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Omnisend Review

Omnisend
Our score: 9.0 User satisfaction: 100%

What is Omnisend?

Omnisend is an omnichannel e-commerce marketing automation platform that is equipped with a user-friendly content editor and powerful data capturing and marketing tools. With it, you can build campaigns from ready-to-use templates so you save time. Other than that, the solution has additional elements that you can include to increase your click-through rates.

With Omnisend, you can personalize your e-commerce marketing with ease. The solution sends emails based on user behaviors like cart and browsing abandonment. It also re-engages your customers with newsletter resends, birthday emails, and promotion codes. Because of these tools, you can keep your customers in the loop and turn them into repeat buyers.

Moreover, Omnisend has a reporting dashboard that displays your campaign performance metrics. With such information on hand, you can build better campaigns that can increase your engagement and profitability.

Overview of Omnisend Benefits

Intuitive Content Editor

Whether you are tech-savvy enough for content building and editing, you will feel like a guru with Omnisend’s intuitive content editor. This lets you save time by providing you with a library of templates that you can customize. It also has a product picker that lets you choose the items to include in your emails and newsletters. Additionally, it lets you add click-through-rate improvers like scratch cards and gift boxes. It has automatic product recommendations too. With these, you can attract customers to interact with your brand through your website. This way, you can increase your chances of them becoming paying customers.

Marketing Automation & Personalization

Despite your absence from your desk and computer, you can still engage with your customers. That is because Omnisend has a host of marketing automation tools that send emails according to the website visitor behavior it detects. For example, it re-engages prospective consumers who abandoned browsing through products or left items in their carts. On top of that, the solution helps you nurture your relationships with your customers through birthday emails and other promotional communications with discount codes.

Effective & Sophisticated Campaigns

Some newsletter recipients are likely to leave your email unopened because they missed them in their inboxes. Omnisend aids you in re-engaging them by letting you resend your newsletters. This way, you can improve your open and click-through rates of the same campaign and increase your sales. On top of that, the solution assists you in boosting your newsletter interaction metrics with A/B testing. This allows you to determine what kind of subject line is more interesting to your audiences. Thus, you can increase the performance of newsletters.

Always-on Visitor Capturing Tools

Your website is the best tool for capturing new leads. To help you exploit that, Omnisend presents them with the form you choose to gather their information. You can go for a simple sign-up form, you can opt for a pop-up, or you can surprise visitors with a wheel of fortune. You can even choose to lead them to a landing page. Whichever you prefer, you can capture information without interrupting visitors’ experiences with your website and add qualified leads to your list.

Targeted Messages

Segmenting your audiences according to different characteristics can help you build campaigns that are most likely to attract them to your webshop. With Omnisend, the process is easy. You can build as many lists as you like and even add subscribers to different lists. The latter gives you greater flexibility without adding to your email marketing costs.

Actionable Marketing Reports

Knowing your customers better is a great way to create optimized marketing campaigns. Omnisend assists you in that regard with actionable reports that show the best campaigns, the forms with most data collected, and the highly engaging elements of newsletters. Aside from being available on your dashboard, these reports are also sent to your email so you can view your performance metrics wherever you are and whenever it is convenient for you.

Overview of Omnisend Features

  • Content Editor
  • Forms
  • Marketing Automation
  • Campaign Management
  • Subscriber Management
  • Reports

Omnisend Position In Our Categories

Bearing in mind businesses have specific business requirements, it is only sensible they abstain from going for an all-encompassing, ideal software. Be that as it may, it is futile to try to stumble on such application even among well-known software solutions.
The correct step to do is to write the various essential aspects that call for a consideration such as crucial features, plans, technical skill capability of staff members, business size, etc. After which, you should double down on the product research to a full extent. Browse through some of these Omnisend review articles and check out each of the solutions in your list in detail. Such detailed product research guarantee you avoid unsuitable apps and subscribe to the one which delivers all the tools you require company requires for optimal results.

Position of Omnisend in our main categories:

TOP 50

Omnisend is one of the top 50 eCommerce Software products

TOP 100

Omnisend is one of the 100 Marketing Software products

Omnisend is also listed in the following subcategories:

Organizations have unique wants and requirements and no software application can be just right in such a scenario. It is pointless to try to find a perfect off-the-shelf software system that meets all your business requirements. The smart thing to do would be to modify the solution for your specific wants, worker skill levels, finances, and other factors. For these reasons, do not hasten and invest in well-publicized popular applications. Though these may be widely used, they may not be the ideal fit for your specific wants. Do your research, investigate each short-listed platform in detail, read a few Omnisend eCommerce Software reviews, call the maker for clarifications, and finally select the app that offers what you require.

How Much Does Omnisend Cost?

Omnisend Pricing Plans:

Free Trial

Free Plan

$0

Standard

from $10.00/month

Pro

from $199.00/month

Omnisend has two enterprise pricing options and a free package. Pricing is based on the number of subscribers you have. If you have between 1-500 subscribers then you only pay the minimum amount. If you have more than 500 subscribers, you can use the website’s price calculator or get in touch with sales.

Free – Free

  • 15,000 Emails per Month
  • Website Tracking
  • Signup Forms
  • Newsletters & Content Editor
  • Discount Codes
  • SMS Campaigns
  • Sales Reporting
  • 24/7 Email & Chat Support

Standard – from $10.00/month or $8.00/month/annual billing

  • All Free Features
  • Automation Workflows
  • Standard Segmentation
  • SMS Automation
  • Product Import & Recommendations
  • Interactive Email Elements
  • Interactive Signup Forms

Pro – from $199.00/month or $160.00/month/annual billing

  • All Standard Features
  • Unlimited Emails
  • Advanced Segmentation
  • Facebook Custom Audiences Sync
  • Google Customer Match Sync
  • UTM Management
  • Account Manager & Priority Support
  • Custom IP & Deliverability Support

User Satisfaction

Positive Social Media Mentions 18
Negative Social Media Mentions 0

We realize that when you make a decision to buy eCommerce Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Omnisend reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Omnisend. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Omnisend pricing details?

Omnisend Pricing Plans:

Free Trial

Free Plan

$0

Standard

from $10.00/month

Pro

from $199.00/month

Omnisend has two enterprise pricing options and a free package. Pricing is based on the number of subscribers you have. If you have between 1-500 subscribers then you only pay the minimum amount. If you have more than 500 subscribers, you can use the website’s price calculator or get in touch with sales.

Free – Free

  • 15,000 Emails per Month
  • Website Tracking
  • Signup Forms
  • Newsletters & Content Editor
  • Discount Codes
  • SMS Campaigns
  • Sales Reporting
  • 24/7 Email & Chat Support

Standard – from $10.00/month or $8.00/month/annual billing

  • All Free Features
  • Automation Workflows
  • Standard Segmentation
  • SMS Automation
  • Product Import & Recommendations
  • Interactive Email Elements
  • Interactive Signup Forms

Pro – from $199.00/month or $160.00/month/annual billing

  • All Standard Features
  • Unlimited Emails
  • Advanced Segmentation
  • Facebook Custom Audiences Sync
  • Google Customer Match Sync
  • UTM Management
  • Account Manager & Priority Support
  • Custom IP & Deliverability Support

What integrations are available for Omnisend?

Omnisend can integrate with major e-commerce platforms:

  • Shopify and Shopify Plus
  • Big Commerce
  • Drupal Commerce
  • Magento
  • WooCommerce
  • PrestaShop
  • Opencart

If your preferred platform is not on the list, you can still integrate with it via API.

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Reviewed By Nestor Gilbert
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