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Business Intelligence Software

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What is Looker?

Looker is a data-discovery app that provides an intuitive approach to data exploration. It offers a web-based interface that business users can utilize to tap into the expertise of their data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. Thus, Looker can help all companies use data to drive their business decisions and activities in the right direction.

With a little bit of SQL knowledge, you won’t have any issues making Looker work for you or building your own analytic modules. You can design visualizations with a single code, as complexity depends only on how far you intend to go to refine you experience. Looker’s ML code is there to help you produce and optimize your queries, which is particularly handy as most BI systems expect you to be an expert in the area.

Looker still works when you have no SQL knowledge, as they have a rich database of videos and learning materials, the same as live recordings and screen cast lectures. Documentation also includes interactive puzzles which would please creative teams looking to convert analytics into an enjoyable activity.

As you will read in the Benefits section, there is a lot Looker can offer in addition to open API integration blocks and flexible pricing. It analyzes both web-hosted and SQL information, and accommodates over 25 data variations, among which Hive, Vertica, and Google’s BigQuery. The platform is designed to end data chaos and bottlenecks, and does so in an intuitive interface employees take no time to understand. Currently, Looker is the preferred business intelligence application of over 700 companies worldwide, helping them keep customers satisfied and discover how to turn traffic into valuable eCommerce information. Before you’ve contacted them for a quote and made a purchase, we advise you to request a free demo and explore the features in advance.

Overview of Looker Benefits

Looker is a data-discovery platform that helps companies make better business decisions through real-time access to data. Data of all sizes can be analyzed within Looker’s 100% in-database and 100% browser-based platform. At the moment, Looker Analytics integrate with any SQL database or data warehouse such as Greenplum and Amazon Redshift. Developed with usability in mind, Looker meets the needs of startups, mid-sized businesses and enterprises.

But how exactly can Looker help your team? Let’s give a look to some of the most important benefits frequently associated with this system:

Ease of use

To start with, Looker is extremely easy to operate. You don’t have to be an experienced data analyst or have SQL knowledge to manage workflows from there, as most operations come down to a single, self-intuitive code. There is no complicated coding, and you can drill into the data across interactive and accurate charts and tables. The platform also includes self-service features such as filtering, pivoting, and the creation of visualizations and dashboards.

Handy visualizations

All general activities related to data exploration are collated in a left-hand side menu, where you can also administer your settings, and develop personalized workspaces. The creation of visualizations, there is a special data scheme where you can drag-and-drop the desired elements, and assign roles such as Administrators, Users, and Developers. A mapping feature is also available for inexperienced users to prepare highly technical visualizations, import, or export those outside Looker’s dashboard. Looker also makes it possible to use Webhooks to connect data objects with third-party workflows, which is how it eliminates the need to complement its functionality with external applications.

Strong collaboration features

To make matters even better, Looker enables and streamlines collaboration among users. The app is accessible on any browser as well as on mobile device, which means employees get notified and contribute also when out of office. As an example, data and reports can be shared via email or URLs, or be easily integrated into different applications such as Excel, Google Docs and even custom and third-party applications. Finally, data can also be manually exported in text or .csv files if the user prefers so.

A flexible LookML language

With Looker, your data analysts can use a flexible, easy-to-learn language called LookML to create mini-applications that add efficiency and power to data exploration. The LookML syntax simplifies the development of powerful models for any organization and enhances the capabilities of SQL. This language-based approach leads to faster query execution, and optimizes performance along the way.

Reliable support

Alongside the system’s rich self-service database, Looker makes sure you’ll always have access to a reliable tech support team, so that none of your questions would remain unanswered. You can contact experts via phone, email, or send a ticket directly from the platform.

Overview of Looker Features

  • APIs for integration into custom or third-party applications
  • Browser-based interface and customizable dashboards
  • Easy to build dashboards that work on any device
  • Drag-and-drop mechanism
  • Collaboration features
  • Extensible modeling language (LookLM) defines dimensions and measures
  • Fully customizable and exportable reports, charts and graphs
  • In-database architecture, so transformations happen at query
  • Live connection to any SQL database, on any infrastructure
  • Modern IDE for agile development and embellishment
  • Powerful tools for real-time data exploration and collaboration
  • Reliable tech support and self-learning database

Looker Position In Our Categories

Position of Looker in our main categories:


Looker is one of the top 3 Business Intelligence Software products


Looker is one of the top 3
Business Intelligence Software products

If you are interested in Looker it may also be beneficial to analyze other subcategories of Best Business Intelligence Software listed in our base of B2B software reviews:

Organizations have unqiue needs and requirements and no software platform can be ideal in such a scenario. It is useless to try to find a perfect off-the-shelf software product that meets all your business wants. The intelligent thing to do would be to adapt the solution for your unique wants, employee skill levels, finances, and other aspects. For these reasons, do not rush and invest in well-publicized popular systems. Though these may be widely used, they may not be the perfect fit for your particular needs. Do your groundwork, check out each short-listed system in detail, read a few Looker reviews, speak to the seller for explanations, and finally choose the product that provides what you require.

How Much Does Looker Cost?

Looker Pricing Plans For Enterprises & Small Business:

Looker’s SMB and enterprise pricing is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Looker reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Looker. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • International
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are Looker pricing details?

Looker Pricing Plans:

Looker’s SMB and enterprise pricing is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for Looker?

Looker offers open APIs for integration with custom or third-party applications.


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