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Percolate Review

Percolate
Our score: 9.0 User satisfaction: 91%

What is Percolate?

Percolate is all-in-one marketing software used by top marketing service providers worldwide that allows management of marketing across all channels, and a one-stop solution to plan, create and execute it. Software’s planning and campaign management features allow effective and efficient coordination of marketing across all markets, channels and teams. The content marketing and asset management features provide a robust platform for content inspiration, distribution, management, analysis and more.

The integrated task management system makes it easy to track work from start to finish. Percolate also allows publishing content to different marketing channels from a single hub including social, digital and traditional marketing channels. Marketing Analytics is also a great tool to measure marketing from idea generation to execution allowing to effortlessly track team productivity, cross-channel visibility, richer insights into content performance and highlighting areas that require improvement.

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Overview of Percolate Benefits

Percolate aims to save marketer’s time, elevate their content and enhance marketing ROI through its four core modules i.e. Planning and Campaign Management, Content Marketing and Asset Management, Distribution and Social Relationship Management and Marketing Analytics.

Planning and Campaign Management

Percolate eliminates the need of working and updating spreadsheets and emails, saves time and effort by keeping everyone informed and brings teams together for efficient planning and content management. Every marketing activity is visible whether it is a global initiative or an individual piece of content. All marketing activities and campaigns can be planned on a single calendar, which can be filtered by team, location, topic, channel and so on.

Content Marketing and Asset Management

Percolate allows content teams to work faster and smarter by turning content into great customer experiences and sales. Creative workplace is a hub to develop content with ease and also offers custom templates so that the users do not have to rely on designers for every single creative task. The enterprise-grade approval system ensures oversight on all the content and the task management system seamlessly tracks work from start to finish.

Content Distribution and Social Relationship Management

The software makes it easy to distribute content to a number of channels and scale global campaigns. Channels include social media websites, marketing automation, blogs and even custom destinations. Its flexible APIs even allows publishing to new channels so users can connect with customers whenever they need to.

Marketing Analysis

Analysis is one of the most important areas of any marketing software and Percolate allows cross-channel visibility, rich insights about performance of the content, team productivity tracking and areas of improvement. The reports can also be generated and shared seamlessly.

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Overview of Percolate Features

  • Complete visibility across all marketing activities
  • Eliminates need of spreadsheets and a continuous loop of emails
  • Multi-channel campaign planning in a single calendar
  • Visibility into every activity
  • Custom Templates
  • Single workspace to manage briefs, assign tasks, track creative development,  share files, and work with teammates
  • Creative workspaces
  • Integrated task management
  • Digital Asset Management
  • Scalable campaigns
  • Easy distribution of content across channels
  • Sync with CRM
  • Deep insight and context into marketing
  • Measurement of the entire marketing process
  • Agile and data-driven content marketing

Percolate Position In Our Categories

Knowing that businesses have particular business needs, it is only practical they steer clear of going for a one-size-fits-all, ”best” software. Nonetheless, it would be futile to try to stumble on such a software solution even among widely used software solutions. The practicable thing to undertake can be to make a list of the varied critical functions that merit consideration like major features, pricing, technical skill ability of the employees, company size, etc. The second step is, you must double down on your product research systematically. Have a look at some of these Percolate analyses and scrutinize the other solutions in your shortlist more closely. Such comprehensive product research ascertains you steer clear of ill-fitting software solutions and buy the one that has all the function your company requires.

Position of Percolate in our main categories:

TOP 20

Percolate is one of the top 20 Digital Asset Management Software products

TOP 50

Percolate is one of the 50 Marketing Software products

TOP 20

Percolate is one of the top 20 Reputation Management Software products

Each company is different, and may need a specific Marketing Software solution that will be adjusted to their business size, type of clients and employees and even particular niche they cater to. It's not wise to count on locating a perfect app that will work for each business regardless of their history is. It may be a good idea to read a few Percolate Marketing Software reviews first and even then you should pay attention to what the software is supposed to do for your company and your workers. Do you require a simple and straightforward app with just elementary functions? Will you actually make use of the advanced tools required by experts and large enterprises? Are there any specific tools that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a trustworthy solution that will fit your budget.

How Much Does Percolate Cost?

Percolate Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Percolate pricing details?

Percolate Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Percolate SMB and enterprise pricing are available only upon request. Contact the company for more details.

User Satisfaction

Positive Social Media Mentions 87
Negative Social Media Mentions 8

We know that when you decide to buy a Marketing Software it’s crucial not only to learn how experts rank it in their reviews, but also to discover if the actual users and companies that bought this software are genuinely content with the service. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Percolate reviews across a wide array of social media sites. The information is then displayed in a simple to understand format indicating how many clients had positive and negative experience with Percolate. With that information available you will be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Percolate?

Percolate integrates with the following systems and applications:

  • Salesforce
  • Marketo
  • Socialcode
  • Adobe Experience Manager
  • Sitecore
  • DOMO
  • TICKR
  • WordPress
  • Translations.com
  • Bitly
  • Eloqua
  • Drupal
  • Zendesk

Percolate User Reviews

Percolate average rating:

Average score
4.5/5 (14 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Kerry

PROS: Percolate's interface is so easy to learn. At the same time, it's able to give users a wide array of tools. They're able to handle almost any form of marketing whether it's making project plans all the way to execution. Its centralized calendar can store varying projects. At the same time, the calendar lets you peek at your team's progresss. Their asset management system is one main reason why we use it a lot.

CONS: At times, abrupt changes make it difficult for us to get around new tools. It can be a bit of a problem in terms of adjustment. Also, better tools aimed at non-digital marketing should be included (if there's any). Tracking of user changes need some enhancements. It'd be a treat to see individuals who are responsible for the creation of briefs and assets.

Reviewed 8 years ago

Read full review >

The least favorable review

Reggie

PROS: I mainly use Percolate for my creative process management. It also allows me to organize and setup campaigns efficiently! I love how user-friendly it is and how smooth it is to navigate.

CONS: I don't like it that it's not possible to export calendars and worksheets. The analytics can also be improved by adding more filters for easy reporting.

Reviewed 5 years ago

Read full review >

More reviews from 14 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Great tool for commerce

Read full review >
Desmond
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 05.12.2021 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Percolate is super useful for our company in terms of planning and generating content for our various platform. It's the best tool for our marketing team to efficiently present our products and services to our customers.

CONS: I love this app but the automation can still be improved. Some processes need to be done manually and it's quite a lot, and take time.

What do you think about this review?

Great Poor

Important in increasing our digital presence

Read full review >
Jerome
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 30.10.2021 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Percolate has so many features that took off workload from our marketing team and creatives! It took care of all the logistical processes in all of our digital platforms so that our marketing and creative teams could focus on creating quality content and brainstorming new ideas for our campaigns.

CONS: They could improve on the automations of some of the processes.

What do you think about this review?

Great Poor
Show More User Reviews (14)

A content creator’s best friend

Read full review >
Jammie
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 12.10.2021 Company Size: 11-50 Employees Industry: Online Media

PROS: Everything about Percolate is important in our job! We're now able to create effective content and campaign strategies for our digital platforms easily.

CONS: They could add more integrations!

What do you think about this review?

Great Poor

Perfect for our marketing team

Read full review >
Jorge
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 27.09.2021 Company Size: More than 100 Employees Industry: Staffing and Recruiting

PROS: Percolate has many useful features that are helpful in content creation. We're able to product high quality content that helps us in our marketing.

CONS: So far, so good.

What do you think about this review?

Great Poor

Functional app for your digital platforms

Read full review >
Alda
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 20.09.2021 Company Size: More than 100 Employees Industry: Telecommunications

PROS: I find the following functions of Percolate specially useful for us: (1) operational functions for content management; (2) monitoring of campaigns and platforms; and (3) content upload and community and engagement.

CONS: It might be a little costly for small companies.

What do you think about this review?

Great Poor

An asset to our company

Read full review >
Neha
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 21.05.2021 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: I love Percolate's filters. It has a lot of filter options and they are so much better compared to the apps I've used before. It's now easier to select assets as it filters out those that are not necessary for our certain campaign. I also love how it's able to organize our teams and limit accessibilty of team folders.

CONS: We've experienced a few technical issues which were easily resolved anyway.

What do you think about this review?

Great Poor

A solid platform that we really wanted from the get-go.

Read full review >
Judith
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.04.2021 Company Size: More than 100 Employees Industry: Internet

PROS: We prefer a centralized calendar that we can easily access. Its social channel posting features are robust. What's more, it's very intuitive and saved us plenty of time. Percolate did a great job in streamlining our workflow. We were able to plan better content for future posts

CONS: It'd be nice to have some sort of feature that lets users flag posts in licensed versions. For instance, being able to flag a customer servivce problem, then assigning it to a certain team via different licenses.

What do you think about this review?

Great Poor

A great tool for implementing the things we want.

Read full review >
Ruben
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.03.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Whether it's dealing with customized watermarks to searching content with clients, Percolate, in itself, is a league that no other platfomr like it can reach. It converts brands to publishers. You seldom see a platform like it that functions efficiently. It's able to add management and professional-looking content. And that can really help you go a long way.

CONS: Percolate can be challenging for clients who fail to its immediate impact. It's very slick to begin with and could easily be deployed in any agency dealing who wants a solution for lots of legwork. Percolate would've been more cost efficent as a result of the time we were able to save via implementation.

What do you think about this review?

Great Poor

Good for your digital campaigns!

Read full review >
Caleigh
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 21.03.2021 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Percolate's functions help us in improving our campaigns which are later on translated into an increase in engagement, traffic, and sales.

CONS: It's not really that affordable for start-ups and smaller businesses.

What do you think about this review?

Great Poor

Improves our ad and marketing efforts!

Read full review >
Reggie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.03.2021 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: I mainly use Percolate for my creative process management. It also allows me to organize and setup campaigns efficiently! I love how user-friendly it is and how smooth it is to navigate.

CONS: I don't like it that it's not possible to export calendars and worksheets. The analytics can also be improved by adding more filters for easy reporting.

What do you think about this review?

Great Poor

An ideal platform intended for scheduling social media armed with great approval workflows.

Read full review >
Dwayne
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.09.2019 Company Size: More than 100 Employees Industry: Insurance

PROS: Percolate is so simple when it comes to syncing social channels and posting on every single one. Scheduling capability is awesome in planning a number of posts for multiple weeks at a time. Setting up approval workflow was one main factor for my company. We needed some kind of legal approval before putting up any content. Marking each of post with our workflow and entailing approval from the right party before doing any publishing is win-win for us.

CONS: Whenever a post is sent for approval for a specific workflow, there's no chance for editing or changes to be made. At times, we ended up doing changes and resubmitting a post for proper party approval. We'd start right back from scratch and remake the post since no changes were seen in the workflow. Another problem that I ran into was, if we miss out on publishing a post, it goes directly to draft mode. This is a bad thing sincs it's pushing us to funnel to the right tab, look for it, and make edits/changes.

What do you think about this review?

Great Poor

A digital marketer’s dream to convert things to reality.

Read full review >
Kerry
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.03.2018 Company Size: More than 100 Employees Industry: Consumer Goods

PROS: Percolate's interface is so easy to learn. At the same time, it's able to give users a wide array of tools. They're able to handle almost any form of marketing whether it's making project plans all the way to execution. Its centralized calendar can store varying projects. At the same time, the calendar lets you peek at your team's progresss. Their asset management system is one main reason why we use it a lot.

CONS: At times, abrupt changes make it difficult for us to get around new tools. It can be a bit of a problem in terms of adjustment. Also, better tools aimed at non-digital marketing should be included (if there's any). Tracking of user changes need some enhancements. It'd be a treat to see individuals who are responsible for the creation of briefs and assets.

What do you think about this review?

Great Poor

Percolate is really grreat!

Read full review >
Josefina
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.12.2017 Company Size: 1-10 Employees Industry: Unavailable

PROS: Its calendar tool lets us peek into social contents as a whole. The analytics section proves to be a gem as it helps us evaluate the effectiveness of our campaign. Its mobile app allows for social channel listening and posting to be done on the go. It's so easy to be doing all these!

CONS: It can be annoying not having the ability to make a post on Instagram. But I can understand Percolate isn't the party to blame. What's more, its latest asset editor update led to more issues than it solving problems. As a result, we had to stop its use.

What do you think about this review?

Great Poor

Percolate wins it everytime!

Read full review >
Max
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.12.2017 Company Size: More than 100 Employees Industry: Hospitality

PROS: It features are intuitive. It's capable of helping me organizing things while dealing with numerous projects. It's easier to access top-level stop images. Their team worth collaborating.

CONS: With the platform constantly evolving, there have been plenty of times where features would abruptly change. It felt like hitting a "pause" button to my day-to-day quick-paced workflow. While Percolate boasts a number of apps, there's no option available when it comes to managing and posting assets from smartphones and tablets.

What do you think about this review?

Great Poor
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Percolate user reviews

Great tool for commerce

Read full review >
Desmond
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 05.12.2021 Company Size: More than 100 Employees Industry: Telecommunications

Important in increasing our digital presence

Read full review >
Jerome
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 30.10.2021 Company Size: More than 100 Employees Industry: Telecommunications

A content creator’s best friend

Read full review >
Jammie
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 12.10.2021 Company Size: 11-50 Employees Industry: Online Media

Perfect for our marketing team

Read full review >
Jorge
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 27.09.2021 Company Size: More than 100 Employees Industry: Staffing and Recruiting

Functional app for your digital platforms

Read full review >
Alda
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 20.09.2021 Company Size: More than 100 Employees Industry: Telecommunications
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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