Optimail Review
What is Optimail?
Optimail is an email marketing tool that supercharges your campaigns using artificial intelligence to automatically deliver personalized emails that are aligned to your customers’ behavior and preferences. The software analyzes your customers based on their recent actions, interactions with your website and other materials, the content they visit, the products they look at, and more.
With its proprietary algorithm, Optimail takes all the information and optimizes your campaigns with adaptive personalization, tailoring each campaign to fit the unique profiles of your customers to entice them to perform your desired actions such as purchasing, social sharing, and engagement. It deeply understands your customers and automatically changes your campaigns so that they respond based on your preferences. Optimail drives your customers to do what you want so that your business grows exponentially.
Show MoreOverview of Optimail Benefits
Optimail provides you with the most comprehensive email marketing platform that is loaded with features plus artificial intelligence to fully optimize your email marketing campaigns the way no other solutions can. The software dissects your customers’ preferences and behavior and identifies patterns, needs, and wants that are unique per individual.
From tons of information, Optimail’s powerful artificial intelligence finds factors that drive customer engagement and automatically applies the modifications to your campaigns to encourage customers to perform specific actions that are beneficial to your business growth, such as making a purchase, sharing content, and more.
Optimail eliminates the need to set up arbitrary audience splits or thinking how long to run an A/B test. Optimail automatically and incessantly contrast your variations in the context of your entire campaign to fully learn and understad which variation works best for your customers. The software instantly identifies which message to deliver and when to deliver to further enhance campaign engagement, align customers with your goals, and keep your messages out of the spam folder.
Optimail integrates with your existing infrastructure in minutes. We provide a simple JavaScript snippet that drops into your existing website to enable customer profile importing, event tracking, and subscriptions.
Integration is a breeze as Optimail can be integrated into your infrastructure without making huge modifications to your codes. All you have to do is simply install simple JavaScript snippet into your website and once it’s active, it will enable customer profile importing, event tracking, and subscriptions.
Show MoreOverview of Optimail Features
- Customer Profiles
- Insights and Analytics
- Personalization
- Complete Automation
- Powerful API
- Intuitive Campaign Builder
What Problems Will Optimail Solve?
1. Testing and optimizing an email marketing campaign:
Making sure that your email marketing campaigns are as effective as possible is a challenge for businesses of all sizes. The standard approach is to create a few variations of an email in your campaign and run an A/B test to see which gets more clicks and reads. There are several problems with this approach, however, that guarantee you’re not getting the best results that you could with a more advanced AI driven approach to optimization:
- Context matters: A/B tests compare a single message, ignoring the larger context of the customer experience. Optimail learns what works for each customer, in the context of their individual interactions with your business.
- Your business and customers are dynamic: A/B tests are static and ignore the fact that your business and customer base are continually changing. Optimail is always learning and improving it’s strategy.
- Managing the complexity of running experiments is time consuming and expensive: Running the number of experiments that you’d need to do to optimize an email campaign would take a team of dedicated marketers and data scientists. Optimail manages this complexity automatically.
- You care about more than open and click rates: When you measure success internally, you probably don’t just look at open and click rates. Optimail learns what drives your customers towards the KPIs that really matter.
Optimail makes it incredibly easy to build email marketing campaigns that continuously and automatically adapt and improve.
2. Building personalized, data-driven email marketing campaigns
Building an effective, data-driven email campaign typically requires you to set up a complex decision tree to specify which message to send to which customer at which time. It can get quite complex, and there’s really no way to know that what you’ve set up is most effective. Optimail automatically learns what works best, all you have to do is write some emails and variations!
3. Monitoring how your campaigns are performing
Optimail provides detailed analytics and reporting to see how your email campaigns are performing in relation to your business goals and key KPIs
Awards & Quality Certificates
Optimail Position In Our Categories
Since companies have special business needs, it is only rational they avoid purchasing a one-size-fits-all, ideal solution. Having said that, it would be hard to stumble on such application even among sought-after software products. The reasonable thing to undertake would be to shortlist the numerous essential functions which necessitate research like key features, costing, technical skill levels of the users, organizational size, etc. After which, you must double down on your research exhaustively. Go over these Optimail evaluations and explore the other software systems in your shortlist more closely. Such all-encompassing research ensure you avoid unfit software solutions and pay for the one which provides all the features your company requires.
Position of Optimail in our main categories:
TOP
500
Optimail is one of the top 500 Marketing Software products
It's crucial to note that hardly any software in the Email Marketing Software category will be a perfect solution that can match all the requirements of various business types, sizes and industries. It may be a good idea to read a few Optimail Email Marketing Software reviews first as certain software might perform well exclusively in a very small group of applications or be prepared with a really specific type of industry in mind. Others can operate with an idea of being simple and intuitive and as a result lack advanced functions welcomed by more experienced users. There are also software that cater to a wide group of users and offer a rich feature set, however that frequently comes at a more significant cost of such a solution. Be certain that you're aware of your needs so that you buy a service that offers all the elements you look for.
How Much Does Optimail Cost?
Optimail Pricing Plans:
Free Trial
Seed
$25/month
Growth
$125/month
Unicorn
$625/month
What are Optimail pricing details?
Optimail Pricing Plans:
Free Trial
Seed
$25/month
Growth
$125/month
Unicorn
$625/month
Optimail offers three SMB and enterprise pricing packages for users to choose from. Give the details a look, and select the best plan for your company:
Seed – $25/month
- 1000 active customers/month
- Unlimited campaigns
- Unlimited messages sent
- Unlimited events tracked
- Team (multi-user) access
- Custom domains
Growth – $125/month
- 10,000 active customers/month
- Unlimited campaigns
- Unlimited messages sent
- Unlimited events tracked
- Team (multi-user) access
- Custom domains
Unicorn – $625/month
- 100,000 active customers/month
- Unlimited campaigns
- Unlimited messages sent
- Unlimited events tracked
- Team (multi-user) access
- Custom domains
User Satisfaction
Positive Social Media Mentions
5
Negative Social Media Mentions
0
We know that when you choose to get a Email Marketing Software it’s crucial not only to see how professionals score it in their reviews, but also to find out if the real users and companies that bought it are genuinely content with the product. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Optimail reviews across a wide array of social media sites. The information is then displayed in an easy to understand format indicating how many people had positive and negative experience with Optimail. With that information at hand you should be prepared to make an informed purchasing decision that you won’t regret.
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
Pricing Model
- Monthly payment
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Optimail?
Optimail can integrate with your website or application with its easy-to-use Java script API. A curl API is available to integrate with your language of choice.
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