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Business Intelligence Software

8 user reviews

What is Looker?

Looker is a data-discovery app that provides an intuitive approach to data exploration. It offers a web-based interface that business users can utilize to tap into the expertise of their data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. Thus, Looker can help all companies use data to drive their business decisions and activities in the right direction.

With a little bit of SQL knowledge, you won’t have any issues making Looker work for you or building your own analytic modules. You can design visualizations with a single code, as complexity depends only on how far you intend to go to refine you experience. Looker’s ML code is there to help you produce and optimize your queries, which is particularly handy as most BI systems expect you to be an expert in the area.

Looker still works when you have no SQL knowledge, as they have a rich database of videos and learning materials, the same as live recordings and screen cast lectures. Documentation also includes interactive puzzles which would please creative teams looking to convert analytics into an enjoyable activity.

As you will read in the Benefits section, there is a lot Looker can offer in addition to open API integration blocks and flexible pricing. It analyzes both web-hosted and SQL information, and accommodates over 25 data variations, among which Hive, Vertica, and Google’s BigQuery. The platform is designed to end data chaos and bottlenecks, and does so in an intuitive interface employees take no time to understand. Currently, Looker is the preferred business intelligence application of over 700 companies worldwide, helping them keep customers satisfied and discover how to turn traffic into valuable eCommerce information. Before you’ve contacted them for a quote and made a purchase, we advise you to request a free demo and explore the features in advance.

Overview of Looker Benefits

Looker is a data-discovery platform that helps companies make better business decisions through real-time access to data. Data of all sizes can be analyzed within Looker’s 100% in-database and 100% browser-based platform. At the moment, Looker Analytics integrate with any SQL database or data warehouse such as Greenplum and Amazon Redshift. Developed with usability in mind, Looker meets the needs of startups, mid-sized businesses and enterprises.

But how exactly can Looker help your team? Let’s give a look to some of the most important benefits frequently associated with this system:

Ease of use

To start with, Looker is extremely easy to operate. You don’t have to be an experienced data analyst or have SQL knowledge to manage workflows from there, as most operations come down to a single, self-intuitive code. There is no complicated coding, and you can drill into the data across interactive and accurate charts and tables. The platform also includes self-service features such as filtering, pivoting, and the creation of visualizations and dashboards.

Handy visualizations

All general activities related to data exploration are collated in a left-hand side menu, where you can also administer your settings, and develop personalized workspaces. The creation of visualizations, there is a special data scheme where you can drag-and-drop the desired elements, and assign roles such as Administrators, Users, and Developers. A mapping feature is also available for inexperienced users to prepare highly technical visualizations, import, or export those outside Looker’s dashboard. Looker also makes it possible to use Webhooks to connect data objects with third-party workflows, which is how it eliminates the need to complement its functionality with external applications.

Strong collaboration features

To make matters even better, Looker enables and streamlines collaboration among users. The app is accessible on any browser as well as on mobile device, which means employees get notified and contribute also when out of office. As an example, data and reports can be shared via email or URLs, or be easily integrated into different applications such as Excel, Google Docs and even custom and third-party applications. Finally, data can also be manually exported in text or .csv files if the user prefers so.

A flexible LookML language

With Looker, your data analysts can use a flexible, easy-to-learn language called LookML to create mini-applications that add efficiency and power to data exploration. The LookML syntax simplifies the development of powerful models for any organization and enhances the capabilities of SQL. This language-based approach leads to faster query execution, and optimizes performance along the way.

Reliable support

Alongside the system’s rich self-service database, Looker makes sure you’ll always have access to a reliable tech support team, so that none of your questions would remain unanswered. You can contact experts via phone, email, or send a ticket directly from the platform.

Overview of Looker Features

  • APIs for integration into custom or third-party applications
  • Browser-based interface and customizable dashboards
  • Easy to build dashboards that work on any device
  • Drag-and-drop mechanism
  • Collaboration features
  • Extensible modeling language (LookLM) defines dimensions and measures
  • Fully customizable and exportable reports, charts and graphs
  • In-database architecture, so transformations happen at query
  • Live connection to any SQL database, on any infrastructure
  • Modern IDE for agile development and embellishment
  • Powerful tools for real-time data exploration and collaboration
  • Reliable tech support and self-learning database

Looker Position In Our Categories

Position of Looker in our main categories:


Looker is one of the top 3 Business Intelligence Software products


Looker is one of the top 3
Business Intelligence Software products

If you are interested in Looker it could also be beneficial to investigate other subcategories of Best Business Intelligence Software collected in our database of SaaS software reviews:

There are popular and widely used solutions in each software category. But are they essentially the best fit for your organization’s unique needs? A trendy software product may have thousands of customers, but does it present what you require? For this reason, do not blindly spend on popular systems. Read at least a few Looker reviews and mull over the elements that you wish to have in the software such as the fees, main tools, available integrations etc. Then, choose a few systems that fit your needs. Check out the free trials of these platforms, read online comments, get explanations from the maker, and do your investigation systematically. This in-depth groundwork is sure to help you find the most excellent software application for your organization’s unique needs.

How Much Does Looker Cost?

Looker Pricing Plans For Enterprises & Small Business:

Looker’s SMB and enterprise pricing is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Looker reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Looker. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • International
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are Looker pricing details?

Looker Pricing Plans:

Looker’s SMB and enterprise pricing is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for Looker?

Looker offers open APIs for integration with custom or third-party applications.


User reviews

8 Reviews


Average Rating

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The most favorable review


If your business has graduated to Stage 2 in Business Intelligence, then Looker is the tool for you. Data exploration with Looker is very easy and doesn't feature any difficulty. The user interface is near perfect, making dashboarding rather a simple exercise.

I can say that they need to optimize the space management. I would love a greater restriction to space access.

The least favorable review


Looker gives you absolute control over your data and allows the democratization of data exploration and analysis. There are tools that I have checked previously that offer the same level of visibility but none of the offer the amount of control that Looker offers its users.

While Looker gives you total control, there is a catch: LookML. It may be easy to learn and is immensely useful, it can be complicated at times and costly too because maintenance cost as data models change.


If your business has graduated to Stage 2 in Business Intelligence, then Looker is the tool for you. Data exploration with Looker is very easy and doesn't feature any...


Looker is definitely friendly and easy to use, with all the things your need is right at the tip of your fingers. I love the fact that I do not have to worry about...


Development is quite easy with LookML. It may require some learning at first but once you get the hang of it, everything else is a breeze. The support is excellent as...


Looker gives you absolute control over your data and allows the democratization of data exploration and analysis. There are tools that I have checked previously that...


Looker lets me create a model using lookml for data analysis without building tables and etl. I just love how flexibile I can be with this feature. The transparency is...


Looker is user-friendly and the interface is very comprehensible, allowing me and my team to just run with it and don't spend much tome writing queries all the time....


Looker gives us unmatched flexibility and capability and it is quick to innovate, always adding new features. The premise of querying your database in real time is what...


Looker provides high quality chat support available from 9 to 6. This feature has saved me on multiple occassions and is one of the reasons why I encourage other...

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