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Zoho Campaigns Review

Zoho Campaigns
Our score: 8.6 User satisfaction: 99%

What is Zoho Campaigns?

Zoho Campaigns is an email marketing solution designed to build, deliver and monitor email campaigns for boosting your sales and customer base. Built for marketing processes, the tool can help you expand your brand’s reach as it seamlessly connects with a variety of third-party applications such as Youtube, G Suite, Facebook, WordPress, and SurveyMonkey, among others.

With pre-designed templates and a drag-and-drop editor, you can create campaigns in only a few minutes. Automation optimizes email marketing for trigger-based emails, workflows, autoresponders, and follow-up emails. It offers a robust solution in increasing engagement and personalizing email interactions for more effective campaigns.

It will let you figure out which subject line or design works better, and its list management makes sure your list is clean and spam-free. Zoho Campaigns allows you options to create your emails easily. campaigns for more detailed monitoring of your campaign performance.

Overview of Zoho Campaigns Benefits

Zoho Campaigns is a robust tool for building your email marketing campaigns effectively. Here are some of its main benefits:

Building attention-grabbing newsletters

Creating an email campaign in Zoho Campaigns can be done easily and quickly with a drag-and-drop interface and simple yet customizable layout. Pre-designed templates are also available for different occasions. Adding visual elements to your newsletter is streamlined with the image editor that lets you enhance, crop, and adjust your images.

Managing subscriber management

When organizing subscriber information, you can go for the manual route where you add subscribers one at a time or streamline the process if you have numerous subscribers by using API for importing. You can import subscriber details from Zoho CRM and Excel. Create segments, incorporate signup forms, and reach your audience through smartphone for more efficacy.

Utilizing marketing automation

Zoho Campaigns use automation to eliminate tasks that can be automated so you can focus on more important aspects of your marketing campaign process. For instance, autoresponders are triggered when a new subscriber signs up or a new purchase is made, depending on your needs, so you don’t have to manually send a message one by one each time. Reminders are also available for special occasions such as birthday wishes and subscription renewals to stay connected with subscribers and personalize engagement.

Overview of Zoho Campaigns Features

  • Analyze Your Lists
  • Social Statistics
  • Sync From Zoho CRM
  • Sync contacts from different Zoho Services
  • Landing pages for Facebook Marketing
  • Measure Engagement
  • Import your newsletter templates
  • Link Tracking
  • A/B Test Campaigns
  • Chain Campaigns
  • Personalized Greetings
  • Scheduled Sending
  • Ready-Made Newsletter Templates
  • Flexible, Customizable Layouts
  • Easy Drag-and-Drop Editor
  • Track Recipient Activity

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Zoho Campaigns Position In Our Categories

Since businesses have distinctive business needs, it is practical they avoid deciding on a one-size-fits-all, “perfect” software. Be that as it may, it is hard to try to come across such a software system even among popular software products.
The efficient step to do is to note down the various essential aspects that require investigation such as essential features, costing, skill competence of staff, business size, etc. Next, you should follow through your research through and through. Read some Zoho Campaigns evaluations and check out the other software solutions in your shortlist more closely. Such comprehensive research makes sure you drop unsuitable software solutions and choose the one which delivers all the features you require company requires in sustaining growth.

Position of Zoho Campaigns in our main categories:

TOP 200

Zoho Campaigns is one of the top 200 Marketing Software products

Zoho Campaigns is also listed in the following subcategories:

Each organization has different requirements and needs a system that can be personalized for their size, type of staff members and clients, and the specific industry they are in. For these reasons, no platform can proffer perfect features off-the-shelf. When you search a software app, first be sure what you require it for. Read some Zoho Campaigns Email Marketing Software reviews and ask yourself do you need basic features or do you require complex tools? Are there any industry-specific tools that you are seeking? Obtain the answers to these queries to help your search. There are lots of factors that you need to reflect on and these include your budget, specific business wants, your company size, integration needs etc. Take your time, try out a few free trials, and finally select the app that provides all that you want to improve your firm efficiency and productivity.

How Much Does Zoho Campaigns Cost?

Zoho Campaigns Pricing Plans:

Free Trial

Pay As You Use 250 credits

$6

Pay As You Use 500 credits

$12

Pay As You Use 1000 credits

$22

Pay As You Use 2000 credits

$40

Pay As You Use 5000 credits

$80

Pay As You Use 10,000 credits

$150

Pay As You Use 25,000 credits

$225

Pay As You Use 50,000 credits

$450

Pay As You Use 75,000 credits

$600

Pay As You Use 100,000 credits

$750

1 – 500 subscribers

$5

501 – 1000 subscribers

$10

1001 – 2500 subscribers

$25

2501 – 5000 subscribers

$45

5001 – 10,000 subscribers

$70

10,001 – 25,000 subscribers

$125

25,001 – 50,000 subscribers

$200

50,001 – 100,000 subscribers

$350

Pay As You Use Plan: Just the right plan if you do not send emails very frequently. Purchase email credits based on the number of emails that you want to send. Email credits cost as follows:

  • 250 credits – $6
  • 500 credits – $12
  • 1000 credits – $22
  • 2000 credits – $40
  • 5000 credits- $80
  • 10,000 credits- $150
  • 25,000 credits- $225
  • 50,000 credits- $450
  • 75,000 credits – $600
  • 100,000 credits- $750

Monthly Subscription

  • Unlimited emails
  • Workflows
  • Autoresponders
  • Social campaigns

This plan has a cost determined by the number of subscribers. The costs are as follows:

  • 1 – 500 subscribers – $5
  • 501 – 1000 subscribers – $10
  • 1001 – 2500 subscribers – $25
  • 2501 – 5000 subscribers – $45
  • 5001 – 10,000 subscribers – $70
  • 10,001 – 25,000 subscribers – $125
  • 25,001 – 50,000 subscribers – $200
  • 50,001 – 100,000 subscribers – $350

Zoho also has a free plan for those that have 2,000 subscribers and want to send out 12,000 emails per month. You can try out Zoho free plan here. If your business has more than 100,000 emails, contact the company for the Zoho Campaigns cost for a High Volume Plan.

 

 

User Satisfaction

Positive Social Media Mentions 154
Negative Social Media Mentions 1

We realize that when you make a decision to buy Email Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Zoho Campaigns reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Zoho Campaigns. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Zoho Campaigns Comparisons

Zoho Campaigns user reviews

The marketing platform is simple, but adept

Read full review >
Larry
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.10.2018 Company Size: 1-10 Employees Industry: Information Technology and Services

An important e-mail marketing tool that shouldn’t be ignored!

Read full review >
Winifred
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.08.2018 Company Size: 11-50 Employees Industry: Information Technology and Services

A review of Zoho Campaigns.

Read full review >
Tyrone
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.08.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

So far, its trial version has been tremendous!

Read full review >
Lula
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.04.2018 Company Size: More than 100 Employees Industry: Role

A very robust tool intended for organizations.

Read full review >
Karla
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.04.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

What are Zoho Campaigns pricing details?

Zoho Campaigns Pricing Plans:

Free Trial

Pay As You Use 250 credits

$6

Pay As You Use 500 credits

$12

Pay As You Use 1000 credits

$22

Pay As You Use 2000 credits

$40

Pay As You Use 5000 credits

$80

Pay As You Use 10,000 credits

$150

Pay As You Use 25,000 credits

$225

Pay As You Use 50,000 credits

$450

Pay As You Use 75,000 credits

$600

Pay As You Use 100,000 credits

$750

1 – 500 subscribers

$5

501 – 1000 subscribers

$10

1001 – 2500 subscribers

$25

2501 – 5000 subscribers

$45

5001 – 10,000 subscribers

$70

10,001 – 25,000 subscribers

$125

25,001 – 50,000 subscribers

$200

50,001 – 100,000 subscribers

$350

Pay As You Use Plan: Just the right plan if you do not send emails very frequently. Purchase email credits based on the number of emails that you want to send. Email credits cost as follows:

  • 250 credits – $6
  • 500 credits – $12
  • 1000 credits – $22
  • 2000 credits – $40
  • 5000 credits- $80
  • 10,000 credits- $150
  • 25,000 credits- $225
  • 50,000 credits- $450
  • 75,000 credits – $600
  • 100,000 credits- $750

Monthly Subscription

  • Unlimited emails
  • Workflows
  • Autoresponders
  • Social campaigns

This plan has a cost determined by the number of subscribers. The costs are as follows:

  • 1 – 500 subscribers – $5
  • 501 – 1000 subscribers – $10
  • 1001 – 2500 subscribers – $25
  • 2501 – 5000 subscribers – $45
  • 5001 – 10,000 subscribers – $70
  • 10,001 – 25,000 subscribers – $125
  • 25,001 – 50,000 subscribers – $200
  • 50,001 – 100,000 subscribers – $350

Zoho also has a free plan for those that have 2,000 subscribers and want to send out 12,000 emails per month. You can try out Zoho free plan here. If your business has more than 100,000 emails, contact the company for the Zoho Campaigns cost for a High Volume Plan.

 

 

What integrations are available for Zoho Campaigns?

  • Zoho CRM
  • Google Apps
  • Facebook
  • LinkedIn
  • Twitter
  • Eventbrite
  • Zoho Creator
  • Zoho Survey
  • SurveyMonkey
  • Google Analytics
  • YouTube videos
  • Shopify
  • Vimeo
  • Gravatar
  • Picasa
  • Flickr
  • Bigstock
  • Box
  • Dropbox
  • OneDrive
  • Zoho Docs
  • WordPress

Zoho Campaigns average rating:

Average score
5/5 (7 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Larry

PROS: Zoho Campaigns is a competent marketing platform that fulfills all of our professional requirements, and that's a big deal for a company that follows latest automation trends and that knows exactly what to look for. We decided for Zoho Campaigns because it provides 360 degree view on clients, and it integrates well with Zoho CRM (another product we adore!).

CONS: To be honest, translation is really on the edge of ruining their entire reputation: We are an European-based company and our messages often end up piled with unusual German words, I mean, not what a client would expect from a marketing professional. Plus, we mind that the edition mode doesn't work well unless we're using Chrome to open the program.

Reviewed 1 year ago

Read full review >

The least favorable review

Eric

PROS: I'm running a small business, which is why I choose to rely on simple and intuitive software. The first one I discovered was Zoho CRM, and I was so satifsifed that I made an instant decision to use Campaigns too. Luckily, the two are perfectly integrated, and I rely on this syncing to setup drip campaigns using other dates and actions. i was particularly satisifed with the reporting capacity, i think it really turns work into pleasure.

CONS: It is more of an email automation software than a marketing automation one, and I feel confident to share this because I am a former user of products such as Eloqua and Marketo. It is not integrated with sales software and it doesn't score leads. What I miss the most are Marketo's DKIM and SPF records on deliverability, you could only have those with via Zoho Mail. However, if your purpose is to send campaigns to small lists, Zoho Campaign is just fine.

Reviewed 2 years ago

Read full review >

More reviews from 7 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

The marketing platform is simple, but adept

Read full review >
Larry
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.10.2018 Company Size: 1-10 Employees Industry: Information Technology and Services

PROS: Zoho Campaigns is a competent marketing platform that fulfills all of our professional requirements, and that's a big deal for a company that follows latest automation trends and that knows exactly what to look for. We decided for Zoho Campaigns because it provides 360 degree view on clients, and it integrates well with Zoho CRM (another product we adore!).

CONS: To be honest, translation is really on the edge of ruining their entire reputation: We are an European-based company and our messages often end up piled with unusual German words, I mean, not what a client would expect from a marketing professional. Plus, we mind that the edition mode doesn't work well unless we're using Chrome to open the program.

What do you think about this review? Great Poor

An important e-mail marketing tool that shouldn’t be ignored!

Read full review >
Winifred
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.08.2018 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: E-mail database imports. HTML template creation. It's very straightfoward. Very simple to utilize from the get-go.

CONS: There have been some instances where e-mails would end up in the SPAM folders on a client's end. They need to do something about this.

What do you think about this review? Great Poor

A review of Zoho Campaigns.

Read full review >
Tyrone
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.08.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: The great thing with this is its integration. You get integration to its suite. Any Zoho products are integration with this. The same thing goes for Zapier.

CONS: At the moment. Nothing. It's the basic version. It does what I want it to do.

What do you think about this review? Great Poor

So far, its trial version has been tremendous!

Read full review >
Lula
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.04.2018 Company Size: More than 100 Employees Industry: Role

PROS: I'm trying this software version before I make my decision going forward. Tracking details were great. It was great for campaigns that are sent out.

CONS: Mailing lists can't be enabled. It should be featured in the CRM integration.

What do you think about this review? Great Poor

A very robust tool intended for organizations.

Read full review >
Karla
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.04.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I'm a consultant on automation and marketing tools for different companies. With the bulk of my work for clients involves making use of powerful and bigger systems, they're more than what I'd ever want for the company I'm running. The only downside here is that they tend to be a bit expensive. But I do have everything I want that Zoho is offering.

CONS: I really miss what what other automation tools are offering. By that would mean a robust system that's larger and pricey.

What do you think about this review? Great Poor

Why go something else when it already comes with Zoho CRM integration?

Read full review >
Emilio
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.03.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: It has Zoho CRM integration. This makes it very useful for us since we're heavy users of it. Once you're able to set up a mailing list, you can actually make the system dynamic. This ensures updates on both ends to be pushed without preserving mailing lists.

CONS: We've dealt with certain challenges when coming up with a campaign design. Even with the templates available, it wasn't as easy as we expected. I'm pretty sure someone who's had a bit of experience with html or something related to design may find it simpler to utilize. Regardless, we're working our way through the learning curve, from the design standpoint.

What do you think about this review? Great Poor

Does miracles with Zoho CRM

Read full review >
Eric
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.03.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: I'm running a small business, which is why I choose to rely on simple and intuitive software. The first one I discovered was Zoho CRM, and I was so satifsifed that I made an instant decision to use Campaigns too. Luckily, the two are perfectly integrated, and I rely on this syncing to setup drip campaigns using other dates and actions. i was particularly satisifed with the reporting capacity, i think it really turns work into pleasure.

CONS: It is more of an email automation software than a marketing automation one, and I feel confident to share this because I am a former user of products such as Eloqua and Marketo. It is not integrated with sales software and it doesn't score leads. What I miss the most are Marketo's DKIM and SPF records on deliverability, you could only have those with via Zoho Mail. However, if your purpose is to send campaigns to small lists, Zoho Campaign is just fine.

What do you think about this review? Great Poor
Reviewed By Louie Andre
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