designed for their company size, type of customers and employees and even particular industry they deal with. We advise you don't count on locating a perfect software that is going to be suitable for each business no matter what their background is. It may be a good idea to read a few Nielsen Marketing Cloud Business Intelligence Software reviews first and even then you should keep in mind what the solution is supposed to do for your business and your employees. Do you require an easy and intuitive solution with just basic functions? Will you really use the advanced functionalities required by experts and big enterprises? Are there any particular features that are especially useful for the industry you work in? If you ask yourself these questions it will be much easier to get a reliable service that will fit your budget.
How Much Does Nielsen Marketing Cloud Cost?
Nielsen Marketing Cloud Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Nielsen Marketing Cloud pricing details?
Nielsen Marketing Cloud Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Contact Nielsen Marketing Cloud for more information on their basic and enterprise pricing packages as well as other product details.
User Satisfaction
Positive Social Media Mentions
30
Negative Social Media Mentions
2
We realize that when you choose to purchase a Business Intelligence Software it’s crucial not only to learn how experts score it in their reviews, but also to check whether the real people and businesses that bought it are actually happy with the product. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Nielsen Marketing Cloud reviews across a broad range of social media sites. The information is then displayed in a simple to understand form revealing how many customers had positive and negative experience with Nielsen Marketing Cloud. With that information available you should be prepared to make an informed buying choice that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Linux
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Nielsen Marketing Cloud?
No information available.
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