Outgrow Review

Use case #1: The Professional Wingman

The Professional Wingman is a relationship consultancy firm founded by Thomas Edward for millennials that are seeking long-term romantic relationships. Thomas wanted to generate more leads for his company and increase its conversion rates. Using traditional marketing techniques, he was able to get a lot of target prospects, considering that the nature of his business is very interesting and popular among millennials. However, he was having a hard time keeping and converting these prospects.

Thomas decided to use Outgrow and came up with a dating quiz. The purpose of this quiz was to help prospects discover and understand their own dating capabilities. He created the quiz from Outgrow’s pre-built quiz templates that were optimized for all types of devices. This gave him the assurance that the quiz would look nice and flawless in the eyes of his target prospects whether they were using a laptop, tablet, or smartphone. He also easily created the questions and sections included in the quiz using Outgrow’s drag-and-drop editor, allowing him to build sophisticated user experiences without any coding. 

Moreover, Thomas utilized the software’s lead generation capabilities. He set up a lead form before the results page so he could collect relevant information from prospects who took the dating quiz. Plus, through integration, he got the ability to send leads to his CRM system for further follow-ups. Thomas’ dating quiz produced nearly 9,609 visits, over 2,782 prospects, and nearly 270 social shares, increasing engagements and conversions and expanding the reach of his firm.

Use case #2: Macroscape

Helping clients promote their products and services, a marketing firm named Macroscape was thinking of a new strategy to market the products of a company that manufactures and sells bikes and bicycles. The client wanted to get more leads, guide these leads to make sound buying decisions, and convert them to satisfied customers. To help the client successfully achieve these goals, Macrospace had been employing common inbound marketing tactics. However, such strategies were not delivering the best results needed by their client. 

Macroscape’s marketing team got the opportunity to build an interactive quiz for the client using Outgrow. The purpose of the quiz was to help prospects find out which bikes or bicycles are most suitable for them depending on the answers they provided in the quiz. Outgrow enabled the marketing team to instantly create the quiz from templates built within the software. They did that without writing a single line of code, eliminating the need to hire developers. 

Outgrow also allowed the team to grant their client access to the quiz dashboard. This gave the client an easy way to edit the quiz and align it with the company’s branding and marketing goals. The software also permitted the team to add images and graphics to each question in the quiz, making the quiz not only easy to take but also visually interactive and engaging.

Macroscope’s marketing strategy was indeed effective. The quiz increased the client’s conversion rate to 36%. Because the quiz had been designed to address the personal needs of prospects and provide them with instant gratification, the client was able to improve engagements and close more deals. 

Use case #3: VenturePact

VenturePact operates a marketplace where business owners and developers/designers can connect and engage with each other for software development projects. The company’s goal was to ensure that it would consistently get a high growth rate. In order to reach such a goal, the marketing team at VenturePact combined various inbound marketing strategies together, including blogs, eBooks, SEO, and social media. These strategies produced more engagements over time, but the results were not enough to drive and sustain business growth.

With Outgrow, VenturePact created a mobile app calculator that could instantly provide business owners with an estimation of the cost they might incur for building an application. Outgrow enabled VenturePact to build a simple, beautiful, and high-converting landing page for their calculator. They were also able to come up with a page that displayed results in real-time and add call-to-actions to it. Furthermore, the software permitted them to design a lead form where prospective customers could enter the email address of a friend or any person who they think might benefit from using the calculator. 

VenturePact got a 15% increase in traffic and a 28% increase in conversion rate within two weeks after they had launched their mobile app calculator. The interactive, personalized, and viral nature of the calculator helped the company achieve these results.