People.ai Review

Ingests Contact, Activity, And Engagement Data From Multiple Sources

One of the key capabilities of People.ai is capturing and ingesting information coming from various sources, services, and systems. This information includes any valuable data that is related to contacts, prospects, and customers; the activities users are performing, and the communications and engagements they are involved with.

People.ai can capture such information from emails, calendaring systems, audio and video conferencing services, and phone systems. This means the platform allows users to get a  lot of pieces of information, and because People.ai ingests all those information into a single tool, data collection and access is enhanced. They no longer need to switch from one tool to another just to obtain the data they need.

Analyzes Captured Data And Helps You Generate Actionable Insights

Another main capability of People.ai is data analysis, and this capability can be considered as the heart of the platform. This is because data analysis gives rise to the generation of powerful business and revenue intelligence. Many features are included in this capability of the software. For instance, People.ai uses algorithms that can identify matches between accounts and opportunities. Users can also gain insights into sentiments as well as perform competitor analysis.

Through data analysis, they will be able to form custom tiebreakers. Tiebreakers are comprised of strategies and techniques businesses and teams employ so they can stand out from their competitors, encouraging people to choose their propositions, products, and services over those ones being offered by other businesses or teams. Content filtering and categorization are made possible as well.

Enrich Your CRM Data

The data analysis capability of People.ai, moreover, provides users with the opportunity to enrich their data. They can make their existing CRM system more powerful by making sure that it contains reliable, accurate, and neatly-organized data. The platform enables them to enrich their CRM data with new information from marketing and sales activities.

Delivers Data And Insights To Other Tools

The data and insights users can generate using the platform can be leveraged by different teams such as sales, marketing, and customer success teams. Obviously, these teams are not using the same set of tools all the time. With People.ai, that’s not a problem, as the platform can be integrated with other tools such as CRM systems, business intelligence solutions, collaboration programs, and many other types of tools. Therefore, users can access the data and insights produced by People.ai directly within the tools they are currently using.

Evaluate Marketing Campaign Performance

Marketing teams can benefit a lot from the revenue intelligence platform. For example, they can discover how prospects and contacts are responding and engaging with the marketing campaigns they are launching. Since the platform can capture information from marketing activities, marketing teams, therefore, can keep track of how prospects and contacts move from one touchpoint to another and interact with their campaigns, allowing users to verify if their campaigns are effective, impactful, and successful.

Perform Accurate Attribution And Close The Gap Between Marketing And Sales

People.ai also helps users conduct marketing attribution accurately, permitting them to attribute opportunities to specific events and campaigns. This is made possible through the aid of the platform’s matching capability by which it automatically detects matches between activities and opportunities. In addition, the platform breaks the wall that separates marketing teams from sales teams. For instance, marketing teams can gain insights into the activities being performed by sales teams and use specific events or activities as triggers for their marketing campaigns.

A Great Solution For Sales Leaders And Salespersons

Sales leaders and salespersons can utilize People.ai to produce accurate sales reports and forecasts, increase visibility into their entire sales process and deals, and enhance their productivity and performance. Sales leaders can evaluate conversations with people who decided to buy products or services, identify the salespersons who engaged in the conversations and assign these salespersons to specific sales activities. This way, they will be able to increase the likelihood of rapidly moving opportunities throughout their sales pipeline and closing more deals.

Sales leaders can also leverage the data delivered by the platform to conduct coaching sessions and train their subordinates so they can improve their performance. People.ai lets them check if a salesperson is dedicating a sufficient amount of time for managing and reaching out to accounts and interacting with opportunities, promptly responding to prospects, and more.

Additionally, because People.ai integrates with CRM systems, users can automatically deliver data such as contact details and customer activities to their existing CRM system. Therefore, salespersons no longer need to manually update their CRM with new information and perform data entries. This way, they will become more productive and concentrate more on closing deals.