Emarsys Review

Our score: 8.6 User satisfaction: 100%

What is Emarsys?

Emarsys is a comprehensive cloud-based B2C (Business to Consumer) marketing platform that fully maximizes customer value through data science and artificial intelligence marketing. With Emarsys, brands all over the world are able to deliver 1-to-1 personalized marketing to each customer so they can achieve and maintain truly personalized interactions.

Emarsys B2C Marketing Cloud provides businesses with a very versatile setup that can be configured to effectively address their varying business needs and requirements and ensure the highest customer conversion and retention rate. From efficient and quick data collection and merging to transforming raw information into actionable insights, Emarsys gives you a solution that lets you connect with your customers at a very personal level and use that to further grow your business.

Overview of Emarsys Benefits

Emarsys comes with powerful features that automate the data collection process from all sources, including all communication channels, behavior analysis, offline data, and CRM information among others. What you get is a very rich overview of your customers with all information centralized in a single profile and connects all interactions across every touchpoint attributed to that person.

Emarsys makes it easy for your to make sense of the tons of data, turning them into intelligent information that is easy for you and your team to comprehend. With Emarsys’ self-learning algorithms, the system automatically analyzes mountains of data and uncover insights that you could use to base all your subsequent business decisions and actions.

The platform enables you to automate the entire customer lifecycle. Emarsys helps you create relevant messages from the first contact throughout the whole journey; then automate your responses using Emarsys advanced programs. The system can be set to deliver the right content based on schedule and triggers.

Emarsys lets you engage your customers across all communication channels including Email, SMS, Push, and Social Audience. You can even drive contact them even they are offline and resume engagement whenever they are back online.

Powerful reporting and insights enable you to know your customers more so you can target them like never before. Emarsys comes with powerful and robust dashboards that offer rich and detailed information that helps you track all areas of marketing performance and instantly make decisions and act intelligently and immediately.

Overview of Emarsys Features

  • Multichannel response & behavior
  • Cross-channel & device
  • Match anonymous data to known contacts
  • Social & Web data enrichment
  • True Personalizations
  • Self-learning prediction algorithm
  • Cross-channel recommendations
  • Lifecycle Scoring
  • Geo, store & product affinity
  • Customer journey automation
  • Recurring & triggered campaigns
  • Real-time messaging
  • Cart recovery
  • Campaign reporting & Web engagement
  • Customer lifecycle analytics
  • Revenue impact report

Emarsys Position In Our Categories

Because businesses have distinct business wants, it is only logical they avoid adopting a one-size-fits-all, ideal software. Just the same, it is hard to find such an app even among branded software solutions.
The rational thing to do can be to make a list of the various important factors which merit scrutiny like major features, budget, technical skill levels of staff members, organizational size, etc. After which, you should follow through your research thoroughly. Go over some Emarsys analyses and look over the other software options in your shortlist in detail. Such detailed research can make sure you drop poorly fit applications and pay for the one that has all the function your business requires for success.

Position of Emarsys in our main categories:

TOP 200

Emarsys is one of the top 200 Marketing Software products

Emarsys is also listed in the following subcategories:

There are popular and widely used systems in each software group. But are they essentially the best fit for your enterprise’s special needs? A market-leading software product may have thousands of subscribers, but does it provide what you need? For this reason, do not blindly invest in popular systems. Read at least a few Emarsys Marketing Software reviews and mull over the factors that you wish to have in the software such as the fees, main tools, available integrations etc. Then, choose a few systems that fit your wants. Check out the free trials of these platforms, read online opinions, get explanations from the seller, and do your homework systematically. This exhaustive research is sure to help you choose the best software platform for your company’s special needs.

How Much Does Emarsys Cost?

Emarsys Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Emarsys for enterprise pricing information and other product details. You can also submit a request for a demo to see if the software is a perfect fit for your business.

User Satisfaction

Positive Social Media Mentions 81
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Emarsys reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Emarsys. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Emarsys pricing details?

Emarsys Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Emarsys for enterprise pricing information and other product details. You can also submit a request for a demo to see if the software is a perfect fit for your business.

What integrations are available for Emarsys?

No information available.


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Reviewed By Louie Andre
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